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243 Documents
<![CDATA[Hubungan Komunikasi Pemasaran Usaha Mikro dan Kecil Kuliner Melalui Media Online dengan Perkembangan Usaha ]]>
<![CDATA[Tri Wulan Agustien]]>;
<![CDATA[Dwi Retno Hapsari]]>
<![CDATA[ Jurnal Komunikasi Pembangunan Vol. 16 No. 1 (2018): Februari 2018 ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.46937/16201825128
<![CDATA[Online media is utilized by Micro Small and Medium Enterprises (UMKM) in culinary field in Sub-district of Pancoran Mas, Depok City to market and promote the produuct so that can be recognized by public in order to assist the development of UMKM. The purpose of this research is to know how the relation between marketing communication through online media with business development. This research used quantitative approach through questionnaires supported by qualitative data through interview guides. The result of the the research showed that there is a relationship between marketing communication activity through online media viewed from variouus online media, message type, and message appeal with business development seen from amout of business outcome, the amount of labor and market coverage area. The majority of UMKM owners use a variety of online media and convey a diverse message type with the attractiveness of the message that interestingly made, so that the product can be know by many people and increased product orders resulting in increased sales, therefore making the owner of UMKM increase the labor.]]>
<![CDATA[Efektivitas Instagram “Earth Hour Bogor” sebagai Media Kampanye Lingkungan ]]>
<![CDATA[Ghina Shabrina Ulfa]]>;
<![CDATA[Anna Fatchiya]]>
<![CDATA[ Jurnal Komunikasi Pembangunan Vol. 16 No. 1 (2018): Februari 2018 ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.46937/16201825129
<![CDATA[Social media is a new media that has more interactive communication than conventional media. Earth Hour Bogor is a social movement that utilizes social media instagram as their campaign media. The purpose of this research is the effectiveness analysis of Instagram @ ambogor as media campaign of social movement of environment and the factors that influence it. The methods of the research are quantitative and supported with qualitative data. The results of the social media show Instagram @ehbogor effective in stimulating the attention of followers, causing interest to know more, the desire to participate, and follow the campaign activities organized and invite others. Factors that influence this are the location of the residence and the frequency of the campaign information presented at the Attention stage. At the interest level is the type of work, the frequency of respondents in accessing Instagram and clarity of campaign information. At the stage of desire did not find the variables that affect, while the action stage is the location of residence and motivation of respondents in access Instagram.]]>
<![CDATA[Pengaruh Komunikasi Internal dalam Membangun Budaya Organisasi ]]>
<![CDATA[Nur Annisa Agustini]]>;
<![CDATA[Ninuk Purnaningsih]]>
<![CDATA[ Jurnal Komunikasi Pembangunan Vol. 16 No. 1 (2018): Februari 2018 ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.46937/16201825198
<![CDATA[Internal communication can be understood as the foundation and building of an organizational culture. The existence of an organizational culture that has been firmly held by its employees will greatly support the process of the main purpose of the company. This research aims to analyze internal communication in building organization oriented on the results and time, using a sample of 30 respondents. This research is conducted by using quantitative approach supported by qualitative data. The results of this study indicate a change given by internal communication in building an organizational culture, which is one aspect is the leadership power that becomes a good example for the employees. A strong leadership role to provide direction and start with a good communication process, will get a positive response from its employees in work and improve the maximum work.]]>
<![CDATA[Tingkat Literasi Media Remaja Desa dalam Pemanfaatan Internet ]]>
<![CDATA[Rully Novianti]]>;
<![CDATA[Sutisna Riyanto]]>
<![CDATA[ Jurnal Komunikasi Pembangunan Vol. 16 No. 2 (2018): Juli 2018 ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.46937/16201825628
