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Arman Harahap
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INDONESIA
Articles 12 Documents
Search results for , issue "Vol. 7 No. 2 (2026): March 2026" : 12 Documents clear
The Influence of Facilities, Price, Service Quality and Food Menu Innovation on Consumer Satisfaction at Ayana Sumberjo Buffet Seblak Irmayani Dalimunthe; Yuniman Zebua; Novrihan Leily Nasution
International Journal of Science, Technology & Management Vol. 7 No. 2 (2026): March 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i6.1303

Abstract

This study aims to determine the effect of facilities, price, service quality, and menu innovation on consumer satisfaction at Seblak Prasmanan Ayana Sumberjo. This research uses a quantitative approach with a survey method through the distribution of questionnaires to consumers who have made purchases. The data obtained were analyzed using multiple linear regression analysis to determine the relationship between the research variables. The results show that the available facilities provide comfort for consumers while at the business location, thereby increasing their satisfaction. Prices that are considered appropriate with product quality also influence the level of consumer satisfaction. In addition, good service quality such as friendliness, speed, and accuracy in serving consumers can provide a positive experience. Menu innovation that is diverse and attractive is also a factor that can increase consumers' interest in enjoying the products offered. Overall, it can be concluded that facilities, price, service quality, and menu innovation play an important role in increasing consumer satisfaction at Seblak Prasmanan Ayana Sumberjo.
The Effectiveness of Service Quality on Room Occupancy Rates at Le Meridien Bali Jimbaran Agung Putu Swabawa, A.; Dewa Gede Ari Pemayun, I; Sugito, Sugito; Ketut Suarta, I; Idham, Idham
International Journal of Science, Technology & Management Vol. 7 No. 2 (2026): March 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1383

Abstract

This study aims to determine the quality of service provided to guests staying at Le Meridien Bali Jimbaran and the effectiveness of service quality on the room occupancy rate achieved at Le Meridien Bali Jimbaran. The methods used to collect data, there are 6 methods, namely: observation, interviews, questionnaires, documentation, and literature studies. The analysis techniques used, namely: a. Quantitative Analysis, namely: 1) Analysis techniques to analyze quantitative data, using descriptive statistical techniques, namely statistical techniques that discuss the collection, processing, presentation, and calculation of values ​​​​from data described in tables or diagrams, 2) T-test for two paired samples (Paired-samples T Test) namely testing the effectiveness of service quality on hotel occupancy achievements. b) Qualitative descriptive analysis techniques to explain the results of qualitative data analysis and help draw conclusions about the research results from the process or event. Based on the analysis results, it shows that the quality of service provided to guests at Le Meridien Bali Jimbaran is very good with a value of 4.48. Meanwhile, the quality of service provided to guests has a real or significant impact on increasing the achievement of room occupancy rates at Le Meridien Bali Jimbaran, which can be seen from the calculated t (3,888) which is greater than the t-table (2,2010), which is in the rejection area of ​​Ho and H1 is accepted. This means that the quality of service provided to guests has a very effective impact on increasing the achievement of room occupancy rates at the Le Meridien Bali Jimbaran hotel.
The Influence of Social Media Marketing, Coffee House Brand Experience, Brand Equity and Customer Relationship on Repurchase Intention on Janji Jiwa Andarina, Feby; Ariyanti, Maya
International Journal of Science, Technology & Management Vol. 7 No. 2 (2026): March 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i2.1402

Abstract

The coffee shop industry in Indonesia is experiencing rapid growth, driven by lifestyle changes and increasing domestic coffee consumption. Janji Jiwa, as one of the leading local coffee brands, faces challenges in maintaining consumer loyalty amid intense market competition. This study aims to examine the influence of Social Media Marketing, Coffee House Brand Experience, Brand Equity, and Customer Relationship on the Repurchase Intention of Janji Jiwa consumers, particularly through the Instagram platform. A quantitative research method was employed, with data analyzed using PLS-SEM. Data were collected through questionnaires distributed to active Janji Jiwa customers. The results indicate that Social Media Marketing has a significant positive influence on both Brand Equity and Customer Relationship, which ultimately affect Repurchase Intention. However, the variable Coffee House Brand Experience does not have a significant impact on Repurchase Intention for Janji Jiwa. This research contributes to a deeper understanding of the importance of integrating digital marketing strategies with brand experience and customer relationships in enhancing consumer loyalty.
Student Involvement in Construction Supervision and Its Implications for Professional Competence Formation in Architectural Education: A Comparative Case Study Pamungkas, Luhur Sapto; Tisnawati, Endah; Fadillah, Rizky Gilang; Saputra, Rio Fian; Ciptaning Puspitasari, Endah
International Journal of Science, Technology & Management Vol. 7 No. 2 (2026): March 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i2.1416

