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INDONESIA
Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif
Published by Politeknik Negeri Media Kreatif
ISSN : 23385049     EISSN : 27236323     DOI : https://doi.org/10.46961/jip.v8i1
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
The journal presents researches in the fields related to the competence of design, printing technology, publishing, and hospitality, including photography, animation, fashion, packaging technology, and other creative industry sectors. The journal also considers the development study of character building due to the expertise referred to as capital for the entrepreneurial attitudes based development.
Arjuna Subject : Umum - Umum
Articles 6 Documents
 1 
Search results for , issue "Vol 10, No 1 (2022)" : 6 Documents clear
THE CONNECTION BETWEEN MASS MEDIA AND NEW CULTURE DURING THE PANDEMIC COVID-19 IN WEST JAKARTA Mohammad Ismed; Dani Setiadarma; Wahyu Hidayat; Ni Wayan Puja Savitri
Jurnal Ilmiah Publipreneur Vol 10, No 1 (2022)
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i1.449

Abstract

This article discusses the relationship between mass media coverage and the new culture that emerged as a result of the Covid-19 pandemic. This pandemic has had a tremendous impact, not only from a health perspective, but also from a cultural perspective. Many habits that already exist in society have changed after the consequences of the Covid-19 pandemic. This is certainly something interesting to study, which can provide useful insights for the future. The Covid-19 pandemic gave humans the impetus to adapt to circumstances, one of which was to develop new things. The purpose of this study was to determine the relationship between the mass media and the new culture in order to describe cultural change and how the mass media communicated which had an impact on cultural changeKeyword: Covid, Media Satisfaction, Behavior Change, Culture
STRATEGI KOMUNIKASI PEMASARAN DALAM MEMPENGARUHI KEPUTUSAN KONSUMEN AYAM GEPUK PAK GEMBUS CABANG SRENGSENG SAWAH Dadang Syaputra; Nova Darmanto; Muhamad Ridwan
Jurnal Ilmiah Publipreneur Vol 10, No 1 (2022)
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i1.479

Abstract

ABSTRACTThis study aims to determine how much influence the marketing strategy has on consumer decisions in choosing the Ayam Gepuk Pak Gembus restaurant in Srengseng Sawah. The population in this study is all people who live in South Jakarta with the sample in this study is 110 respondents and the technique used is random sampling technique (random sampling). Data collection techniques used in this study were interviews with the help of questionnaires and documentation. The answers given by the respondents were analyzed quantitatively using the SPSS program. The quality of the research data was tested with validity and reliability tests and the classical assumption test was carried out, namely normality, multicollinearity and heteroscedasticity tests before linear regression analysis was carried out. From the results of the analysis, all indicators in this study were declared valid and reliable. From the classical assumption test, it is declared feasible and the test results state that all variables have a positive and significant influence either simultaneously or partially. The writer's suggestion is that the Ayam Gepuk Pak Gembus restaurant in Srengseng Sawah Branch must maintain and even improve its marketing strategy so that it will have an impact on consumer decisions. Ayam Gepuk Pak Gembus Restaurant must fix problems related to variables that can affect purchasing decisions such as location, this is very important because it considers current consumer behavior which also prioritizes a comfortable, safe and conducive location to support service from the product quality indicators we provide. provide. Keywords: Location, price, product, promotion and purchase decision
THE EXISTENCE OF WOMEN CAMERAMEN IN PRODUCTION OF TELEVISION EVENTS IN INDOSIAR Rusman Latief; Yusiatie Yusiatie
Jurnal Ilmiah Publipreneur Vol 10, No 1 (2022)
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i1.474

Abstract

Women cameramen is a new profession in Indosiar in early 2014. Previously, the profession of cameramen was only for men. Due to the need for that position, recruitment was carried out in which women were allowed. This research is interesting because it turns out that getting a woman who wants to be cameramen is not an easy matter. Therefore, it aims to seek and find answers to the existence of female cameramen in Indosiar. About how the recruitment, how the technical mastery skills of various types of cameras. Skills in using a camera concerning cinematography. What are her responsibilities in the production of broadcast programs, as well as the company's rules for women cameramen. This research uses a qualitative case study method. Using multiple sources to get valid data. Literature study, observation, and interviews, with several respondents who are considered to represent this research. Both respondents are still working at Indosiar, as well as those who have retired or have moved to other television stations. From the results of this research, it is hoped that it can contribute to the development of the television industry in Indonesia, the development of audio-visual production in general, and can also provide information on the field of work for women to have a career in camera management in the television, film and other audio-visual industries.
PENGARUH STRATEGI KOMUNIKASI PEMASARAN TERHADAP LOYALITAS PELANGGAN PADA ALFAMART ZENI KOSTRAD SRENGSENG SAWAH JAKARTA SELATAN Nova Darmanto; Dadang Syaputra; Muhamad Ridwan
Jurnal Ilmiah Publipreneur Vol 10, No 1 (2022)
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i1.480

