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<![CDATA[Pengaruh Implementasi Total Quality Management (TQM) Terhadap Kepuasan Nasabah Pada Perbankan Konvensional Bank Tabungan Negara (BTN) KCP Uin Sunan Ampel Surabaya ]]>
<![CDATA[Damayanti, Yosinta]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 2 (2018): Juli ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya ]]>
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DOI: 10.15642/manova.v1i2.349
<![CDATA[The current era of globalization requires companies to participate in global competition. It takes an insight orscience and technology to be able to make developments for the company and its resources in order to compete.Talking about globalization cannot be separated from the banking sector. The financial sector itself plays a veryimportant role in triggering the economic growth of a region. The contribution of the banking sector cannot beseparated from the support for the world of education, especially the cooperation between universities and thebanking sector to improve service to students. One way to achieve customer satisfaction is by providing value inthe form of the application of the Total Quality Management (TQM) method. The purpose of this study was toexplain the effect of Total Quality Management (TQM) on customer satisfaction in conventional banking at theState Savings Bank, KCP UIN Sunan Ampel, Surabaya. This research uses quantitative methods withdescriptive analysis and simple linear regression as a test of influence. The results of this study state that TotalQuality Management (TQM) can significantly and positively affect Customer Satisfaction.]]>
<![CDATA[Pengaruh Influencer Marketing Sebagai Strategi Pemasaran Digital Era Moderen ]]>
<![CDATA[M. Zaki]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 2 (2018): Juli ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya ]]>
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DOI: 10.15642/manova.v1i2.350
<![CDATA[Salah satu faktor yang menjadi keberhasilan pemasaran melalui media sosial adalah dengan menggunakan influencer marketing Metodologi yang digunakan adalah pendekatan melalui studi literatur. penulis menggunakan sumber penelitian empiris dengan mengumpulkan data dan informasi yang berkaitan dengan pemasaran lewat media sosial dan pengaruh dari seorang influencerdalam memberikan informasi terhadap sebuah produk agar mencapai tujuan akhir yang ingin dicapai adalah dapat dengan signifikan meningkatkan penjualan dan menampilkan brand image perusahaan yang baik kepada konsumen.]]>
<![CDATA[Kajian Literatur Penerapan Strategi Branding Bagi Kemajuan Umkm Di Era Digital ]]>
<![CDATA[Aristawidia, Ifah Bunga]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 2 (2018): Juli ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya ]]>
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DOI: 10.15642/manova.v1i2.351
<![CDATA[Brand has an important role which is as the identity of a business and shape the image in the minds of the community. Moreover, living in the current digital era is the time of the emergence of technology so that it can facilitate the activities of Micro Small Medium Enterprises (MSME), including in building brands. But the problem is the lack of awareness of MSME in building brands and only a few MSME in Indonesia use digital media. Therefore, it is expected that SMEs can raise awareness in building brands and be able to adapt to the maximum use of internet media so that MSME brands can be well known to the international market. Of the existing problems it is necessary to discuss the basic concepts of branding for MSME, MSME obstacles in implementing branding, the main key to building branding in the digital era, and strategies for building MSME branding. This study uses a qualitative descriptive method that is using literature studies taken through relevant books, journals, and websites. The results of this study indicate that branding strategy is very important to be implemented for the advancement of MSME and that with the existence of internet media it can be easier to implement branding strategies for MSME.]]>
<![CDATA[Pengaruh Implementasi Total Quality Management (TQM) Terhadap Kepuasan Nasabah Pada Perbankan Konvensional Bank Tabungan Negara (BTN) KCP Uin Sunan Ampel Surabaya ]]>
<![CDATA[Yosinta Damayanti]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 2 (2018): Juli ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
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DOI: 10.15642/manova.v1i2.349
<![CDATA[The current era of globalization requires companies to participate in global competition. It takes an insight orscience and technology to be able to make developments for the company and its resources in order to compete.Talking about globalization cannot be separated from the banking sector. The financial sector itself plays a veryimportant role in triggering the economic growth of a region. The contribution of the banking sector cannot beseparated from the support for the world of education, especially the cooperation between universities and thebanking sector to improve service to students. One way to achieve customer satisfaction is by providing value inthe form of the application of the Total Quality Management (TQM) method. The purpose of this study was toexplain the effect of Total Quality Management (TQM) on customer satisfaction in conventional banking at theState Savings Bank, KCP UIN Sunan Ampel, Surabaya. This research uses quantitative methods withdescriptive analysis and simple linear regression as a test of influence. The results of this study state that TotalQuality Management (TQM) can significantly and positively affect Customer Satisfaction.]]>
<![CDATA[Pengaruh Influencer Marketing Sebagai Strategi Pemasaran Digital Era Moderen ]]>
<![CDATA[M. Zaki]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 2 (2018): Juli ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15642/manova.v1i2.350
