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Adhi Prakosa
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akmenika@upy.ac.id
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Kota yogyakarta,
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INDONESIA
AKMENIKA
Published by Universitas PGRI Yogyakarta
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 13, No 1 (2016): AKMENIKA" : 6 Documents clear
Pengaruh Viral Marketing Terhadap Brand Equity Pada Pengguna Smartphone Samsung Di Yogyakarta Ratnaningsih, Endang
Akmenika: Jurnal Akuntansi dan Manajemen Vol 13, No 1 (2016): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v13i1.1226

Abstract

This research conducted to analyze the impact of viral marketing to brand equity of Samsung smartphone. The Samsung smartphone was dominating the Indonesian smartphone’s market in 2015, since the online marketing and the viral marketing became the buzz word for business in the last ten years. This study focused to an empirical study that was conducted to 100 undergraduate students in Yogyakarta. The data were collected from consumers of Samsung smartphone and was tested for its construct validity and reliability and regression was applied to test the hypotheses. This findings indicated that viral marketing had a significant and positive influence to brand equity of Samsung smartphone, and showed that viral merketing had a huge potential distribution channel to marketing the product.
Analisis Penerapan Konsep Value For Money Pada Pemerintah Kabupaten Bantul Kurniawati, Nova; Adhivinna, Vidya Vitta
Akmenika: Jurnal Akuntansi dan Manajemen Vol 13, No 1 (2016): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v13i1.1227

Abstract

The performance of The goverment institutions is now under the spotlight along with the improvement in public awareness on the course of general public administration.People are getting more and more intelligent and critical. They have demand for transparancy, clean, economical, effectual, responsive and accountable. The aim of this research is to discover the financial performance of Pemerintah Kabupaten Bantul during year 2010-2013. The test was done by using value for money method to measure the financial performance from the perspective of economy, effectiveness and efficiency which has shown in the annual budgetary report and realization from 2010-2013. The result from financial analysis on Pemerintah Kabupaten Bantul has shown that in economic perspective the financial management in Bantul can be said to be economical in year 2010 and getting better in 2011-2013. From effectiveness it can be said to be very effectual from 2010 till 2013, and from efficiency perspective Bantul Administration was not efficient in 2010, but in 2011 can be said to be very efficient and then in 2012-2013 can be said to be inefficient.
Pengaruh Kesadaran Wajib Pajak, Sikap Wajib Pajak Atas Pelaksanaan Sanksi Denda Dan Kualitas Pelayanan Fiskus Terhadap Kepatuhan Wajib Pajak Bumi Dan Bangunan (Studi Kasus Wajib Pajak Bumi Dan Bangunan Di Kabupaten Bantul) Suyanto, Suyanto; Purwanti, Purwanti
Akmenika: Jurnal Akuntansi dan Manajemen Vol 13, No 1 (2016): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v13i1.1228

Abstract

The purpose of this study was to examine the influence awareness of the taxpayer, the taxpayer stance on the implementation of financial penalties, and quality of service tax authorities on tax compliance and building earth. This research was conducted at the Department of Revenue, Finance and Asset Management of Bantul through 110 respondents. The data analysis technique used is multiple linear regression technique which consists of one dependent variable is tax compliance, and three independent variables taxpayer awareness, the attitude of the taxpayer on the implementation of financial penalties, and quality of service tax authorities. Based on the analysis performed, it is known that the awareness of the taxpayer, the taxpayer stance on the implementation of financial penalties, and quality of service tax authorities simultaneously and partially on tax compliance and building earth. The predictive ability of the independent variable on the dependent variable showed independent variables are able to explain the dependent variable variation of 33.8% and 66.2% explained by other variables.
Pengaruh Corporate Social Responsibility (CSR) dan Return on Asset (ROA) pada Good Corporate Governance (GCG) Nugrahani, Tri Siwi
Akmenika: Jurnal Akuntansi dan Manajemen Vol 13, No 1 (2016): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v13i1.1223

Abstract

This study aimed to examine the influence of social responsibility (Corporate Social Responssibility) and profitability (return on assets) on corporate governance (GCG). This study was performed on companies listed in the Stock Exchange in 2011-2013. Sampling method with purposive sampling and data collection methods with observation. This study tested with multiple regression analysis to test the hypothesis t test with significance of 5%.Hypothesis testing results show there is influence of CSR (Corporate Social Responsibility) in GCG with t test of 4.486 with 0.000 significance and ROA affect the GCG with t value of 2.160 with 0.036 significance. These results indicate that the hypothesis 1 and 2 are supported. The higher CSR undertaken by the company the higher the GCG companies, as well as higher profitability (ROA), the higher the GCG. Based on F test of 11.72 with a significance of 0,000 showed jointly between CSR and corporate governance affect the ROA. This suggests the hypothesis 3 is supported. which means jointly CSR and ROA effect on corporate governance. If CSR rose by 1 then GCG will rise 0054, as well as ROA rose by 1 it will increase the GCG of 0.015. Adjusted R2 value of 0.195 which demonstrates the ability of CSR (Corporate Social Responsibility) and profitability (ROA) can explain GCG amounted to 19.50%, while the remaining 80.50% is explained by other variables.
Penilaian Sikap Pada Country Of Origin Image Terhadap Sustainability Dan Evaluasi Produk Prakosa, Adhi
Akmenika: Jurnal Akuntansi dan Manajemen Vol 13, No 1 (2016): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v13i1.1224

Abstract

Nowadays, marketers are faced with a higher level of consumers concern on social and environmental issues. Due to that reason, it is important for marketers to assess their business practices related to the country of origin products and concern of company on issue of environmental sustainability. The aim of this study is to examine differences in response of consumers towards attributes of environmental sustainability and product evaluation visits of their attitudes towards country of origin image. The dependent variable in this research is consumer perceptions on corporate social responsibility, transparency, and trust, where as the attitude of country of origin is the independent variable. The survey method is used in this study to evaluate hypothesis using one-way ANOVA analysis. As the result, it can be concluded that confidence of consumer in the company and the evaluation of the product will be different between consumers who have a high and a low country of origin image.
Analisis Pengaruh Kompetensi Terhadap Kinerja Karyawan Badan Pengelola Dan Pengembangan Taman Mini Indonesia Indah Zakiyah, Zakiyah
Akmenika: Jurnal Akuntansi dan Manajemen Vol 13, No 1 (2016): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v13i1.1225

Abstract

Taman Mini Indonesia Indah (TMII) is the second largest tourist destination in Jakarta. Until now TMII is managed by the Management Board and Development Taman Mini Indonesia Indah (TMII BPP). The number of employees BPP TMII, early out by 2015, as many as 734 people. In the period 2011-2014, employees performance BPP TMII yet optimal and showed the phenomenon tends to decrease. Similarly, the level of competency of the employees pointed to the fact remains low ordo not meet minimum standards set BPP TMII management, among others, by 78.75% of the employees had high school education or less. The issue is whether the employees competence affect the performance? with reference to the formulation of the problem, the study aims to examine and analyze whether BPP TMII employees competence variable effect on performance. The study design used is associative research. The study population was all employees assigned BPP TMII. Because of the size of the population is large, this study used a sample. The minimum sample size is determined by the formula Slovin and with a level of fault tolerance selected by 5%, then obtained a sample size of 259 people. The sampling method used simple random sampling. Furthermore, the research hypothesis was tested using statistical models of linear regression and multiple linear regression. The test results prove the hypothesis that the variables of competence by dimensional motif, character, selfconfidence, knowledge, skills, either partially or simultaneously have a significant positive effect on employees performance BPP TMII, and the coefficient of determination obtained 52.7%

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