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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
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Articles 25 Documents
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Search results for , issue "Vol 8, No 3 (2019)" : 25 Documents clear
Assessing The Financial Feasibility of XYZ Company New Branch Wihardi, Michael Justin; Lazuardi, Mandra Kitri
Journal of Business and Management Vol 8, No 3 (2019)
Publisher : Journal of Business and Management

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Abstract

Indonesia is the 4th most populous country in the world. The big market size in Indonesia makes Indonesia an attractive target for companies engaged in the food and beverage industry. XYZ company is one of the companies engaged in the food and beverage industry. Seeing the vast market in Indonesia, XYZ company wants to create a new branch in order to reach a wider market. This study aims to assess the feasibility study of the branch to be built by the XYZ Company. Feasibility studies are studies conducted to assess whether a project is profitable to make. This research begins by conducting projections from financial statements to estimate the company's financial condition in the future. This research was made using Capital Budgeting Analysis. The Capital Budgeting Analysis method uses indicators such as Net Present Value (NPV), Internal Rate of Return (IRR) and Payback Period. This study also aims to assess risk in capital budgeting by using sensitivity analysis and simulation analysis. Investment projects carried out by XYZ Company can be categorized as feasible because the Net Present Value (NPV) of the project to be executed is positively valued at IDR 2,691,090,310. In addition, the payback period of the XYZ Company investment project can be achieved within 1 year and 257 days, the period is faster than the maximum return period of 5 years. The Internal Rate of Return owned by XYZ Company is 67%, the value is smaller than the Weighted Average Cost of Capital (WACC) value of 23%. The calculation of sensitivity analysis and simulation analysis shows that the project to be made by XYZ Company has a low risk. It can be seen from XYZ Company’s project investment has a 100% probability above 0. According to the Monte Carlo calculation, the minimum Net Present Value (NPV) obtained by XYZ Company will be IDR 147,329,263 and the maximum NPV obtained is IDR 5,658,991,854 with a mean of IDR 2,900,399,432. 
The Comparison of Factors to Join Streetwear Virtual Community Dirgoaji, Chrisnanda Mukti; Belgiawan, Prawira Fajarindra
Journal of Business and Management Vol 8, No 3 (2019)
Publisher : Journal of Business and Management

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Abstract

Technological advances on the internet, especially social media, have created virtual communities, especially in the fashion world. Virtual community’s existence gives people convenience way to keep up with fashion to follow the community. This research aims to analyse the significant differences between the existence of virtual communities’ variables in social media. This research used an online questionnaire to collect data which measured by a Likert scale to 211 respondents using purposive sampling and convenience sampling. The collected data was then processed using SPSS software. From the results of data processing and analysis of the data, it was found that all collected data is valid and can be used for research. In this research, the One-Way ANOVA method was used to measure and analyse the significant differences the variables. The results of this research indicate that there is a significant difference between the factors of the virtual community, which are Extrinsic Motivation, Usability, Sociability, Emotional Trust and Perceived internet Skills to join the community. Hopefully, this research can be useful for the virtual community to increase their followers and understand which factors that has a significant difference.Keywords: Significant Difference, Social Media, Virtual Community
How Does Brand Storytelling Build Brand Loyalty? The Case of Gojek Advertising Campaign Salim, Laras Luthfiyah; Hudrasyah, Herry
Journal of Business and Management Vol 8, No 3 (2019)
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Abstract

