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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 11 Documents
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Search results for , issue "Vol 1, No 7 (2012)" : 11 Documents clear
Proposal Of Marketing Communication Strategy To Accelerate Adoption And Diffusion Process Of Gentle Birth Sarastri, Pramudita; Purwanegara, Mustika Sufiati
The Indonesian Journal of Business Administration Vol 1, No 7 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The number of birth will always increasing. Based on the results of Census 2010, population is increasing about 1.96 percent each year. With a population of 2, 39 million, each year is estimated to 62.617 babies born in the city of Bandung.The purpose of this study was to explore the insights of pregnant women in order to create a strategy to accelerate the adoption and diffusion process for the philosophy of Gentle Birth.This research technique is using qualitative methods that apply ethnography method which consists of in-depth interviews, netnography, and videography. The purpose of using this technique is to analyze psychographic of pregnant women to explore in depth insight. In-depth interviews and observations conducted in Bandung in April-July 2012, on the 12 (twelve) of the respondents with the criteria were pregnant and the second trimester. Netnography conducted on discussion forums on the Internet which consists of Mommies Daily and Gentle Birth for All and observing conversations in the forums labeled "Gentle Birth", "Normal Delivery VS Caesar", "water birth", and "C-section".Finding of this research results there are three psychographic segmentation of expectant mothers that generate of motivation toward birthing. Segment A is a segment that wants to do a normal birth more than anything. Segment B placed her child safety as priority without no matter what procedure that must be endured. The last is segment C is choosing C-section because she want to avoid pain. The author determine segment A and segment C as a psychographic target.Insight came from the research was “Mothers are having an amazing experience and she want to get through it with comfort,” Based on that idea, a campaign concept was then developed with objective to create awareness about brand and product.The tactics was using internet marketing, publicity, and personnel communication channel that was selected based on cost-effective consideration.  The overview of implementation strategy are using social media as a tool of communication, penetrate to mother and baby communitiies and maximize the utility of customer service. Key Words: gentle birth, adoption dan diffusion, marketing communication, qualitative research, insight.
Improvement Efforts in Construction Equipment Management at Central Services Division PT. Freeport Indonesia Dewantoro, Bartholomeus; Yudoko, Gatot
The Indonesian Journal of Business Administration Vol 1, No 7 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The main goal of every construction project is to finish the project on the approved budget, on time and to achieve the required quality. Central Services Division’s of PT. Freeport Indonesia (PTFI) primary responsibility is to manage all capital construction projects approved by Freeport each year. In the past five years (2006 - 2011), Freeport had spent U.S. $600 million investment per year in the form of AFE (Approved for Expenditure) of which 20% - 40% of the fund was managed by Central Services Division to build new facilities. The 2008 records showed that 58% of the projects had been delayed in project completion.  Further analysis showed that failure in providing necessary equipment support was the third basic cause in project completion.  Equipment Control Section in Central Services Division has the responsibility to manage all construction equipment required by the division in completing projects that have been assigned.The focus of this final project is on improving the effectiveness of Equipment Control Section organization in managing construction equipment.  