Abstract

ABSTRACT This study aims to determine how much influence marketing communication strategies have on customer loyalty Alfamart Zeni Kostrad Srengseng Sawah. The population in this study were all Alfamart customers with a sample of 200 respondents and the technique used was random sampling. Data collection techniques used in this study were interviews with the help of questionnaires and documentation. The answers given by the respondents were analyzed quantitatively using the SPSS program. The quality of the research data was tested with validity and reliability tests and linear regression analysis tests. From the results of the analysis, the indicators in this study were declared valid and reliable. The test results state that the marketing communication variable has a positive and significant effect on customer loyalty. The author's suggestion is that Alfamart Zeni Kostrad Srengseng Sawah must maintain and even improve marketing communication strategies so that it will always be able to maintain customer loyalty and must fix problems related to indicators that can affect customer loyalty such as targeting, segmenting and positioning, this is very important because it looks at consumer behavior now which also prioritizes the comfort and friendliness of employees to be able to provide comfort in addition to the main indicators such as product and price Keywords: Strategy, marketing communication and customer loyalty
IMPLEMENTASI KEBIJAKAN BANTUAN OPERASIONAL SEKOLAH (BOS) DI SEKOLAH DASAR NEGERI 126 KOTA PEKANBARU Rezkiyansa Ilham; Iqbal Miftakhul Mujtahid; Tita Rosita
Jurnal Ilmiah Publipreneur Vol 10, No 1 (2022)
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i1.478

Abstract

Tujuan penelitian ini untuk menganalisis implementasi kebijakan bantuan operasional sekolah (BOS ) di Sekolah Dasar Negeri 126 Pekanbaru beserta faktor yang mempengaruhi  dalam  mengimplementasikan kebijakan tersebut. Fokus penelitian ini pada aspek gaji guru honorer sekolah, pengadaan alat multimedia dan buku wajib bagi siswa yang didasarkan pada Peraturan Menteri Pendidikan Dan Kebudayaan Republik Indonesia Nomor 8 Tahun 2020 Tentang Petunjuk Teknis Bantuan Operasional Sekolah.  Penelitian ini menggunakan metode kualitatif dengan informan sebanyak 10 orang dengan teknik purposive sampling . Penelitian ini menggunakan teori implementasi menurut Edward III dengan teknik pengumpulan data yang digunakan adalah wawancara, observasi dan dokumentasi yang dianalisis menggunakan triangulasi. Berdasarkan hasil analisis didapati bahwa pelaksanaan bantuan operasional sekolah berjalan lancar dan ketentuan administrasi dilaksanakan dengan baik. pada aspek komunikasi, terjalin komunikasi efektif antara pemangku kepentingan dan sasaran kebijakan. Untuk aspek sumber daya, tersedianya staff yang berkompeten dalam mengelola BOS.  Pada aspek struktur birokrasi, pengelola BOS menunjukkan bahwa dalam penggunaan anggaran mengacu dan berpedoman pada petunjuk teknis BOS. Terdapat 2 faktor yang mempengaruhi pelaksanaan BOS tahun 2020 di SD Negeri 126 Pekanbaru yakni faktor pendukung  yang terdiri dari SOP, komunikasi, disposisi dan sumber daya sedangkan  faktor penghambat terdiri dari struktur birokrasi, wewenang dan LSM. Walaupun terdapat faktor penghambat  dalam implementasinya, namun secara umum peneliti menarik kesimpulan bahwa  implementasi program bantuan operasional sekolah pada satuan pendidikan sekolah dasar negeri 126 pekanbaru tahun 2020 telah berjalan  dengan baik.
ANALISIS PENGARUH EFEKTIVITAS IKLAN PADA MEDIA TV TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA NMAX Rafli Ardiansah
Jurnal Ilmiah Publipreneur Vol 10, No 1 (2022)
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i1.490

Abstract

Industri sepeda motor adalah industri yang berkembang pesat di Indonesia, dikarenakan sepeda motor adalah kendaraan yang paling dekat dengan kehidupan sehari-hari masyarakat Indonesia, terutama sepeda motor berjenis scooter matic dikarenakan praktis dalam penggunaannya. Yamaha Nmax merupakan produk sepeda motor scooter matic  keluaran Yamaha yang paling laris saat ini padahal Yamaha Nmax bukanlah produk termurah yang dijual oleh Yamaha. Sejak pertama kali peluncuran Yamaha Nmax, Yamaha sudah menggunakan berbagai media untuk beriklan salah satunya adalah tv. Sampai saat ini iklan terutama iklan pada media tv, masih dianggap sebagai media iklan yang efektiv. Tujuan utama penelitian ini untuk mengetahui dan mengukur tingkat efektivitas Iklan tv terhadap keputusan Pembelian Sepeda Motor Yamaha Nmax dengan menggunakan EPIC model hasil pengembangan A.C Nielsen. Jenis penelitian yang dilakukan dalam penelitian ini yaitu penelitian survey kuantitatif dengan menetapkan populasi yaitu para pemilik dan pengguna Yamaha Nmax yang ditetapkan berdasarkan perhitungan sampling sebanyak 91 orang. Analisis data dalam penelitian ini menggunakan teknik koefisien korelasi dan koefsien regresi berganda yang diolah menggunakan program SPSS versi 25. Hasil perhitungan menunjukan kalau iklan tv cukup efektiv dan memiliki pengaruh sebesar 34,2% dalam mempengaruhi keputusan pembelian, serta saran yang diberikan yaitu : diharapkan agar Yamaha bisa lebih meningkatkan tingkat efektivitas dalam beriklan.

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