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Zakky Fahma Auliya
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zakkyfahma@gmail.com
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+6281326067618
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Sakung RT 01 RW 02 Butuhan Kec Delanggu Kab Klaten
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INDONESIA
JBMR: Journal of Business and Management Review
ISSN : -     EISSN : 27231097     DOI : 10.47153/jbmr
Journal of Business and Management Review applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBMR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.
Articles 7 Documents
Search results for , issue "Vol. 3 No. 1 (2022): (Issue-January)" : 7 Documents clear
Social Media Marketing On Brand Equity Of L’sima Tourism, Intermediating Role : Electronic Word Of Mouth Mickhael Kurnianto; Titis Shinta Dhewi
Journal of Business and Management Review Vol. 3 No. 1 (2022): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr31.2712022

Abstract

Business promotions are directly affected by current technological advancements. Company operators, particularly those in the tourism industry, may conveniently promote their businesses over the internet nowadays. Therefore, the goal of this research is to figure out the direct and indirect effects of Social Media Marketing on Brand Equity through Electronic Word of Mouth. This study employs a quantitative method with a descriptive explanatory approach. The instrument used is a closed questionnaire distributed to L'Sima's line of business, namely Jagongan Jail. The findings of the study reveal that social media marketing has a significant impact on brand equity through electronic word of mouth at L'Sima assimilation and educational facilities. Based on the empirical findings, the author suggests promotion through Youtube, Instagram, and Facebook. While using the platform, L'Sima's may become more well-known as a tourist destination. Promotions will spread rapidly after the advertising program has been running for a while. The value obtained for the social media marketing variable on brand equity through electronic word of mouth is 0.393, implying that social media promotion has an effect on enhancing the brand equity of L'Sima
Competitive Strategies in The Lodging Service Sector : Five Porter Analyses And Case Study SWOT Analysis Awdita Citra Birru; Sudarmiatin Sudarmiatin; Agus Hermawan
Journal of Business and Management Review Vol. 3 No. 1 (2022): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr31.2732022

Abstract

Booking lodging services using online applications is a strategy used by companies in marketing their services. One of the lodging booking platforms is RedDoorz and OYO. Along with the emergence of this technology and information, causing every innkeeper to have a competitive strategy. This study aims to determine the product differentiation strategy, the competitive strategy with porter's five forces analysis, the company's condition using SWOT analysis, and customer satisfaction with the SERVQUAL dimension in lodging services Malang. The research subjects are lodging services in Malang that market their products using the RedDoorz and OYO platforms. The subjects of this research include Omega Guest House, Bunga Cengkeh Homestay, Aurila Homestay, and Kina Family Residence. Data were analyzed descriptively qualitatively with Porter's Five Forces analysis, SWOT analysis and SERVQUAL dimensions. The study results indicate that the lodging service sector in Malang is almost entirely only implementing a differentiation strategy based on price and service. The SWOT analysis results show the second quadrant point, strategy diversification, which means this position proves that a business is strong but faces big challenges during the Covid-19 pandemic. So you have to prepare a business strategy that has been prepared based on the results of the company's SWOT analysis. Business owners in the field of services such as lodging in Malang must give full attention to customers because when the level of satisfaction is high it will not rule out the possibility, the visitor will return at another time, this full attention is called service quality or SERVQUAL
Increasing Firm Value Based On External Governance And Modern Finance theory Ibnu Khajar; Ahmad Hijri Alfian
Journal of Business and Management Review Vol. 3 No. 1 (2022): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr31.2742022

Abstract

It is based on the theory of firm and external agency that through investment, funding, and dividend decisions to achieve max firm value. The purpose of this study is to re-examine this model for cases in Indonesia. The sample population of this study comprised 18 companies listed on the Indonesia stock exchange that become the members of LQ-45 index from 2016-2019. The samples were selected by purposive sampling. This study used panel data regression analysis program with Eviews-9 application to answer the research objectives. The results indicated that investment decisions had a significant positive effect, funding decisions had a significant negative effect and dividend decisions had no significant negative effect on firm value.
The Role of Leadership Style in Organizational Culture and Competence to Improve Village Fund Management Accountability Moh. Ubaidillah; Mahesti Cahayuni
Journal of Business and Management Review Vol. 3 No. 1 (2022): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr31.3012022

