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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
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Articles 11 Documents
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Search results for , issue "Vol 1, No 2 (2012)" : 11 Documents clear
An Audience Research in Music Industry: Characteristic of The Fans of BALUM Dwi Putra, Adityawarman; Hudrasyah, Herry
Journal of Business and Management Vol 1, No 2 (2012)
Publisher : Journal of Business and Management

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Abstract

Music Business is an industry that requires not only musical ability but also other skills such as management skills, performance art, negotiating skills, etc. when we combine making music with making money; we become a part of the music business. This research will discuss about a musician called Balum (www.facebook.com/Balumguitar). This year Balum wants to increase the people awareness of Balum by release his first album. In developing his music career, the first step is to know who the fan is and what the characteristic of the fans is. To simplify, the problem can be expressed as: What is the characteristic of the fans of Balum? The objective of this research is to understanding the fans of Balum in terms of lifestyle and personality. By understanding those fans, Balum expected to have through understanding of his fan-base. From this point, plan a development strategy for his musical career. This research will also may be used by fellow musician as a reference for developing their own musical career in Indonesian market. The qualitative research will conduct to depict the characteristic of the existing fans. Personality approach is used to describe the personality of Balum’s fans. Demographic property and lifestyle trends among the existing fans also used to depict the characteristic of the fans. The participant of this research is the fans of Balum itself.Keywords: Audience Research, Brand Development, Market Characteristic, Music, Music Business
Strategic Development of Top Buah Segar: SWOT and Tows Matrix Analysis Nugraha, Angga; Aldianto, Leo
Journal of Business and Management Vol 1, No 2 (2012)
Publisher : Journal of Business and Management

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Abstract

Nowadays, People’s paradigm has shifted from not only concern with low prices, but also concern with the pleasantness of a store or market. Modern people tend to go to modern market which is more comfortable compared to traditional market. Top Buah Segar is one example of the modern market. The tools used in this research were SWOT and TOWS Analysis,  and questionnaire. SWOT Analysis was used to identify the internal and external factors affected Top Buah Segar in the industry from the perception of the company itself. On the other hand, questionnaire which based on Marketing Mix 7P strategy identified the internal factors of firm from customers’ perception.the researcher found strength, weaknesses, opportunities and threats of Top Buah Segar Bekasi. Top Buah Segar in Bekasi lack in almost every aspect of the Markting Mix 7p, while Top Buah Segar in Cibuburexcell at every aspect. In order to increase its performance the researcher recommend that Top Buah Segar Bekasi need to hire more employees to better manage the stores, create a marketing team to search and maintain customers, and they need to fix the physical evidence. Keywords : SWOT Analysis, Marketing Mix Category : Performance management, Marketing
Consumer Education Through Green marketing Rasyid, Hanindito; Hudrasyah, Herry
Journal of Business and Management Vol 1, No 2 (2012)
Publisher : Journal of Business and Management

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Abstract

Global warming is currently an issue that is often heard. The greenhouse effect that takes place when solar radiation is trapped within the earth’s atmosphere creates a rise of temperature at a global scale. The effects of global warming itself comes from none other than human consumerism. The amount of waste that people dispose are so much that the earth could not handle it anymore. Marketers should also take responsibility for preventing this from getting worse, because the consumerist lifestyle itself comes from increasing demands influenced by marketers. Therefore, marketers are responsible to shift the consumers lifestyle to become more environmental friendly.This research will focus on college students as the main research subject because they will be the next generation that will make the decisions which will affect the environment for the future.There are two main goals of the research which are to find out the consumers current level of knowledge regarding green products and what are able to motivate them in purchasing a product.The research shows that most consumers already know that products, specifically shampoo, that come in a reusable form of packaging and are made from organic materials are environmental friendly, but do not perceive the same with products that use less water. As for their purchasing motive, it turns out that the environmental friendliness of a product and brand ambassador are the two main factors that separate people with lower level of knowledge regarding green products to those who are more aware itKeywords – Green Marketing; Consumer EducationCategory: Marketing; Business Strategy
The Decisive Factors of Choosing Tutorial Institution (Bimbingan Belajar): The Case Study in Ganesha Operations and Sony Sugema College Kusuma, Rizky Aditya; Gustomo, Aurik
Journal of Business and Management Vol 1, No 2 (2012)
Publisher : Journal of Business and Management

