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Advances in Global Economics and Business Journal
Published by The Global Academia Publisher
ISSN : 27237133     EISSN : 27232042     DOI : https://doi.org/10.51748
Core Subject : Economy, Humanities, Science, Education,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Advances in Global Economic And Business Journal is an international, peer-reviewed, open-access, online & print publication of scholarly articles. AGEBJ features publications of original research from all disciplines within business, economy, finance and any related topic. By not excluding papers on the basis of Subject Areas, AGEBJ facilitates the discovery of the connections between papers whether within or between disciplines.It provides: Open-access—freely accessible online, authors retain copyright Fast publication times Peer review by expert, practicing researchers Post-publication tools to indicate quality and impact Community-based dialogue on articles Worldwide media coverage
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 56 Documents
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Influencing Factors on Customer Behavioral Intentions to Use a Food Delivery App: A Study of GrabFood in Malaysia Lok, Yee Huei; Teoh, Kok Ban; Liou, Zi Yao; Lim, Jin Ting; Lim, Kai En; Lim, Pei En; Kee, Daisy Mui Hung
Advances in Global Economics and Business Journal Vol. 5 No. 1 (2024): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v5i1.92

Abstract

Digital technology has revolutionized the food and beverage industry, leading to a rapid expansion of food delivery services. GrabFood has become a popular option for individuals seeking simple and convenient food delivery services, particularly among university students. This study investigates the factors influencing GrabFood’s adoption, using a combination of primary and secondary data. An online survey of 150 respondents highlighted key trends in customer behavior, identifying perceived usefulness, perceived convenience, and perceived quality of service as key determinants of user intentions. This research introduces customer satisfaction as an intermediary variable significantly influencing the relationship between the perceived attributes and behavioral intentions. These factors significantly impact the decision-making process, highlighting the importance of app efficiency and service quality in Malaysia's competitive food delivery industry. The findings underscore the need to enhance customer engagement and refine service strategies, which might be beneficial in the evolving digital food service sector
Assessing Adequacy of University Rewards in Meeting Students’ Needs Azhar, Adlan Afiq Musyrif bin; bin Mohd Suhaimi, Ahmad Hafizin; bin Abdul Nasir, Ahmad Hanif Haiqal; bin Mohd Razally, Ahmad Zikrullah
Advances in Global Economics and Business Journal Vol. 5 No. 2 (2024): December 2024
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v5i2.95

Abstract

The project aims to assess the influence of university reward systems on students' development and determine whether current practices align with students' needs. By employing a comprehensive mixed-methods approach, data will be collected from a diverse range of university students through surveys and qualitative interactions. The study will evaluate the effectiveness and sufficiency of existing reward structures in addressing students' varied demands, including academic success, personal development, and wellbeing. It will examine different incentives, their perceived effectiveness, and their alignment with students' preferences and goals. The research will also identify gaps in reward structures, focusing on fairness, inclusion, and recognition of non-academic achievements. The study's results will inform universities in enhancing their incentive structures, fostering a supportive environment that meets students' needs. By promoting motivation, engagement, and overall well-being, the research aims to enhance academic achievement and facilitate holistic student development
Investigating the Relationship between the Factors and Customer Satisfaction in Online Platform Gan, Kia Hui; Lim, Wei Sheng; Lim, Sheue Hui; Aronkar, Praveen; Lin, Xinyuan; Binti Meor Hashim, Maisarah; Binti Saadon, Mas Dalyna; Nur Akmalia, Desta Safa; Dewanti, Rosa Ayu; Syafiyyah Putri, Rr. Shafana; Bajpayee, Vedika; Kee, Daisy Mui Hung
Advances in Global Economics and Business Journal Vol. 5 No. 2 (2024): December 2024
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v5i2.96

Abstract

The COVID-19 pandemic during the 2020's has led to the rapid growth of e-commerce in recent years, which has necessitated a greater understanding of the factors that contribute to customer satisfaction in the online context. This study was conducted to investigate the relationship between the e-marketing strategies and customer satisfaction in Lazada. The online survey was carried out to collect data and information from 100 respondents. In this study, five independent variables are investigated. The results indicate assurance and responsibility have significant and positive influence on customer satisfaction whereas efficiency has significant and negative impact on customer satisfaction. This study aligns with several Sustainable Development Goals (SDG), such as decent work and economic growth (SDG 8), as well as responsible consumption and production (SDG 12). In conclusion, this study contributes to the existing literature on e-commerce by providing empirical evidence on the impact of e-marketing strategies on customer satisfaction RETRACTION NOTE: The reason for retraction is duplicate publication. The same article has been published in another journal, which is the correct and original version, accessible at: https://ejournal.aibpmjournals.com/index.php/JCDA/article/view/3213 DOI: https://doi.org/10.32535/jcda.v7i2.3213 This publication in AGEBJ is therefore retracted and should not be considered part of the scientific record. We regret the oversight and apologize to our readers.  
How Does Starbucks Develop Brand Loyalty Among Its Customers in Asia ? : Insights From Malaysia, Indonesia, and India Kuek, Thiam Yong; Yusof, Rosmelisa; A/P Selvam, Sushmithaa; Binti Roslan, Siti Ramizah; A/L Aibau, Son Rakh; Su, Xinyi,; Vats, Isha; Singhal, Jahnavi; Chaudhary, Khushi; Kee, Daisy Mui Hung
Advances in Global Economics and Business Journal Vol. 5 No. 2 (2024): December 2024
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v5i2.97

