cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Nola Windirah
Contact Email
nolawindirah@yahoo.com
Phone
+6285210513003
Journal Mail Official
jaseb@unib.ac.id
Editorial Address
Alamat Redaksi Programme Magister Agribusness Department Agricultural Socio-Economics Agricultural Faculty, Bengkulu University Jl. WR. Supratman Kandang Limun - Bengkulu Telepon: 0736-21170, 21884 ext. 220, Fax.: 0736-21290 Email : jaseb@unib.ac.id
Location
Kota bengkulu,
Bengkulu
INDONESIA
Journal of Agri Socio Economics and Business
Published by Universitas Bengkulu
ISSN : 26857243     EISSN : 2715839X     DOI : https://doi.org/10.31186/jaseb.2.1.1-14
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
1) Agriculture, 2) Resource Economics, 3) Agribusiness Management, 4) Rural Sociology, 5) Agrarian Studies, 6) Agribusiness Development, 7) Agricultural Policies and Policies, 8) Natural Resources and Environmental Management, and 9) Development Agriculture and Countryside.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 12 Documents
 1   2 
Search results for , issue "Vol. 6 No. 02 (2024)" : 12 Documents clear
ANALYSIS OF THE EFFECT OF PRODUCT QUALITY,PROMOTION, PRICE ON CONSUMER LOYALTY THROUGH SATISFACTION AS AN INTERVENING VARIABLE IN FORTUNE COOKING OIL (Case Study : Housewife in Lubuklinggau Utara II Sub-District) Nopriani, Melly; Nabiu, Musriyadi; Priyono, Basuki SIgit
Journal of Agri Socio Economics and Business Vol. 6 No. 02 (2024)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.6.2.371-394

Abstract

According to the Lubuklinggau City Industry and Trade Office, the most consumed cooking oil in Lubuklinggau City is the Fortune brand. This phenomenon can lead to consumer loyalty in Lubuklinggau City to the oil. The research objectives are to analyze the level of satisfaction; level of consumer loyalty; direct effect of product quality, promotion and price on Fortune cooking oil consumer satisfaction; analyze the direct effect of product quality, promotion and price on Fortune cooking oil consumer loyalty; analyze the direct effect of consumer satisfaction on Fortune cooking oil consumer loyalty; analyze the effect of product quality, price and promotion on consumer loyalty through Fortune cooking oil consumer satisfaction. Data analysis using descriptive methods and SEM PLS analysis. The results obtained are 1) The level of household consumer satisfaction with Fortune cooking oil is very satisfied. 2) The level of consumer loyalty to Fortune cooking oil is very loyal. 3) Product quality, promotion and price have a positive and significant effect on Fortune cooking oil consumers. 4) Product quality, promotion and price have a positive and significant effect on Fortune cooking oil consumer loyalty. 5) Customer satisfaction has a positive and significant effect on Fortune cooking oil consumer loyalty. 6) Product quality, price and promotion have a positive and significant effect on consumer loyalty through customer satisfaction.
ANALYSIS OF TECHNICAL EFFICIENCY OF RICE FARMING ON DIFFERENT LAND AREA STRATA IN BENGKULU PROVINCE Prasania, Maya Dhelima; Sukiyono, Ketut; Romdhon, M. Mustopa
Journal of Agri Socio Economics and Business Vol. 6 No. 02 (2024)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.6.2.395-414

Abstract

Efficiency in utilizing production factors in rice farming is measured by assessing technical efficiency.  This technical efficiency reflects how well farmers utilize production input factors to produce output.  The problem is, to what extent is the level of technical efficiency of lowland rice farming at different strata of land area?  The aim of this research is to (a) analyze differences in the level of efficiency of lowland rice farming in different strata of land area in Bengkulu Province, (b) analyze what factors influence lowland rice farming in different strata of land area in Bengkulu Province. This research method is quantitative, and data is collected by distributing questionnaires to 175 farmers in different land strata in Lebong Regency and South Bengkulu Regency.  The data were analyzed using the Cobb-Douglas production function with the Stochastic Frontier approach.  The research results show that 1) efficiency varies between each stratum of land area, with an average level of efficiency in stratum I of 96.89%, stratum II of 89.14%, stratum III of 98.40%, and in stratum combined 94.81%; 2) The factors that influence the technical efficiency of rice farming in stratum I consisting of land, urea and female labor, in stratum II consisting of seeds and phonska, in stratum III consisting of land area and seeds.  Meanwhile, regarding technical inefficiency in rice farming, the influencing factors in stratum I consist of age, education, experience, and number of dependents; in stratum II, it consists of age, while in stratum III, it consists of age, education, and experience.

Page 2 of 2 | Total Record : 12

 1   2 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 7 No. 02 (2025) Vol. 7 No. 01 (2025) Vol. 6 No. 02 (2024) Vol. 6 No. 01 (2024) Vol. 5 No. 02 (2023) Vol. 5 No. 01 (2023) Vol. 4 No. 02 (2022) Vol 4, No 1 (2022) Vol 3, No 2 (2021) Vol 3, No 1 (2021) Vol 2, No 2 (2020) Vol 2, No 1 (2020) Vol 1, No 2 (2019) Vol 1, No 1 (2019) More Issue