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All Journal Jurnal Mirai Management YUME : Journal of Management JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Mantik Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Management Studies and Entrepreneurship Journal (MSEJ) Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) JURNAL MANAJEMEN AKUNTANSI (JUMSI) Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Jurnal Minfo Polgan (JMP) IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT International Journal of Science and Environment Journal of Innovative and Creativity
Hansyah, Praida
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Analysis of experiential marketing, trust, convenience and digital marketing on purchasing decisions on the shopee application Siregar, Nurintan; Laksono, Agung; Hansyah, Praida
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5093

Abstract

The large number of internet users, especially in Indonesia, provides a great opportunity for business people to create online shopping. This research aims to determine the influence of experiential marketing, trust, convenience, and digital marketing on purchasing decisions on the Shopee application. The population in this study are customers who use Shopee at Labuhanbatu University. The data source used is primary data. Data collection was carried out through distributing questionnaires with a sample size of 150 respondents. The analysis technique used in this research is multiple linear regression analysis technique using the SmartPLS tool. The research results show that experiential marketing, trust, convenience, and digital marketing simultaneously and partially have a significant influence on the purchasing decisions of Shopee users in Labuhanbatu. From this research, the most dominant variable is convenience at 0.495 or 49.5%. The R2 test results prove that the model is able to explain the dependent variable studied, namely the purchasing decision variable of 0.746 or 74.6%.
Determinants of Partner Work Productivity at The Central Statistics Agency of Labuhanbatu District Hansyah, Praida; Siregar, Firman Martua
Journal of Applied Business Administration Vol 8 No 2 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i2.8189

Abstract

Organizations that pay attention to work productivity are organizations that in human resources have succeeded in making good use of all the capabilities of their human resources effectively and efficiently. The purpose of this study is to prove the effect of Recruitment and Selection and Human Resources Quality on Work Productivity of increasingly dynamic organizations. The number of samples is 100 samples. The data collection technique was carried out by providing a list of questions or questionnaires online google form with sampling techniques that qualified this research was purposive sampling with SmartPLS data analysis. The results of the research hypothesis test that Recruitment and Selection do not affect Work Productivity both positively and significantly. Other test results of HR Quality variables have a decent significance on Work Productivity. Finally, this study succeeded in providing information that between Recruitment and Selection with HR Quality has a very strong correlation
Analisis SWOT Terhadap Pelaksanaan Bauran Pemasaran Dalam Meningkatkan Jumlah Peserta Didik pada LKP Intermedia Training Center Rantauprapat Anggriani, Cici Dinda; Simanjorang, Elida Florentina Sinaga; Hansyah, Praida
Jurnal Mirai Management Vol 9, No 1 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i1.6518

Abstract

Penelitian ini adalah penelitian kualitatif dengan pendekatan analisis SWOT. Analisis SWOT digunakan untuk mengamati secara mendalam strategi yang digunakan dalam menjalankan bauran pemasaran yang optimal. Analisis ini mencakup penilaian atas kekuatan, kelemahan, peluang, serta ancaman terhadap setiap komponen dalam rangkaian pemasaran. Metode pengumpulan data pada penelitian ini dengan cara menggunakan data primer yaitu dengan observasi, wawancara dan pembagian kuesioner. Adapun sasaran dalam penelitian ini yang menjadi informan adalah Direktur LKP Intermedia Training Center, Kepala Program, dan para Siswa/i LKP Intermedia Training Center. Hasil penelitian menunjukkan bahwa pelaksanaan bauran pemasaran (marketing mix) pada Lembaga Kursus Pelatihan (LKP) Intermedia Training Center sejauh ini sudah seimbang dan baik, hal ini dapat dilihat berdasarkan analisis SWOT yang dilakukan terhadap kelima variabel produk jasa, place (tempat), price (harga), promosi dan people (orang) yang diberikan pihak LKP Intermedia Training Center terbukti berpengaruh dalam meningkatkan jumlah peserta didik.
Persepsi Pembeli Terhadap Kualitas Dan Keragaman Produk Pada Pusat Jajanan Safwa Bakery Rantauprapat Dalimunthe, Asrul Padjri; Simanjorang, Elida Florentina Sinaga; Hansyah, Praida
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5918