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Abstract

The purpose of this research was to find the factors that become a parent consideration before choosing a Tutorial Institution (Bimbingan Belajar/bimbel). To answer that, Service Quality and Importance-Performance Analysis tool were used in this research. The Service Quality used were divided into 10 dimensions, the 10 dimensions then derived into 32 attributes. The 32 attributes then will be analyzed using Importance-Performance analysis tools that will represents the factors that parents think determine their decisions in choosing bimbel. The research was conducted in two of most recognizable bimbel in Bandung, West Java-Indonesia, the bimbel were Ganesha Operation and Sony Sugema College. There are 120 questionnaire spread using non probability sampling. The research found several important attributes in parent’s point of view. The research also founds that both of the bimbel weren’t performing well in several dimensions. In Ganesha Operations, the tangible dimension, the reliability dimension, the responsiveness dimension and the communication dimension should be improved. Meanwhile in SSC, the tangible dimension, the reliability dimension, and the credibility dimension are the dimension that they should improve. The results then can be used by any of bimbel to improve their performance as there are attributes that were important by the parent’s point of view. Meanwhile, for the bimbel that involved in this research, recommendations were available in the end of paper.Keyword: Tutorial Institution (bimbel), SERVQUAL, Importance-Performance analysis, customer satisfaction.
CSR Program PT. SHELL Indonesia CSR Reyhan, Achmad; Rudito, Bambang
Journal of Business and Management Vol 1, No 2 (2012)
Publisher : Journal of Business and Management

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Abstract

Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. By these means, the CSR is a program that will help government to support the society needs in order to make a mature society. PT Shell Indonesia is engaged in the oil industry which has a program to get recognition and can be assessed positively by the community, especially those located in the vicinity of the operating company. PT Shell Indonesia conducts programs that not only are the government responsibility, but also a social responsibility to this company, this program is called CSR. CSR aims to increase people's access to achieve social, economic, and culture aspects better when compared with before any construction activities took place. So that local communities can assess any positive value in the presence of Shell Companies in Indonesia. Purpose: To discuss and describe the programs and activity of PT Shell Indonesia’s CSR in Indonesia. This demonstrated through efforts is taken in order to enhance the development of Indonesian society, especially around the industrial area. Design/methodology/approach: The method is using a research that conducted qualitative descriptive research method and qualitative data collection techniques. The purpose of descriptive method is to create a description of a picture or painting in systematic, factual and accurate information on the facts, the properties of the relationship between the phenomena investigated. The purpose of this descriptive method is to get an idea about the social, economic, cultural and political society that affect the implementation of Community Development which can ultimately affect the implementation of Community Development. Research limitations/implications: In the line of the condition in Indonesia, the needs of our people are greater than it looks. The real problem is the basic education, many people in Indonesia still don’t have a chance to get elementary school and junior high school, and those two are the basic component in building the mature and more advance society. As we can see in appendix for the education indicator, the people need a helping hand besides the government itself, this where the CSR program can penetrate even greater. I will give my opinion and suggestion for CSR program, not only for PT. Shell Indonesia, but also for every company in Indonesia that have a willingness to contribute in basic needs of people advancement.Choose the partnership program with elementary and junior high school program. This partnership can be in form of real free tuition fee for student to get education from school without paying any of the school material. The CSR program can spend their fund in the bonus wages of the teacher, the book that student needs, the improvement of the building school. Open the public school in the name of the company. This way can also be more effective as the 1st one because the check and balance of the school program can be monitored by the CSR team itself. This way the student of these schools can live just to think how to get an education that he/she needs, not the cost of exam fee, or training bulletin fee, uniform fee, etc. Social implications: The impact to the society especially to the company that have to perform CSR is to deliver the good insight to them to decide what is the best and the most useful CSR program to be implemented for the society of Indonesia. Originality/value: The value of this paper is targeted especially to the company in Indonesia to perform better CSR.Keywords: CSR, SHELLCategory: Knowledge Management; Human Capital Management
Evaluation of Water Access Sanitation and Hygiene CSR Program By Danone AQUA (Case Study in Nanggareng Village Pratama, Irsyad Wicaksono; Rudito, Bambang
Journal of Business and Management Vol 1, No 2 (2012)
Publisher : Journal of Business and Management

