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SALAM FADILLAH ALZAH
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INDONESIA
JURNAL KOMUNIKASI DAN BISNIS
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 23555181     EISSN : 27232956     DOI : 10.46806
Core Subject : Science, Education, Art, Social,
Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia (MoRTHE)- Kemenristek Dikti, it required that every journal that is published by higher education institutions must be published in the online form. Therefore, In the eighth edition, and afterward, this journal published in a fully online form utilizing the Open Journal System (OJS). Jurnal Komunikasi dan Bisnis is incorporate with Indonesian Communication Sciences Publisher Journal Association (Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia (APJIKI)). Jurnal Komunikasi dan Bisnis published twice a year in May and November. The Journal of Communication and Business focuses on research related to communication science and applied communication. In connection with the Communication Studies program at the Kwik Kian Gie Institute of Business and Informatics, there are two concentrations, namely broadcasting and marketing communications. In each edition, Jurnal Komunikasi dan Bisnis has received an article openly. The article will be reviewed by internal and external editors, at least one reviewer who has related expertise with double-blind peer review.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 6 Documents
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Search results for , issue "Vol. 8 No. 2 (2020): November" : 6 Documents clear
SOCIAL CRITICISM OF ASIAN CULTURE IN FILM “TO ALL THE BOYS I'VE LOVED BEFORE” WITH BARTHES’ POPULAR CULTURE THEORY Kurnia Dwi Alfianto; Altobeli Lobodally
Jurnal Komunikasi dan Bisnis Vol. 8 No. 2 (2020): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v8i2.642

Abstract

Mass media often perceived Asian Culture as a powerless culture. Just like in To All the Boys I’ve Loved Before film that criticizing Asian culture. This study aimed to unveil the social criticism of Asian culture depicted on To All the Boys I’ve Loved Before. This qualitative study using Popular Culture Theory with Roland Barthes’ semiotic analysis method by three elements of analysis (denotation, connotation, and myth). This study unveiled that the social criticism of Asian culture is linked with its collectivistic culture and interdependent characteristic, also overly-controlled Asian parents. This study also found the shift and consolidation of myth of Asian culture. Other than that, social criticism of Asian culture depicted on the film is the form of low culture and used as the asset to gain profit. Therefore, Asian culture has been marginalized and wrapped as a form of commercialized culture. Keywords: asian culture, popular culture, film, social criticism, semiotics
HIP-HOP CULTURE REPRESENTATION IN TELEVISION ADVERTISING Kristanto Setiawan; Dyah Nurul Maliki
Jurnal Komunikasi dan Bisnis Vol. 8 No. 2 (2020): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v8i2.673

Abstract

This research used framing analysis by Gamson and Modigliani. This research utilized framing analysis to tell storyline of Nano-Nano Chewy Advertising. Framing Analysis by Gamson and Modigliani has been using to get hip-hop culture representative by using framing devices and reasoning devices element. This research using descriptive qualitative approach. Technique Data collecting in this research is documentation, participant passive observation, and interview. Data collecting in this research is framing analysis by Gamson and Modigliani. The result of research showing that there is an hip-hop culture representative in Nano-Nano Chewy Advertising. The representative is showing by rapping, breakdance, grafiti and fashion element. Nano-Nano Chewy Advertising have an objective to create an cool, fun, and cheeful association. This association was developed specially for Nano-Nano target market which is an teenager. This research tell that there is a functional and emotional benefit from Nano-Nano Chewy product. The Creative concept that looks cheerfull is associates with the brand tagline “Rame Rasanya”. This Advertising was create to maintain Nano-Nano top of mind brand awareness. Keyword: framing, hip-hop, representation, Advertising, Nano-Nano Chewy.
GOOGLE CLASSROOM OR MOODLE? : UNIVERSITY STUDENT SATISFACTION IN DISTANCE LEARNING COMMUNICATION DURING COVID-19 PANDEMIC Gunawan Wiradharma
Jurnal Komunikasi dan Bisnis Vol. 8 No. 2 (2020): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v8i2.674

