cover
Contact Name
Fidyah Yuli Ernawati
Contact Email
fidyah.yuli13@gmail.com
Phone
+6285799656290
Journal Mail Official
capital@stiesemarang.ac.id
Editorial Address
Jl. Menoreh Utara Raya no.11 Sampangan Gajahmungkur Semarang
Location
Kota semarang,
Jawa tengah
INDONESIA
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi
ISSN : -     EISSN : 27231054     DOI : https://doi.org/10.33747
The CAPITAL Journal is a scientific journal that can be accessed openly for academics, researchers, students, lecturers and professional practitioners published by STIE Semarang. The journal CAPITAL is a periodical publication (twice a year, published in July and December) with the main objective to disseminate scientific findings in the fields of Economic Policy, Management and accounting. Capital Journal is indexed by Google Scholar, and several other indexers. Jurnal CAPITAL adalah sebuah jurnal ilmiah yang dapat diakses secara terbuka untuk para akademisi, peneliti, mahasiswa, dosen dan praktisi frofesional yang diterbitkan oleh STIE Semarang. Jurnal CAPITAL merupakan publikasi berkala (dua kali setahun, terbit pada bulan Juli dan Desember) dengan tujuan utama untuk menyebarluaskan temuan-temuan ilmiah di bidang Kebijakan Ekonomi, Manajemen dan akuntansi. Jurnal Capital diindeks oleh Google Scholar, dan beberapa pengindeks lain.
Articles 172 Documents
VIRAL MARKETING, LIVE STREAMING, DAN GRATIS ONGKOS KIRIM DALAM KEPUTUSAN PEMBELIAN Risma Musfiyana; Hafif Barnitya Milano
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 8 No 1 (2026): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v8i1.384

Abstract

This study aims to analyze the effects of viral marketing, live streaming, and free shipping on purchase decisions among TikTok Shop users in Semarang. A quantitative associative approach was applied. The population consisted of TikTok Shop users in Semarang, with 100 respondents selected using purposive sampling. Data were collected through a five-point Likert questionnaire and analyzed using SPSS, including validity, reliability, classical assumption, t-test, F-test, multiple linear regression, and coefficient of determination. The findings show that viral marketing significantly affects purchase decisions with a significance value of 0.010 and a regression coefficient of 0.187. Live streaming also has a significant effect with a significance value of 0.000 and a coefficient of 0.815, making it the most dominant variable. Free shipping significantly affects purchase decisions with a significance value of 0.000 and a coefficient of 0.311. The R² value of 0.816 indicates that the three independent variables explain 81.6% of the variation in purchase decisions. These findings highlight the importance of integrating digital content, real-time interaction, and shipping-cost incentives in TikTok Shop marketing strategies
Kinerja Penyuluh KB: Pengaruh Kompetensi, Komunikasi Interpersonal, dan Kompensasi Marsha Ayunita Irawati; Khasanatul Latifah
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 8 No 1 (2026): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v8i1.385

Abstract

The success of the Family Planning (KB) Program is heavily dependent on the performance of field officers, who serve as the frontline of service delivery to the community. This study aims to determine the influence of competence, interpersonal communication, and compensation on the performance of Family Planning field officers at the Central Java Provincial BKKBN. The study population consisted of 1,332 Family Planning field officers, with a sample of 95 respondents determined using the Lemeshow formula and probability sampling techniques. Data were analyzed using multiple linear regression. The results indicate that competence has a positive and significant effect on officer performance, with a calculated t-value of 5.654 (exceeding the t-table value of 1.986) and a significance level of 0.000 (below 0.05). Interpersonal communication also has a positive and significant effect on performance, with a calculated t-value of 4.199 (exceeding 1.986) and a significance level of 0.000 (below 0.05). Compensation has a positive and significant effect on performance, with a calculated t-value of 2.357 (exceeding 1.986) and a significance level of 0.021 (below 0.05). The Central Java Provincial BKKBN is expected to enhance officer competence through continuous training, workshops, and capacity-building activities.