Articles
<![CDATA[Book as a Representation Medium of the Author’s Ideology ]]>
<![CDATA[Nova Darmanto]]>;
<![CDATA[Nurul Akmalia]]>
<![CDATA[ ]]>
Publisher : <![CDATA[ ]]>
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<![CDATA[The texts written by the authors have had a tremendous influence on human civilization. The book was used as a control tool for royal power institutions by creating rules through language discourse. This study intends to analyze the media of books to represent the authors’ ideologies. The method used in this research is descriptive qualitative by conducting analyses through literature studies and representation approach. This study indicates that writing a book represents and forms its identity. The authors make writing in the form of messages on book by using language to explore knowledge and find information that is different from the ideological ideas. Each writer’s ideology emphasizes his efforts to create a thought system through symbolic practices structured by messages in written text. It will then affect the provision of knowledge or information to readers. Not only that, but publishers also took part in determining messages in the book. Publishers have many interests. The interests are various, including political, economic, and religious interests. The contention between book publishers’ policies and theideology of writers ended with the emergence of the decision to publish a written text as a symbol that reflects the author’s ideology.]]>
<![CDATA[PEMUSATAN KEPEMILIKAN MEDIA: IMPLIKASINYA TERHADAP KONTEN MEDIA ]]>
<![CDATA[Nova Darmanto]]>
<![CDATA[ ]]>
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<![CDATA[Pemusatan media telah menimbulkan konsekuensi terhadap lahirnya konglomerasi dalam industri media. Kemunculan konglomerasi media disebabkan adanya penggabungan di antara korporat media serta pengambilalihan sehingga pada gilirannya akan dapat menelan ataupun menguasai berbagai platform di berbagai jenis media. Konsentrasi media berdampak pada praktik kepemilikan media yang mana kepemilikan terpusat dan terbatas pada sejumlah pemegang modal. Faktor ekonomi politik media sangat terkait dengan masalah permodalan atau modal investor yang beroperasi di sektor media. Konglomerasi media telah memunculkan model kepemilikan media yang memiliki kecenderungan kapitalistik. Kepemilikan media menjadi bentukan terminology yang selalu terkait dengan keberadaan konglomerasi dan berbagai bentuk monopoli media. Pemusatan media dapat mengakhiri keberagaman media, yaitu berakhirnya produksi konten tekstual dan menandai berakhirnya konten media yang demokratis sekaligus homogen.]]>
<![CDATA[Citizen Journalism as Postmodern Journalism ]]>
<![CDATA[Nova Darmanto]]>;
<![CDATA[Santi Delliana]]>
<![CDATA[ Jurnal Ilmiah Publipreneur Vol 5, No 1 (2017): Jurnal Ilmiah Publipreneur ]]>
Publisher : <![CDATA[Politeknik Negeri Media Kreatif ]]>
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DOI: 10.46961/jip.v5i1.60
<![CDATA[The rise of Citizen Journalism cannot be separated from the emergence of new genres in the media;the State of Citizen Journalism is inseparable from technological developments. The presence of online media currently characterizes the rapid growth of information and communication technology. The internet is a digital media that has become a symbol in the advancement of computerized era knowledge that gave birth to new media. The emergence of the internet, technology with the basis of this communication had a significant impact on the rapid pace of development in aspects of information, including points of reportage and journalism. Establishment of Citizens Journalism is born for the emergence of online Journalism. Online journalism has developed the necessaryfoundation of the concept of citizen journalism where the activities of citizen journalism are carried out using technology Digital technology is a technology that no longer uses human or manual power. Digital systems are the development of analog systems. Digitalization tends to be an automatic operating system with a format that can be read by computers. The term postmodern journalism is a reaction to modern journalism. A shift is not always formed from the revolution. The change from contemporary to postmodernism is a gradual evolution, in a process that is continuous through various periods and times. Postmodernism criticizes modernism, which has resulted in the centralization and universalization of ideas in many fields of science and technology.]]>
<![CDATA[PEMBUATAN PORTOFOLIO DIGITAL REPRESENTATIF PADA MAHASISWA/I PROGRAM STUDI FOTOGRAFI POLITEKTIK NEGERI MEDIA KREATIF ]]>
<![CDATA[syafriyandi syafriyandi]]>;
<![CDATA[Irpan Riana]]>;
<![CDATA[Nova Darmanto]]>
<![CDATA[ Jurnal Ilmiah Publipreneur Vol 9, No 1 (2021): Jurnal Ilmiah Publipreneur ]]>
Publisher : <![CDATA[Politeknik Negeri Media Kreatif ]]>
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DOI: 10.46961/jip.v9i1.180
