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Jurnal Manajemen dan Bisnis
Published by Universitas Katolik Santo Thomas
ISSN : 14120593     EISSN : 26857294     DOI : 10.54367
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen dan Bisnis (JMB), p-ISSN : 1412-0593, e-ISSN : 2685-7294, bertujuan untuk menyebarluaskan hasil penelitian di bidang ilmu manajemen dan bisnis seperti Manajemen Sumber Daya,Manajemen Keuangan, Manajemen Sistem Informasi, Manajemen Bisnis, Organisasi dan Tata Kelola serta bidang lainnya dalam Rumpun Ilmu Ekonomi Manajemen kepada para akademisi, praktisi, mahasiswa, dan pihak lain yang berminat. JMB menerima kiriman artikel yang ditulis dalam bahasa Indonesia atau bahasa Inggris. Penulis artikel harus menyatakan bahwa artikel yang dikirim ke JMB adalah belum pernah dikirim atau dipublikasikan dalam jurnal yang lain.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol 20 No. 1 Tahun 2020" : 12 Documents clear
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN UNTUK MEMBELI MOBIL TOYOTA AVANZA (STUDI KASUS PADA PT. ASTRA INTERNATIONAL TBK AUTO 2000 MEDAN) Purba, Betniar
Jurnal Manajemen dan Bisnis Vol 20 No. 1 Tahun 2020
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v20i1.691

Abstract

The purpose of this study was to determine and analyze the most dominant factors influencing consumer behavior to buy Toyota Avanza cars (case study at PT Astra International Tbk Auto 2000 Medan). The benefits of research for the development of science, especially in the field of consumer behavior, as a reference in conducting further research. The number of samples is 100 respondents, the types of data used are primary and secondary data, and the method of collecting data through questionnaires and documentation, the method of data analysis is used factor analysis. From the results of research and discussion obtained the KMO Measure of Sampling Adeguacy (MSA) Figures of 0797 with a significance level of 0,000. Because the KMO value is above 0.50 and is significant at 1 percent, the data are quite feasible for further analysis using factor analysis. Component Matrix shows that the variables analyzed are not clearly included in which factors. After the rotated component matrix is performed, the twenty variables studied are clearly included in factor 1, factor 2, factor 3, factor 4 and factor 5. The dominant factors affecting consumer behavior to buy Toyota avanza in PT Astra International Auto 2000 Medan are car prices, car brands, lifestyle, income levels and experience. The most dominant factor influencing consumer behavior is the price of a car. Suggestions that are recommended should the company target and intensify marketing in the community who work as entrepreneurs. This is based on the work of entrepreneurs who demand high mobility and have strong capital in conducting transactions, especially car purchases. Affordable and rational prices need to be considered by the company. Companies can also make the payment system look lighter by collaborating with finance companies that have a good track record.
PENGARUH BEBERAPA FAKTOR STATUS SOSIAL EKONOMI TERHADAP KINERJA KARYAWAN KOPERASI CU CINTAKASIH TIGAPANAH KABUPATEN KARO Tinambunan, Anitha P.
Jurnal Manajemen dan Bisnis Vol 20 No. 1 Tahun 2020
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v20i1.692

Abstract

This study aims to 1. Determine whether the level of education, income and type of work has a positive and significant effect on the performance of the employees of the Cooperative CU Cinta Kasih Tigapanah Kab. Karo; 2. Knowing which factors are the most dominant influence on the performance of employees of the Cooperative CU Cinta Kasih Tigapanah Kab. Karo Data collection techniques carried out through interviews, documentation and questionnaires. The study population was all employees of the Cooperative CU Cinta Kasih Tigapanah Kab. Karo numbering 200 people (July 2019). The sampling technique uses Proportional Random Sampling where the research sample is taken from each work field in the Cooperative CU Cinta Kasih Tigapanah Kab.Karo. Based on the results of the F test it is known that the value of Fcount is 44,291> Ftable 3,145 with a significance level of 0,000

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