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INDONESIA
Journal of Management and Bussines (JOMB)
Published by Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi
ISSN : 26568918     EISSN : 26848317     DOI : -
Core Subject :
Journal of Management and Bussines (JOMB) focus dan scopenya meliputi; Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional, Manajemen Sistem Informasi, Manajemen Pajak dan, Administrasi Bisnis.
Arjuna Subject : -
Articles 4 Documents
 1 
Search results for , issue "Vol. 7 No. 2 (2025): Journal of Management and Bussines (JOMB)" : 4 Documents clear
Pengaruh Kualitas Pelayanan, Harga dan Citra Merek terhadap Kepuasan Pelanggan pada Dr. Nora Skincare Kota Palembang Putri, Salsabila Aisyah; Retno Budi Lestari
Journal of Management and Bussines (JOMB) Vol. 7 No. 2 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v7i2.14571

Abstract

This study aims to determine the effect of service quality, price, and brand image on customer satisfaction at dr. Nora Skincare Palembang City. The method used is descriptive research with a quantitative approach, where data is collected through questionnaires with a population of dr. Nora Skincare customers. The research sample consisted of 218 respondents who had undergone treatment at least twice, selected using non-probability sampling techniques. Data analysis was carried out using multiple regression tests, t-tests, F-tests, and R Square. The results showed that service quality, price, and brand image had a positive and significant effect on customer satisfaction. The R Square value of 0.688 indicates that the three factors have an effect of 68.3% on customer satisfaction, with the remaining 31.7% influenced by other factors. The t-test results revealed that each variable, namely service quality (t = 4.972, p < 0.05), price (t = 5.639, p < 0.05), and brand image (t = 7.378, p < 0.05), had a significant effect on customer satisfaction. The F test also showed a significant effect simultaneously with an F count value of 156.973 (p < 0.05). Based on these findings, it is recommended that dr. Nora Skincare improve service quality, maintain competitive prices, and strengthen brand image to increase customer satisfaction. This study is expected to be a reference in developing strategies and further research in the same field.  Keywords: Service Quality, Price, Brand Image, Customer Satisfaction
Pengaruh Kualitas Pelayanan, Citra Merek, Komitmen terhadap Loyalitas Pelanggan Hotel Duta Palembang Terinda, Jenika Pasya; Retno Budi Lestari
Journal of Management and Bussines (JOMB) Vol. 7 No. 2 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v7i2.14572

Abstract

This study aims to analyze the influence of service quality, brand image, and commitment on customer loyalty at Hotel Duta Palembang. The research employs a descriptive quantitative approach with a non-probability sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression tests. The results indicate that service quality, brand image, and commitment have a positive and significant impact on customer loyalty, both partially and simultaneously. The Adjusted R Square value of 65.8% shows that these three variables contribute significantly to customer loyalty. Hotel Duta Palembang is advised to enhance its technology-based complaint system, strengthen its brand image through unique experiences, and maintain a strong commitment to customers. This research can serve as a reference for future studies in developing strategies to improve customer loyalty in the hospitality industry.  Keyword: Service Quality, Brand Image, Commitment, and Customer Loyalty
Pengaruh NPM dan DER terhadap Return Saham Perusahaan Sektor Basic Materials periode 2019-2023 Putri, Riska Ananda; Faradila Meirisa
Journal of Management and Bussines (JOMB) Vol. 7 No. 2 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v7i2.14573

Abstract

This study aims to analyze the effect of Net Profit Margin (NPM) and Debt to Equity Ratio (DER) on Stock Returns in Basic Materials sector companies listed on the Indonesia Stock Exchange for the 2019-2023 period. The research sample consisted of 80 companies selected using the purposive sampling method from a total population of 108 companies. Data was obtained from the annual financial statements and analyzed with the help of SPSS 25. The results of this study show that Net Profit Margin (NPM) has a negative and significant influence on Stock Returns, while Debt to Equity Ratio (DER) has a positive and significant influence. Simultaneously, these two variables affect Stock Returns. The results of this study indicate that companies need to balance profitability and capital structure to increase investment attractiveness. For investors, Net Profit Margin (NPM) and Debt to Equity Ratio (DER) can be used as the main indicators in assessing potential for growth.  Keyword: Net Profit Margin; Debt to Equity Ratio; Stock Return; Sector Basic Materials
Faktor-Faktor Makroekonomi terhadap Indeks Harga Saham di Indonesia dan Singapura tahun 2015-2023 Utami, Adre; Soeindra, Victor
Journal of Management and Bussines (JOMB) Vol. 7 No. 2 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v7i2.14650

Abstract

This study analyzes the influence of macroeconomic variables on the stock price index in Indonesia (IHSG) and Singapore (STI) in the period 2015-2023. Using a quantitative approach, this study examines the influence of inflation, interest rates, exchange rates, and gold prices on the stock price index in both countries. The results of the study show that in Indonesia, inflation, interest rates, exchange rates and gold prices have a significant effect on the IHSG. Meanwhile, in Singapore, inflation, exchange rates and gold prices have a significant effect on the STI while interest rates do not have a significant effect on the STI. The advantage of this study is that it highlights the differences in the influence of macroeconomic factors on the stock market in two countries with different economic characteristics. The conclusion is that this study provides insight for policy makers in formulating market stabilization strategies and becomes a reference for investors in compiling a more resilient investment portfolio.  Keywords: Stock Price Index, Inflation, Interest Rates, Exchange Rates, Gold Prices

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