The purpose of this study was to determine the relationship of Brand Storytelling to Perceived Brand Image and its impact on Emotional Brand Attachments and Brand Loyalty. The survey was conducted on 175 Gojek users aged 19-24 who had watched one of the four Gojek campaign advertisements on Youtube that were used as the object of research. The campaign ad in question is a video with the tagline #HidupTanpaBatas, #GojekVersiKamu, #CariPahala, and #AnakBangsaBisa. The results of the study show 1) Brand storytelling has a significant effect on the perceived brand image with C.R. 4.370 and estimate 0.847; 2) Perceived Brand Image has a significant effect on Emotional Brand Attachments with C.R. 3.395 and estimate 0.571; 3) Perceived Brand Image does not significantly influence brand loyalty with C.R. 0.051 and estimate 0.009; 4) Emotional Brand Attachments have a significant effect on Brand Loyalty with C.R. 3.021 and estimate 0.636. The findings in this study indicate that Brand Storytelling is one of the marketing strategies that are effective in forming Perceived Brand Image so that it can influence Brand Loyalty with the Emotional Brand Attachment. Data testing and processing using AMOS SEM version 22. Keywords: Brand Storytelling, Perceived Brand Image, Emotional Brand Attachment, Brand Loyalty, Quantitative Research, SEM AMOSThe purpose of this study was to determine the relationship of Brand Storytelling to Perceived Brand Image and its impact on Emotional Brand Attachments and Brand Loyalty. The survey was conducted on 175 Gojek users aged 19-24 who had watched one of the four Gojek campaign advertisements on Youtube that were used as the object of research. The campaign ad in question is a video with the tagline #HidupTanpaBatas, #GojekVersiKamu, #CariPahala, and #AnakBangsaBisa. The results of the study show 1) Brand storytelling has a significant effect on the perceived brand image with C.R. 4.370 and estimate 0.847; 2) Perceived Brand Image has a significant effect on Emotional Brand Attachments with C.R. 3.395 and estimate 0.571; 3) Perceived Brand Image does not significantly influence brand loyalty with C.R. 0.051 and estimate 0.009; 4) Emotional Brand Attachments have a significant effect on Brand Loyalty with C.R. 3.021 and estimate 0.636. The findings in this study indicate that Brand Storytelling is one of the marketing strategies that are effective in forming Perceived Brand Image so that it can influence Brand Loyalty with the Emotional Brand Attachment. Data testing and processing using AMOS SEM version 22. Keywords: Brand Storytelling, Perceived Brand Image, Emotional Brand Attachment, Brand Loyalty, Quantitative Research, SEM AMOS
Analyzing Factors of Remote Leadership to Effective Communication: A Case Study of CV. Anugrah Driatama Haritsyah, Senna; Pangestu, Aria Bayu
Journal of Business and Management Vol 8, No 3 (2019)
Publisher : Journal of Business and Management

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Abstract

Effective communication is essential to a firm's growth. It is something that enables executives conduct management's fundamental tasks planning, organizing, motivating, and controlling. Communication skills are the foundation of any company exercise, whether printed or verbal. Thus, efficient interaction is an organization's construction stone. Leadership interactions that are characterized by electronically-mediated communication between leaders and employees that are on different location are what is called ``remote’’ leadership. Throughout the practice of remote leadership, it is essential that a leader has the ability to develop a common vision where all the organization's employees also understand the shared vision but also accept and dedicate to it. Knowing the overall business situations is crucial to the operation of different businesses by general trading companies, and the profit and loss data is preserved for accounting purposes for each segment. countless businesses with differing features actually exist in one segment, Therefore, each company manages its business by splitting it further into smaller units. Nowadays a lot of new company implement remote leadership practice so the leaders can manage the company from a distance, one example of those aforementioned company is CV. Anugrah Driatama who runs in logistic services and general supplier industry. after the author conducted preliminary research, it is evident that the remoteleadership practice on CV. Anugrah Driatama is experiencing some communication problems. The author aimed to acknowledge the implementation of remote leadership in CV. Anugrah Driatama, to identify communication effectiveness through remote leadership in CV. Anugrah Driatama, and to investigate the most affecting factor of remote leadership towards communication effectiveness in CV. Anugrah Driatama. The author uses qualitative approach in this research by conducting interviews and focus group discussion. The analysis of the data is analysed through thematic analysis. The result of this research is that there are three variables that are born from the implementation of remote leadership and is affecting the communication effectiveness on the company. The three variables are leadership style, virtual leadership, and physical distance. It is evident that among the aforementionedthree variables, the one that have the most effect towards communication effectiveness within CV. Anugrah Driatama is virtual leadership. although the physical distance variable also get a lot of negative statements, almost all the problems always leads to the ineffective use of virtual leadership media that wasn’t able to replace the physical presence of the leader on the office.Key words: Communication Effectiveness, Leadership Style, Virtual Leadership, Physical Distance, Remote Leadership
The Stakeholder Analysis Of Batik Komar CSR Programs In Cirebon Batik Industry Akhmad, Eggy Saeful; Rudito, Bambang
Journal of Business and Management Vol 8, No 3 (2019)
Publisher : Journal of Business and Management