The challenge ahead is that the construction of new facilities of DMLZ and GBC underground mine which is expected to begin its production in 2016.The method used to increase the effectiveness of the organization is the McKinsey 7S Framework. The methodology was conducted by reviewing organization effectiveness of Equipment Control Section based on the 7S elements: Skills, Shared Values, Style, Staff, System, Structure and Strategy at the current condition. By determining the future, expected condition of the organization, then, a gap analysis between the two conditions is conducted. The next step is to determine business strategies in each of the 7S elements with the major goal of eliminating or minimizing that gap.Implementation plan to eliminate gap depends on commitment of Equipment Control Section management.  Without increase in effectiveness in managing construction equipment, completion of all construction projects that meet the principles of cost, quality and schedule will be impossible to achieve. Keywords: McKinsey 7S Framework, effectiveness, equipment, gap analysis, current condition, expected condition
Marketing Strategy of KLMâ„¢ Chairunisa, Rahmah; Purwanegara, Mustika Sufiati
The Indonesian Journal of Business Administration Vol 1, No 7 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

KLM is one of PT. XYZ product that managed by Health Care Business unit. KLM is a transparent intravenous dressing that aims to reduce the number of phlebitis and IADP (Primary blood stream infections). Among the intravenous dressing, KLM only can seize 29% of market share in Indonesia. And in 2011, the sales of KLM were decline for more than 50% from sales in 2010. This condition happened in DKI Jakarta and Bandar Lampung. While on the other regions, the number of sales is too volatile. Since PT. XYZ has already implemented marketing strategy for KLM, the exisiting marketing strategy of KLM has to be evaluated to increase the market share and number of sales.The conceptual framework which is used is coming from the external factor of PT. XYZ and internal factor as well. The external factor is using Porter Five Forces analysis, Situation analysis (5C), and Perceptual map.  And the internal factor is using marketing mix, product life cycle, and customer analysis. The samples are taken from hospitals in Jakarta. The sampling structure is intended to review the actual wants of KLM’s customers.The root cause analysis has resulted in three areas of improvement: (1) KLM has ineffective marketing communication, (2) the relationship with distributor that not well maintained and cause the distributor not focus in selling KLM, and (3) the relationship with the customer that not maintained properly.The recommendation includes the improvement in more effective marketing strategy, relationship with the distributor and customer as well. The activities targets are the nurse division, especially the head of nurses and infection control nurse, the hospital management, and PPNI as the influencer. The strategies including product introduction, product trial, brochures, seminar and workshop, and seminar sponsorship. The estimated budget for the new marketing strategy and relationship management is Rp 332,890,000.- for one year. Keywords: Marketing strategy, Relationship management, KLM, Transparent intravenous dressing
Proposals for Improving Job Performance Through Employee Engagement at PT. X Arumi, Anindita Daisy; Gustomo, Aurik
The Indonesian Journal of Business Administration Vol 1, No 7 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT.X formed its business units in accordance with the development of a pregnant mother to give birth, while other business units were formed in accordance with the company’s concept.Currently PT. X is facing a problem where the number of customer complaints increased while the company’s profit decreased due to the low service performance given by the employees and the low knowledge needed to carried out the work. Corresponding with the problem, the research will see the employee engagement at PT.X, propose solutions to improve employee engagement, and the implementation plan.Questionnaire was distributed to the employees to determine the level of employee engagement in PT. X, which was formulated based on the Development Dimension International, American Society for Training and Development, Gallup, and Twelve Company Capabilities’ employee engagement models. Based on the questionnaire result, some solutions were proposed related to the human resource issues in PT. X.The proposed solutions were the setting up of data sharing system, job descriptions, standard operating procedures, product knowledge, feeedback system, training, performance criteria, and reward system. Keywords : employee engagement, job description, performance criteria,  reward system.
