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All Journal Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif Amkop Management Accounting Review (AMAR) Jurnal Pengabdian Masyarakat Jurnal ABDIMAS MUTIARA
Syaputra, Dadang
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Arts Humanities Chemistry Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Social Sciences Other

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THE INFLUENCE OF PRODUCT QUALITY, PROMOTIONS AND PRICES ON CONSUMER DECISIONS IN CHOOSING PADANG PUSAKO KARYA UJUNG MEDAN Syaputra, Dadang; Yunus Fitriady, Mochamad; Syafriyandi, Syafriyandi; Telaumbanua, Faudunasokhi
Jurnal Ilmiah Publipreneur Vol. 11 No. 2 (2023): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v11i2.973

Abstract

This research aims to explain the influence of product quality, promotion and price on consumer decisions in choosing Padang Pusako Karya Ujung Medan Restaurant. The sample uses the Malhotra Formula. The data collection method used was by giving questionnaires to consumers of the Padang Pusako Karya Ujung Medan Restaurant. Data were analyzed using the Quantitative Method, namely using questionnaire reliability tests, classical assumption tests, multiple regression analysis, correlation analysis, F test and T test with the help of SPSS 22.00 for Windows software. The results of the research show that hypothesis testing shows that partially there is a significant influence between product quality (X1) and promotion (X2) on consumer decisions in choosing the Padang Pusako Karya Ujung Medan Restaurant, while the Price variable (X3) has no significant influence on the Decision variable. Consumers in choosing the Padang Pusako Karya Ujung Medan Restaurant. Testing the influence of the independent variables together (simultaneously) on the dependent variable is carried out using the F test, stating that the hypothesis states that there is a significant influence between product quality (X1), Promotion (X2), and Price (X3) on consumer decisions chose the Padang Pusako Karya Ujung Medan Restaurant. Keywords: Marketing Management, Product Quality, Promotion, Price, Consumer Decisions
Entrepreneurship Training and Product Photo Creativity for Students of Darma Agung University Syafriyandi, Syafriyandi; Syaputra, Dadang; Saharja, Komda; Telaumbanua, Faudunasokhi
Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2024): Juli
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jpk.v4i1.1364

Abstract

Abstrak: Untuk menjadi Wirausahawan, ada beberapa hal yang harus di perhatikan dikalangan mahasiswa antara  lain pendidikan yang mereka dapatkan, perlunya pelatihan-pelatihan agar  menambah pengetahuan mereka. Banyak hambatan persepsi memulai usaha, antara lain adanya  anggapan merasa terlalu tua atau terlalu muda, tidak berbakat dan tidak punya modal serta  kebingungan dalam ide usaha apa yang mau dikembangkan; Tujuan pengabdian ini adalah untuk Hambatan ini harus dihilangkan dengan  memberikan tambahan wawasan terkait wirausaha, salah satunya lewat  kegiatan pengabdian masyarakat ini; Metode workshop,dengan mitra Fakultas Ilmu Sosial dan Ilmu Politik Universitas Darma Agung, dengan tim pelaksana kegiatan terdiri dari empat orang dosen. Hasil yang telah dicapai dengan memberikan peningkatan pemahaman peserta dalam kiat memulai berwirausaha dan teknik pembuatan foto produk yang ideal sampai pada pembuatan konten produk untuk marketplace peserta masing-masing. Kata Kunci: Motivasi, kewirausahaan, inkubator, ide usaha    Abstract:  To become an entrepreneur, there are several things that students must pay attention to, including the education they receive, the need for training to increase their knowledge. There are many perceived barriers to starting a business, including the feeling that you are too old or too young, not talented and don't have capital as well as confusion about what business ideas you want to develop; The aim of this service is to eliminate these obstacles by providing additional insight regarding entrepreneurship, one of which is through community service activities; Workshop method, with partners from the Faculty of Social and Political Sciences, Darma Agung University, with an activity implementation team consisting of four lecturers. The results have been achieved by providing participants with increased understanding in tips for starting entrepreneurship and techniques for creating ideal product photos and even creating product content for each participant's marketplace. Keywords: Motivation, entrepreneurship, incubator, business idea
THE INFLUENCE OF PRODUCT PRICE PERCEPTIONS AND PRODUK QUALITY ON PEOPLE’S PURCHASING DECISIONS IN ONLINE SHOPPING IN THE KELUANG SUB DISTRICT Wijaya, Hendry; Syaputra, Dadang; Subardi, Laidi; Febriyanti, Febriyanti
Jurnal Ilmiah Publipreneur Vol. 11 No. 1 (2023): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v11i1.693

