Garuda - Garba Rujukan Digital

Understanding consumers’ addiction to online mobile games and in apps purchase intention: Players stickiness as the mediation Pantas H Silaban; Andri Dayarana K. Silalahi; Edgar Octoyuda
Jurnal Manajemen dan Pemasaran Jasa Vol. 14 No. 2 (2021): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Research on consumer behavior, particularly on online mobile games, is an emerging topic that must be more deeply explored. As a relatively new topic, the approach and discussion of consumer behavior based on the online mobile games environment challenge researchers to describe it in a theoretical study. This research investigates the user's addiction to online mobile games (OMG) in apps purchase intention through a stickiness mediation variable. The samples were determined by using purposive random sampling, which consisted of gamers or people who were playing online mobile games and ever purchase a games feature. Therefore, a total of 439 responses were collected through an online survey. This research employs SmartPLS 2.0 to test both measurement and structural models. The results showed that the addiction to online mobile games influenced app purchase intention, and stickiness also mediated the relationship between addiction to online mobile games and app purchase intention. The contribution of this research emphasizing that the addiction to online mobile games had become a behavior that created stickiness and intention is also discussed in this research.

Does destination promotion on social media affect visit intention? Empirical study on Instagram Pantas H. Silaban; Lamtiur Hutabarat; Andri Dayarana K. Silalahi; Edgar Octoyuda
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 2 (2022): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v15i2.13516

In today's economy, social media can be a valuable tool for businesses to conduct various marketing activities. In particular, social media marketing is imperative for tourism as it helps with branding, increasing awareness, and driving visitors. In this way, social media can be used in marketing communication, media promotion, and reaching more target consumers. A limited number of studies have investigated the topic of destination promotion from the tourism marketing perspective. As a result, social media has become a popular media reference that influences consumers' decision-making processes. This study aims to investigate how the promotion of beach destinations on social media affects destination attractiveness, destination image, and visit intention. This study examined the hypotheses of 320 respondents who possess Instagram accounts and have visited beach tourist destinations due to Instagram promotions. Smart-PLS 3.0 was used to examine the hypothesis using the structural equation modeling method. Test results indicate that promoting destinations on social media can significantly influence their attractiveness and public perception. When consumers believe that a destination is attractive, it will positively impact the destination's image. Furthermore, the destination image can significantly impact the visit intention. As a result, the findings of this study suggest that tourism businesses use the findings as an effective means to develop a positive image of a destination that is attractive. Furthermore, this study contributed to how tourism marketing businesses and researchers may be able to use Instagram to generate interest in visiting.

Driving Digital Transformation: How Transformational Leadership Bridges Learning Agility and Digital Technology Adoption in MSMEs Chwen-Li Chang; Edgar Octoyuda
Emerging Science Journal Vol 8, No 4 (2024): August
Publisher : Ital Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28991/ESJ-2024-08-04-020

Objectives: The utilization of technology within an organization is believed to enhance its effectiveness and efficiency. To reap the benefits of technology, MSMEs must adopt digital technology innovation. Individuals and its capabilities within the organization play a significant role in digital technology innovation adoption. This study aims to examine the nexus between learning agility, transformational leadership, and adoption to digital technology innovations. Methods: This study examines the hypotheses involving 203 employees of MSMEs utilizing PLS-SEM. Results: PLS-SEM results show that learning agility and transformational leadership affect digital technology innovation adoption. Accordingly, transformational leadership mediates the connection between learning agility and the adoption of digital technology innovations. Novelty:This research has implications for organizations in adopting digital innovation, where organizations can optimize individual learning agility and utilize transformational leadership styles to persuade employees to adopt digital technology innovation. Furthermore, this research lies in its comprehensive examination of how transformational leadership can amplify the effects of individual learning agility, thereby fostering a more conducive environment for digital innovation within MSMEs. In addition to a comprehensive discussion, this study provides both theoretical and practical guidelines and provides a thorough examination of both aspects. Doi: 10.28991/ESJ-2024-08-04-020 Full Text: PDF

Menjawab Tantangan Transformasi Digital: Implikasi Kepemimpinan Transformasional terhadap Adopsi Teknologi Digital Octoyuda, Edgar; Siagian, Hendra Sakti Putra; Putri, Hidayatna
Ekonomi dan Bisnis Vol 10 No 2 (2023): EKONOMI DAN BISNIS
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35590/jeb.v10i2.6970

