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INDONESIA
Akrab Juara : Jurnal Ilmu-ilmu Sosial
Published by Yayasan Akrab Pekanbaru
ISSN : 25285130     EISSN : 26209861     DOI : -
Core Subject : Health, Science,
Biochemistry, Genetics & Molecular Biology Chemistry Medicine & Pharmacology
URNAL AKRAB JUARA adalah sebuah jurnal pendidikan dan pengetahuan yang berkaitan dengan ilmu-ilmu sosial untuk para pendidik dan pendidikan yang ingin menungkan hasil karya ilmiahnya dengan nuangsa teknologi pembelajaran serta pengajaran dalam bidang masing-masing keilmuannya.
Arjuna Subject : Pharmacology, Toxicology and Pharmaceutics - Ilmu Farmasi
Articles 25 Documents
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Search results for , issue "Vol 3 No 4 (2018): November" : 25 Documents clear
STRATEGI DESTINATION BRANDING EVENT BUDAYA PEMERINTAH KOTA BANDUNG SEBAGAI MAGNET PARIWISATA Ita Suryani; Teguh Tri Susanto
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 3 No 4 (2018): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Bandung is known as a tourist destination because it has a lot of potential that supports the tourism sector. Of uniqueness their culture, culinary, location shopping interesting, city environment share, until a panorama its natural a stunning. In improving the number of visits local tourists and foreign tourists, the city government bandung do strategy destination branding carried out to educate potential wisatanya to be more known through slogan “stunning bandung” which was launched in 2016. The method used for this research is the case study method is a research method that uses a variety of data sources that can be used to examine, comprehensive describe and explain the various aspects of individual, group, program, organization or event systematical. Conclusions shows that strategy destination branding needs to be done to educate tourism potential bandung city to be more known by local and international tourists , and is expected to strategy branding destinations this can serve as a magnet tourism and make bandung city as a tourist destination primadonna in Indonesia .
METAFORA KONSEPTUAL PADA WACANA RETORIKA POLITIK Retno Purwani Sari; Tatan Tawami
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 3 No 4 (2018): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Conceptual methaphors represent the way people think, speak and act. Inspite of their rhetorical function in literature, as an innovative language, they emerge as expressions to manifest every speaker’s experience. In political discourse, they are proposed to be an effective persuasive device to catch people’s attention and political elits. These metaphors are produced and being used so natural that they are treated as common expressions.The main issue is that the way in which metaphors are produced naturally.In response to the issue, the aim of this study is to describe the cognitive mechanism of conceptual metaphors, as a basis of linguistic metaphors. Emphirically, this study applied analytic descriptive qualitative method with reading and taking a note as techniques of collecting data – using distric election as data limitation. In analyzing data, classified data were analyzed using distributional technique of analytic descriptice. The result shows that conceptual metaphors in political discourse are interpreted as metaphors constructed through structural, orientational, and ontologis process.
PERSEPSI MASYARAKAT TERHADAP FENOMENA HOAX DI MEDIA ON LINE PADA ERA POST TRUTH Amalia Amalliah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 3 No 4 (2018): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Social media has become a companion in the daily life of the community, both among adolescents and adults. All the news that happened at that time or that was phenomenal or wanted to meet with friends, distant relatives, we could easily find out the whereabouts and the news or activities carried out. Social media is a necessity for all Indonesians, the news contained in social media, especially news that is phenomenally uploaded, quickly spreads into unfiltered, even difficult to distinguish between original and false news. This requires the intelligence and thoroughness of the community in responding to it. Hoax, now is a necessity that must be faced by people in this digital era. The production of false or false news cannot be separated from the post-truth phenomenon, where truth is no longer based on facts but on a subjective perspective (politics, religion, class, etc.). This phenomenon has placed the community in a situation of mutual suspicion. The audience can no longer tell which news or information is valid, which one is a hoax. This study was arranged using descriptive research methods. The results of this study are then processed and analyzed for the appearance of conclusions. And also use the Theory of Selective Process in Mass Communication which consists of. Selective exposure, selective retention and Selective perception. Ethics is a moral compass in dealing with gray situations and a dilemma due to the situation. Anyone who uploads news must ensure that his actions always maximize the search for truth and minimize the impact of losses on others. Social media ethics means being committed to doing things right when the possibility of error is greater.
PELATIHAN MEDIA SOSIAL DALAM RANGKA MENGEMBANGKAN PANGSA PASAR DAN MENINGKATKAN OMZET PENGRAJIN BORDIR DAN KELOM GEULIS TASIKMALAYA Santi Susanti; Fitri Perdana; Rachmaniar Rachmaniar
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 3 No 4 (2018): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This Community Service (PPM) is entitled "Social Media Training in Developing Market Share and Increasing Revenue of Embroidery and Kelom geulis Entrepreneurs". This activity is motivated by development of social media usage from communication media to a marketing media for products produced and sold by net citizens. This includes embroidery and kelom geulis entrepreneurs in Tasikmalaya city. However, not every entrepreneur uses social media as a marketing media for their products, especially middle-aged business owners. Even if using it, the management is not optimal, because of the limited human resources and the time they need to manage it. This PPM activity aims to foster enthusiasm for embroidery and kelom geulis entrepreneurs to optimize the use of social media as a marketing medium in order to expand the market and increase the revenue earned. Through the implementation of PPM, it is expected that embroidery and kelom geulis entrepreneurs can further optimize the use of social media as a marketing media for they products.
PENENERAPAN KONSEP MARKETING PUBLIK RELATIONS SEBAGAI STRATEGI PEMASARAN POLITIK DALAM KAMPANYE POLITIK Yunidyawati Azlina
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 3 No 4 (2018): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

The article in this article is about the form of marketing public relations (MPR) applied in political campaigns in Indonesia. This article focuses more on seeing how the MPR concept is applied in modern political campaigns. The data presented is the use of secondary data which is presented in the form of descriptive analysis. The research method used in this study is observation. From this paper shows the benefits of the concept of Marketing Public Relations in modern political campaigns in Indonesia.

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