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International Journal of Marketing and Human Resource Research
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27464040     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. IJMHRR is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. IJMHRR is published four times a year (January, April, July, and October). e-ISSN: 2746-4040. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 6 Documents
 1 
Search results for , issue "Vol. 2 No. 2 (2021)" : 6 Documents clear
Economic and Health Hazards of Women Fish Vendors in Chennai District of Tamil Nadu, India Jaheer Mukthar KP; Dr. Raju.V; Dr Sivasubramanian K
International Journal of Marketing & Human Resource Research Vol. 2 No. 2 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

The women constitute 48.1 percent of the total population in India. (CIA, 2020). The women pay vital place within the fisheries societies, that they are often invisible unsupported or not recognized. In the economic activities of fisheries, women are mostly engaged in post-harvest of fishes among the marine fisher communities in India. Because, the women constitute nearly 75 percentage of fish marketing and selling activities. The women are the primary troupes in processing of fish, marketing and selling to the ultimate consumers and contributing a sizable income to the family. (ICSF, 1997). But the women workforce has not yet recognized fully. The women fish vendors work as a pivotal role in between the fisherman and consumers in an intangible way in the urban area. Fish selling or vending is a non-conventional form of occupation and it is main kind of livelihood mass population in many Indian states. The women contribute an important function in fisheries especially the post-harvest of fishes, i.e marketing and selling of fishes. According to the marine fisheries census (2005), reveals that the whole marine fishier populace of 9 seaside states and the union territories in India is around 3519116. To carry out the research study, the researcher is followed the empirical research method. The empirical research study is uses to prove the instances through the empirical relevance. The present study aims to prove the socio-economic implications of the women fish vendors through the direct field survey. So that the empirical method of research type is more appropriate and apt for this research work. The main idea of applying this research method to gain the knowledge through direct method of observation and experience. The average income of the respondent is calculated as 6111.11 per month. The minimum income per month is recorded as rupees 4000 and the maximum recorded as rupees 9000. Average investment level of the women fish vendor is registered as rupees 2611.111 per day with the minimum amount of rupees 1500 and the maximum amount of rupees 4000. Almost all the respondents are suffering from occupational health issues. The mean amount of savings per month of women fish vendors have recorded as 266.667 with the minimum of zero savings and the maximum of 500 rupees per month. The average borrowings of the respondent were rupees 7848.485 per month. On the whole, the women fish vendors are economically poor vulnerable section in the society.
The Influence of Kaizen Culture on Increasing Employee Productivity at the Auto 2000 Tanjung Api-Api Palembang Dewi Agustin Riani
International Journal of Marketing & Human Resource Research Vol. 2 No. 2 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

This study aims to investigate the culture of kaizen towards increasing employee productivity at Auto2000 tanjung api-api Palembang. The data used are primary and secondary data obtained through questionnaires and interviews. The population in this study was 61 people. The method of analysis in this research is simple linear regression analysis. The results of the study prove that kaizen culture (X) has a significant positive effect on employee productivity (Y). The results also prove that there is a close relationship between the two variables. This research is beneficial for companies in order to increase employee producitivy through the kaizen culture.
The Influence of Motivation and Work Compensation on Employee Performance of PT Immortal Cosmedika Indonesia Palembang Branch Idaman Putra
International Journal of Marketing & Human Resource Research Vol. 2 No. 2 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

This study aims to analyze the effect of motivation and work compensation on the performance of employees of PT Immortal Cosmedika Indonesia Palembang Branch. The data used are primary and secondary data obtained through questionnaires and interviews. The number of respondents in the study was 60 people. The analytical method applied in this study is the coefficient of determination analysis. The results prove that motivation (X1) has a positive effect on employee performance (Y). Compensation (X2) is also proven to have a positive effect on employee performance (Y). This research is useful for PT Immortal Cosmedika Indonesia Palembang Branch to improve employee performance through motivation and job compensation.
Effects of Prices, Product Quality, and Halal Labels on Repurchase Interest of Wardah at Avon Stores Purwoharjo Banyuwangi Imam Abrori; Tri Agustin; M. Rijalus Sholihin
International Journal of Marketing & Human Resource Research Vol. 2 No. 2 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

Research on prices, product quality, and halal labels on the repurchase interest of Wardah products. The research objective was to see and analyze the effect of price (X1), product quality (X2), halal label (X3) on repurchase interest (Y) at Wardah outlets at Avon Cosmetics Banyuwangi. Data were collected by means of observation, interviews and questionnaires to 60 respondents with a purposive technique using accidental sampling, which aims to see the respondents' perceptions of each variable. The analysis used includes instrument test, multiple linear regression analysis, classical assumption test, and hypothesis testing. The results of analysis using regression can be seen that the variable price (X1), product quality (X2), halal label (X3), all have a positive effect on repurchase interest (Y). From the test, the results obtained from the price (0.012), product quality (0.001), halal label (0.000), all have a positive effect on the repurchase interest of Wardah products. The third variable has an effect of 73.4% and the remaining 26.5%.
The Effect of Service Quality on Customer Satisfaction of Sate H. Pardi Restaurant Branch Dr. M. Isa Khorif Ma'ruf
International Journal of Marketing & Human Resource Research Vol. 2 No. 2 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

This study aims to analyze the effect of service quality on customer satisfaction at Sate H. Pardi, Dr. M. Isa branch. Sampling employed incidental techniques. Data of 86 respondents were collected through questionnaires and interviews. This study applied a simple linear regression method to analyze the data. The result exhibits that service quality has a significant and positive effect on customer satisfaction. This research is advantageous forthe restaurant to enhance its business. To increase customer satisfaction, Sate H. Pardi, Dr. M. Isa branch should optimize its quality of service.
Stock Price Prediction Using ARIMA Model Supriti Khanderwal; Debasis Mohanty
International Journal of Marketing & Human Resource Research Vol. 2 No. 2 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

This paper presents in depth method of building ARIMA model for stock price prediction. The experimental results obtained with best ARIMA model incontestable the potential of ARIMA models to predict stock costs satisfactory on short-run basis. This might guide investors in stock market to create profitable investment selections. With the results obtained ARIMA models will compete fairly well with rising prediction techniques in short-run prediction. Here we take the data of three sectors from NSE for three years from April 18 to Feb21 and predict the future prices until the end of December 21 using ARIMA model.

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