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Syaiful Zuhri Harahap
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Fakultas Ekonomi dan Bisnis, Universitas Labuhanbatu Jalan Sisingamangaraja No.126 A KM 3.5 Aek Tapa, Bakaran Batu, Rantau Sel., Kabupaten Labuhan Batu, Sumatera Utara 21418
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Ekonomi Bisnis Manajemen dan Akuntansi (EBMA)
Published by Universitas Labuhanbatu
ISSN : 27465330     EISSN : 27462137     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) adalah Jurnal Ilmiah dari Fakultas Ekonomi dan Bisnis (FEB) Universitas Labuhanbatu melalui Lembaga Penelitian dan Pengabdian Masyarakat yang dimaksudkan sebagai media pertukaran informasi dan karya ilmiah antara Dosen, mahasiswa dan masyarakat pada umumnya yang terbit 2 (dua) kali dalam setahun. Redaksi menerima naskah yang belum pernah diterbitkan oleh media lain dan berhak menyingkat dan mengubah tanpa mengurangi maksud dan isi. Pendapat yang dinyatakan dalam jurnal ini merupakan pendapat pribadi tidak mencerminkan pendapat penerbit dan dewan redaksi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2 Documents
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Search results for , issue "Vol 5, No 1: 2024" : 2 Documents clear
Analysis of Digital Marketing Literacy, Product Legality On Purchasing Decisions With Consumer Protection As Mediation For Smes In Labuhanbatu Zelibu, Yanto
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 5, No 1: 2024
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v5i2.6200

Abstract

This research aims to analyze the relationship between digital marketing literacy, product legality on purchasing decisions and connect the mediating role of consumer protection. This research is a quantitative descriptive research, the population in this research is all visitors to the Gelugur Labuhanbatu Market, while the sample used is specifically consumers at the Gelugur Labuhanbatu Market, totaling 150 respondents. Data collection was carried out by distributing questionnaires and direct interviews. Data analysis used in this research uses Structural Eqation Model (SEM) with the help of the SmartPLS application. The results of this research show that digital marketing literacy has a positive and significant effect on purchasing decisions. Furthermore, product legality was also found to have a positive and significant influence on purchasing decisions. Finally, this research found that consumer protection was able to mediate the relationship between digital marketing and purchasing decisions and consumer protection was also able to mediate the relationship between product legality and purchasing decisions. This means that consumers who understand consumer protection will predominantly consider the type of marketing used and consider the legality of the product before making a purchase.
The Influence of Location and Satisfaction on Customer Loyalty at BRI Link Pinang Lombang Atas Labuhan Batu Utara Hansyah, Praida; Nurliza, Nadia; Nasution, Era Fazira; Naibaho, Innatul Jamroh; Ruslyani, Zichan
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 5, No 1: 2024
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v5i1.8078

Abstract

This study aims to analyze the influence of Location and Satisfaction on Customer Loyalty at BRI Link Pinang Lombang Atas, Labuhan Batu Utara. The research employed a quantitative approach using questionnaires distributed to 55 respondents. Data were analyzed using SPSS through validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that Location has a positive but not significant effect on Customer Loyalty. In contrast, Satisfaction has a positive and significant effect on Customer Loyalty. Simultaneously, Location and Satisfaction significantly influence Customer Loyalty with a coefficient of determination (R²) of 0.962. This implies that 96.2% of the variation in Customer Loyalty can be explained by Location and Satisfaction, while the remaining 3.8% is influenced by other factors outside this study. These findings highlight that customer Satisfaction is the dominant factor in shaping Loyalty, whereas Location serves as a supporting factor.

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