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Advances in Global Economics and Business Journal
Published by The Global Academia Publisher
ISSN : 27237133     EISSN : 27232042     DOI : https://doi.org/10.51748
Core Subject : Economy, Humanities, Science, Education,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Advances in Global Economic And Business Journal is an international, peer-reviewed, open-access, online & print publication of scholarly articles. AGEBJ features publications of original research from all disciplines within business, economy, finance and any related topic. By not excluding papers on the basis of Subject Areas, AGEBJ facilitates the discovery of the connections between papers whether within or between disciplines.It provides: Open-access—freely accessible online, authors retain copyright Fast publication times Peer review by expert, practicing researchers Post-publication tools to indicate quality and impact Community-based dialogue on articles Worldwide media coverage
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 61 Documents
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Sustainability Meets Strategy: Reaching the Environmentally Aware Consumer in the Fashion Industry Lee, Yong Yu; Xia, Kun Peng; Lean, Peck Kwan; Kong, Yenny; Kwa, Jing Wen; Lai, Pei Shuang; Lai, Yik Theng; A., Stumaker; Ali, Anees Janee; Kee, Daisy Mui Hung
Advances in Global Economics and Business Journal Vol. 6 No. 1 (2025): June 2025
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v6i1.105

Abstract

This study investigates how perceived green product attributes and corporate environmental responsibility influence eco-conscious consumer attitudes, purchase intentions, and customer loyalty, using Uniqlo Malaysia as the research context. Drawing upon social identity theory and the Theory of Planned Behavior, we develop and empirically test a model linking environmental cues to loyalty outcomes. Data from an online survey (N=121) reveal that while both green product attributes and corporate environmental responsibility positively affect eco-conscious consumer attitudes, the latter exerts a stronger influence. Moreover, eco-conscious consumer attitude predicts purchase intention, which in turn drives customer loyalty. These findings highlight the mediating roles of attitude and intention in translating environmental perceptions into enduring loyalty. This study contributes to the green marketing literature by elucidating the mechanisms through which sustainability commitments foster trust and engagement. It also provides managerial insights, suggesting that genuine corporate-level environmental actions and transparent communication enhance brand credibility and long-term loyalty.
The Role of Social Media Platforms in Boosting Business Performance Hong, Tan Lay; Huei, Lok Yee; Mathur, Garima; Jayaraman, Moganasunthari; Qixing, Mai; Aalam, Maziah Fazlin Binti Zainul; Huiqi, Mu
Advances in Global Economics and Business Journal Vol. 6 No. 2 (2025): December 2025
Publisher : The Global Academia Publisher

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Abstract

This study examines how businesses utilize social media platforms to enhance business performance through social media influence, buying behavior, trust and loyalty, and overall social media usage. Using a quantitative approach, data were collected from 155 respondents across various industries and analyzed using descriptive statistics, correlation, and regression analysis. The results show high reliability, with Cronbach’s alpha values ranging from 0.827 to 0.891. Social media influence exhibits a strong positive relationship with buying behavior (r = 0.784) and trust and loyalty (r = 0.802), and emerges as the strongest predictor of business performance (β = 0.36), followed by trust and loyalty (β = 0.28) and social media usage (β = 0.15). Additionally, 93% of respondents reported purchasing products after exposure to social media content, while 92% expressed willingness to recommend businesses based on their social media presence. These findings confirm that social media functions as a strategic driver of sustainable business performance rather than merely a marketing tool.
Mindful Money: The Impact of Financial Literacy, Lifestyle, and Social Influence on Responsible Spending Among University Students Kee, Daisy Mui Hung; Qi, Ng Chin; Huan, Ng Chee; Torng, Ng Fei; Subramaniam, Navaranjitha A/P
Advances in Global Economics and Business Journal Vol. 6 No. 2 (2025): December 2025
Publisher : The Global Academia Publisher

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Abstract

Spending behavior has become a significant concern as many individuals face financial difficulties and even bankruptcy due to poor financial management. In Malaysia, the government has increasingly emphasized the importance of financial literacy among undergraduate students to address these issues. This study investigates the impact of financial literacy, lifestyle choices, social influence, materialism, and financial attitudes on responsible spending behavior among university students. Specifically, it explores how these factors influence financial attitudes and whether financial attitudes, in turn, affect responsible spending behavior. Data collected from 180 university students in Malaysia revealed that financial literacy, lifestyle choices, and social influence positively impact financial attitudes and responsible spending behavior, while materialism has a negative effect. Moreover, financial attitudes were found to influence responsible spending behavior. Our findings highlight that financial literacy, lifestyle choices, and social influence positively affect both financial attitudes and responsible spending behavior, while materialism has a negative impact. Financial attitudes also play a key role in shaping responsible spending among university students.
The Impact of Perceived AI Adoption and Skill Preparedness on University Students’ Perceptions of Future Job Market Dynamic Mohsin, Ainul Mohsein Binti Abdul; Mathur, Garima; Hairudin, Nor Amni Safiya Binti Nor; Ng, Shin Yan; Mazlan, Nur Aina Batrisyia Binti; Bakar, Nur Aneesa Sofea Binti Abu; Bhadouria, Pratiksha; Kee, Daisy Mui Hung
Advances in Global Economics and Business Journal Vol. 6 No. 2 (2025): December 2025
Publisher : The Global Academia Publisher

