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Pinisi Business Administration Review
Published by Universitas Negeri Makassar
ISSN : 26566524     EISSN : 27757102     DOI : 10.26858
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other
Pinisi Business Administration Review published with the process of peer review and open access with ISSN (Print): 2086-6364. published twice a year in March and September in the field of business administration. Pinisi Business Administration Review is a publication media to channel scientific work of lecturers, theoretical, and practitioners in the fields of business administration, economics, management and observers of business administration.This journal was published by the Business Administration Study Program of the Faculty of Social Sciences, Makassar State University. Publish the results of research, original thinking, development, teaching, popular writing, and book studies in the fields of business administration, economics, management with peer review and open access processes.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Volume 4, Number 2, September 2022" : 12 Documents clear
External Environment and Individual Confidence Influence on Purchase Decisions Rahmatullah, Rahmatullah; Anwar, Nurul Afiah; Azisah Alisyahbana, Andi Naila Quin; Isma, Andi
Pinisi Business Administration Review Volume 4, Number 2, September 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v4i2.38045

Abstract

This study aims to determine the influence of the individual's external environment and self-confidence on student purchasing decisions. This type of research is quantitative research using a descriptive correlation approach with data collection techniques through questionnaires. The data analysis technique used is multiple regression analysis with partial test (t test), simultaneous (F test), coefficient of determination test (R2), and partial determination coefficient test (r2). The results showed that the individual's external environment and self-confidence simultaneously had a significant effect on students' purchasing decisions. Partially, the individual external environment has a significant effect on purchasing decisions, as well as the self-confidence variable partially has a significant effect on purchasing decisions
"The Influence of Product Quality, Price Level and Promotion on Purchasing Decision Making (Case Study on Cozy Burger Customers in Pangkajene District, Pangkep Regency )" Akhmad, Nurul Atikah; Akib, Haedar; S, Muh Rizal
Pinisi Business Administration Review Volume 4, Number 2, September 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v4i2.19028

Abstract

This study aims to determine and analyze the influence of product quality, price level and promotion on purchasing decisions of consumers of Cozy Burger business in Pangkajene District, Pangkep Regency . The research method used is a quantitative method with data collection methods, namely through observation, questionnaires and documentation. The number of samples in this study was 100 respondents from Cozy Burger business customers in Pangkajene District then analyzed using multiple linear regression analysis can be shown by the regression equation Y = 7,780 + 0.290 X1 + 0.129 X2 + 0.283 X3 from the regression equation it is known that product quality, price level, and promotion have a positive influence on purchasing decisions. The calculation result of the determination coefficient is 0.385. This shows that product quality, price level, and promotion are able to explain purchasing decisions by 38.5%. While the remaining 61.5% is explained by other variables that are not observed. Based on the results of the study, it shows that the testing conducted on the Cozy Burger business in Pangkajene District, Pangkep Regency simultaneously, the three variables (X) have a significant influence together on increasing consumer purchasing decisions for Cozy Burger (Y). Based on the partial significance test, the product quality variables ( X1 ), price level (X2 ) and promotion (X3 ) have a significant influence on increasing consumer purchasing decisions (Y).

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