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana persepsi pembeli terhadap kualitas dan keragaman produk pada Pusat Jajanan Safwa Bakery Rantauprapat. Penelitian ini menentukan persepsi pembeli, kualitas dan keragaman produk Pusat Jajanan Safwa Bakery Rantauprapat mempengaruhi keputusan masyarakat untuk membeli produk tersebut. Penelitian ini memanfaatkan pendekatan deskriptif kualitatif. Data dikumpulkan melalui observasi dan wawancara secara langsung kepada pembeli  yang sudah ditentukan. Data yang didapatkan dari pembeli diamati kemudian data dianalisis dan dipresentasikan dan membuat kesimpulkan. Hasil penelitian menunjukkan bahwa produk yang ada di Safwa Bakery Rantauprapat adalah menjaga kualitas produk sehingga masyarakat tertarik untuk melakukan pembelian ulang dan lebih banyak pengunjung.  
Pengaruh Digital Payment, Promosi Diskon, Dan Kepercayaan Konsumen Terhadap Volume Penjualan Umkm Di Labuhanbatu Hansyah, Praida; Mhd. Amin, M. Rusdi, Kurnia Tika Sari,
YUME : Journal of Management Vol 7, No 3 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i3.8164

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh Digital Payment, Promotion Diskon, dan Kepercayaan Konsumen terhadap Volume Penjualan. Dengan menggunakan metode regresi linier berganda, penelitian ini mengeksplorasi bagaimana ketiga variabel tersebut memengaruhi keputusan pembelian dan kontribusinya terhadap penjualan produk. Data yang digunakan dalam penelitian ini diperoleh melalui survei kepada konsumen dan perusahaan yang terlibat dalam e-commerce. Hasil analisis menunjukkan bahwa semua variabel independen memiliki pengaruh positif dan signifikan terhadap Volume Penjualan. Digital Payment terbukti meningkatkan kenyamanan bertransaksi, yang mendorong konsumen untuk melakukan pembelian lebih banyak. Promotion Diskon menjadi strategi efektif dalam menarik perhatian konsumen dan mendorong mereka untuk membeli produk. Selain itu, Kepercayaan Konsumen memainkan peran penting dalam membangun loyalitas dan meningkatkan penjualan jangka panjang. Secara keseluruhan, hasil penelitian ini memberikan wawasan bahwa perusahaan perlu fokus pada peningkatan fasilitas pembayaran digital, penggunaan promosi yang menarik, dan upaya untuk mempertahankan serta meningkatkan kepercayaan konsumen guna meningkatkan Volume Penjualan. Penelitian ini diharapkan dapat memberikan kontribusi bagi pengembangan strategi pemasaran dan manajemen dalam industri bisnis. Kata Kunci: Digital Payment, Promotion Diskon, Kepercayaan Konsumen, Volume Penjualan AbstractThis study aims to analyse the effect of Digital Payment, Discount Promotion, and Consumer Trust on Sales Volume. Using the multiple linear regression method, this study explores how the three variables influence purchasing decisions and their contribution to product sales. The data used in this study was obtained through a survey of consumers and companies involved in e-commerce. The analysis results show that all independent variables have a positive and significant influence on Sales Volume. Digital Payment is proven to increase transaction convenience, which encourages consumers to make more purchases. Discount Promotion is an effective strategy in attracting consumers' attention and encouraging them to buy products. In addition, Consumer Trust plays an important role in building loyalty and increasing long-term sales. Overall, the results of this study provide insight that companies need to focus on improving digital payment facilities, using attractive promotions, and efforts to maintain and increase consumer trust in order to increase Sales Volume. This research is expected to contribute to the development of marketing and management strategies in the business industry. Keywords: Digital Payment, Discount Promotion, Consumer Trust, Sales Volume
EFFECTIVENESS OF WORK MUTATION POLICY AND WORK PERFORMANCE IN IMPROVING PERFORMANCE IN BATAM CITY GOVERNMENT Purwaningrum, Ajeng Handayani; Hansyah, Praida
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7200