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Abstract

The rapid adoption of Artificial Intelligence (AI) is transforming industries and redefining the global job market. In Malaysia, university students preparing to enter the workforce face growing uncertainty about how AI will impact their future careers. While AI brings opportunities for innovation and job creation, it also introduces challenges such as skill gaps, job displacement, and the need for continuous adaptation. According to the World Economic Forum (2023), an estimated 44% of workers’ skills will be disrupted within the next five years due to technological changes, emphasizing the urgency for future talent to be prepared. However, limited research has explored how university students perceive AI’s impact on employment and whether they feel equipped to meet the demands of this evolving landscape. This study aims to examine the relationship between perceived AI adoption and perceived skill preparedness on students’ perceptions of future job market dynamics. Using a quantitative approach, this study provides insights to inform curriculum design, career services, and workforce development strategies that align with the realities of an AI-integrated economy.
Unlocking the Satisfaction: Discover the Drivers of Customer Satisfaction on TAOBAO Ng, Wei Chien; Yusof, Rosmelisa; Mazlan, Nurul Annisa Binti; Oh, Kai Xin; Ong, Jin Wei; Ong, Sin Yee; Kee, Daisy Mui Hung
Advances in Global Economics and Business Journal Vol. 6 No. 2 (2025): December 2025
Publisher : The Global Academia Publisher

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Abstract

This study examines the interrelationships between customer satisfaction and perceived benefits of the Taobao online shopping platform among Malaysian users. A quantitative research approach was employed by distributing a structured questionnaire to 150 Taobao users in Malaysia through Google Forms. Regression analysis was used to assess the influence of perceived ease of use, perceived trust, perceived convenience, and perceived usefulness on customer satisfaction. The findings indicate that all four factors positively and significantly influence customer satisfaction, with perceived ease of use emerging as the most dominant predictor (β = 0.284), followed by perceived trust (β = 0.258), perceived convenience (β = 0.255), and perceived usefulness (β = 0.180). The regression model explains 77.1% of the variance in customer satisfaction (R² = 0.771), demonstrating strong explanatory power. These results suggest that usability, security, operational efficiency, and functional value collectively shape customer satisfaction in a cross-border e-commerce context. This study contributes to the e-commerce literature by identifying the relative importance of key satisfaction drivers and provides practical insights for platform developers and marketers to enhance user experience, build trust, and sustain competitiveness in the rapidly growing online retail environment.
From cash to cashless: The Impact of Cashless Payment Adoption on Student Spending Behavior in Malaysia Hang, Annie Wong Pooi; Singh, Padmalini; Huei, Lok Yee; Kesvaran, Yoshanaa A/P Elang; Dajun, Yu; Shengpu, Yu; Zixin, Yu; Kee, Daisy Mui Hung
Advances in Global Economics and Business Journal Vol. 6 No. 2 (2025): December 2025
Publisher : The Global Academia Publisher

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Abstract

Modern innovation is expanding rapidly in Malaysia in line with current developments and practices. Consequently, cashless payment methods are increasingly preferred by the community for daily transactions. Previous observations indicate that students tend to purchase more non-essential items when using cashless payment methods. This behavior occurs because payments made through cards or mobile devices are perceived as more effortless compared to traditional cash transactions. Therefore, this study examines the impact of cashless payment adoption on the spending behavior of university students in Malaysia. Specifically, the study aims to analyze how convenience, consumer habits, social influence, and perceived security influence students’ budgeting practices, financial discipline, and impulsive spending behavior. Data were collected from 153 undergraduate students enrolled in public and private universities through an online survey administered via Google Forms. Data analysis was conducted using SPSS, including descriptive analysis, correlation analysis, and regression analysis. The findings provide important insights for educators and fintech companies in developing financial education programs tailored to the cashless economy.
PRODUCTIVITY OF CORN FARMS IN SILANG, CAVITE AND ITS INFLUENCE ON ECONOMIC SUSTAINABILITY Hermilina Mendoza
Advances in Global Economics and Business Journal Vol. 7 No. 1 (2026): June 2026
Publisher : The Global Academia Publisher