Leadership is essential for corporate to strive the MSMEs to adopt the digital technology. However, the topic of how MSMEs managers may integrate the four dimensions of transformational leadership to increase adoption in the digital transformation era remains unanswered. This study investigates the role of transformative leadership in predicting MSMEs' adoption of digital technology. The research preposition was explored by a sample of 203 Indonesian MSMEs' employees. The fuzzy set qualitative comparative analysis (fsQCA) method was used to study the complex causality of transformational leadership in the adoption of digital technologies by MSMEs. The appropriate configurations connected to high agility were discovered by FsQCA, and this study concluded that idealized influence, inspirational motivation, and individual consideration will lead MSMEs to attain adoption of digital technology. This study provides theoretical and managerial guidance to scholars and managers interested in examining organizational adoption of digital technology in the MSME sector through the use of the four dimensions of transformational leadership. Following that, other theoretical contributions, practical implications, and future directions are considered.

Assessing the experiential marketing and customer value to develop the customer satisfaction Siagian, Hendra Sakti Putra; Octoyuda, Edgar
Insight Management Journal Vol. 4 No. 2 (2024): January
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/imj.v4i2.318

Customer loyalty refers to the dedication of a customer to consistently utilize the products or services of a particular company on a voluntary basis in the future. The achievement of this is inextricably linked to experiential marketing elements, customer value, and customer gratification, all of which marketers employ when attempting to sell products and services to consumers. This investigation was conducted in the North Sumatra region with specialist physicians as end users of pharmaceutical company products. The primary objective of this study is to investigate the relationship between customer value and customer satisfaction, as well as to assess the effect of customer value as a mediator between customer satisfaction and experiential marketing. The methodology employed a quantitative non-probability sampling strategy, resulting in the acquisition of 212 respondents. Through social media distribution of questionnaires, data is gathered. For assessing variable data, a Likert scale is utilized. Utilizing SmartPLS 3.0 and structural equation modeling (SEM), the data analysis method employs SEM. Customer value mediates the relationship between experiential marketing and customer satisfaction, as determined by the analysis's findings. Customer value and experiential marketing both have a positive impact on customer satisfaction. The company has integrated customer value and experiential marketing implications into one of its strategies to enhance physician satisfaction

Pengaruh Persepsi Harga dan Penilaian Produk Pakaian di Shopee Terhadap Keputusan Pembelian Mahasiswa Universitas HKBP Nommensen Medan Simbolon, Elsha T.A; Saragih, Duta Falensia; Pardosi, Romauli; Pardede, Shendy; Sitorus, Yessica Ocnita Sari; Octoyuda, Edgar
Jurnal Media Informatika Vol. 6 No. 3 (2025): Jurnal Media Informatika
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jumin.v6i3.5680

Penelitian ini dilakukan untuk dapat mengukur pengaruh Persepsi harga dan penilaian produk pakaian di Shopee terhadap keputusan pembelian Mahasiswa Universitas HKBP Nommensen Medan. Populasi yang digunakan dalam penelitian ini adalah mahasiswa universitas HKBP Nommensen Medan yang pernah melakukan pembelian pakaian di Shopee. Metode penelitian yang digunakan adalah kuantitatif dengan jumlah sampel yang digunakan sebanyak 113 orang. Teknik pengolahan data yang digunakan dalam penelitian ini yaitu dengan menggunakan Partial Least Square. Dalam mengolah data yang didapatkan menggunakan bantuan perangkat lunak SmartPLS 3.0 Hasil penelitian ini menunjukkan bahwa 1) persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian; 2) persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian.

PENGARUH KUALITAS PRODUK SKINCARE AZARINE PERSEPSI HARGA DAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN GEN Z DI UNIVERSITAS HKBP NOMMENSEN MEDAN Esra, Esra Elika Simatupang; Silalahi, Lusni Isah; Efridayanti, Tria; Pakpahan, Rosa Natalia; Octoyuda, Edgar
Jurnal Media Informatika Vol. 6 No. 3 (2025): Jurnal Media Informatika
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jumin.v6i3.5729

This research was conducted to be able to see and measure the influence of the quality of Azarine skincare products, price perception, brand awareness on Ge Z purchasing decisions at Hkbp Nommensen University in Medan, especially in the beauty section which is mainly influenced by the Gen Z group. The number of respondents used in this research was 106 samples. The data processing technique used in this research was using partial least squares. Where in processing this data you can get the help of SmartPLS 3.0 software. The results of this research can be tested and show that 1) Product quality has a positive influence on brand formation on purchasing decisions. 2) Price perception has a positive influence on purchasing decisions.