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Abstract

Batik is a traditionally cloth and also used in traditional matra, has a variety of decorative patterns and patterns that make use of dye technique with batik wax as a material of color barrier with a variety of distinctive ornamental patterns. One of company batik producers nationally known in foreign countries is Batik Komar Batik Komar was founded in 1998 by Dr. Komarudin Kudiya, M.Ds and his wife, Hj. Nuryanti Widya (Yeyen) In Bandung. As a well-known batik company, Batik Komar definately carries out its social responsibility through CSR program. Researcher saw that the CSR Komar program greatly helped the development of Cirebon batik industry in particular. Researcher sees that this phenomenon has an opportunity to help improve the development of the batik industry in general, where companies and actors in the batik industry in general have not been able to implement CSR programs that can provide significant benefits to related industries. The researcher will conduct the research through data from secondary data, in-depth interview, and Forum Discussion Group. The data analysis will use Stakeholder identification, Stakes, Opportunities and Challenges, Responsibility Matrix, and Mapping Process. The result of this research is that several CSR Programs which has been conducted influenced several relevant stakeholders, but evaluation and adjustments still have to be conducted to several CSR Programs. The author recommends the recommended stratergy for each stakeholders.Keywords: Stakeholder Analysis, Batik Industry, Coorporate Social Responsibillity, Batik Cirebon
Leadership characteristics needed by perum bulog in order to change from dominantly public service obligation company to become dominantly commercial company Mahardhika, Gemilang Ihza; Lantu, Donald Crestofel
Journal of Business and Management Vol 8, No 3 (2019)
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Bulog is a state-owned enterprise that operates in the field of food. Bulog has three general functions, namely maintaining food price stability, ensuring food availability, and ensuring food affordability. Although as a state-owned company, Bulog does not entirely run a profit-oriented commercial business but rather tends to carry out a public service function where Bulog must distribute food aid from the government to the poor.However, along with the issuance of Presidential Regulation No.63 of 2017 which decides that food aid from the government is no longer fully controlled by the National Logistics Agency but is left to the free market mechanism. This is a challenge for Bulog, because they must turn to be more commercial than public service, and must be more competitive and reduce the role of public services in facing this challenge, it requires progressive changes in Bulog, one of which is a change in the field of leadership.Through a semi-structured interview method with several Bulog employees, the researcher identified the leadership characteristics needed by Bulog to face the challenges of being a more profit-oriented company. Also, this study also discusses the forms of implementation that have been carried out by Bulog in changing the character of leadership to face the challenges it faces. The researcher found several leadership characteristics for Bulog such as being open-minded, reliable, able to see business opportunities carefully, customer-oriented, and disciplined. In addition, in terms of implementation, Bulog has issued Directors' Regulation Number 05 Year 2019 regarding the Managerial Competency Dictionary which is issued as a character reference that must be possessed by Bulog to face challenging and dynamic business situations.Keywords: Bulog, characteritics, leadership PSO, profit oriented, challenge 
Balancing Roles: A Study of Work-Family Spillover among Working Mothers in Jakarta Tambunan, Fauziah Hannum; Ginting, Henndy
Journal of Business and Management Vol 8, No 3 (2019)
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Abstract

