cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Pardianto
Contact Email
pardianto@uinsby.ac.id
Phone
+6281232720222
Journal Mail Official
jurnalilkom@uinsby.ac.id
Editorial Address
Program Studi Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Sunan Ampel (UIN) Surabaya. Jl. Jend. A. Yani 117 Tromol Pos 4/WO Surabaya 60237. Telp. +62-031 8437987, Fax. +62-31 8482245. e-mail: jurnalilkom@uinsby.ac.id
Location
Kota surabaya,
Jawa timur
INDONESIA
Jurnal Ilmu Komunikasi
Published by Universitas Islam Negeri Sunan Ampel
ISSN : 2088981X     EISSN : 27232557     DOI : https://doi.org/10.15642/jik
Core Subject : Social,
Social Sciences
Jurnal Ilmu Komunikasi (Print ISSN: 2088-981X; Online ISSN: 2723-2557) adalah jurnal Program Studi Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Sunan Ampel Surabaya bekerjasama dengan Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM). Jurnal Ilmu Komunikasi diharapkan menjadi wadah pengembangan ilmu komunikasi, baik dari hasil penelitian maupun analisis-reflektif. Para akademisi dan praktisi diharapkan berkontribusi dalam mengembangkan teori dan konsep-konsep baru di bidang ilmu komunikasi dalam berbagai perspektif yang luas. Kajian utama jurnal ini mencakup studi media during/cetak, film, periklanan, dan rumpun ilmu komunikasi lainnya. Jurnal Ilmu Komunikasi terbit dua kali setahun pada bulan April dan bulan Oktober
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 12 Documents
 1   2 
Search results for , issue "Vol. 9 No. 2 (2019): October" : 12 Documents clear
Strategi Integrated Marketing Communication Produk The Red Ginger Al-Ghozali di Tambak Dalam Baru Surabaya Nur Faizah; Sokhi Huda
Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2019): October
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2019.9.2.162-179

Abstract

This study examines the Integrated Marketing Communications (IMC) strategy carried out by Ustadh Al-Ghozali in marketing the red ginger products. IMC strategy plays an important role in the advancement and development of the Home industry. The purpose of this study was to identify the IMC strategy proposed by Al-Ghozali in marketing the red ginger products and to teach this research using a qualitative-descriptive approach with a Marketing Mix theory perspective. The results of this study describe that the IMC strategy carried out by Al-Ghozali includes two stages, namely planning and implementation. In these two stages he employs a strategy of advertising, direct marketing, direct promotion, personal selling, and public relations. The factors that support the success of the IMC strategy are the role of social media and the involvement of resellers. IMC strategy is implemented optimally. Although there are several constrained aspects, there are quite a lot of consumers, especially those in the shop who have collaborated
Strategi Komunikasi Pemasaran di Syirkah Aqiqah Surabaya Ulandhari Ulandhari; Lilik Hamidah
Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2019): October
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2019.9.2.180-194

Abstract

This article examines the marketing communication strategy at Syirkah Aqiqah Surabaya. The purpose of this research is to identify the marketing communication strategy carried out by syirkah aqiqah in marketing its products. This study uses a qualitative-descriptive approach to understand the phenomena that occur thoroughly and deeply. The results of this study are the marketing communication strategies used by syirkah aqiqah to market and introduce their products including (1) Syirkah Aqiqah using the Word of Mouth, (2) Syirkah Aqiqah making attractive packaging, (3) Syirkah Aqiqah giving discounts and free one bottle of Syuniz. to create sales promotions, and (4) Syirkah Aqiqah uses interactive marketing or online marketing through Instagram and Facebook.

Page 2 of 2 | Total Record : 12

 1   2 

Filter by Year

2019 2019


Reset
Filter By Issues
All Issue Vol. 12 No. 2 (2022): October Vol. 12 No. 1 (2022): April Vol. 11 No. 2 (2021): October Vol. 11 No. 1 (2021): April Vol. 10 No. 2 (2020): October Vol. 10 No. 1 (2020): April Vol. 9 No. 2 (2019): October Vol. 9 No. 1 (2019): April Vol. 8 No. 2 (2018): October Vol. 8 No. 1 (2018): April Vol. 7 No. 2 (2017): October Vol. 7 No. 1 (2017): April Vol. 6 No. 2 (2016): Oktober Vol. 6 No. 1 (2016): April Vol. 5 No. 2 (2015): Oktober Vol. 5 No. 1 (2015): April Vol. 4 No. 2 (2014): Oktober Vol. 4 No. 1 (2014): April Vol. 3 No. 2 (2013): Oktober Vol. 3 No. 1 (2013): April Vol. 2 No. 2 (2012): Oktober Vol. 2 No. 1 (2012): April Vol. 1 No. 2 (2011): Oktober Vol. 1 No. 1 (2011): April More Issue