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Ade Irfan Abdurahman
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Fakultas Ilmu Sosial dan Ilmu Politik, Program Studi Ilmu Komunikasi, Jln Syekh Yusuf No.10, RT.001/RW.003, Babakan, Kec. Tangerang, Tangerang, Banten 15118
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INDONESIA
Jurnal Kajian Komunikasi dan Pembangunan Daerah
Published by Universitas Islam Syekh Yusuf Tangerang
ISSN : 23384751     EISSN : 27164012     DOI : https://doi.org/10.335956/33592/dk.v10i2
Core Subject : Humanities, Education,
Humanities Languange, Linguistic, Communication & Media
Mass Communication Cultural Communication Political Communication Marketing Communications Intrapersonal-Interpersonal Communication Organizational Communication International Communication
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 133 Documents
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Persepsi Pelanggan Terhadap Strategi Pemulihan Citra Brand Thanksinsomnia Pasca Krisis Reputasi Owner Salman Salman
DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah Vol. 14 No. 1 (2026): DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah
Publisher : Universitas Islam Syekh Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/dk.v14i1.8894

Abstract

This qualitative case study aims to analyze customer perceptions of Thanksinsomnia management's non-participatory crisis response strategy through closing communication access, and its impact on long-term trust and loyalty. The issue emerged due to the owner's moral crisis, which was responded to by terminating cooperation and closing the Instagram comment section. Data were gathered through documentation and in-depth interviews with young active consumers. The results show that disabling comment access was perceived negatively as a unilateral defensive action that cut off two-way communication. This policy triggered a boomerang effect, stimulating wild speculation and negative assumptions among consumers. Furthermore, an operational discrepancy was found where the brand shut down interaction on Instagram but remained aggressively active doing live sales on TikTok, creating an unethical double-standard impression. In conclusion, in the creative streetwear industry, ethical reputation and open communication are the primary foundations of loyalty. A slow, closed, and inconsistent crisis communication style is proven to erode trust and permanently destroy customer loyalty.
Model Komunikasi Pemasaran Terpadu Pada Akun Instagram Oi Coffee And Pastry Di Kota Serang Dalam Membangun Brand Awareness Endang Ts; Syafa Salsabila; Indrianti Azhar Firdausi; Rethorika Berthanila
DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah Vol. 14 No. 1 (2026): DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah
Publisher : Universitas Islam Syekh Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/dk.v14i1.9021

Abstract

This research aims to explore the integrated marketing communication strategy used on theInstagram account of Oi Coffee and Pastry in Serang City. This study applies the informationexchange theory to understand how a brand should deliver relevant messages to consumersthrough the right communication channels, such as the Instagram account of Oi Coffee andPastry. Instagram accounts have become widely used as marketing media among the public forselling products they create, such as homemade goods. Many consumers prioritize the qualityof the products they purchase to experience personal satisfaction. Data collection techniqueswere conducted through observation, interviews, and documentation. The results of this studyindicate that by implementing the elements of Integrated Marketing Communication throughInstagram, it can be considered successful, as evidenced by the increase in the number ofvisitors and followers on the Instagram account.
Peningkatan Literasi Keuangan Digital Melalui Edukasi Risiko Buy Now Pay Later (BNPL) dalam Mencegah Digital FOMO pada Siswa Sekolah Menengah Kejuruan di Jakarta Afdal Makkuraga; Dicky Andika; Heri Budianto
DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah Vol. 14 No. 1 (2026): DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah
Publisher : Universitas Islam Syekh Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid expansion of digital financial technology has fundamentally transformed consumption patterns among adolescents in Indonesia. One of the fastest-growing financial innovations is the Buy Now Pay Later (BNPL) service, which enables consumers to purchase goods instantly while postponing payment through installment schemes. Although BNPL contributes to financial inclusion, its accessibility has simultaneously increased adolescents’ vulnerability to impulsive buying, digital consumerism, and excessive debt. The widespread use of social media further intensifies this phenomenon through Fear of Missing Out (FOMO), encouraging young people to prioritize symbolic consumption over financial responsibility. This community engagement program aimed to improve digital financial literacy among vocational high school students by increasing their understanding of BNPL risks, strengthening critical awareness of digital consumerism, and promoting responsible financial decision-making. The program employed a Participatory Active Learning (PAL) approach involving interactive lectures, simulations, case discussions, digital media analysis, and reflective learning activities. Fifty-three students from SMKN 47 Jakarta participated in the program. Program evaluation adopted an Importance–Performance Analysis (IPA) framework using twelve service quality indicators measured through participant satisfaction questionnaires. The findings indicate that participants expressed a high level of overall satisfaction with the program, with an average importance score of 3.31 and a performance score of 3.29, producing a relatively small gap (-0.02). Indicators related to facilitator competence, teamwork, and overall participant satisfaction exceeded participants’ expectations, while learning facilities, contextual relevance of materials, and participant engagement remained areas requiring further improvement. These findings demonstrate that community-based financial literacy education represents an effective preventive communication strategy for improving adolescents’ awareness of digital financial risks. Furthermore, integrating communication literacy with behavioral financial education offers a promising approach for strengthening responsible digital citizenship among Generation Z. The study recommends that financial literacy initiatives should become an integral component of school-based digital education programs to support sustainable financial behavior among young people.

Page 14 of 14 | Total Record : 133

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