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Contact Name
I Ketut Putu Suardana
Contact Email
ikp31suardana@iahn-gdepudja.ac.id
Phone
+6287864518141
Journal Mail Official
sadharananikarana@iahn-gdepudja.ac.id
Editorial Address
Jalan Pancaka No. 7B Mataram
Location
Kota mataram,
Nusa tenggara barat
INDONESIA
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu
ISSN : 23388382     EISSN : 27984842     DOI : -
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu is an academic journal has been published since 2019 twice annually (May-November) by Program Studi Magister Ilmu Komunikasi Hindu IAHN Gde Pudja Mataram. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies on communication studies. The Focush and scope of Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu : Mass Media and Journalism (this field examines journalistic activities and media production which includes print, radio, television, and internet); New Media and Communication Technology (a new field of communication study that continues to develop along with technological advances and community needs, this field includes digital media, virtual, interactive, hypertextual and networking); Public Relations (this field of communication examines Public Relations which include internal and external relations within an organization or institution, as well as the creation of public opinion in society); Political Communication (communication involving messages, media, and political actors or those related to power, government, and policy); Marketing Communication (a field that examines ideas, information, opportunities, and challenges through various symbols to achieve company goals); Hindu Communication (communication applied in dharma wacana or Hindu preaching activites using media or occured in society); Sociology of Communication (the process of sociological communication, as a form of social interaction involving individuals or social groups).
Articles 11 Documents
Search results for , issue "Vol 4 No 2 (2022)" : 11 Documents clear
Komunikasi dalam Pengembangan Pasraman Sebagai Destinasi Pariwisata Ni Kadek Karni; Ni Luh Senja Harining
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 4 No 2 (2022)
Publisher : Program Studi Magister S2 Ilmu Komunikasi Hindu Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v4i2.989

Abstract

Pasraman, as a Hindu educational institution, has great potential to become a unique and attractive tourism destination, especially those based on religion and culture. However, the development of pasraman as a tourism destination requires the important role of effective communication. This article aims to explore the role of communication in the development of Pasraman as a tourism destination. Through a literature review and case studies, this research discusses the dynamics of communication involved in the process of developing pasraman as a tourism destination and the implications for tourism management and marketing. The research findings show that internal communication between acarya and brahmacari pasraman, as well as external communication between tourists and local communities, have an important role in building an authentic and sustainable tourism experience. In addition, the use of digital communication and social media also provides great opportunities in promoting and expanding the reach of pasraman as a tourism destination. The implications of this research underscore the importance of effective communication management in supporting the development of pasraman as a sustainable tourism destination and contributing to the preservation of Hindu culture. This article is expected to provide insight and practical guidance for managers and stakeholders in utilizing communication as the main tool in strengthening the role of Pasraman as an attractive and competitive tourism destination.

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