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Bertuah : Jurnal Syariah dan Ekonomi Islam
Published by Sekolah Tinggi Agama Islam Negeri Bengkalis
ISSN : -     EISSN : 27472612     DOI : -
Core Subject : Religion, Economy, Science, Social,
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice
Bertuah is a journal that aimed at spreading the research results conducted by academicians, researchers, and practitioners in the field of Syariah and Economy. The journal is published periodically twice a year, i.e., every April (first edition) and October (second edition).
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 13 Documents
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Search results for , issue "Vol 1, No 1 (2020)" : 13 Documents clear
ANALISIS PENDEKATAN EKONOMI KREATIF TIKAR PANDAN DI DESA MUNTAI KECAMATAN BANTAN KABUPATEN BENGKALIS DITINJAU DARI PERSPEKTIF EKONOMI ISLAM Sri Wahyuningsih
Bertuah: Journal of Sharia and Islamic Economics Vol 1, No 1 (2020)
Publisher : STAIN Bengkalis

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Abstract

Analysis of the Creative Economy Approach of Pandanus Mat in Muntai Village, Bantan District, Bengkalis Regency in terms of Islamic Economic Perspective. Creative economy is starting to be recognized as having a very strategic role in economic development and business development. In accordance with the instruction of the President of the Republic of Indonesia No. 6 years of support for creative economy development. This support is expected to further develop towards creative economy craftsmen. There are 14 sub-sectors of the creative industry, one of which is crafts. The creative economy craft sector in Muntai Village, Bantan District, Bengkalis Regency refers to the creative economy of pandan mats. The craftsmen who produce pndan mats are housewives as an effort to improve welfare, one of which is by working on the side in order to increase family income. This research uses descriptive qualitative research. By using 15 respondents plus one collector and village officials as informants in Muntai village, Bantan district, Bengkalis district. The research method uses observation, interviews and documentation and utilizes primary data and secondary data. The main problem in this research is that it leads to the pandan mat, which is one of the traditional crafts that was formerly in great demand by the community, but over time the pandan mat craft has started to be shunned by the community. The role of the government is also very minimal in the development of this pandan mat craft so that there is no encouragement for craftsmen to activate and increase their business. Craftsmen tend to turn the pandan mat business into a side business. This study aims to determine how the creative economy approach of pandanus mats in Muntai Village, Bantan District, Bengkalis Regency and the creative economy development in Muntai Village, Bantan District, Bengkalis Regency from an Islamic economic perspective. Keywords: Creative Economy, Pandan Mat Craft.
POPULARITAS PENULIS BUKU METODOLOGI PENELITIAN DALAM SITASI SKRIPSI MAHASISWA STAIN BENGKALIS TAHUN KELULUSAN 2019 Abu Hurairah; Asruari Misda; Zeti' Mawadata Rohmawati
Bertuah: Journal of Sharia and Islamic Economics Vol 1, No 1 (2020)
Publisher : STAIN Bengkalis

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Abstract

Jurusan Ekonomi Syari’ah merupakan penyumbang terbesar dari angka kelulusan di STAIN Bengkalis tahun 2019 yakni 46% dari total 215 orang. Kajian ini bermaksud untuk mengetahui popularitas buku metodologi penelitian yang dipakai dalam sitasi skripsi lulusan tahun 2019 terebut. Bersandar pada hasil penelitian ini, dapat dilakukan pengadaan buku-buku metodologi penelitian yang tepat di perpustakaan Ustadz Mil STAIN Bengkalis dan membantu dosen-dosen metodologi penelitian STAIN Bengkalis dalam menentukan bahan ajar. Hasil kajian menunjukkan penulis buku metodologi penelitian terpopuler dalam sitasi skripsi STAIN Bengkalis tahun 2019 adalah Sugiyono (22,37%), Suharsimi Arikunto (13,55%) dan Muhammad (9,03%). Sayangnya, dari 465 sitasi tentang buku metodologi penelitian, hanya 37,8% yang berasal dari koleksi Perpustakaan Ustadz Mil STAIN Bengkalis, selebihnya berasal dari koleksi luar. Ditemukan juga 61 nama penulis lain yang bukunya tersedia di perpustakaan tetapi belum disitasi oleh mahasiswa. Kata Kunci : Kajian Sitasi, Buku Metodologi Penelitian, Skripsi STAIN 2019
STRATEGI PEMASARAN DALAM MENINGKATKAN PENDAPATAN USAHA KUE MENURUT PERSPEKTIF EKONOMI ISLAM Dede Satriani SAM; Evi Avriana
Bertuah: Journal of Sharia and Islamic Economics Vol 1, No 1 (2020)
Publisher : STAIN Bengkalis

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Abstract

The marketing strategy is a strategy to serve markets or market segments that are targeted by an entrepreneur.Therefore, the marketing strategy is a combination of marketing mix implemented by entrepreneurs to serve its market.Based on the formulation of the problem, this study aims to determine the marketing strategies of cake entrepreneurs in increasing cake business income.The type of research is empirical, as in this study, researchers describe a situation or phenomenon of the research object studied by developing the concept and collect reality.The research method is descriptive qualitative.From the research results, the marketing strategy applied in increasing the entrepreneur's income is by implementing a marketing mix system; product, price, place and promotion.Viewed from an Islamic economic perspective, cake entrepreneurs also apply the practices of the Prophet Muhammad SAW, namely shiddiq (true and honest), amanah (trustworthy), fathananh (intelligent), and tabligh (communicative).

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