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INNOVATION RESEARCH JOURNAL
Published by Universitas Muhammadiyah Gresik
ISSN : 27216683     EISSN : 27216675     DOI : http://dx.doi.org/10.30587/innovation.v1i2.1916
Core Subject : Religion, Economy, Humanities, Education, Engineering,
Religion Humanities Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media
Innovation Research Journal (jurnal riset berinovasi) diterbitkan oleh lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gresik, dua kali setahun pada bulan Maret dan September, Tujuan dari Jurnal ini adalah untuk memfasilitasi para ilmuwan, peneliti dan praktisi bisnis untuk menerbitkan artikel penelitian atau ulasan artikel yang asli yang mengedepankan kebaruan. Artikel dasarnya berisi tentang ilmu sosial dan manusia, dengan penekanan pada antropologi, bisnis dan manajemen, masalah sosial, ilmu komunikasi dan informasi, ilmu pendidikan, filsafat, linguistik dan semiotika, masalah pembangunan, Studi Agama, Studi Perpustakaan dan Informasi, seni dan humaniora, sains dan teknologi. Psikologi, ilmu-ilmu bidang kesehatan.
Arjuna Subject : Umum - Umum
Articles 15 Documents
 1   2 
Search results for , issue "Vol 4 No 2 (2023)" : 15 Documents clear
Navigating NPLs: Financial Health Analysis of BPR Bank Gresik Ramadhanti Dwi Novitasari; Anita Handayani
INNOVATION RESEARCH JOURNAL Vol 4 No 2 (2023)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v4i2.6879

Abstract

The Regional Public Bank (BPR) Bank Gresik plays a crucial role in supporting small businesses in rural communities and economically vulnerable groups in urban areas through the provision of credit loans. Credit, as the primary productive asset, serves as the main source of income for the bank. However, credit disbursement also entails credit risk, which can lead to the occurrence of non-performing loans. This research aims to identify the handling of non-performing loans and its impact on profit growth at Bank Gresik. The research methodology employed is descriptive with a qualitative approach. Data analysis is conducted using the Miles and Huberman model, involving data collection, data reduction, data presentation, and drawing conclusions. The results of the research indicate that the causes of non-performing loans originate from both internal and external factors of the bank. The handling of non-performing loans involves various steps, including telephone warnings, direct home collections, warning letters, summon letters, restructuring, posting banners on collateral, cession, simple lawsuits, insurance disbursement, and the takeover of debtor collateral. Despite the increase in the non-performing loan rate, the bank's profit continues to grow due to the influence of interest rates..
Analytical-Critical Study of The Investment Interest of Young Tuban Entrepreneurs in The Capital Market Suwardana, Hendra; Yusuf, Muhammad; Dewantoro, Ahmad Qoni
INNOVATION RESEARCH JOURNAL Vol 4 No 2 (2023)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v4i2.6821

Abstract

Penelitian ini bertujuan untuk mengetahui sekaligus mengidentifikasi pengusaha muda di Tuban dengan batasan usia 16 sampai 30 tahun di pelbagai peranannya dalam menerimasosialisasi dan edukasi terhadapminat bakat pengetahuan yang diperoleh unrukberinvestasi di pasar modal dengan proporsi populasi sebesar 100 orang. Penelitian ini menggunakan pendektan kualitatif deskriptif. Sumber data yang digunakan merupakan data primer yang diperoleh dari penyebaran kuesioner dan depht interview. Hasil penelitian menunjukkan bahwa sosialisasi dan edukasi sebagai sumber informan meliputi teman, dosen, media social dan buku. Peran masing-masing informan dan media beragam, baik dari sisi intensitas maupun pengaruhnya (peranan) terhadap minat investasi.Hasil proporsi yang diperoleh adalah pertama sumber peranan memperoleh informasi tentang pasar modal sebagai yaituproporsi tertinggi dari Lembaga Pendidikan sebesar 35 orang.Kedua,mengetahui peran sosialisasi &edukasi tentang pasar modalproporsi tertinggi sebesar 32 orang. Ketiga, tujuan melakukan investasi di pasar modal proporsi tertinggi sebesar 39 orang
The Influence Current Ratio, Return on Equity and Debt to Equity Ratio toward Price Book Value Nazma alaika silma; Anita Handayani
INNOVATION RESEARCH JOURNAL Vol 4 No 2 (2023)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v4i2.6797