There is still an underlying perceptions regarding women role. In Indonesia, women are often assume as a back friend which means women are subordinate of men. In context of working, women are expected to do the household chores while men are working. However, women participation rate as worker in Jakarta is increasing rapidly from time to time making women have multiple roles; being a mother and a worker. This research will examine the effect of these roles whether it brings a positive or negative effect using the approach of spillover namely work-family positive spillover, work-family negative spillover, family-work positive spillover and family-work negative spillover. The data is obtained through a questionnaire answered by 212 working mothers in Jakarta. The four dimensions of work-family spillover have a significant value to dual role (role gratification and role strain) in Pearson correlation at the level of 0,01 and 0,05. Later, researcher further the analysis by conducting multiple linear regression and found that family-work spillover has an influence to the role gratification and role strain experienced by working mothers in work domain. In contrary, the work-family spillover is highly favored in role gratification rather than role strain. From the analysis, it is found that family-work domain is an important role in the work-family interface.
The Correlation Between Work Environment And Employee's Job Satisfaction Among Generation Z Syahida, Sarah Nuri; Ginting, Henndy
Journal of Business and Management Vol 8, No 3 (2019)
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Work Environment is one of the variables that impact to job satisfaction. Working conditions clearly have represented a component of job satisfaction (Sundstrom,1986). The work environment is where work is done, this can be seen as a combination of physical, virtual and social environments (Roth, Niemi, Lindholm and Loma, 2010).The appropriate work environment can fulfill employee job satisfaction will also depend on the type of employee itself. One of the type of employee is based on generation. The newest generation workers now is Generation Z. Generation Z working in Indonesia is 16,140,025 peoples and this shows great assets in the workforce. This research will examine the correlation of work environment with generation Z employee’s job satisfaction. Based on the test result, the author found that generation Z employee job satisfaction level distributed from low to high. All of variable of current work environment in this research have positive correlation with job satisfaction with all the result of significant score are more than 0.005 and the variable that have more dominant impact to job satisfaction is virtual work environment with score of pearson correlation 0.581.Keyword: physical work environment, social work environment, virtual work environment, employee job satisfaction, generation Z    
Identify Positive Dominant Factors of Employee Loyalty On Generation X and Millennial: Case Study of State-Owned Enterprise In Bandung Nanda Putri, Assyifa Fauziah; Pritasari, Adita
Journal of Business and Management Vol 8, No 3 (2019)
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Abstract

The recent condition for workforce in most of companies today were dominated by two generations which are Generation X and Millennial. Researcher interested to learn the difference factors that influenced loyalty of employees because employee loyalty played an important role for the continuity of a company to adjust to changes. State-Owned Enterprise or BUMN (Badan Usaha Milik Negara) has a vital role for the economy and national income of the country. In the face of the industrial era 4.0, the State-Owned Enterprise is currently encouraged to make transformation in the field of human resource by starting to attract Millennial to enter SOE companies. This condition leads to retirement of baby boomers, Generation X replaced them and started to move into management positions, and Millennial are starting to get into the workforce and increase rapidly in the organization. Bandung has a high population of Millennial who are aged 20-38 by 900,833 people and for Generation X who are aged 39-53 are 684,460 people. Therefore, SOE companies especially in Bandung need to understand the difference for each generation that dominated the workforce to maintain their loyalty. Objective of the study is to find out the factors that are the most influencing drivers for each Generation X and Millennial which has known as the dominated generation in the workforce. This research is based on several theories of employee loyalty factor for general, and also specifically generation X and Millennial. By using quantitative method, researcher distributed the questionnaire in 4 SOE companies in Bandung and analyzed using multiple regression method. The result of this study indicated that there are different dominant factors affecting employee loyalty, the Flexibility for Generation X and Skill Development for Millennial. 
Analyzing Student Representative of ITB Consultative Assembly Engagement Related to Leadership Style Hasudungan, Lumban Gaol Beres; Rahmatsyah Putranto, Nur Arief
Journal of Business and Management Vol 8, No 3 (2019)
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Abstract

Leadership is one of the key determinants associated with the success or failure of any organization. Many organizations believe that many factors influence level of engagement in an organization, but this study has focused on specific factor, namely leadership style. Researcher interested to analyze the student representative of ITB Consultative assembly engagement related to leadership style. The purpose of this study was to find the relationship and significant relationship between transformational and transactional leadership style to member engagement. Data was obtained through the combined distribution of two the questionnaires. The multifactor leadership questionnaire, used to measure transformational and transactional leadership, and the Gallup Q12, used to measure the member engagement. In this study, researcher used multiple regression analysis method for the statistical analysis. Total respondents for this research are 75 respondents. The result of this analysis shown that transformational and transactional has positive relationship and significant relationship to the member engagement. This study recommends that leaders can improving the transformational and transactional leadership style to increase their attitude in encouraged, gives support and appreciate, and motivated to the member. Thus, the member can be actively engaged in their work.

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