Business Model Design for New Business Development at PTB Dialysis Clinic Chain Fasha, Cokhy Indira; Larso, Dwi
The Indonesian Journal of Business Administration Vol 1, No 7 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PTB is subsidiary of B Company, a German health care supplier. Division AV of PTBB focuses on dialysis products and services. As Division AV started direct business in 2009, PTB expects it can be growth driver in 2011-2015. The research aims to recognize and create external opportunity in dialysis service provider, to explore internal resources, and to develop new business model of PTB dialysis center. Corporate entrepreneurship framework is applied to provide solution. The research methodology is qualitative approach by semi-structured interview. The discussion points are put business model framework and synthesized into PTBB dialysis service provider business model.The result shows key issues as external opportunity and internal resources. Kidney failure patient in Indonesia has huge potential because limited specialists and dialysis center capacity, expensive cost of treatment, and limited access to reimbursement scheme. Dialysis service is dominated by hospital-based dialysis unit. However, hospital-based dialysis unit capacity cannot fulfill demand of patients. Stand-alone dialysis clinic development is opportunity. However, it has challenges in complicated permit, higher investment, and lack of support in reimbursement. PTB has several internal resources that can be utilized.The proposed business model solution is standardized and interconnected dialysis clinic chain,. The dialysis clinic chain focus on JAMKESMAS/DA patients and untreated patients. To run this model, important activity is building relationship with coordinator, while important resources are standardized operation procedures and centralized IT. Keywords: Corporate Entrepreneurship, Business Model, Dialysis Center, Healthcare Service 
Collaboration In The Supply Chain of Road Safety System Division (RSSD) at Titan Indonesia to Improve Effectiveness and Efficiency Operational Performance Rahmanda, Anggun; Simatupang, Togar M
The Indonesian Journal of Business Administration Vol 1, No 7 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The purpose of this paper is to give the root cause and several strategies as a business solution to improve RSS division performance with creating a good business model and strategy of supply chain operation in terms of effectiveness and efficiency of business process division, to improve its operational performance in order to meet its customer needs and wants.Design/methodology/approach – By using The Porter’s 5 Forces analysis to examine the fundamental characteristics and structures. Five forces model of Porter is a framework for evaluating the industrial structure (business threats and opportunities) according to: the effects of rivalry, threat of entry, supplier’s power, buyer’s power, and threat of substitutes. The business issues exploration will be carried out by reviewing inbound supply chain, outbound supply chain, and business process. The root cause analysis of this case study was carried out to illustrate the applicabalityt of the framework.Findings –The findings show that adoption of collaboration in supply chain concept facilitates the chain members to have a broader view to develop and ensure an effective collaboration.Research limitations/implications –The analysis would only cover the time period of 2010 to 2012 as the past data because of the age of the existing division; The analysis only covers in-depth operational performance optimization strategy related to business channels performance that affects the RSSD profitability. Practical implications – The concept of Supply Chain Collaboration can be used by the chain members in the discussion forum to (re)design appropriate settings of the five elements of the architecture that lead to better overall performance.Keywords: Collaborative Supply Chain System, Information Sharing, Incentive Alignment, Decision Synchronization, and Innovative Suply Chain Processes.  
Trans-Sourcing Strategy For Service Project Deployment at PT. Indosat Mansur, Labib; Gadre, Milind
The Indonesian Journal of Business Administration Vol 1, No 7 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Nowadays, every cellular operator facing tough competition and already jump in on “price war” competitions. Every operator competes to offer very cheap pricing structure with a lot of feature and benefit to grab their customers. In other hand, the trend of network element equipment and service’s pricing are decreasing from the supplier that lead to lower investment cost. But the decreasing of investment cost which gained by cellular operator still can’t compensate the profit resulting from the decreasing of very cheap pricing of its products. These phenomena indicated clearly from their financial statement report especially on Revenue Growth and the ARPU (Average Revenue per User). In order to create new market and also to cater the existing customer growth, every year Indosat have to expand the network to broader its coverage and to enlarge its network capacity. One of the big contributions of the investment cost is the services cost. Every operator, include Indosat, continuously innovates to get an over of par value between the investment cost and the revenue. Therefore, one of the alternative solutions is coming from the optimization of the investment services cost.   Keywords: decreasing revenue, high investment cost, optimization investment services cost.