<![CDATA[Salah satu faktor yang menjadi keberhasilan pemasaran melalui media sosial adalah dengan menggunakan influencer marketing Metodologi yang digunakan adalah pendekatan melalui studi literatur. penulis menggunakan sumber penelitian empiris dengan mengumpulkan data dan informasi yang berkaitan dengan pemasaran lewat media sosial dan pengaruh dari seorang influencerdalam memberikan informasi terhadap sebuah produk agar mencapai tujuan akhir yang ingin dicapai adalah dapat dengan signifikan meningkatkan penjualan dan menampilkan brand image perusahaan yang baik kepada konsumen.]]>
<![CDATA[Kajian Literatur Penerapan Strategi Branding Bagi Kemajuan Umkm Di Era Digital ]]>
<![CDATA[Ifah Bunga Aristawidia]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 2 (2018): Juli ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15642/manova.v1i2.351
<![CDATA[Brand has an important role which is as the identity of a business and shape the image in the minds of the community. Moreover, living in the current digital era is the time of the emergence of technology so that it can facilitate the activities of Micro Small Medium Enterprises (MSME), including in building brands. But the problem is the lack of awareness of MSME in building brands and only a few MSME in Indonesia use digital media. Therefore, it is expected that SMEs can raise awareness in building brands and be able to adapt to the maximum use of internet media so that MSME brands can be well known to the international market. Of the existing problems it is necessary to discuss the basic concepts of branding for MSME, MSME obstacles in implementing branding, the main key to building branding in the digital era, and strategies for building MSME branding. This study uses a qualitative descriptive method that is using literature studies taken through relevant books, journals, and websites. The results of this study indicate that branding strategy is very important to be implemented for the advancement of MSME and that with the existence of internet media it can be easier to implement branding strategies for MSME.]]>
<![CDATA[Pengaruh Implementasi Total Quality Management (TQM) terhadap Kepuasan Nasabah pada Perbankan Konvensional Bank Tabungan Negara (BTN) KCP UIN Sunan Ampel Surabaya ]]>
<![CDATA[Damayanti, Yosinta]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 2 (2018): Juli ]]>
Publisher : <![CDATA[Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
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Check in Google Scholar
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DOI: 10.15642/manova.v1i2.349
<![CDATA[The current era of globalization requires companies to participate in global competition. It takes an insight orscience and technology to be able to make developments for the company and its resources in order to compete.Talking about globalization cannot be separated from the banking sector. The financial sector itself plays a veryimportant role in triggering the economic growth of a region. The contribution of the banking sector cannot beseparated from the support for the world of education, especially the cooperation between universities and thebanking sector to improve service to students. One way to achieve customer satisfaction is by providing value inthe form of the application of the Total Quality Management (TQM) method. The purpose of this study was toexplain the effect of Total Quality Management (TQM) on customer satisfaction in conventional banking at theState Savings Bank, KCP UIN Sunan Ampel, Surabaya. This research uses quantitative methods withdescriptive analysis and simple linear regression as a test of influence. The results of this study state that TotalQuality Management (TQM) can significantly and positively affect Customer Satisfaction.]]>
<![CDATA[Pengaruh Influencer Marketing sebagai Strategi Pemasaran Digital Era Moderen ]]>
<![CDATA[Zaki, M.]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 2 (2018): Juli ]]>
Publisher : <![CDATA[Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15642/manova.v1i2.350
<![CDATA[Salah satu faktor yang menjadi keberhasilan pemasaran melalui media sosial adalah dengan menggunakan influencer marketing Metodologi yang digunakan adalah pendekatan melalui studi literatur. penulis menggunakan sumber penelitian empiris dengan mengumpulkan data dan informasi yang berkaitan dengan pemasaran lewat media sosial dan pengaruh dari seorang influencerdalam memberikan informasi terhadap sebuah produk agar mencapai tujuan akhir yang ingin dicapai adalah dapat dengan signifikan meningkatkan penjualan dan menampilkan brand image perusahaan yang baik kepada konsumen.]]>
<![CDATA[Kajian Literatur Penerapan Strategi Branding bagi Kemajuan UMKM di Era Digital ]]>
<![CDATA[Aristawidia, Ifah Bunga]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 2 (2018): Juli ]]>
Publisher : <![CDATA[Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15642/manova.v1i2.351
<![CDATA[Brand has an important role which is as the identity of a business and shape the image in the minds of the community. Moreover, living in the current digital era is the time of the emergence of technology so that it can facilitate the activities of Micro Small Medium Enterprises (MSME), including in building brands. But the problem is the lack of awareness of MSME in building brands and only a few MSME in Indonesia use digital media. Therefore, it is expected that SMEs can raise awareness in building brands and be able to adapt to the maximum use of internet media so that MSME brands can be well known to the international market. Of the existing problems it is necessary to discuss the basic concepts of branding for MSME, MSME obstacles in implementing branding, the main key to building branding in the digital era, and strategies for building MSME branding. This study uses a qualitative descriptive method that is using literature studies taken through relevant books, journals, and websites. The results of this study indicate that branding strategy is very important to be implemented for the advancement of MSME and that with the existence of internet media it can be easier to implement branding strategies for MSME.]]>
