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JBMR: Journal of Business and Management Review
Published by Profesional Muda Cendekia
ISSN : -     EISSN : 27231097     DOI : 10.47153/jbmr
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Business and Management Review applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBMR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 4 No. 12 (2023): (Issue-December)" : 5 Documents clear
A Proposed Conceptual Framework for the Mediating Role of Experiential Value between Ecotourism Brand Experience and Tourist Satisfaction Elayouty, Amira Magdy Ali; Yacout, Omneya Mokhtar; Elgharbawy, Alaa Hassan
Journal of Business and Management Review Vol. 4 No. 12 (2023): (Issue-December)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr412.6922023

Abstract

The tourism industry is increasingly recognizing the importance of experiential value in creating a positive visitor experience and fostering customer satisfaction. In the context of ecotourism, which is defined by its focus on conservation, sustainability, and the natural environment, experiential value becomes even more critical to ensure positive visitor experiences and satisfaction. In this paper, the authors propose a theoretical framework for the mediating role of experiential value between ecotourism brand experience and tourist satisfaction, arguing that it is an important factor in shaping tourists' attitudes and behaviors towards ecotourism and their satisfaction with the ecotourism experience. The proposed framework is based on a review of relevant literature, and it provides valuable insights for ecotourism practitioners, researchers, and policymakers. Additionally, the proposed framework has significant implications for the development of new ecotourism products and experiences, ensuring that tourists experience the unique features of the destination in a meaningful and engaging way, ultimately leading to higher satisfaction levels and increased willingness to recommend and repeat ecotourism visits.
Effect of Brand Coverage in Social-Media on Customer Value Creation: A Study of Tourist-based Restaurants in Nepal Sthapit, Arhan; Shrestha, Bikash; Hamal, Sadikshya
Journal of Business and Management Review Vol. 4 No. 12 (2023): (Issue-December)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr412.7652023

Abstract

Purpose: The paper aimed to examine the impact of the Nepalese tourist-based restaurants’ brand coverage in their social media on customer value creation. Methodology/Design/Approach: A questionnaire survey was administered on 205 tourist customers (with usable response of 196) intercepted at ten tourist-based restaurants located at one of the popular tourist-restaurant hubs of the Kathmandu Valley, in the post-COVID months of March and April of 2023. It made use of the descriptive statistics and inferential ones like Levenes’ test of equality of error variances, Wilks' Lambda test and MANCOVA test. Findings: The study found that the use of social media in marketing tourist-based restaurants helped create customer value, as social media marketing made a substantial and positive impact on the creation of social, functional, and economic values of tourist-based restaurants. Originality of the research: The study specifically discusses the tourist-based restaurants’ brand coverage in their social media and investigates its impact on customer value creation at a time when Nepalese tourism has started gradually recovering from the consequences of the COVID-19 pandemic. It is the first study of this kind at least in the Nepalese context.
Individual and Environmental Factors Influencing Recognition of Entrepreneurial Opportunities: Case of Tunisian Companies Souissi, Mourad; Boujelbene, Younes
Journal of Business and Management Review Vol. 4 No. 12 (2023): (Issue-December)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

When entrepreneurs discover an opportunity, they take the risk of exploiting it by seeking out the resources needed to develop a product or service and offer it to customers in the appropriate market. It is therefore essential to understand the factors that influence the recognition of entrepreneurial opportunities. To address this issue, we opted for a quantitative approach, using a sample of 350 entrepreneurs from the city of Sfax. We performed a discriminant analysis to test our hypotheses and determine the contribution of each factor to the process of identifying business opportunities. This article presents a literature review and the results of the studies examined concerning the key factors influencing the recognition of business opportunities. The results of our research can help young entrepreneurs understand the critical factors that will prompt them to quickly and effectively identify entrepreneurial opportunities with a view to exploiting them in business creation. Additionally, the information provided in this article could serve as a guiding resource for researchers interested in delving deeper into the determinants of entrepreneurial opportunity recognition.
The Power of Satisfaction and Trust: Unlocking E-WOM's Influence on Consumer Repurchase Intentions in Digital Marketplaces Shahrial Putra, Defin
Journal of Business and Management Review Vol. 4 No. 12 (2023): (Issue-December)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr51.8532024

Abstract

The purpose of this research is to investigate how consumer repurchase intention in the setting of e-commerce is impacted by electronic word of mouth (e-WOM), trust, and customer happiness. The demographic of this study is the people who live in the North Banjarmasin District, and the research sample consists of 399 respondents who buy at the marketplace. The study used a quantitative design. An analysis method called structural equation modeling (SEM) is applied. The findings of the study demonstrate the significance of these variables in influencing the intention to repurchase, and e-WOM is recognized as a key tactic for encouraging customers to share pleasant experiences with one another. However, e-WOM is negatively impacted by the possibility of disseminating false information. According to research, e-WOM, trust, and customer happiness all significantly influence the desire to repurchase. Reliability of work, completeness of information, and timeliness of delivery can all be used to gauge this level of confidence.
Bibliometric Foundations: Tracking the Footprint of Green Finance and Financial Institutions in Global Research Astiwardhani, Winny
Journal of Business and Management Review Vol. 4 No. 12 (2023): (Issue-December)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr412.8702023

Abstract

This study evaluates research trends in the context of green finance relating to financial institutions, particularly banks, using bibliometric analysis of Scopus data between 2012 and 2023. Green finance, as a key focus, has evolved along with the increasing awareness of environmental issues and climate change. Chinese contributions dominate in this study, showing a strong interest and commitment to green finance. This bibliometric analysis presents a network of related keywords, highlighting terms such as green finance, sustainable development, China, renewable energy, and others. Increased research interest in green finance has been seen since 2020, reflecting the growing attention to green finance, especially in China. From the citation analysis, there are highly cited papers that cover important issues, including the role of banks in green finance innovation, its impact on environmental change, and the implementation of greener financial practices. Cluster analysis shows three main groups: green finance concepts and principles, implementation of green finance practices, and long-term implications of green finance on the environment. These clusters illustrate the conceptual foundations, implementation practices, and long-term impacts of green finance in the context of banking and financial institutions.

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