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Abstract

Indonesia is one of developing countries in the world. Developing countries usually face some common challenge that is economic crisis, the lack of education among poor communities, even environmental problems. Environmental problems could be depends on the geographic condition in every country, which such as draught, climate change problems, pollution, and the lack of clean water that considered being one of few main problems that exist in every developing country around the world, especially in Nanggerang village, Sukabumi, West Java, Indonesia. The lack of water system and sanitation became a vital problem for Nanggerang village from a long time. This problem made quite impacts for Nanggerang village community in their daily life, economic and environmental condition. From the economic aspect, the efficiency and effectively of their efforts on getting clean water affect their daily expense and very time consuming. From the environment aspect, because the lack of clean water in almost every toilet in each houses in Nanggerang.Water Access Sanitation and Hygiene (WASH) program which initiated by Nanggerang village community and DANONE Aqua with the help from YPCII (Yayasan Pembangunan Cintra Insan Indonesia), Departemen Pekerjaan Umum, and Pemerintah Daerah Kabupaten Sukabumi, has help Nanggerang Village to fight their water and sanitation problem. Based on the evaluation of the research and condition from Nanggerang village community, we can take a conclusion that the implementation of WASH program on Nanggerang village has become very successful.Keywords: Corporate Social Responsibility, Sustainable Development, and Community Development 
The Relationship Between TV Advertising Cost and Brand Awareness Focus on : Food Category Product Merriska, Augustine; Purwanegara, Mustika Sufiati
Journal of Business and Management Vol 1, No 2 (2012)
Publisher : Journal of Business and Management

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Abstract

The fact that there is an emerging trend in the TV advertising number in the commercials industries and also the increasing number of TV channel in Indonesia will create such highly competitive media in promoting and marketing their brands. In the other words, these both conditions will also affect into the pattern of their media strategy due to achieve the high brand awareness among the customers. However, it may cause some difficulties for the TV advertisers in defining their media strategy since this situation also could be the opportunities for the media company in deciding the policy for their advertising rates. Due to the enormous amount of expense in executing this TV advertising strategy, this research will provide the information of the relationship of the total advertising cost among the product categories with their brand awareness achievement. There are several variables in this study in measuring the behavior of these advertisers; they are food product categories, advertising cost, number of ads and Top Brand Awareness Index. The data was obtained by using Arianna software from A.C. Nielsen and for the Top Brand Awareness Index are from the Marketing Magazine in February 2010. In this research showed a weak correlation between the advertising cost with the brand awareness achievement in Food category product in Indonesia due to there are several brands that have strong brand awareness because they have been gained for years ago. Keywords: TV Advertising, Brand Awareness, Food Product Category, TV Advertising Cost
7 Psychological Characteristics that Influence Customer’s Buying Decision to Mitsubishi Pajero Sport Bandung Institute of Technology (SBM-ITB) Suhadi, Rachmat; Wandebori, Harimukti
Journal of Business and Management Vol 1, No 2 (2012)
Publisher : Journal of Business and Management

