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Purnomo Ananto
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INDONESIA
Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif
Published by Politeknik Negeri Media Kreatif
ISSN : 23385049     EISSN : 27236323     DOI : https://doi.org/10.46961/jip.v8i1
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
The journal presents researches in the fields related to the competence of design, printing technology, publishing, and hospitality, including photography, animation, fashion, packaging technology, and other creative industry sectors. The journal also considers the development study of character building due to the expertise referred to as capital for the entrepreneurial attitudes based development.
Arjuna Subject : Umum - Umum
Articles 4 Documents
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Search results for , issue "Vol. 13 No. 1 (2025): Jurnal Ilmiah Publipreneur" : 4 Documents clear
IMPLEMENTATION OF THE 3-O APPROACH AS AN INNOVATION IN RADIO PROGRAM PRODUCTION Ismed, Mohammad
Jurnal Ilmiah Publipreneur Vol. 13 No. 1 (2025): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v13i1.1639

Abstract

Radio is one of the mass media that evolves along with the development of technology. Innovations are made not only in techniques, but also in broadcast program production. In the past, radio focused more on producing programs for On-Air and Off-Air, now radio has added a platform for producing its programs, that is Online. This innovation was carried out not only to be able to expand opportunities for advertising as a source of income, but also to meet the needs of listeners whose ways of consuming media have also changed along with the development of digital technology. This prompted the current research. The problem raised is how the implementation of On-air, Off-air, and also online approaches can be carried out in a broadcast radio program production. The purpose of this research is to find out and understand the implementation and its influence on the quality of programs on radio media. By using a qualitative approach and descriptive interview and observation methods, it is hoped that this research can describe the process of applying the On-Air, Off-Air, and Online approaches to radio broadcast programs. The results of this study are expected to provide solutions in improving the quality of radio broadcast programs which can provide great opportunities for advertising
MIXING PERSON ON PROGRAM RADIO DRAMA “WIRACARITA DEWABRATA” Ismed, Mohammad
Jurnal Ilmiah Publipreneur Vol. 13 No. 1 (2025): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v13i1.1640

Abstract

Sandiwara Radio merupakan bentuk karya siaran yang mengandalkan kekuatan suara untuk membangun cerita, suasana, dan emosi pendengar. Dalam proses produksi sandiwara radio Wiracarita Dewabrata, peran mixing person menjadi sangat penting dalam menyusun dan memadukan elemen-elemen suara seperti dialog, efek suara, ambience, dan musik latar agar membentuk alur cerita yang hidup dan mudah dipahami. Artikel ini bertujuan untuk menggambarkan pengalaman penulis sebagai mixing person dalam produksi sandiwara radio tersebut. Metode yang digunakan meliputi studi pustaka, observasi produksi, serta pengalaman langsung dalam proses mixing. Hasil yang dicapai menunjukkan bahwa peran mixing person tidak hanya bersifat teknis, tetapi juga kreatif dalam menata suasana, mengatur dinamika audio, serta menjaga kesinambungan antara adegan. Melalui pendekatan yang cermat dan artistik, proses mixing berkontribusi langsung pada keberhasilan penyampaian cerita dalam Wiracarita Dewabrata. Artikel ini diharapkan dapat memberikan wawasan mengenai pentingnya peran mixing person dalam mendukung kualitas produksi sandiwara radio
OPTIMIZING CAMPUS PROMOTION THROUGH ADVERTISING PHOTOGRAPHY AT THE POLITEKNIK NEGERI MEDIA KREATIF Syaputra, Dadang
Jurnal Ilmiah Publipreneur Vol. 13 No. 1 (2025): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v13i1.1666

Abstract

Politeknik Negeri Media Kreatif PSDKU Medan faces challenges in increasing visibility and attractiveness to prospective new students due to the less than optimal promotional strategy in digital media, especially on the Instagram platform. This study aims to develop promotional visual content by utilizing three-point lighting-based advertising photography techniques to improve the quality and effectiveness of campus promotional media. The method used is descriptive qualitative research with a case study approach on the campus's official Instagram account. Data were obtained through observation, interviews, and documentation, then analyzed qualitatively to describe changes in visual quality and audience response. The results of the study show that the application of professional three-point lighting techniques in advertising photography can improve visual aesthetics and content consistency, so that the content becomes more attractive and relevant to the target audience of teenagers aged 17–21 years who are interested in the creative industry. This increase in visual quality has an impact on increasing interactions on social media and strengthening the positive image of the campus, which ultimately increases awareness and interest of prospective students in Polimedia PSDKU Medan. In addition, the resulting photographic works also have the potential to be used as visual assets across communication channels to support long term promotions.
English Competence Barriers among Publishing Students at Higher Education Institutions in Jakarta: Challenges and Implications for Academic and Professional Success Putri, Liza Amalia; Clayton, Katherine
Jurnal Ilmiah Publipreneur Vol. 13 No. 1 (2025): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v13i1.1757

Abstract

This study investigates the barriers to English competence among publishing students at higher education institutions in Jakarta and explores the challenges these barriers pose for their academic and professional success. Despite the growing importance of English proficiency in the publishing industry and global academic communication, many students continue to struggle with language-related issues that hinder their learning outcomes and future career prospects. Through a mixed-method approach involving surveys and interviews with students and lecturers, the research identifies key obstacles such as limited exposure to English in daily academic contexts, lack of confidence in using English productively, and gaps in curriculum alignment with industry demands. The findings suggest that these barriers contribute to reduced engagement in English-based learning materials, limited participation in international publishing opportunities, and decreased competitiveness in the job market. The study concludes with recommendations for institutions to enhance English for Specific Purposes (ESP) instruction, integrate more authentic publishing-related English tasks, and foster an immersive language environment to better equip students for the global publishing landscape

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