<![CDATA[The development of Information and Communication Technology (ICT) is increasing rapidly, causing the internet utilization patterns become more varied, both for positive purposes and negative purposes. In order to avoid the negative effects of the internet, media literacy is required for internet users. The purpose of this research is to analyze the influence of respondent's characteristic to the media literacy level of young villager and to analyze the correlation between media literacy level of young villager and the utilization of internet by using 45 members of Cibanteng Village’s youth organization as respondents. This research is conducted by using quantitative approach supported by qualitative data. The results of this study indicate that there are respondent’s characteristics that significantly influence media literacy’s level of young villager and media literacy’s level of young villager significantly related with internet utilization.]]>
<![CDATA[Komunikasi Pedagogis Pendidikan Tinggi Kehutanan dalam Perspektif Kritis ]]>
<![CDATA[Mutiono Mutiono]]>;
<![CDATA[Sarwititi Sarwoprasodjo]]>;
<![CDATA[Sudarsono Soedomo]]>;
<![CDATA[Heri Budianto]]>
<![CDATA[ Jurnal Komunikasi Pembangunan Vol. 16 No. 2 (2018): Juli 2018 ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.46937/16201825630
<![CDATA[The emergence of various forest resources problem in Indonesia, pragmatically could not be launched from the processes that occured in higher education. As a manifestation of development communication events, pedagogical communication that occurs in forestry education was important to be observed. This paper aims to explain the facts that occured in the teaching and learning process at the selected Faculty of Forestry, including to explain epistemology that form those facts. The research paradigm is a critical paradigm in qualitative research. Samples were taken purposively by conducting classroom observations, in-depth interviews with students and lecturer, desk study and conducting Focus Group Discussion. The results of this research show that there are facts which lead to the ineffectiveness of pedagogical communication. There are at least 8 issues that became the impetus for the occurrence of such ineffectiveness. The situation has made the message construction thus was not carried but only administrative issues answered in ongoing pedagogical communication. It makes a silent culture increasingly wide spread and inquiries that build students awareness of being not able to grow.]]>
<![CDATA[Hubungan antara Cyber Public Relations dalam Mengkomunikasikan Etika Bisnis dan Citra Burgreens ]]>
<![CDATA[Jovita Dwijayanti]]>;
<![CDATA[Yatri Indah Kusumastuti]]>
<![CDATA[ Jurnal Komunikasi Pembangunan Vol. 16 No. 2 (2018): Juli 2018 ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.46937/16201825631
<![CDATA[Now days, internet users had spread like a wildfire. Cyber Public Relation, as one of Public Relation’s activity to fulfill the external’s need of information. Fulfilling the external’s need of information about the enterprise’s business ethic is very useful in forming a positive image on the public’s eyes. The aim of this research is to analyze the relationships between communicating business’ ethic through cyber public relations on Burgreens’ Image. This research uses an accidental sampling method. People who is 25 years or above, who is active on cyber space, and who is considered have an awareness of the importance of healthy life, is the unit analysis of this research. The results shows that the implementation of cyber PR in communicating Burgreens’ business ethic could create a positif image.]]>
<![CDATA[Efektivitas Komunikasi Pemasaran Personal Selling pada Agrowisata Kampung 99 Pepohonan ]]>
<![CDATA[Januariska Bayu Dwinanda]]>;
<![CDATA[Ninuk Purnaningsih]]>
<![CDATA[ Jurnal Komunikasi Pembangunan Vol. 16 No. 2 (2018): Juli 2018 ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.46937/16201825639
<![CDATA[Marketing communication by community based agrotourism marketer are needed so that many people are interested to visit and utilize the products or services offered. Personal selling is one form of marketing communication conducted by Kampung 99 Pepohonan Agrotourism. This paper aims to analyze the effectiveness of personal selling as marketing communication at Kampung 99 Pepohonan Agrotourism which the one of community based agrotourism and analyze the factors that influence the effectiveness of personal selling as marketing communication. This research uses census method by using quantitative data in the form of questionnaires supported by qualitative data in the form of interview with informant. The results showed that the effectiveness of personal selling as marketing communications on cognitive aspect influenced by marketing communication skills variable and the completeness of message content variable, while the effectiveness of personal selling as marketing communication on affective and conative aspects influenced by messages delivery strategy.]]>