<![CDATA[ABSTRACT Photography needs are now a part of daily activities, because the images that are produced can be used directly in expressing buying and selling activities and activities on new media. This phenomenon is a great opportunity for Creative Media State Polytechnic Photography Students. But the problem is that not many Photography students know the procedures for making a good or representative digital portfolio to be displayed in the online media for promotion of Photography Services. For this reason, this research has produced a representative digital portfolio for every photography student in order to increase the selling power to users of photography services both online and offline. This research uses a method with a qualitative approach. Data collection was also carried out by pretest and posttest control as a measuring tool for the success of the socialization of digital portfolio creation and literature study. The results of this study can be the basis for creating a digital portfolio as well as providing benchmarks for the marketing of Photography Services. Keywords: Photography, Digital Portofolio, new Media]]>
<![CDATA[STRATEGI KOMUNIKASI PEMASARAN DALAM MEMPENGARUHI KEPUTUSAN KONSUMEN AYAM GEPUK PAK GEMBUS CABANG SRENGSENG SAWAH ]]>
<![CDATA[Dadang Syaputra]]>;
<![CDATA[Nova Darmanto]]>;
<![CDATA[Muhamad Ridwan]]>
<![CDATA[ Jurnal Ilmiah Publipreneur Vol 10, No 1 (2022) ]]>
Publisher : <![CDATA[Politeknik Negeri Media Kreatif ]]>
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DOI: 10.46961/jip.v10i1.479
<![CDATA[ABSTRACTThis study aims to determine how much influence the marketing strategy has on consumer decisions in choosing the Ayam Gepuk Pak Gembus restaurant in Srengseng Sawah. The population in this study is all people who live in South Jakarta with the sample in this study is 110 respondents and the technique used is random sampling technique (random sampling). Data collection techniques used in this study were interviews with the help of questionnaires and documentation. The answers given by the respondents were analyzed quantitatively using the SPSS program. The quality of the research data was tested with validity and reliability tests and the classical assumption test was carried out, namely normality, multicollinearity and heteroscedasticity tests before linear regression analysis was carried out. From the results of the analysis, all indicators in this study were declared valid and reliable. From the classical assumption test, it is declared feasible and the test results state that all variables have a positive and significant influence either simultaneously or partially. The writer's suggestion is that the Ayam Gepuk Pak Gembus restaurant in Srengseng Sawah Branch must maintain and even improve its marketing strategy so that it will have an impact on consumer decisions. Ayam Gepuk Pak Gembus Restaurant must fix problems related to variables that can affect purchasing decisions such as location, this is very important because it considers current consumer behavior which also prioritizes a comfortable, safe and conducive location to support service from the product quality indicators we provide. provide. Keywords: Location, price, product, promotion and purchase decision]]>
<![CDATA[PENGARUH STRATEGI KOMUNIKASI PEMASARAN TERHADAP LOYALITAS PELANGGAN PADA ALFAMART ZENI KOSTRAD SRENGSENG SAWAH JAKARTA SELATAN ]]>
<![CDATA[Nova Darmanto]]>;
<![CDATA[Dadang Syaputra]]>;
<![CDATA[Muhamad Ridwan]]>
<![CDATA[ Jurnal Ilmiah Publipreneur Vol 10, No 1 (2022) ]]>
Publisher : <![CDATA[Politeknik Negeri Media Kreatif ]]>
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DOI: 10.46961/jip.v10i1.480
<![CDATA[ABSTRACT This study aims to determine how much influence marketing communication strategies have on customer loyalty Alfamart Zeni Kostrad Srengseng Sawah. The population in this study were all Alfamart customers with a sample of 200 respondents and the technique used was random sampling. Data collection techniques used in this study were interviews with the help of questionnaires and documentation. The answers given by the respondents were analyzed quantitatively using the SPSS program. The quality of the research data was tested with validity and reliability tests and linear regression analysis tests. From the results of the analysis, the indicators in this study were declared valid and reliable. The test results state that the marketing communication variable has a positive and significant effect on customer loyalty. The author's suggestion is that Alfamart Zeni Kostrad Srengseng Sawah must maintain and even improve marketing communication strategies so that it will always be able to maintain customer loyalty and must fix problems related to indicators that can affect customer loyalty such as targeting, segmenting and positioning, this is very important because it looks at consumer behavior now which also prioritizes the comfort and friendliness of employees to be able to provide comfort in addition to the main indicators such as product and price Keywords: Strategy, marketing communication and customer loyalty]]>
