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Kulturistik : Jurnal Bahasa dan Budaya
Published by Universitas Warmadewa
ISSN : 25809334     EISSN : 25804456     DOI : 10.22225/kulturistik
Core Subject : Humanities,
Humanities
Welcome to the official KULTURISTIK: Jurnal Bahasa dan Budaya (e-ISSN 2580-4456 p-ISSN 2580-9334) website. As a part of the spirit of disseminating language and culture science to the wider community, KULTURISTIK: Jurnal Bahasa dan Budaya website provides journal articles for free download. Our journal is a Journal which is a reference source for academics and practitioners in the field of language and culture. KULTURISTIK: Jurnal Bahasa dan Budaya is a journal that published by Warmadewa University Press jointly with Faculty of Arts and Humanities, Universitas warmadewa. KULTURISTIK: Jurnal Bahasa dan Budaya Journal has the content of research results and reviews in the field of selected studies covering various branches of language and culture both from within and outside the country, as well as in the KULTURISTIK: Jurnal Bahasa dan Budaya also contains the field of study related to the language in a broad sense. This journal is published 2 times within a year of January and July, submitted and ready-to-publish scripts will be published online gradually and the printed version will be released at the end of the publishing period. Language used in this journal is English and Indonesian.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 1 Documents
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Search results for , issue "12-17" : 1 Documents clear
ECOSTORIES IN VISUAL COMMUNICATION DESIGN FOR ENVIRONMENTAL CAMPAIGNS ON THE @GREENPEACEID ACCOUNT Sani Damayanthi Muliawan, Made; Angga Kesuma Muliawan, Wayan
Kulturistik: Jurnal Ilmu Bahasa dan Budaya 12-17
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kulturistik.10.1.14227

Abstract

This study aims to analyze how the microplastic campaign on the @greenpeaceid account builds an ecological narrative through a combination of language and visual communication design. The data sources are campaign materials, including text on posters and captions. The data used is qualitative data in the form of linguistic and visual elements. The method used is descriptive qualitative with two analytical frameworks: Arran Stibbe's ecolinguistics and visual communication theory, including Kress and van Leeuwen's visual grammar. Ecolinguistics analysis focuses on identity stories, framing, and erasure, while visual analysis covers visual hierarchy, AIDA persuasion structure, color selection, and layout. The results show that the campaign constructs identity stories that position the public as victims of systemic microplastic exposure, while industry and policymakers are framed as the main actors responsible for solutions. Visually, the campaign utilizes dark and earth tones, bold typography, and hierarchical composition to emphasize the immediacy of the threat and the urgency of action. The integration of linguistic and visual dimensions produces an ecological narrative that rejects the individualization of environmental blame and encourages collective action based on regulation.

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