Abstract

This research aims to find out and obtain empirical evidence about the influence of organizational culture and competence on the accountability of village fund management with leadership style as a moderation variable. The sampling in this study used purposive sampling method that produced a sample of 90 village treasurers from 18 districts of Magetan district. This research data analysis method uses Structural Equation Modeling (SEM) analysis with Partial Least Squares (PLS). The results showed that the competence and culture of the organization had a positive effect on the accountability of village fund management. Leadership style is able to moderate the influence of organizational culture and competence on the accountability of village fund management positively and significantly.
Effect of Capital Structure, Tax Avoidance, and Firm Size on Firm Value with Dividend Payout Ratio as Moderating Sekar Dewi Mula Wardani; Anggita Langgeng Wijaya; Heidy Paramitha Devi; Anissa Ayera
Journal of Business and Management Review Vol. 3 No. 1 (2022): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr31.3022022

Abstract

Infrastructure is an integrated part of national-level development and the axis of economic movement. The more intensive infrastructure development is carried out, the higher the competition between construction companies to obtain capital from investors. This study aims to analyze the effect of Capital Structure, Tax Avoidance, and Firm Size towards Firm Value with Dividend Payout Ratio as a Moderating Variable conducted on construction and building sub-sector companies listed on the Indonesia Stock Exchange in 2015-2019 period. This research was a quantitative research where data was processed using the SPSS 25 application. The population in this study was a construction and building sub-sector company that has gone public and published its financial or has been listed on the Indonesia Stock Exchange in 2015-2019 period. Determination of the sample using purposive sampling method. In this study there were 30 samples of companies. This study used multiple linear regression analysis and Moderated Regression Analysis (MRA). The results of this study indicate that: (1) Capital structure affects firm value; (2) Tax Avoidance does not affect firm value; (3) Firm Size affects firm value; (4) Dividend Payout Ratio is able to moderate the effect of capital structure towards firm value; (5) Dividend Payout Ratio is not able to moderate the effect of tax avoidance towards firm value; (6) Dividend Payout Ratio is not able to moderate the effect of firm size towards firm value. Keyword: Capital Structure, Tax Avoidance, Firm Size, Firm Value, Dividend Payout Ratio.
The Influence Of Transportation Service Quality On Customer Satisfaction With Trans Padang Bus Service Users Della Asmaria Putri; Putri Azizi; Yosi Puspita Sari
Journal of Business and Management Review Vol. 3 No. 1 (2022): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr31.3082022

Abstract

The purpose of this study was to determine how much influence Tangibles, Reliability, Responsiveness, Assurance, Emphaty on Customer Satisfaction at Trans Padang Bus Service Users. Methods of data analysis using a questionnaire, with a sample of 100 respondents. The data analysis method used is Multiple Linear Regression Analysis. Based on the research results show that Tangibles, Reliability, Responsiveness, Assurance, Emphaty have a positive and significant effect on Customer Satisfaction. The Tangibles, Reliability, Responsiveness, Assurance, Emphaty variable contribution has an effect of 66.1% while the remaining 33.9% is influenced by other variables outside of this study. Based on the results of this study, it is hoped that the Management of the Company can increase Customer Satisfaction, where in this study the Reliability variable has a dominant influence on Customer Satisfaction of Trans Padang Bus Service Users, so it is advisable to pay more attention to the problem of Reliability, because it has a dominant influence on Customer Satisfaction of Service Users. Trans Padang Bus.
The Effect Of Industry Type, Government Pressure, And Company Size To Disclosure Of Sustainability Report Tri Siwi Nugrahani; Khoirinida Isnaini Atiqoh; Imanda Firmantyas Putri Pertiwi
Journal of Business and Management Review Vol. 3 No. 1 (2022): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr31.3092022

Abstract

This study examines the effect of industry type, government pressure, and company size on the disclosure of sustainability reports in 41 companies listed on the Indonesia Stock Exchange (IDX) for the 2017-2020 period. The sampling method is purposive sampling. Total observations of 164 companies. This study uses multiple linear regression analysis techniques. The results of the study prove that the type of industry and government pressure have a significant positive effect on the disclosure of sustainability reports. However, the size of the company does not affect the disclosure of the sustainability report.

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