Abstract

Internship programs in undergraduate architectural education are often positioned as assistive activities without a clear conceptual framework regarding their contribution to professional competence formation. This study aims to formulate a conceptual model of student involvement in construction supervision and to explain the mechanism through which field experience is transformed into professional competence. A qualitative comparative case study approach was employed in two different project contexts: a medium-scale private project and a public government facility project. Data were collected through analysis of internship reports, daily logbooks, time-stamped visual documentation, and students’ reflective notes. The analysis was conducted using intra-case analysis, pattern matching, and cross-case explanation building. The findings reveal a consistent causal pattern in which student involvement in supervision stages enhances technical exposure and structured reflective documentation, which subsequently stimulates professional reflection and the internalization of both technical and professional competencies. The study produces a refined conceptual model that clarifies the mediating mechanism between field experience and professional identity formation in architectural education. Curricularly, the findings recommend integrating structured supervision modules and reflective documentation instruments into internship courses to ensure measurable and systematic learning outcomes.
The Influence of Green Marketing and Green Products on The Decision to Purchase Bottled Drinking Water With Brand Image as a Mediating Variable Admarianti, Ghina; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 7 No. 2 (2026): March 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i2.1418

Abstract

The purpose of this study was to determine the influence of green marketing and green products on purchasing decisions for bottled drinking water. This study used a quantitative survey method. The sample size was 160 respondents, who were bottled drinking water consumers living in Jakarta Indonesia. The sampling technique used was random sampling. Based on the results of the study, it can be concluded that green marketing and green products have a positive and significant influence on purchasing decisions. Furthermore, green marketing and green products have a positive influence on brand image. Based on the results of the study, it can be concluded that brand image has a significant influence on purchasing decisions. Furthermore, brand image can mediate the influence between green marketing and purchasing decisions, and brand image can also mediate the influence between green products and purchasing decisions. Based on the results of the study, it can be concluded that green products play a very important role in shaping brand image. Brand image was shown to have a positive and significant influence on purchase decisions, indicating that a positive brand image can increase consumer confidence in making purchasing decisions. The results of the mediation test indicate that brand image can mediate the influence of green marketing and green products on purchase decisions.
The Influence of Affective Commitment, Job Satisfaction and Job Stress, on Turnover Intention With Job Security as a Moderating Variable in Retail Employees Nur Anggraeni, Citra; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 7 No. 2 (2026): March 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i2.1419

Abstract

This study aims to analyze the influence of affective commitment, job satisfaction, and job stress on Turnover Intention, with Job Security as a moderating variable. This study uses a quantitative approach with a survey method. The research sample consisted of 184 permanent retail employees in the Greater Jakarta area. Data analysis was conducted using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. The results showed that job satisfaction had a significant negative effect on Turnover Intention, so the second hypothesis (H2) was accepted. Job stress had a significant positive effect on Turnover Intention, so the third hypothesis (H3) was accepted. Affective commitment did not show a significant effect on Turnover Intention, so the first hypothesis (H1) was rejected. In testing the moderation effect, Job Security did not moderate the relationship between affective commitment and Turnover Intention, so the fourth hypothesis (H4) was rejected. Job Security was proven to moderate the relationship between job satisfaction and Turnover Intention, so the fifth hypothesis (H5) was accepted. Furthermore, job security was also shown to moderate the relationship between job stress and turnover intention, thus accepting the sixth hypothesis (H6). The findings of this study indicate that job satisfaction, job stress, and perceived job security play a significant role in shaping turnover intention. Practically, retail organizations need to consider psychological factors and job stability as part of their employee retention strategies
The Influence of Perception of Exploitation and Perception of Job Obtaining on The Welfare Through Job Satisfaction as a Mediating Variable Dwi Safitri, Ika; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 7 No. 2 (2026): March 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i2.1420