<![CDATA[Model Pembelajaran Berbasis Proyek pada Mata Kuliah Praktik Kewirausahaan Untuk Menunjang Kemampuan Mahasiswa dalam Melakukan Promosi, Publishing dan Penjualan Produk Hasil Praktik Kuliah ]]>
<![CDATA[Muhamad Ridwan]]>;
<![CDATA[Nova Darmanto]]>;
<![CDATA[Dadang Syaputra]]>
<![CDATA[ Jurnal Ilmiah Publipreneur Vol 10, No 2 (2022): Jurnal Ilmiah Publipreneur ]]>
Publisher : <![CDATA[Politeknik Negeri Media Kreatif ]]>
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DOI: 10.46961/jip.v10i2.621
<![CDATA[This study aims to examine how the implementation of a project-based learning model is applied to a practical course at Polimedia Kreatif to design student self-employment in entrepreneurship. This study uses the classroom behavioral research method. This study presents data, facts, and circumstances arising in this area. The subjects of this survey are students of her Polimedia Kreatif Culinary Arts course in the 4th semester of 2022. The means used in the study were performing tasks, conducting business consultations, presenting products, and reporting evaluation results. Data from observations were analyzed using qualitative descriptive techniques. The results of the study concluded that the successful application of project-based learning models in entrepreneurship courses to promote student independence in the field of entrepreneurship was declared successful. In summary, her three measures of success in this study are task completion, report activity, and report writing.]]>
<![CDATA[PEMANFAATAN TEKNOLOGI INFORMASI DAN KOMUNIKASI SEBAGAI MEDIA PEMBELAJARAN DI POLITEKNIK NEGERI MEDIA KREATIF ]]>
<![CDATA[Erlan Saefuddin]]>;
<![CDATA[Nova Darmanto]]>;
<![CDATA[Hawa Asma Ul Husna]]>
<![CDATA[ JURNAL TEKNOLOGI INFORMASI & KOMUNIKASI DALAM PENDIDIKAN Vol 10, No 1 (2023): Juni - Jurnal Teknologi Informasi dan Komunikasi dalam Pendidikan ]]>
Publisher : <![CDATA[Pascasarjana Universitas Negeri Medan ]]>
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DOI: 10.24114/jtikp.v10i1.46482
<![CDATA[Abstrak: Teknologi Informasi dan Komunikasi (TIK) yang terus berkembang dari waktu ke waktu memberikan banyak manfaat dalam beberapa bidang termasuk dunia Pendidikan. Politeknik Negeri Media Kreatif yang lulusannya dituntut memiliki kreativitas tinggi agar dapat bersaing dengan dunia industri harus membuat proses belajar mengajar dalam mendidik mahasiswa dituntut kreatif. Penelitian ini bertujuan untuk melihat bagaimana pemanfaatan TIK dapat mempengaruhi proses pembelajaran di kampus Polimedia. Penelitian ini merupakan penelitian kualitatif deskriptif dengan pengumpulan data melalui angket, observasi, wawancara dan kajian pustaka. Hasil penelitian ini menunjukkan bahwa TIK sangat unik dan dapat meningkatkan minat siswa ketika diterapkan dalam kegiatan belajar mengajar. Kata Kunci: Teknologi, Informasi, Komunikasi, Media Pembelajaran Abstract: Information and Communication Technology (ICT) which continues to develop from time to time provides many benefits in several fields including the world of Education. Creative Media State Polytechnic whose graduates are required to have high creativity in order to compete with the industrial world must make the teaching and learning process in educating students demanded to be creative. This study aims to see how the use of ICT can affect the learning process on the Polimedia campus. This research is a descriptive qualitative research with data collection through questionnaires, observations, interviews and literature review. The results of this study indicate that ICT is very unique and can increase student interest when applied in teaching and learning activities. Keywords: Technology, Information, Communication, Learning Media]]>
<![CDATA[Book Reprography in Copyright ]]>
<![CDATA[Darmanto, Nova]]>;
<![CDATA[Delliana, Santi]]>
<![CDATA[ Indonesian Journal of Multidisciplinary Science Vol. 2 No. 8 (2023): Indonesian Journal of Multidisciplinary Science ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/ijoms.v2i8.523
<![CDATA[Books are evolving into one of the most important mass communication tools on the planet. As a result, buying books through manufacturing and distribution is a crucial form of mass communication. The research’s purpose is to explore book reprography in copyright. The researchers used qualitative approach with literature study as the research design. The data were generated from different literature, mainly relevant books and scientific articles. The researchers discovered that, under copyright law, the creator's exclusive right arises immediately based on the declarative principle after a work is realized in tangible form, subject to limitations in accordance with statutory and regulatory conditions.]]>
