cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Unna Ria Safitri
Contact Email
agrj.uby@gmail.com
Phone
+6281542611152
Journal Mail Official
jurnalekobisfeuby@gmail.com
Editorial Address
Jl. pandanaran No. 405 Boyolali 57313 » Tel / fax : (0276)321328 / 331088
Location
Kab. boyolali,
Jawa tengah
INDONESIA
Ekobis: Jurnal Ilmu Manajemen dan Akuntansi
Published by Universitas Boyolali
ISSN : 25023055     EISSN : 26221756     DOI : https://doi.org/10.36596/ekobis
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekobis diterbitkan oleh Fakultas Ekonomi Universitas Boyolali secara berkala (setiap 6 bulan) pada bulan Juni dan Desember dengan tujuan untuk menyebarluaskan informasi tentang Ilmu Manajemen dan Akuntansi berupa kajian konseptual dan hasil penelitian.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 14 Documents
 1   2 
Search results for , issue "Vol 10 No 2 (2022)" : 14 Documents clear
PENGARUH CONTENT MARKETING, ONLINE CONSUMER REVIEW DAN BEAUTY VLOGGER TERHADAP KEPUTUSAN PEMBELIAN ONLINE PRODUK HIJAB RABBANI PADA GENERASI Z DI KOTA SEMARANG Fajar Adhitya
EKOBIS Vol 10 No 2 (2022)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v10i2.928

Abstract

This study aims to analyze the effect of content marketing variables, online consumer reviews and beauty vloggers on purchasing decisions for Rabbani hijab products through the Shopee application. This research is a type of quantitative research with a descriptive approach. The population is taken from Generation Z who live in Semarang City who have bought Rabbani hijab products through the Shopee application. The sample of this research is 100. The technique used in sampling is probability sampling technique using simple random sampling method. data collection is done by distributing questionnaires and documentation. Then the data analysis technique uses multiple linear regression analysis while for data processing using the IBM SPSS Statistics version 24 program. The results of the analysis show that: 1) content marketing has a significant influence on purchasing decisions, 2) online consumer reviews have a significant influence on purchasing decisions, 3 ) beauty vlogger has a significant influence on purchasing decisions.
PENGEMBANGAN WISATA MERAPI GARDEN BERBASIS PERAN MASYARAKAT LOKAL DI SELO BOYOLALI Donna Setiawati; Fera Tri Wulandari
EKOBIS Vol 10 No 2 (2022)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v10i2.934

Abstract

Tourism villages need to be developed so that they can provide benefits to the surrounding community. The development process requires the participation of local communities starting from the planning, implementation and monitoring stages. Even though in reality conditions in the community, community participation or participation is often neglected. This study aims to examine the involvement of local communities in the development of the tourist village of Merapi Garden. Data collection techniques using unstructured interviews and documentation. The technique of checking the validity of the data uses triangulation and data analysis techniques in this research interactive model, namely by reducing data, presenting data, and verifying or drawing a conclusion. The results of this study are that there is an active role in providing input and involvement of the local community in the development of the Merapi Garden tourism village, which is carried out from the planning stage to its implementation.
PENGARUH SOFT SKILL DAN PENGALAMAN MAGANG KERJA TERHADAP KESIAPAN KERJA MAHASISWA MELALUI MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA MAHASISWA FEB UNIVERSITAS PGRI SEMARANG) Herlisa Setiarini; Heri Prabowo; Sutrisno Sutrisno; Henry Casandra Gultom
EKOBIS Vol 10 No 2 (2022)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v10i2.941

Abstract

The purpose of this study was to examine the independent variables, namely soft skills and work experience on the dependent variable of work readiness through work motivation as a mediating variable. The population in this study was students in the 2018 Faculty of Economics and Business (FEB) Department of PGRI Semarang University, which amounted to 167 people. Sampling in this study used a saturated sample. The sample in this study were all students of economics and business class 2018, totaling 167 people. Collecting data in this study using a questionnaire. The analytical method used is the Structural Equation Model (SEM) with Smart PLS 3.2.9 analysis tool. The results showed that the research model had met the validity and reliability of the construct on the SEM assumption with Smart PLS 3.2.9 so that the model was declared feasible. Based on data analysis, it can be concluded that: 1) Soft skills and work readiness of students of the Faculty of Economics and Business, PGRI University Semarang, 2) Internship experience and work readiness of students of the Faculty of Economics and Business, PGRI University Semarang, 3) Work motivation and work readiness of students of the Faculty of Economics and Business, PGRI University Semarang, 4) Soft skills and Work Motivation of Students of the Faculty of Economics and Business, PGRI University of Semarang, 5) Internship experience and work motivation of students of the Faculty of Economics and Business, PGRI University Semarang, 6) Indirect influence of soft skills on work readiness of Faculty Students Economics and Business PGRI Semarang University through work motivation, 7) Internship experience and work readiness Students of the Faculty of Economics and Business, PGRI University Semarang through work motivation
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN EKUITAS MEREK TERHADAP KEPUASAN PELANGGAN DI CAFÉ BERINGIN PREMIUM KOTA BATAM Alvian Laia; Sunargo Sunargo
EKOBIS Vol 10 No 2 (2022)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v10i2.944

Abstract

This study aims to determine the effect of product quality, service quality and brand equity simultaneously and partially on customer satisfaction at Café Beringin Batam City. The method of collecting data is through a questionnaire survey with a sample of 130 respondents. The analytical method used is multiple regression analysis and the type of research used in this study is a survey method. The results obtained on the product quality variable on customer satisfaction with a value of T count > T table (2.751 > 1.656) with a significant level (0.007 < 0.05) so it can be concluded that product quality has a significant influence on customer satisfaction. The service quality variable on customer satisfaction has a T count > T table (5.072 > 1.656) with a significant level (0.000 < 0.05) which means that service quality has a significant effect on customer satisfaction. The results of the research on the Brand Equity variable on customer satisfaction have a T count < T table (1.503 < 1.656) with a significant level (0.135 > 0.05), so it can be concluded that brand equity has no significant effect on customer satisfaction. Meanwhile, the value of f arithmetic > f table can be obtained simultaneously and Sig 0.000 < 0.05. Thus it can be concluded that Ho is rejected and Ha is accepted or in other words the variables of product quality, service quality and brand equity simultaneously have a significant effect on customer satisfaction with an R square value of 0.248, meaning that it shows that the product quality, service quality and brand equity variables can explain the variable customer satisfaction is 24.8%, while 75.2% is explained by other variables not discussed in this study.

Page 2 of 2 | Total Record : 14

 1   2 

Filter by Year

2022 2022


Reset
Filter By Issues
All Issue Vol 13 No 2 (2025): Jurnal Ekobis Vol 13 No 1 (2025): Jurnal EKOBIS Vol 12 No 2 (2024) Vol 12 No 1 (2024) Vol 11 No 2 (2023) Vol 11 No 1 (2023) Vol 10 No 2 (2022) Vol 10 No 1 (2022) Vol 9 No 2 (2021) Vol 9 No 1 (2021) Vol 8 No 2 (2020) Vol 8 No 1 (2020) Vol 7 No 2 (2019) Vol 7 No 1 (2019) Vol 6 No 1 (2018) More Issue