Abstract

This study aims to analyze the influence of perceived exploitation and perceived job security on the well-being of online motorcycle taxi drivers, with job satisfaction as a mediating variable. The development of the digital economy has given rise to new forms of platform-based employment relationships, such as those of online motorcycle taxi drivers. Algorithmic systems and partnership status create a paradox between flexibility and uncertainty that has the potential to impact worker well-being. This quantitative study employed a survey approach, targeting 240 active online motorcycle taxi drivers in the Greater Jakarta Indonesia area, who were selected through purposive sampling. The data was analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results showed that perceived exploitation had a negative and significant effect on job satisfaction and well-being, while perceived job security had a positive and significant effect on job satisfaction and well-being. Job satisfaction also had a positive and significant effect on well-being and acted as a partial mediator in the relationship between perceived exploitation and perceived job security and well-being. These findings suggest that the well-being of online motorcycle taxi drivers is not only influenced by the pressures of platform-based work systems but is more strongly determined by the extent to which the work is perceived to provide benefits and fairness, as reflected in the level of job satisfaction.
The Influence of Infotainment Content, Remunerative Content, and Relational Content, on Purchase Intention Through Customer Engagement on Skincare Products on Social Media Wulandari, Rikha; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 7 No. 2 (2026): March 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i2.1421

Abstract

This study aims to analyze the influence of infotainment content, remunerative content, and relational content on purchase intention through customer engagement for Scarlett Whitening skincare products on TikTok social media. The development of the skincare industry in Indonesia has increased competition between brands, requiring companies to optimize their digital marketing strategies through social media. One important factor in digital marketing is selecting the type of content that can build consumer engagement and drive purchase intention. This study used a quantitative approach with a survey method. Data was collected through distributing online questionnaires to 254 respondents who were Scarlett Whitening consumers in the Greater Jakarta area. The sampling technique used purposive sampling with the criteria of respondents aged 18–35 years and having purchased Scarlett Whitening products. Data analysis was carried out using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the help of SmartPLS 4.0 software. The results showed that infotainment content, remunerative content, and relational content had a significant effect on customer engagement. Furthermore, customer engagement has proven to have a significant effect on purchase intention. Testing the indirect effect shows that customer engagement mediates the relationship between infotainment content and relational content on purchase intention, but not the effect of remunerative content. This finding suggests that educational, entertaining, and relational content are more effective in building consumer engagement and driving purchase intention than incentive-based promotional content.
The Influence of Gen Z Characteristics and Company Strategy on Turnover Intention Yoga Anggara; Novrihan Leily Nasution; Meisa Fitri Nasution
International Journal of Science, Technology & Management Vol. 7 No. 2 (2026): March 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i2.1375

Abstract

This study aims to analyze the influence of Generation Z characteristics and company adaptation strategies on the turnover intention of Generation Z employees at the startup company APINDIGITAL.ID. Using an explanatory quantitative approach with a saturated sample of 25 respondents, the data were analyzed through multiple linear regression with SPSS. The t-test results show that Generation Z characteristics have a positive and significant effect on turnover intention (Sig. = 0.018 < 0.05), while company adaptation strategies do not have a significant effect partially (Sig. = 0.075 > 0.05). However, simultaneously both have a significant effect (F test, Sig. = 0.013 < 0.05) with a coefficient of determination (R²) of 32.6%. Generation Z characteristics are the dominant factor. This finding emphasizes the importance of understanding Generation Z characteristics for startups in designing adaptive retention strategies to reduce turnover intention.
The Influence of Transparency in Human Resource Development and Accountability on the Performance of PDAM Tirtabina Labuhanbatu Employees Ahmad Akbar Nazrullah Siregar; Yuniman Zebua; Fadzil Hanafi Asnora
International Journal of Science, Technology & Management Vol. 7 No. 2 (2026): March 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Regional Drinking Water Company (PDAM) as a Regionally Owned Enterprise has a strategic role in providing clean water services to the community, so that improving employee performance is an important factor in supporting service quality. This study aims to analyze the effect of transparency in human resource development and accountability on employee performance at PDAM Tirtabina Labuhanbatu, both partially and simultaneously. The study used an associative quantitative approach with a saturated sampling technique on 74 employees. Data were collected through a Likert scale questionnaire and analyzed using multiple linear regression with t-test, F-test, and coefficient of determination (R²). The results showed that transparency in human resource development had a positive and significant effect on employee performance (t = 2.728; sig. = 0.008). Meanwhile, accountability did not have a significant effect on employee performance (t = 0.808; sig. = 0.422). Simultaneously, transparency in human resource development and accountability had a significant effect on employee performance (F = 4.182; sig. = 0.019). The coefficient of determination indicates that the two independent variables are able to explain employee performance by 50.5% (R² = 0.505), while the remainder is influenced by other factors outside the research model. This study recommends increasing transparency in HR development policies and strengthening a more measurable accountability system to encourage improved PDAM employee performance.

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