Abstract

The purpose of the study was to determine the effectiveness of the Batam City Government in carrying out job transfers and work performance on employee performance and its implications. This research design is included in quantitative descriptive research, namely statistical analysis used to describe, summarize, and analyze quantitative data. The subject of this study was in the Batam City Government with a population of 5,541 people. So the sampling using the Slovin formula obtained a sample of 100 people with an error rate of 10% so that the sampling used simple random sampling. The data analysis tool used is path analysis multiple linear regression. The results of this study conclude that job transfers and work performance as independent variables have a significant effect both partially and simultaneously on the performance of Batam City Government employees. Job transfers to Batam City Government employees are carried out based on applicable procedures so that the existence of these procedures illustrates the effectiveness of the job transfer policy has met the applicable requirements.
Analisis Faktor-Faktor Marketing Mix Yang Mempengaruhi Keputusan Pembelian Di Toko Sembako Hasibuan Astuti, Putri Widia; Hasibuan, Muhammad Irwansyah; Hansyah, Praida
Jurnal Minfo Polgan Vol. 14 No. 1 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i1.15042

Abstract

Tujuan daripada penelitian ini guna mengidentifikasi faktor-faktor yang dapat menjadi pertimbangan konsumen dalam mengambil keputusan pembelian sembako pada Toko Sembako Hasibuan. Penelitian ini menerapkan metode kuantitatif. Peneliti akan mengambil populasi sebanyak 150 orang yang kemudian akan dijadikan sampel. Populasi yang diambil adalah para konsumen Toko Sembako Hasibuan yang terletak di Kelurahan Pulopadang, Kecamatan Rantau Utara, Kabupaten Labuhanbatu. Sampel penelitian diambil melalui teknik sampel acak sederhana. Pengukuran sampel diperhitungkan melalui rumus slovin dengan sampel sebanyak 60 orang. Untuk pengumpulan data memanfaatkan teknik penyebaran koesioner.
Impact of Social Media Marketing, Brand Image, And Trust On Purchase Intention Customer Eiger In Labuhanbatu Hansyah, Praida; Amin, Mhd.; Aprilia, Mutya; Syahputra, Aril Ananda; Hanif, Khairil
Jurnal Manajemen Akuntansi (JUMSI) Vol 5, No 3: 2025
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v5i3.7796

Abstract

This study aims to analyze the influence of social media marketing, brand image, and trust on the purchase intention of Eiger customers in Labuhanbatu. A quantitative approach using a survey method was employed, with data collected through questionnaires distributed to 100 respondents who are Eiger consumers. Data were analyzed using multiple linear regression analysis. The results show that all three independent variables social media marketing, brand image, and trust have a significant partial and simultaneous influence on purchase intention. The regression coefficients are 0.245 for social media marketing, 0.181 for brand image, and 0.242 for trust, with significance values below 0.05. The R Square value of 0.410 indicates that the model explains 41% of the variation in purchase intention. These findings suggest that in the context of local retail marketing, integrating social media strategies, strengthening brand image, and building consumer trust are essential for increasing purchase intention.
PENINGKATAN PEMAHAMAN DAN MINAT GENERASI MUDA SERHADAP AL-QUR’AN MELALUI PENYULUHAN AGAMA BERBASIS MUSABAQAH TILAWATIL QUR’AN (MTQ) PADA SANTRI DI LABUHAN BILIK Hansyah, Praida; Amin, Mhd.; Hanif, Khairil; Rafika, Mulya; Harahap, Syaiful Zuhri; Sari, Kurnia Tika
JURNAL PKM IKA BINA EN PABOLO Vol 5, No 2: PENGABDIAN KEPADA MASYARAKAT | JULI 2025
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ikabinaenpabolo.v5i2.7797