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Abstract

Corn is an essential food however in the Philippines its production remains relatively low. This study investigates the factors affecting farms' productivity and evaluate whether these can influence the economic sustainability of corn farms in Silang, Cavite, Philippines. The result shows that internal and external factors are significantly associated and predictors of economic sustainability. The participants strongly agree on their ability to use physical strength to increase production. It implies a strong reliance on their ability to increase the farms productivity which is key to sustaining the farms. The government should create support systems such as policies, training programs, and financial mechanisms to ensure long-term sustainability of farms.
The Effects of Gross Domestic Product, Energy Consumption, Urbanization, and Trade Openness on CO₂ Emissions in Indonesia Salma Suraida Khusna; Sultan Sultan
Advances in Global Economics and Business Journal Vol. 7 No. 1 (2026): June 2026
Publisher : The Global Academia Publisher

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Abstract

Indonesia experienced a 26% increase in CO₂ emissions between 2000 and 2023, from approximately 595,000 tons CO₂e to 752,279,000 tons CO₂e, in line with average annual economic growth of 4.9% and an increase in GDP per capita from US$778 to US$4,700. This phenomenon reflects the Environmental Kuznets Curve (EKC) paradox, in which the early stages of growth increase emissions, while prior research on the validity of the EKC in Indonesia has shown inconsistencies. This study aims to examine the effects of economic growth (GDP per capita and its square), energy consumption, urbanization, and trade openness on CO₂ emissions in Indonesia during the 2000–2023 period using an Autoregressive Distributed Lag (ARDL) bounds testing regression model. The data used in this study come from the Indonesian Central Statistics Agency (BPS) and include national time series data from 2000 to 2023. The long-run estimates show that GDP per capita has a positive and significant effect on CO₂ emissions (b = 4.8312, p = 0.0009), while GDP per capita squared has a negative and significant effect (b = -0.2841, p = 0.0021), confirming the EKC pattern; energy consumption (b = 0.0021, p = 0.0028) and urbanization (b = 0.0183, p = 0.0191) also increase emissions, whereas trade openness is negative but not significant (b = -0.0031, p = 0.1203). These results are expected to clarify whether the EKC hypothesis holds in Indonesia and whether the pollution haven hypothesis does as well. This research is expected to be useful in identifying the underlying causes of increased emissions and supporting the achievement of sustainable development in Indonesia.
Beyond the Bucket: Factors Influencing Customer Satisfaction at KFC Malaysia Lok Yee Huei; Yi Jing Chow; Zi Tian Chin; Shuchang Cui; Darshana A/P Ramis; Medha Rastogi; Manav Panjwani; Daisy Mui Hung Kee
Advances in Global Economics and Business Journal Vol. 7 No. 1 (2026): June 2026
Publisher : The Global Academia Publisher

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Abstract

Customer satisfaction is important because it can improve customer loyalty, reduce customers loss, and provide the management teams with insights to keep the business going. This study aims to examine how service quality, price fairness, and brand image will affect customer satisfaction at KFC Malaysia. A quantitative research design was used, and data were collected from KFC customers in Malaysia using an online survey. Data were collected from 200 respondents and analyzed to test the proposed hypothesis. The findings reveal that service quality and brand image have a positive and significant effect on customer satisfaction, while price fairness shows a positive but not significant effect on customer satisfaction. The results suggest that customers place more importance on brand image and service experience than price when deciding how satisfied they are. This study suggests that KFC Malaysia should focus on service quality and brand image while maintaining transparent pricing. Overall, this study helps fast-food businesses understand how to improve customer satisfaction and stay competitive in Malaysia.
The Swipe to Spend Era: An Analysis of Technology Acceptance Factors Influencing TnG E-Wallet Usage in Daily Consumer Spending Lyn Liq Ooi; Odebunmi Abayomi Tunde; Wai Ee Leong; Han Wen Leong; Ai Hua Lew; Jia Xin Leng; Tanishq Tanishq; Daisy Mui Hung Kee
Advances in Global Economics and Business Journal Vol. 7 No. 1 (2026): June 2026
Publisher : The Global Academia Publisher

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Abstract

Touch ‘n Go (TnG) is an e-wallet service widely used in Malaysia, especially after the COVID-19 pandemic. E-wallets have become increasingly popular worldwide as a convenient digital payment method. This study examines the key factors influencing TnG e-wallet usage in their daily spending, as well as the relationship between continuous usage intention and continuous usage behaviour. The specific objectives are to assess the impact of facilitating conditions, perceived ease of use, perceived risk, perceived trust, and social influence; evaluate how these factors affect users’ continued usage intention; and analyze the relationship between continuous usage intention and continuous usage behaviour in the context of the TnG e-wallet service. Data were collected from 150 university students in Malaysia using a purposive sampling method. A quantitative research approach was employed through an online survey distributed to TnG e-wallet users. The findings indicate that perceived ease of use and social influence have a positively significant influence on users’ continued usage intention. The findings are anticipated to provide valuable insights for e-wallet providers to enhance user acceptance, thereby promote sustained usage behaviour.

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