Abstract

This study aims to explain the influence of perceptions of product prices and product quality on people's purchasing decisions in shopping online for the people of Keluang District. The sample uses the Slovin formula. The data collection method used was to give questionnaires to the people of Keluang District, Musi Banyuasin Regency. Data were analyzed using the Quantitative Method, namely using the reliability test of the questionnaire, the classical assumption test, multiple regression analysis, correlation analysis, determination analysis, F test and T test with the help of SPSS 15.00 software for windows. The results of the study show that testing the hypothesis shows that partially there is a significant influence between the perception of product price (X1) and product quality (X2) on people's purchasing decisions in shopping online in the Keluang sub-district. Testing the effect of the independent variables together (simultaneously) on the dependent variable is carried out using the F test, stating that the hypothesis states that there is a simultaneous significant influence between the perception of product price (X1) and product quality (X2) on people's purchasing decisions in shop online in the Keluang sub-district community..
OPTIMIZING CAMPUS PROMOTION THROUGH ADVERTISING PHOTOGRAPHY AT THE POLITEKNIK NEGERI MEDIA KREATIF Syaputra, Dadang
Jurnal Ilmiah Publipreneur Vol. 13 No. 1 (2025): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v13i1.1666

Abstract

Politeknik Negeri Media Kreatif PSDKU Medan faces challenges in increasing visibility and attractiveness to prospective new students due to the less than optimal promotional strategy in digital media, especially on the Instagram platform. This study aims to develop promotional visual content by utilizing three-point lighting-based advertising photography techniques to improve the quality and effectiveness of campus promotional media. The method used is descriptive qualitative research with a case study approach on the campus's official Instagram account. Data were obtained through observation, interviews, and documentation, then analyzed qualitatively to describe changes in visual quality and audience response. The results of the study show that the application of professional three-point lighting techniques in advertising photography can improve visual aesthetics and content consistency, so that the content becomes more attractive and relevant to the target audience of teenagers aged 17–21 years who are interested in the creative industry. This increase in visual quality has an impact on increasing interactions on social media and strengthening the positive image of the campus, which ultimately increases awareness and interest of prospective students in Polimedia PSDKU Medan. In addition, the resulting photographic works also have the potential to be used as visual assets across communication channels to support long term promotions.
The Influence of Compensation, Work Environment and Motivation on Job Satisfaction at Medan Art Work: Inggris Syaputra, Dadang; Telaumbanua, Faudunasokhi; Gobal, Raju
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2796

Abstract

This study aims to examine the influence of compensation, work environment, and motivation on employee job satisfaction at Medan Art Work. This creative industry enterprise relies heavily on employee performance and innovation. The research employed a quantitative approach using a causal associative design. The population consisted of 118 employees, all of whom were selected as the research sample using a saturated sampling technique. Data were collected through a structured questionnaire utilizing a five-point Likert scale and analyzed using the SPSS statistical software to perform multiple linear regression. The findings revealed that compensation, work environment, and motivation each have a positive and significant effect on job satisfaction, both simultaneously and partially. The results highlight that financial rewards, a supportive physical and social work setting, and psychological drive are crucial components in enhancing job satisfaction in the creative sector. These findings support motivational theories, such as Herzberg’s Two-Factor Theory, the Job Characteristics Model, and Self-Determination Theory. The study contributes to the theoretical understanding of job satisfaction in creative work environments and provides practical insights for human resource policies. Organizations in similar industries are encouraged to adopt integrated strategies that enhance employee satisfaction by aligning compensation, workplace conditions, and motivational programs.
Pelatihan Teknis Video Profil Sebagai Media Publikasi Pada Universitas Darma Agung Syaputra, Dadang; Syafriyandi; Komda Saharja; Faudunasokhi Telaumbanua; Dewantoro Lase; Sudirman; Chairil Anwar
Jurnal Abdimas Mutiara Vol. 5 No. 2 (2024): JURNAL ABDIMAS MUTIARA
Publisher : Universitas Sari Mutiara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengabdian masyarakat ini bertema Pelatihan Pembuatan Video Profil Sebagai Media Publikasi Pada Universitas Darma Agung, bertujuan untuk memberikan pelatihan dan pendampingan kepada mitra dalam membuat video profil dan konten-konten sebagai media promosi perguruan tinggi. Metode yang digunakan dalam pengabdian masyarakat ini adalah metode off the job training yaitu melakukan pelatihan dengan cara seminar dan workshop langsung dalam menyelesaikan permasalahan. Data di dapat dari perguruan tinggi yang menjadi objek pengabdian yaitu Universitas Darma Agung berupa data profil, media sosial, dan media informasi serta data wawancara langsung dengan sumber. Pengabdian ini diharapkan bisa menyelesaikan persoalan mitra terkait dengan kendala membuat konten publikasi, dan komunikasi yang selama ini dihadapi.
Co-Authors Chairil Anwar Dewantoro Lase Faudunasokhi Telaumbanua febriyanti febriyanti Gobal, Raju Hendry Wijaya Komda Saharja Saharja, Komda Subardi, Laidi Sudirman Syafriyandi Syafriyandi, Syafriyandi Telaumbanua, Faudunasokhi Yunus Fitriady, Mochamad