<![CDATA[Hubungan Pola Mendengarkan Siaran Konservasi Radio Edelweis dengan Sikap Khalayak terhadap Program Adopsi Pohon ]]>
<![CDATA[Ayu Pratiwi]]>;
<![CDATA[Hadiyanto Hadiyanto]]>
<![CDATA[ Jurnal Komunikasi Pembangunan Vol. 16 No. 2 (2018): Juli 2018 ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.46937/16201825640
<![CDATA[There are many researches on community radio in Indonesia have become a special interest to know how community radio still exists among the middle class people. Community Radio is a medium capable of providing information to citizens in remote areas. Become a medium of information without any commercial side achieved. Community Radio can be enjoyed by all people, from teenager to adult. Do not see educational background, and job. Community Radio becomes a forum to support community empowerment programs conducted by the local government. Empowerment program in question is a program that aims to prosper and promote the community. Presented in simple benuk broadcaster Radio Community is able to present with simple language and equipped with entertainment]]>
<![CDATA[Pemanfaatan Teknologi Informasi dan Komunikasi untuk Pengembangan Ekonomi Pertanian dan Pengentasan Kemiskinan ]]>
<![CDATA[Ahmad Badari Burhan]]>
<![CDATA[ Jurnal Komunikasi Pembangunan Vol. 16 No. 2 (2018): Juli 2018 ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.46937/16201826338
<![CDATA[This study is intended to gain a better understanding of the use of ICTs from several developing countries for the purpose of developing agricultural economics and poverty alleviation. From the lessons learned, it is expected to get opportunities and challenges that must be addressed in relation to the use of ICTs for the development of agricultural economics and poverty alleviation, especially in Indonesia. The literature study method from several developing countries shows that ICTs play a role in helping farmers in decision making, in terms of planting and harvesting time because this is important in agricultural development. In this case, ICT empowers farmers with productive assets and marketing, increasing their productive capacity so that reducing their poverty status. Affordable ICT services in rural communities have played a very strong role in improving the economic conditions of the population that contribute to the rural economy. ICTs have the potential to be effective instruments in supporting poverty alleviation. In Indonesia, ICTs have not been used properly for agricultural business development because of the low level of education in agricultural business households and access to information on internet media. To overcome the information gap for rural households/ communities is to make the extension officers more effective, accelerate the development of telecommunications infrastructure in order to strengthen telecommunications signals, and provide continuous support to rural farmers and agricultural businesses.]]>
<![CDATA[Potret Budaya Lokal Masyarakat Tanjung Raya, Kabupaten Agam - Sumatera Barat di Era Digital ]]>
<![CDATA[Dwi Rini Sovia Firdaus]]>;
<![CDATA[Djuara Lubis]]>;
<![CDATA[Endriatmo Soetarto]]>;
<![CDATA[Djoko Susanto]]>
<![CDATA[ Jurnal Komunikasi Pembangunan Vol. 16 No. 2 (2018): Juli 2018 ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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<![CDATA[The people of West Sumatra, who have been adhering to the Minangkabau matrilineal cultural tradition, are currently experiencing cultural decay. Many studies speculate that the unique Minangkabau culture will not be too much disturbed by the influx of globalization because in essence the only part that will be eroded is the peripheral part, while the core will remain preserved for all time. This study photographed the people of Tanjung Raya District based on existing family typologies, then saw a shift in norms passed on to teenagers using the six Hofstede cultural dimensions. This study surveyed five types of families with calculations using a simple addition operation. The results of the questionnaire were made high and low criteria, then presented in cobweb graphical form. The assessment indicators are based on the six dimensions of Hofstede's culture. Shifting the teachings of exemplary teachings from Minangkabau culture is determined using the ANOVA test. The results of this study are to map the portrait of Minangkabau culture according to Hofstede and a portrait of each of Hofstede's dimensions in each type of family in Tanjung Raya District. From there, it can be seen how far away the approach of the values taught by the family towards Minangkabau culture is approaching.]]>