Abstract

AbstractThis community service activity aims to enhance young people's understanding and interest in the Qur'an through a religious outreach approach based on the Musabaqah Tilawatil Qur'an (MTQ) in Labuhanbatu Regency. The background of this program stems from the declining interest in learning the Qur'an due to the influence of digital technology, the lack of non-formal religious education, and minimal community involvement in promoting Qur’anic values. The implementation methods include religious counseling, tilawah training, MTQ simulation, and both quantitative and qualitative evaluations. The results show that participant attendance reached 120%, with a significant improvement in Qur’anic reading skills and understanding. In addition, two Qur’anic learning groups were established, and the service team was invited to serve as judges at the sub-district level MTQ. This program successfully fostered synergy between higher education institutions, local communities, and religious bodies in collaboratively nurturing a Qur’anic generation in a sustainable manner.Keywords: Musabaqah Tilawatil Qur’an, community service, youth, religious counseling, Qur’an. AbstrakKegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan minat generasi muda terhadap Al-Qur’an melalui pendekatan penyuluhan agama yang berbasis Musabaqah Tilawatil Qur’an (MTQ) di Kabupaten Labuhanbatu. Kegiatan ini dilatarbelakangi oleh menurunnya minat belajar Al-Qur’an akibat pengaruh teknologi informasi, lemahnya pembinaan nonformal, dan kurangnya keterlibatan masyarakat dalam penguatan nilai-nilai Qur’ani. Metode pelaksanaan dilakukan melalui penyuluhan, pelatihan tilawah, dan simulasi MTQ, serta evaluasi hasil secara kuantitatif dan kualitatif. Hasil menunjukkan partisipasi peserta mencapai 120%, dengan peningkatan pemahaman dan keterampilan tilawah yang signifikan. Selain itu, terbentuk dua kelompok belajar Al-Qur’an dan tim pengabdian turut diundang menjadi dewan juri MTQ tingkat kecamatan. Kegiatan ini dinilai berhasil menciptakan sinergi antara perguruan tinggi, masyarakat, dan lembaga keagamaan dalam membina generasi Qur’ani secara kolaboratif dan berkelanjutan.Kata Kunci: Musabaqah Tilawatil Qur’an, pengabdian masyarakat, generasi muda, penyuluhan agama, Al-Qur’an.
Pengaruh Pemahaman Wajib Pajak, Sanksi Perpajakan Dan Tarif Pajak Terhadap Kepatuhan Wajib Pajak UMKM Di Labuhanbatu Siboro, Safri Marjuki; Hansyah, Praida
Jurnal Manajemen Akuntansi (JUMSI) Vol 4, No 1: 2024
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v4i1.6033

Abstract

This study aims to determine the effect of taxpayer understanding, tax sanctions and tax rates on compliance of UMKM taxpayers in Labuhanbatu. The method used in this research is quantitative descriptive method. The population in this study were 150 individual taxpayers who own UMKM in Labuhanbatu Regency and have been registered at KPP Pratama Rantauprapat. Sampling of this study using purposive sampling technique. The sample in this study used the Slovin formula with the results of 60 respondents. Testing in this study uses validity and reliability tests. The data in the study were also analyzed using the classical assumption test which consists of normality test, multicollinearity test, and heteroscedasticity test. Furthermore, after the classical assumption test is fulfilled, it is continued with multiple linear regression tests and hypothesis testing consisting of the coefficient of determination (R2) test, F model feasibility test, and T test. The results of the study indicate that partially (t test) tax understanding has a positive and significant effect on UMKM taxpayer compliance in Labuhanbatu while tax penalties and tax rates have a negative and significant effect on UMKM taxpayer compliance in Labuhanbatu. The results of the F test in this study show a significant 0.000 <0.005 so it can be concluded that tax understanding, tax penalties and tax rates simultaneously affect UMKM taxpayer compliance in Labuhanbatu.
Co-Authors Ade Parlaungan Nasution, Ade Parlaungan Amanda Dwi Putri Amin, Mhd. Anggriani, Cici Dinda Angin, Wini Winangin Perangin Aprilia, Mutya Astuti, Putri Widia Dalimunthe, Asrul Padjri Dwi Andini, Tasya Hanif, Khairil Hasibuan, Muhammad Irwansyah Laia, Sadarman Jaya Laksono, Agung Leily Nasution, Novrihan Mhd. Amin, M. Rusdi, Kurnia Tika Sari, Naibaho, Innatul Jamroh Napitupulu, Oktavia Pahri Nasution, Era Fazira Nurliza, Nadia Purwaningrum, Ajeng Handayani Rafika, Mulya Ruslyani, Zichan Sari, Kurnia Tika Siboro, Safri Marjuki Simanjorang, Elida Florentina Sinaga Siregar, Firman Martua Siregar, Nurintan Siregar, Zulkifli Musannip Efendi Syahputra, Aril Ananda Syaiful Zuhri Harahap Zebua, Yuniman