Abstract

Distance learning is currently very much influenced by communication media. If in the past distance learning was done by module correspondence via postal delivery, now it is done using public internet facilities. Especially in the COVID-19 pandemic, almost all tertiary institutions utilize online learning for their lectures. There are two features that are commonly and commonly used as learning communication tools namely using Moodle and Google Classroom. The researcher uses the value expectation theory which is a derivative of the uses and gratification theory as a guideline for analyzing data and problems found in this study. Discussion Motives will include information, personal identity, integration and social interaction, and entertainment. Satisfaction will be achieved if the motive is fulfilled. The gap between satisfaction sought and satisfaction obtained will indicate differences in the level of satisfaction. The research method used is a comparative survey research. Data collection techniques through questionnaires were given to each of 116 Moodle and Google Classroom feature users in one of the public higher education in Jakarta. The results of this study were 232 PTN students were satisfied after using Moodle and Google Classroom features. Keywords: Motive, Satisfaction, Google Classroom, Moodle.
INDONESIAN GOOD CORPORATE GOVERNANCE IN AN IVORY TOWER: COMMUNICATION ETHICS PERSPECTIVES Deny Susanto
Jurnal Komunikasi dan Bisnis Vol. 8 No. 2 (2020): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v8i2.675

Abstract

The implementation of corporate governance that has been running so far tends to be an ivory tower that looks beautiful to look at, but is empty in its contents, such a charming appearance to be seen but is nothing more than makeup and decoration. This is of course a homework shared by all parties, the people as the main stakeholders expect the role and function of the government and the Parliament to grow a figure of trust with high integrity to bring progress to every State Own Enterprise corporation. Key Words: Good Corporate Governance, Communication Ethics, State Own Enterprise
GOVERNMENT DOMINATION IN ANTARA TV THE FEATURE NEWS PRODUCTION PROCESS OF “MATA INDONESIA” Abdul Kholik
Jurnal Komunikasi dan Bisnis Vol. 8 No. 2 (2020): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v8i2.676

Abstract

The Ministry of Communication and Informatics has the task to distribute information on the various state activities, social and other community activities. The task of producing and disseminating this information is given to a Public Company of National News Agency (LKBN / Lembaga Kantor Berita Nasional) Antara. The research was carried out with a qualitative approach with the research of the feature news Antara TV, Mata Indonesia as an object. The study was conducted by performing a direct observations on the production process of the feature news Mata Indonesia. In the Mata Indonesia production process the Ministry has a dominant role in determining the direction and policy of Mata Indonesia. With economic and political power, the Ministry has intervened since the production designs, production processes in the field and regulate the final output of Mata Indonesia. To still be able to produce Mata Indonesia, the editor of Antara TV applies the gatekeeper function. Where all elements involved in selecting information will be presented. Keywords: media political economy, gatekeeper, journalistic tv, feature news
THE INFLUENCE OF PUBLIC RELATIONS CAMPAIGN #NOSTRAWMOVEMENT ON FAST FOOD RESTOURANT CONSUMER PARTICIPATION Siti Meisyaroh; Marcella Novena
Jurnal Komunikasi dan Bisnis Vol. 8 No. 2 (2020): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v8i2.677

Abstract

News about environmental issues have led many companies and fast food restaurants like KFC started the Public Relations campaign movement with the theme #NOSTRAWMOVEMENT which was done simultaneously in all of their outlets in Indonesia. KFC Raden Inten becomes case in study. This study aims to determine the influence of the Public Relations campaign #NOSTRAWMOVEMENT will influence consumer participation in KFC Raden Inten. This research uses stimulus- respons (S-R) theory and participation concept which can be interpreted as taking part or taking a role in activities or activities. The author uses this theory because I want to know how much consumer participation is influenced by Public Relations campaign #NOSTRAWMOVEMENT of KFC. Participation is divided into two categories, direct participation and indirect participation. In this study, researchers used quantitative research with a descriptive and explanatory approach. Data collection techniques used in this study were documentation and questionnaire filling as part of the survey. Researchers used a survei method using a questionnaire. Data analysis techniques using validity test, reliability test, normality test, t test, F test and R2 test. Based on the data processing carried out, this study obtained the result that the relationship between the Public Relations campaign variables and consumer participation had a positive and significant influence. Keywords: Public Relations Campaign, Consumer Participation, Consumer Attitude

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