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JBMR: Journal of Business and Management Review
Published by Profesional Muda Cendekia
ISSN : -     EISSN : 27231097     DOI : 10.47153/jbmr
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Business and Management Review applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBMR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol. 2 No. 4 (2021): (Issue-April)" : 6 Documents clear
Macro Coffee Roastery Promotions using Social Media Ulfah Setia; Teguh Gunawan Setyabudi
Journal of Business and Management Review Vol. 2 No. 4 (2021): (Issue-April)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr24.1082021

Abstract

The company's sales target can be achieved through ongoing promotional activities. Sales promotion can be done through various media, one of which is social media. Social media is currently a profitable means of promotion because many people in this era use social media. Social media is a necessity along with the development of information technology. This study aims to determine the sales promotion of coffee companies using social media (Facebook, Instagram, and Twitter). Makro Coffee Roastery is a coffee company located in Sumbersari District, Jember Regency. Makro Coffee Roastery processes raw coffee beans into coffee grounds. The types of coffee sold include arabica, liberica, and robusta. Products sold are coffee in the form of coffee beans and powder. Information on research data was collected through observation of social media accounts and interviews with company management. The results showed that the social media (Facebook, Instagram, and Twitter) of the Macro Coffee Roastery account as a media for company promotion and drive the achievement of planned sales. Company sales through social media have increased quite significantly and are considered effective as a way of introducing products to consumers. Other social media need to be used as an effort to increase sales of Macro Coffee Roastery.
The Challenges of Training Policy in Project Environment: Case of Tunisia Mohamed Ali Hedhili; Sami Boudabbous
Journal of Business and Management Review Vol. 2 No. 4 (2021): (Issue-April)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr24.1112021

Abstract

Since the 1980s, the project has become an essential management approach for contemporary companies that require profound organizational transformations, hence the need for more in-depth studies on human resources development in this new environment. The present work aimed to recognize the different challenges of the training policy in the project environment. To this end, we conducted 31 semi-structured interviews with Tunisian project managers. The results showed that the training policy is a conducive context for skills development in the project environment. Project-based organizations are called upon to promote their employees’ skills through training programs encompassing mainly two kinds of skills: interpersonal and technical. The results also revealed that the temporary and unstable nature of the projects leaves little room for training due to time pressure, lack of budget, and work overload.
The Role of Religious Commitment, Religious Self-Identity on Consumer’s Willingness to Pay for A Halal Product Rahma Elsitasari; Asmai Ishak
Journal of Business and Management Review Vol. 2 No. 4 (2021): (Issue-April)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr24.1232021

Abstract

This research aims to analyze consumer's willingness to pay toward halal products through the role of religious commitment, religious self-identity, using the theory of planned behavior. This study examines the willingness to pay consumers based on the consumption experiences of well-known foreign franchise restaurants in Indonesia. The data was collected through 250 Muslim students in Yogyakarta. The survey was filled by Google form. Data were analyzed using structural equation modeling, employing the partial least square method (PLS). Findings of the research show that the attitude and the religious self-identity have no impact on the willingness to pay for the halal product, while the perceived behavioral control, the subjective norm, and the religious commitment have a positive and significant effect on the willingness to pay. Additionally, religious commitment has a positive and significant influence on the attitude, and on the religious self-identity. The practical implication of this study suggests the marketers should understand those variables that influence consumers' willingness to pay for halal-certified products from foreign franchise restaurants, namely the subjective norms, the perceived behavioral control, and the religious commitment.
Financial Factors and Corporate Governance Affecting the Sukuk Rating Aditya Yoshua; Nadia Asandimitra
Journal of Business and Management Review Vol. 2 No. 4 (2021): (Issue-April)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr24.1242021

Abstract

The development of corporate Sukuk in recent years has continued to show a significant increase in both the number of Sukuk issuers and investors of Sukuk instruments. This study aims to identify the determinants of financial factors and corporate governance factors on the Sukuk rating. The type of data used in this research is quantitative data from secondary sources. The purposive sampling method is used with criteria specifically non-financial companies issuing Sukuk circulating on the IDX and Sukuk ratings were issued by PT Pefindo. The data consist of 93 Sukuk issuances from 2010 to 2019. Ordinal logistic regression model with SPSS version 26 is then used to ascertain the significant determinants of Sukuk rating. This study found that financial factors such as liquidity, leverage, profitability, and firm size affect the Sukuk rating. However, company growth does not affect the Sukuk rating because the growth of company assets is not followed by the growth of intangible assets such as the quality of human resources. Corporate governance factors that affect the Sukuk rating are managerial ownership and independent commissioners. Meanwhile, the audit committee does not affect the Sukuk rating because the number of audit committee members does not increase the company's performance.
Exploring Determinants of Entrepreneurial Readiness on Sukses Berkah Community’s Member Arik Wulandari; Agus Hermawan; Imam Mukhlis
Journal of Business and Management Review Vol. 2 No. 4 (2021): (Issue-April)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr24.1332021

Abstract

This article aims to determine (1) the effect of motivation, opportunity identification, resources, and entrepreneurial abilities on entrepreneurial readiness; and (2) the role of entrepreneurship training as a moderating variable on motivation, opportunity identification, resources, and entrepreneurial abilities on entrepreneurial readiness. This research is a quantitative study using proportional random sampling with a total of 200 respondents. Data collection used a questionnaire whose results analyze by Moderated Regression Analysis (MRA). The results showed a positive and significant effect of motivation, opportunity identification, resources, entrepreneurial ability, and entrepreneurship training that could moderate the impact of all these factors on entrepreneurial readiness. Based on this research results, it can know that to start entrepreneurship requires the motivation to exert all efforts, opportunity identification to find and implement potential in business, resources to increase competitive business advantage, and entrepreneurial ability to achieve business success using all its capabilities. Entrepreneurship training can improve these factors. The better the entrepreneurship training follows, the more positive impact on improving the readiness to start a thriving Sukses Berkah Community (SBC) member.
Entrepreneurial Intention: The Moderating Role of Improvisation on Student Faculty of Economics, State University of Malang Desi Anggrianto -; Ery Tri Djatmika; Wening Patmi Rahayu
Journal of Business and Management Review Vol. 2 No. 4 (2021): (Issue-April)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr24.1342021

Abstract

Scholars and students are believed to be capable of becoming educated entrepreneurs and opening job vacancies to overcome unemployment. This research was carried out to investigate the entrepreneurial intention of students of the Faculty of Economics, Universitas Negeri Malang, in which the entrepreneurial intention is the closest to the act of entrepreneurship. This research is a quantitative study using analysis techniques hierarchical regression. The results showed that entrepreneurial intention was influenced by self-efficacy and improvisation, while personality and subjective norms did not affect the entrepreneurial intention. The interaction relationship between self-efficacy and improvisation affected negatively on entrepreneurial intentions. Male students were found to have higher entrepreneurial intentions than women.

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