Abstract

Starbucks was founded in 1971 and is currently the world's largest chain coffee shop. Starbucks invaded Asian countries such as Malaysia, India and Indonesia a long time ago, and Asian countries have emerged as one of the most devoted customers. Brand loyalty is one of the most essential factors in increasing a company's revenue through customer retention. Starbucks' brand loyalty is influenced by several aspects, including pricing, products offered, product quality and taste. The purpose of this research is to determine how Starbucks develops brand loyalty among its customers in Malaysia, India and Indonesia. This survey will also be able to determine whether Asian customers will continue to be devoted Starbucks customers. The survey involved 136 people who are loyal Starbucks consumers from Malaysia, India and Indonesia. The data for this study was collected through online sources and questionnaires. We hope that this study will provide recommendations for increasing brand loyalty among our Asian customers, particularly in Malaysia, India, and Indonesia
From Cash to Clicks: The Impact of Touch’n Go on Student Financial Behaviors Kaim, Sakshi; Kean, Koay Loke; Binti Ahmad Khairul, Aeisyah; Binti Tarmidzi, Nurfarhani; Binti Sulaiman, Nurul Asyikin; Binti Shamsul Anuar, Nurfarah Alya; Binti Anuar, Nurdini; Kee, Daisy Mui Hung
Advances in Global Economics and Business Journal Vol. 5 No. 2 (2024): December 2024
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v5i2.98

Abstract

This study investigates the impact of transitioning from cash transactions to digital payment methods, specifically focusing on the Touch'n Go system, on the student's financial behaviors. With the proliferation of digital payment technologies, understanding how such transitions affect financial habits is essential for both academic and industry. Through a mixed-methods approach involving surveys and interviews, this research explores various dimensions of student financial behaviors, including spending patterns, budgeting practices, saving habits, and financial literacy. The findings contribute to the existing literature on digital finance and provide insights for policymakers, educators, and financial institutions aiming to support the financial well-being of young adults in an increasingly digital economy. With the advancement of technology and implementation of the fourth industrial revolution, digital wallet payment methods have appeared as the latest wave in the market. People can now enjoy cashless payments with a simple tap of a button. Due to the Covid-19 pandemic, digital wallet use among consumers significantly increased. The study was conducted to analyze the impact of using digital payment influenced students behaviour. To explore, the collection of both primary and secondary data is done through several sources, and a digital questionnaire was produced to collect data and information from respondents. The result indicated that perceived usefulness, perceived product features, perceived convenience, perceived security and customer satisfaction of the Touch 'n Go E-wallet application significantly influence Student behavioral intention using the e-wallet payment method
A Study of Marketing Mix on McDonald’s: Evidence from Malaysia Tan, Xin Yan; Qi Tan, Jia; Tan, Jing Wen; Tan, Xuan Wei; Kee, Daisy Mui Hung
Advances in Global Economics and Business Journal Vol. 5 No. 2 (2024): December 2024
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v5i2.99

Abstract

McDonald's is a leading fast-food company popular among Malaysians. Due to the increasing work pace and the desire for idleness, the consumer demand for a quick yet convenient meal grows steadily. This study focuses on the marketing mix of 4Ps implied by McDonald's, including product, price, promotion, and place in order to position itself in the competitive market of the fast-food industry. The objective of this study is to analyse the marketing performance of McDonald's while suggesting further improvements based on the significant factors. A total of 200 McDonald's customers completed the online survey through Google Forms. The results indicate that McDonald's is a highly reputed fast-food restaurant in Malaysia while showing that the customer satisfaction with the innovations and localization of the products and services it offers are the key factors of marketing performance. This study suggests certain implications based on the significant element to improve the marketing performance.
Bites and Bytes: Exploring Customer Experience and Satisfaction in Food Delivery Services: A Case Study of Foodpanda Chen, YiWen; Mui Hung Kee, Daisy; Dong, ShanShan; Wang, Zhuo; Zhu, JunChen
Advances in Global Economics and Business Journal Vol. 6 No. 1 (2025): June 2025
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v6i1.101

