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Muhammad Adam
Contact Email
adam@uniba-bpn.ac.id
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+628125394573
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adam@uniba-bpn.ac.id
Editorial Address
Fakultas Sastra - Universitas Balikpapan Jl. Pupuk Raya, Kel. Damai Balikpapan 76114
Location
Kota balikpapan,
Kalimantan timur
INDONESIA
Prologue: Journal on Language and Literature
Published by Universitas Balikpapan
ISSN : 2460464X     EISSN : 27233952     DOI : -
Core Subject : Humanities, Education,
Humanities Languange, Linguistic, Communication & Media
Prologue: Journal on Language and Literature published by Faculty of Letters, Balikpapan University. It is published twice a year, namely March and September. It publishes papers in language and literature. The scopes of the topics include but not limited to (1) Literature; (2) Linguistics; (3) Applied Linguistics, and; (4) Cultural Studies. The papers will include research reports that bring the new insight of the existing theories, critical review of current theories, and literary review. For article submission guidelines, please refer to the last section of the journal.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 4 No. 1 (2018): Prologue: Journal on Language and Literature" : 5 Documents clear
KONSTRUKSI BUDAYA DALAM IKLAN SARI AYU BEAUTY LOTION TINJAUAN SEMIOTIK rosmiati rosmiati
Prologue: Journal on Language and Literature Vol. 4 No. 1 (2018): Prologue: Journal on Language and Literature
Publisher : Faculty of Letters Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.773 KB) | DOI: 10.36277/jurnalprologue.v4i1.8

Abstract

Penelitian ini mengambil objek wanita karena memang dalam konstruksi tubuh wanita, waitalah yang menjadi pangsa pasar. Citra yang dibentuk tentang kecantikan adalah yang memiliki kulit halus, lembut, segar, dan bercahaya. Untuk mencapai target pemasaran, pendekatan yang paling dekat untuk menganalisis “Sari Ayu Beauty Lotion” sebagai iklan kecantikan wanita dalam konteks globalisasi sekarang ini, tubuh perempuan dikomoditaskan. Analisis ini menggunakan pendekatan semiotika untuk mengungkap makna iklan yang disampaikan untuk kepentingan penjualan, pembelian, dan konsumsi produk sebagai proses komunikasi. Semiotik iklan merupakan proses pertukaran pesan. Teks yang dapat dipahami di dunia ini begitu banyak. Salah satunya membaca iklan. Iklan “Sari Ayu Beauty Lotion” ini menggali tradisi dan mitos kecantikan tempo doeloe. Segala sesuatu yang berhubungan dengan masa lampau, memiliki nilai yang tinggi. Tradisi membuat lulur dan melulurkannya ke seluruh badan ini mengandung nilai-nilai budaya yang tinggi, adiluhung, dan sangat dihormati. Dengan produk ini, Sari Ayu Cosmetics mengangkat nilai-nilai budaya Jawa dalam iklannya. Perempuan Jawa harus bisa ngadi Sarira dan ngadi busana, yakni 3M (macak, manak, dan masak).
THE EMBODIMENT OF PERFECTION TO THE LITERARY WORKMANSHIP ON HENRY JAMES’S THE PORTRAIT OF A LADY sumardjo sumardjo
Prologue: Journal on Language and Literature Vol. 4 No. 1 (2018): Prologue: Journal on Language and Literature
Publisher : Faculty of Letters Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/jurnalprologue.v4i1.9

Abstract

This study performs the model of the end product of language artist namely Henry James denoting the perfection of craftsmanship equipped with the figure of a lady that behaves far from mere the sheep on the flock. Henry James in The Portrait of a Lady used the exaggeration of the lady’s character to heighten the tension of his mission to search perfection that exhibited something as better or worse than it really is. The shadow of valuing the given character that determined to have an odd choice in her life postulated the congruence within incongruence between what the readers expected and the deed of a lady character. The design of this study initiated with the main theme that is the perfection of workmanship comprising of three sub heading first, the centrality of vision; second, the harmony of a studio life; and the last, the landscape of an American literary tradition. The study operates the aesthetical perspective adopted from Response to Literature by William J. Grace. The conclusion of this aesthetical perspective depicts the dramatic situation of life in which the lady character prefers to confront the will to perfect instead of the will to power in the arena of modern world where the money generally deemed the God.
WHAT’S IN A BILL GATES: A Corpus Linguistics Study of the Metonymic Use of Proper name Muhammad Adam
Prologue: Journal on Language and Literature Vol. 4 No. 1 (2018): Prologue: Journal on Language and Literature
Publisher : Faculty of Letters Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (878.404 KB) | DOI: 10.36277/jurnalprologue.v4i1.19