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Abstract

As one of the world's largest automotive company, Mitsubishi has high sales in developing countries such as Indonesia. In the beginning, Mitsubishi was an automotive company that focused on diesel vehicles and heavy equipments, such as trucks, buses and tractors. However, Mitsubishi sought to change its past image into a new image that can compete against its main competitors, such as Toyota and Honda, on the passenger vehicle sector. Recently, Mitsubishi unveiled its newest product, Mitsubishi Pajero Sport. Gradually, Mitsubishi changed their former brand image into a newer, yet still powerful image. On automotive media assessments, Mitsubishi Pajero Sport always gets high points on its performance yet until 2011, Mitsubishi sales always below Toyota’s, Mitsubishi’s main competitor. By using Regression Analysis, Factor Analysis and Cluster Analysis, the author wants to find out what psychological characteristics that can be used as guidelines by Mitsubishi in selling its products. The result of the regression analysis shows that the influence of psychological characteristics on purchase decisions is 18.15%.  On the other hand, the factor analysis that associated with various psychological theories, will show how seven psychological characteristics can influence the customer’s decision to buy Mitsubishi Pajero Sport. Those seven psychological characteristics are Psychological Value of Money, Relationship to Human and Environment, Brand Loyalty, Self Confidence and Expectancy, Personality of Customer, Leadership Confidence and Self Esteem and Risk.  Cluster analysis of existing variable split into 3 clusters, the researchers compared the results of factor analysis and cluster analysis and choosing factor analysis to determine that it is easier to describe the psychological characteristics of the customer. By knowing the seven psychological characteristics of the customers,  Mitsubishi will have more specific marketing strategy to sell its products and also more specific on determining the target market of its flagship product,  Mitsubishi Pajero Sport. Key words: Brand Image, 7 Psychological Characteristics , Reggression Analysis, Factor Analysis, Cluster Analysis, Specific Target Market, Specific Marketing Strategy
Multipe Regression and Productivity Analysis of Modjopanggung Sugar Factory mutaqin, tatag; Yudoko, Gatot
Journal of Business and Management Vol 1, No 2 (2012)
Publisher : Journal of Business and Management

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Abstract

Modjopanggung sugar factory is located in Tulungagung have problem in sugar production and productivity that less effective, based on that case, question of this research is  about some factor of productivity, how to increase sugar production, and productivity, and the purpose is to know the most significance factor that influence sugar production and to measure productivity of Modjopanggung in 2010.The step to start this research, first problem formulation, theoretical foundation, model formulation, data collection and analysis, and conclusions and recommendations. In this research use multiple regression model that use sugar production as dependent variable ,and factories sugarcane own field wide, farmer sugarcane field wide, sugarcane sucrose content  average from factories sugarcane field,sugarcane sucrose content average from farmer sugarcane field, factories efficiency, truck unit, yesterday sugarcane remnant ,sugar milling day amount, milling capacity as independent variable, and in productivity measure use labor, sugarcane material, capital, fuel, electricity as input and income from sugar and tetes as output. Methodology of research is by interview and observation to factory. The result is amount of truck unit and farmer sucrose content is the most significant among all variable to increase sugar production with positive sign, mean increase in them also increase sugar production, adjusted r square 0.997 mean 99.7% of sugar production can explained by result of independent variable, t value in 0.1298 that still inside acceptance area, mean no difference in forecast and reality of sugar production. Productivity in 2010, ratio of partial output and input all more than 1 mean output can cover input, but in multifactor and total factor less than 1  mean addition of input productivity factors actually can not cover by output factor, with lowest partial output factor is electricity and highest partial output factor is sugarcane material. The suggestion is better policy to increase truck unit and farmer’s sugarcane content and effectivity in labor quality, sugarcane dividend with farmer, capital usage, fuel alternate and usage, electricity efficiency. Keywords: Sugarcane production, multiple regressions, productivity analysis, PG Mojopangung
Measuring Retail Service Quality of OIWAK Store by Importance and Performance Analysis Zulkarnaen, Faisal Rasyid; Aldianto, Leo
Journal of Business and Management Vol 1, No 2 (2012)
Publisher : Journal of Business and Management

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Abstract

The growth of modern markets is higher today that result in increased competition among retail businesses. Oiwak as a retail store in Indonesia that sells fresh fish as its main product must be able to compete and win in this state. Moreover Oiwak store should be able to compete with firms of different types of retail that sells a wide range of products. As a retail company that sells fresh fish where this type of product is not common in Indonesian, the store should be able to read customer characteristics and analyze customer satisfaction levels based on the quality of services provided which eventually could have implications on marketing strategies to satisfy the needs of its customers. This research is to assess the response of a sample of visitors with 80 respondents through the analysis of customer satisfaction of the attributes of service quality using importance-performance analysis which compared between expectations and the actual reality of customer perception. Research result would recommend management of Oiwak store to improve attributes the performance of service is still below of customer’s expectation first which are in dimension of Reliability and Personal Interaction specifically in error purchase recording and the knowledge of the employee. Key words: Retail, Service Quality, Importance-Performance Analysis Category: Performance Management, Marketing

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