Abstract

Foodpanda, one of the popular food delivery platforms, offers customers a fast and convenient way to order meals from local restaurants directly to their homes. Our study examines key factors influencing customer experience and satisfaction with Foodpanda, with specific objectives to (1) assess the impact of perceived usefulness, ease of use, trust, risk, and convenience on customer experience; (2) evaluate how these factors influence customer satisfaction; and (3) analyze the relationship between customer experience and satisfaction in the context of Foodpanda’s services. Data was collected from 154 customers. Our findings show that perceived ease of use, perceived trust, and perceived convenience have a significant positive impact on customer experience, while perceived convenience and perceived ease of use also play a role in shaping customer satisfaction. Our study reveals a strong positive relationship between customer experience and customer satisfaction, demonstrating that enhancing customer experience leads to improved satisfaction levels. These findings highlight the critical importance of ease of use, trust, and convenience in influencing both customer experience and satisfaction within the food delivery industry
Factors Influencing Customer Satisfaction: A Case Study of Perodua Kuek, Thiam Yong; Teoh, Kok Ban; Tnay, Alicia Ai Xian; Ti, A Yee A/P A; Peedikayil, Adeeb Valliyapurayil; Mohamad Zaki, Aiman Hakim Bin; Azizul Jasri, Akhtar Izzeti Binti; Ali, Anees Jane; Mui Hung Kee, Daisy
Advances in Global Economics and Business Journal Vol. 6 No. 1 (2025): June 2025
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v6i1.102

Abstract

Perusahaan Otomobil Kedua Sdn Bhd or Perodua was founded in 1993. It is Malaysia's largest and first Energy-Efficient Vehicle (EEV) manufacturer. The company aims to provide Malaysians with full mobility through high-quality, useful products and services. The recent Daihatsu testing scandal raised concerns among Perodua customers, as it seemed to implicate Perodua vehicles. Although Malaysia’s Road Transport Department has cleared Perodua of any involvement in the scandal it remains essential to assess customer satisfaction with Perodua vehicles in light of this incident or other similar incidents in the future. Thus, this study attempts to explore the factors that affect customer satisfaction with emphasis on trust, brand image, perceived price fairness, and customer service as the factors. 150 Perodua customers participated, completing the quantitative research through a self-administered questionnaire. The collected data was analysed using SPSS software based on multiple regression analysis. The results showed that trust, brand image, and perceived price fairness greatly influence Perodua's customer satisfaction. With the ultimate goal of increasing customer satisfaction and competitive advantage in the automotive industry
Factors Influencing IKEA Purchase Decisions in Malaysia: Analysis Pricing, Convenience, Consumer Experience, and Loyalty Teoh, Kok Ban; Lew, Carol; Lok, Yee Huei; Lew, Yen Ru; Li, Haoran; Li, Jihan; Ali, Anees Jane; Mui Hung Kee, Daisy
Advances in Global Economics and Business Journal Vol. 6 No. 1 (2025): June 2025
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v6i1.103

Abstract

This study investigates the factors influencing IKEA purchase decisions in Malaysia, focusing on pricing, convenience, consumer experience, and loyalty. The research analyzes how IKEA’s affordable pricing strategy enhances accessibility and consumer satisfaction. Convenience is examined through features like online ordering with pick-up points and well-designed store layouts, which reduce consumer effort and time. The study also explores the impact of IKEA’s digital platform, which allows free membership registration, providing benefits such as vouchers and exclusive gifts to foster consumer loyalty. Feedback collection through the website contributes to continuous improvement in consumer experience. This research offers insights into the effectiveness of these strategies and their role in shaping purchase decisions in Malaysia. Findings contribute to a deeper understanding of consumer behavior and provide actionable recommendations for enhancing retail strategies in the furniture industry.
Online Attraction: Investigating Digital Marketing’s Impact on Shopping Behavior in Shopee Lim, Zi Kian; Sim, Choon Ling; Lok, Yee Huei; Ling, Hee Yang; Lim, Xian Bei; Lim, Yee Teng; Lin, Yi Tong; Ali, Anees Jane; Mui Hung Kee, Daisy
Advances in Global Economics and Business Journal Vol. 6 No. 1 (2025): June 2025
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v6i1.104

Abstract

This study investigates the impact of digital marketing on consumer shopping behavior on Shopee. Shopee is one of the famous e-commerce platform in Southeast Asia and Taiwan, based on downloads, monthly active users, and total time spent on the app for Android users. In this study, we examine mobile marketing, content marketing, social media marketing, and email marketing as our independent variables. We analyze the relationship between these four variables and consumer shopping behavior on Shopee. We collect the data by distributing a questionnaire to 150 Shopee users. Our findings show that digital marketing influence consumer shopping behavior significantly except for email marketing. We found that digital marketing will attract the consumer to visit Shopee. This enhances consumer trust and purchase intention, particularly among younger consumers, leading to greater engagement and improved sales performance on Shopee.

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