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Bayu Dwi Nurwicaksono
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Kampus Politeknik Negeri Media Kreatif (Gedung A, Lantai 1) Jalan Srengseng Sawah No. 17 RT/RW 008/003, Kel. Srengseng Sawah, Kec. Jagakarsa, Kota Jakarta Selatan, Prov. DKI Jakarta, Indonesia 12640
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INDONESIA
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi
Published by Politeknik Negeri Media Kreatif
ISSN : 27219046     EISSN : 27210995     DOI : https://doi.org/10.46961/mediasi.v3i3
Core Subject : Humanities, Science, Education, Social,
Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi aims to publish articles related to the latest developments in communication science, media, and language studies in the creative industries. COMMUNICATION STUDIES marketing communication brand image advertising public relations popular culture interpersonal communication organizational communication intercultural communication cross-cultural communication mass communication MEDIA STUDIES study of new media including social media and digital media (augmented reality, virtual reality, podcast) media political economy media (video, film, photography, advertising, music, animation) learning Media mass media including electronic media radio and television and print media book media design interactive game LANGUAGE STUDIES discussion about literacy literature language teaching critical discourse analysis writing learning translation forensic linguistics speech therapy language building text psycholinguistics lexicography comparative linguistics computational linguistics anthropolinguistics pragmatics
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 3 Documents
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Search results for , issue "Vol 2, No 3 (2021): September" : 3 Documents clear
The Influence of Social Media Marketing Efforts and Brand Equity on Consumer Response Dwi Mandasari Rahayu
MEDIASI Vol 2, No 3 (2021): September
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (54.403 KB) | DOI: 10.46961/mediasi.v2i3.404

Abstract

This research aims to determine the effect of social media marketing on brand equity, the impact on consumer response, and the effect on consumer response. The research methodology used is a survey. The number for the sample is 269 Telkomsel Jabodetabek customers. This study uses three hypothetical relationship models. Data analysis used Structural Equation Modeling (SEM) to determine the test of the effect of independent variables on the dependent variable. The study results indicate the influence of social media marketing efforts on brand equity and consumer response. However, there is no effect between brand equity and consumer response. The limitation of this study is that it only examines Telkomsel's customer respondents and does not examine factors such as brand involvement, brand experience, brand trust, and brand satisfaction.
Utilization of Instagram: Efforts to Introduce Publishing Study Program and Publishing Works to the Community Diah Amelia; Nurul Akmalia
MEDIASI Vol 2, No 3 (2021): September
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (54.403 KB) | DOI: 10.46961/mediasi.v2i3.406

Abstract

This article discusses the selection of Instagram as a promotional medium in introducing the Creative Media State Polytechnic Publishing study program and publishing works. Information such as photos or videos of work products, pictures of learning activities, and other activities added to the Instagram account. This information can be seen by followers and can get a response or input directly. The study used qualitative research methods with a descriptive approach. The theory used is New Media and Internet theory, Social Media theory, and Marketing Communication theory. The study results explain that the use of Instagram significantly facilitates the spread of messages quickly and reaches more people. The content on the Instagram account @prodi.penerbitan.polimedia follows the institution's image but still has to be packaged in an attractive style and design and has new value.
Representation of Gender Stereotyping Resistance Through Instagram Social Media (Critical Discourse Analysis on Instagram @Joviadhiguna) Dwi Ayu Yulia Sari; Farisha Sestri Musdalifah
MEDIASI Vol 2, No 3 (2021): September
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (54.403 KB) | DOI: 10.46961/mediasi.v2i3.405

Abstract

Androgynous groups are a minority group still considered deviant in Indonesia as a person's gender is identified based on appearance. The study was conducted to see how one androgynous individual, Jovi Adhiguna, represented his resistance to gender stereotypes through his Instagram. This qualitative study applies the critical discourse analysis from S.Jager and F.Maier in analyzing the content on @joviadhiguna Instagram account as the data. This study uses Stuart Hall's representation theory. The results showed that Jovi visualized his androgynous style and expressed a resistance form to gender stereotypes in criticism conveyed through Instagram content.

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