PENGARUH AKSESIBILITAS DAN DAYA TARIK TERHADAP LOYALITAS WISATA DENGAN AMENITAS SEBAGAI VARIABEL INTERVENING PADA DESTINASI WISATA TUK-TUK SIADONG KABUPATEN SAMOSIR Silaban, Pantas H.; Silalahi, Andri D. K.; Octoyuda, Edgar; Sinaga, Desi
Jurnal Manajemen dan Bisnis Vol 20 No. 2 Tahun 2020
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v20i2.1016

This research aims to analyze the influence of accessibility and destination attraction on tourist loyalty mediated by the destination amenity. The research methodology uses the Structural Equation Modelling (SEM) to analyze the quantitative data were collected accidentally from the respondents in the destination. The sample method uses purposive random sampling with number of sample are 240 respondents. The respondents should meet the following criteria (1) who visit the destination at least 2 times or more, (2) who visit the destination at least in 2018. The results shows that (1) accessibility insignificantly influence the destination amenity, (2) destination attraction significantly influence the destination amenity, (3) accessibility insignificantly influence the tourists loyalty, (4) destination attractions insignificantly influence the tourists loyalty, (5) destination amenity insignificantly influence the tourists loyalty, (6) the destination amenity insignificantly mediated accessibility on tourists loyalty and (7) destination amenity insignificantly mediated the destination attraction on tourists loyalty

PENGARUH AKSESIBILITAS DAN DAYA TARIK TERHADAP LOYALITAS WISATA DENGAN AMENITAS SEBAGAI VARIABEL INTERVENING PADA DESTINASI WISATA TUK-TUK SIADONG KABUPATEN SAMOSIR Silaban, Pantas H.; Silalahi, Andri D. K.; Octoyuda, Edgar; Sinaga, Desi
Jurnal Manajemen dan Bisnis Vol 20 No. 2 Tahun 2020
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v20i2.1016

This research aims to analyze the influence of accessibility and destination attraction on tourist loyalty mediated by the destination amenity. The research methodology uses the Structural Equation Modelling (SEM) to analyze the quantitative data were collected accidentally from the respondents in the destination. The sample method uses purposive random sampling with number of sample are 240 respondents. The respondents should meet the following criteria (1) who visit the destination at least 2 times or more, (2) who visit the destination at least in 2018. The results shows that (1) accessibility insignificantly influence the destination amenity, (2) destination attraction significantly influence the destination amenity, (3) accessibility insignificantly influence the tourists loyalty, (4) destination attractions insignificantly influence the tourists loyalty, (5) destination amenity insignificantly influence the tourists loyalty, (6) the destination amenity insignificantly mediated accessibility on tourists loyalty and (7) destination amenity insignificantly mediated the destination attraction on tourists loyalty

Memperkuat Kinerja Keuangan UMKM: Explorasi Peran Kepemimpinan Transformasional Digital dan Ketangkasan Organisasi Putri, Hidayatna; Siagian, Hendra Sakti Putra; Octoyuda, Edgar; Chairia; Sari, Ria Nelly
Ekonomi dan Bisnis Vol 11 No 2 (2024): EKONOMI DAN BISNIS
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Leadership engagement and organisational agility are crucial for organisations in enhancing their performance, particularly in terms of financial performance. This study investigates how digital transformational leadership contributes to enhancing the financial performance of micro, small, and medium enterprises (MSMEs) by fostering organisational agility. Nevertheless, there is a lack of extensive research on the significance of digital transformational leadership, particularly within the context of MSMEs. This study specifically examines MSMEs located in North Sumatra. The sample size for this study consists of 138 employees from various organisation. The chosen analytical approach is Structural Equation Modelling (SEM), which is employed to examine the relationship between the variables under investigation. The research findings indicate that both digital transformational leadership and organisational agility have a substantial and beneficial influence on financial performance. Furthermore, it is observed that digital transformational leadership has a good impact on organisational agility. Organisational agility serves as a powerful intermediary in the connection between digital transformative leadership and enhanced financial performance of MSMEs. This study offers theoretical and practical advice for researchers and managers who are interested in devising methods to enhance financial performance in the MSME sector by implementing digital transformational leadership and fostering organisational agility. This study also examines other theoretical and practical contributions, and future research objectives. Keywords: Digital Transformastional Leadership; Organizational Agility; Financial Performance; MSME.

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