Abstract

The case of proper name is unique. In one hand, a proper name canonly refer to a specific entity, in the other hand, it also subject tofigurative use. Bill Gates, the name of the Microsoft founder is oneexample of how proper noun are used not to refer to a singleindividual, but is extended to refer to specific properties whichpossesses by Bill Gates.. This research aims to identify the transferredproperties embedded in the use of proper names i.e, Bill Gatesfiguratively and the objective of using the name as metonymy. Theresearch is qualitative; the data are taken from Corpus ofContemporary American English (COCA), in order to achieve thirtydata, the amount of 422 data from COCA is examined. The resultshows, that from 30 metonymic use of Bill Gates, there are tenassociative properties assigned to the metonymic use of Bill Gates,which are a very famous person, the richest person, a very successfulentrepreneur (In Computer Technology), a successful drop-out college,philanthropist, a pioneer of particular field, a computer geek, anindividual with a brilliant ideas at the first stage of business, multipleproperties assigned, and a very successful person in his field. Key Words: Bill Gates, Metonymy, Proper Name, Corpus Linguistics,
RESISTENSI TERHADAP PERAN GENDER MASYARAKAT ERA VICTORIA DALAM NOVEL PRIDE AND PREJUDICE KARYA JANE AUSTEN Wahyuni Wahyuni
Prologue: Journal on Language and Literature Vol. 4 No. 1 (2018): Prologue: Journal on Language and Literature
Publisher : Faculty of Letters Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (622.37 KB) | DOI: 10.36277/jurnalprologue.v4i1.20

Abstract

ABSTRACTThe purpose of this research is to analyze the resistence to the role ofgender by Elizabeth in the novel Pride and Prejudice, a work of JaneAusten, having a general issu on the limitation of woman’s right.Elizabeth did not have right to choose a husband. She received apressure from her mother to have a rich husband no matter she lovedhim or not. In analyzing this novel, the author used De Witt’sopposition theory (1979) used to analyze woman’s resistence. Thetheory states that consensus have never been fully achieved in acommunity, and those who disagree someday will carry out anopposition performed overtly and secretly.From the discussion of this paper, the author concluded that theopposition performed by Elizabeth opposed the custom applied in thecommunity, and she insisted that woman also has the right to be freein selecting the choice of life, spouse, and determining attitude.Key words : Resistence, Gender Role, De Witt’s opposition theory
PERSPEKTIF LAKI-LAKI JAWA TERHADAP PEREMPUAN DALAM CERPEN ANDE ANDE LUMUT KARYA RATNA INDRASWARI IBRAHIM DAN DONGENG ANDE-ANDE LUMUT KARYA TIRA IKRANEGARA (KAJIAN STRUKTUR NARATIF) ulum janah
Prologue: Journal on Language and Literature Vol. 4 No. 1 (2018): Prologue: Journal on Language and Literature
Publisher : Faculty of Letters Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/jurnalprologue.v4i1.37

Abstract

Tulisan ini berjudul Perspektif Laki-Laki Jawa terhadap Perempuan dalam Cerpen Ande Ande Lumut Karya Ratna Indraswari Ibrahim dan Dongeng Ande-Ande Lumut Karya Tira Ikranegara dengan menggunakan kajian struktur naratif. Struktur naratif dalam cerpen Ande-Ande Lumut karya Ratna Indraswari ibrahim dan dongeng Ande-Ande Lumut karya Tira Ikranegara memperlihatkan formula penceritaan cerita romantis yang berkisah sepasang kekasih saling mencintai dan dihadapkan pada masalah namun pada akhirnya mereka bersatu. Walaupun dengan plot yang berbeda antara cerpen dengan dongengnya, keseluruhan cerita mempunyai inti atau dasar cerita yang sama dengan melibatkan ketertarikan artistik dan kultur penciptaan cerita itu sendiri. Hal tersebut akan efektif bergantung kerangka kerja penerimaan imajinasi, pengalaman dan ketertarikan pembaca.Hasil analisis diperoleh bahwa sosok perempuan dari sudut pandang laki-laki Jawa yang sebagian besar mengharapkan bahwa ia harus dapat memahami makna ma telu, masak, macak, dan manak. Pandangan demikian, telah mengantarkan posisi “terhormat” di hadapan laki-laki, saat itu. Selain itu, perempuan diharapkan dapat menjaga baik buruk nama suami walaupun ada kepedihan di sana karena pada akhirnya ia akan mendapatkan hadiah terbaik akan kekuatan yang dimilikinya untuk menjadi perempuan yang dapat dihargai.

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