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Jurnal Manajemen dan Bisnis
Published by Universitas Katolik Santo Thomas
ISSN : 14120593     EISSN : 26857294     DOI : 10.54367
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen dan Bisnis (JMB), p-ISSN : 1412-0593, e-ISSN : 2685-7294, bertujuan untuk menyebarluaskan hasil penelitian di bidang ilmu manajemen dan bisnis seperti Manajemen Sumber Daya,Manajemen Keuangan, Manajemen Sistem Informasi, Manajemen Bisnis, Organisasi dan Tata Kelola serta bidang lainnya dalam Rumpun Ilmu Ekonomi Manajemen kepada para akademisi, praktisi, mahasiswa, dan pihak lain yang berminat. JMB menerima kiriman artikel yang ditulis dalam bahasa Indonesia atau bahasa Inggris. Penulis artikel harus menyatakan bahwa artikel yang dikirim ke JMB adalah belum pernah dikirim atau dipublikasikan dalam jurnal yang lain.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol 20 No. 2 Tahun 2020" : 12 Documents clear
PENGARUH AKSESIBILITAS DAN DAYA TARIK TERHADAP LOYALITAS WISATA DENGAN AMENITAS SEBAGAI VARIABEL INTERVENING PADA DESTINASI WISATA TUK-TUK SIADONG KABUPATEN SAMOSIR Silaban, Pantas H.; Silalahi, Andri D. K.; Octoyuda, Edgar; Sinaga, Desi
Jurnal Manajemen dan Bisnis Vol 20 No. 2 Tahun 2020
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v20i2.1016

Abstract

This research aims to analyze the influence of accessibility and destination attraction on tourist loyalty mediated by the destination amenity. The research methodology uses the Structural Equation Modelling (SEM) to analyze the quantitative data were collected accidentally from the respondents in the destination. The sample method uses purposive random sampling with number of sample are 240 respondents. The respondents should meet the following criteria (1) who visit the destination at least 2 times or more, (2) who visit the destination at least in 2018. The results shows that (1) accessibility insignificantly influence the destination amenity, (2) destination attraction significantly influence the destination amenity, (3) accessibility insignificantly influence the tourists loyalty, (4) destination attractions insignificantly influence the tourists loyalty, (5) destination amenity insignificantly influence the tourists loyalty, (6) the destination amenity insignificantly mediated accessibility on tourists loyalty and (7) destination amenity insignificantly mediated the destination attraction on tourists loyalty
BOOSTING BRAND AWARENESS: LEVERAGING CONTENT MARKETING AND SOCIAL MEDIA FOR GREATER VISIBILITY AND ENGAGEMENT IN PROPERTY BUSINESS Panjaitan, Raya; Purba, Cindy Braveta
Jurnal Manajemen dan Bisnis Vol 20 No. 2 Tahun 2020
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v20i2.3514

Abstract

This study examines the effects of content marketing and social media on brand awareness for PT. Peta Property Indonesia in Medan, employing a quantitative approach with descriptive statistics. It analyzes how these digital strategies enhance the company's visibility and consumer engagement. The research finds that content marketing and social media significantly increase brand awareness, attributed to the unique, engaging, and informative nature of the company's content. This includes well-presented property information, which is easily accessible and understandable to consumers. By strategically showcasing a range of properties, including new developments and secondary market listings, the content effectively informs consumers about available options. Additionally, incorporating interactive elements like quizzes and games into the content boosts engagement and fosters a two-way communication channel. The study concludes that effective content marketing and social media use are crucial for enhancing brand visibility and establishing a stronger connection with the target audience for PT. Peta Property Indonesia.

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