Abstract

The purpose of this study was to determine and analyze the effect of Current Ratio, Return on Equity and Debt to Equity Ratio on Price to Book Value in service companies in the Hotel, Restaurant and Tourism sub-sector which are listed on the Indonesia Stock Exchange for the 2017- 2021 period. This study uses the theory of Financial Management related to the current ratio, Return On Equity debt to equity ratio and Price to Book Value. The approach used in this study is to use an associative approach and the type of data used is quantitative. The population in this study were 49 service companies in the hotel, restaurant and tourism sub-sector. The number of samples is 13 service companies in the Hotel, Restaurant and Tourism sub-sector using pure positive sampling technique. The data analysis method used multiple linear regression analysis techniques, with the SPSS 27.0 application tool. The results showed that the current ratio has a negative and insignificant effect on Price to Book Value, Return on Equity has a positive and significant effect on Price to Book Value and the Debt to equity ratio has a negative and insignificant effect on Price to Book Value, in Service companies in the Hotel, Restaurant and Tourism sub-sector which are listed on the Indonesia Stock Exchange. Keywords : Current Ratio, Return on Equity, Debt To Equity Ratio, Price to Book Value.
Promotion Mix Optimization: A Case Study of BPR Bank Gresik Tita Hayuning Sukma; Moh. Agung Surianto; Al Kusani Al Kusani
INNOVATION RESEARCH JOURNAL Vol 4 No 2 (2023)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v4i2.6844

Abstract

This research aims to evaluate and analyze the promotional mix used in an effort to increase the number of credit customers at the BPR Bank Gresik Regional Public Company. This research uses a descriptive qualitative method approach. Data was collected through interviews, documentation and observation from several informants. Data triangulation was carried out to ensure the accuracy and validity of the findings. The results of the research show that the Perumda BPR Bank Gresik Credit Account Officer uses a promotional mix, namely personal sales, advertising, sales promotions, public relations and direct marketing. The findings of this research indicate that the application of the promotional mix that has been carried out by Credit Account Officers is classified as less than optimal due to several obstacles, such as limited time divided between promotions and the credit application analysis process, tight competition with commercial banks and cooperatives, lack of understanding by Credit Account Officers regarding features. social media.
Marketing Strategy To Carry Out Market Expansion At Gresik Petrokimia Hospital Achmad Thoriq Fanani; sukaris sukaris
INNOVATION RESEARCH JOURNAL Vol 4 No 2 (2023)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v4i2.7009

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengevaluasi strategi pemasaran Rumah Sakit Petrokimia Gresik dalam menghadapi persaingan pasar dan melakukan ekspansi, serta implementasi program Occupational Health and Industrial Hygiene. Metode dalam penelitian ini menggunakan kualitatif deskriptif, dengan pengumpulan data melalui wawancara dan observasi. Temuan hasil penelitian ini menunjukkan bahwa Rumah Sakit Petrokimia Gresik mengembangkan strategi pemasaran efektif, menggunakan berbagai saluran pemasaran seperti sosial media marketing, publikasi di media platform, sosialisasi ke beberapa perusahaan, mengidentifikasi sasaran pasar yang tepat, peningkatan layanan dan fasilitas, kerjasama dengan mitra strategis, promosi dan kampanye pemasaran, pemberian paket layanan menarik, fokus pada pengembangan dan retensi SDM, serta evaluasi dan monitoring strategi secara berkala. Penelitian ini memberikan kontribusi penting bagi pemahaman tentang peran pemasaran dalam menghadapi persaingan pasar dan strategi dalam melakukan ekspansi pasar. Kesimpulannya, Penelitian ini mengilustrasikan bahwa strategi pemasaran yang tepat sangat penting dalam menghadapi persaingan pasar dan untuk berhasil dalam melakukan ekspansi pasar. Dalam menghadapi persaingan pasar yang semakin kompetitif, setiap bisnis harus mampu membuat dan melaksanakan strategi pemasaran yang tepat agar tetap dapat bertahan dan bahkan berkembang. Kata Kunci : Ekspansi Pasar, Strategi Pemasaran, Program OHIH. ABSTRACT This research aims to disseminate marketing strategies for Petrokimia Gresik Hospital in facing market competition and expansion, as well as implementing Occupational Health and Industrial Hygiene programs. The method in this research uses descriptive qualitative, with data collection through interviews and observation. The findings of this research show that Petrokimia Gresik Hospital developed an effective marketing strategy, using various marketing channels such as social media marketing, publication on media platforms, outreach to several companies, identifying the right target market, improving services and facilities, collaborating with strategic partners, promotions and marketing campaigns, providing attractive service packages, focusing on HR development and retention, as well as regular evaluation and monitoring of strategies. This research provides an important contribution to understanding the role of marketing in facing market competition and strategies in carrying out market expansion. In conclusion, this research illustrates that the right marketing strategy is very important in facing market competition and to be successful in carrying out market expansion. In facing increasingly competitive market competition, every business must be able to create and implement appropriate marketing strategies in order to survive and even develop. Keywords : Market Expansion, Marketing Strategy, OHIH Program.

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