Stock Pricing Analysis of PT. LEN as Alternative Sources of Fund Through the Initial Public Offering (IPO) Attamimi, Fahmy Helmy; Koesrindartoto, Deddy P; Sumirat, Erman
The Indonesian Journal of Business Administration Vol 1, No 7 (2012)
Publisher : The Indonesian Journal of Business Administration

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PT. LEN is one of state owned companies (BUMN) in Indonesia which is engaged in technology industries. As one of state owned companies (BUMN) which enroll in strategic industries, PT. LEN has a very important role in supporting the growth of Indonesia’s development, PT. LEN’s business performance has successfully led PT. LEN as a trillion company. In 2011, the life cycle of this company has been projected from phase stability to phase growth. Nevertheless, one issue has arisen when the growth of the company is hampered by funding issue, especially the lack of capital to run the projects. The growth of revenues become unbalanced with working capital, especially liquid working capital (cash). The objective of the company is to Go Public with huge amount of capital which can support the business activities and also to strengthen the capital structure and the liquidity of assets. The sales revenue from some of its stocks is used as an alternative source of fund apart from bank loans. The fund is used to expand the company’s activities, to build the facility of developing system, and also to build fabrication workshop. The total amount of fund needed is 590 billion. During the IPO process, there are several things to be concerned, internally and externally. From the company’s internal perspective, several things to be be concerned are company’s feasibility studies in doing IPO. From the external perspective will affect investors’ interest to the company. This thesis uses discounted cash flow as a method to calculate the valuation of the company. This method is used to value stock’s price and the amount of stocks issued by PT. LEN for IP process so the price will be interesting to the investors. Other than to fulfill the needs of source funding, IPO process  is also one of the program to privatize the state owned companies in Indonesia which is included in BUMN’s Masterplan 2010-2014. Keywords: BUMN (state owned companies), Need of Funds, Initially Public Offering, Discounted Cash Flow.
Weighting Model of Internal Rating System to Control Non-Performing Loan at. PT. XYZ (Persero) Tbk Aripradipta, Nieken Sukma; Wiryono, Sudarso Kaderi
The Indonesian Journal of Business Administration Vol 1, No 7 (2012)
Publisher : The Indonesian Journal of Business Administration

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The  effectiveness  and  the  efficiency  of  controlling and managing  credit is become the most important things that need to be considered  in bank, due to the function  of bank as an  intermediation   in  collecting  and  disbursement   of  people money and credit become the largest source of income for the corresponding   bank.  PT.  XYZ  (persero)  Tbk  is  the  fourth largest  bank  in  Indonesia.  As  one  financial  institution   that plays an important  role in the economical  sector of Indonesia, XYZ has to maintain the stability of their performance. In maintaining   the   stability   of   their   performance,   PT.   XYZ (Persero)  Tbk  is  completed   with  a  tools  called  as  Internal Rating System (IRS) that could help them in analyzing the feasibility   of  the  potential   debtor   for  the  credit  approval. However,  as the  economy  fluctuation  in Indonesia,  PT.  XYZ (Persero)  Tbk  faces  a problem  related  with  the increment  of the NPL (Non-Performing  Loan). It is due to the errors of the company  in  determining  the  weighted  value  in  IRS.  Where they were giving the same weighting value for a different economical sectors, in fact each economical sector are having a different  risk and characteristics.  This research  would  give a proposed solution for PT. XYZ (Persero) Tbk as alternative solution  that  is new  weighting  model  for  IRS  by considering the characteristics  and risks for each economical sector. Where the  implementation   of  this  new  weighting   model  hopefully could  help  PT.  XYZ  (Persero)  Tbk  in  controlling  their  NPL ratios. Key Words:  Risk Management,  Internal  Rating  System,  IRS, weighting model, banking, credit.  
Resolving Accomodation Deficit at PT. Freeport Indonesia an Analysis Approach Using NPV Calculation Pasaribu, Franky; Anggono, Achmad Herlanto
The Indonesian Journal of Business Administration Vol 1, No 7 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT Freeport Indonesia, which operates since 1972 succeeded in maintaining the sustainability of the company to date with ongoing exploration activities to increase proven mine reserve deposit.Discovery of the Grasberg open pit in 1988 made the PT Freeport Indonesia as one of the important players in the world of mining industry the proven copper is one of the largest in the world. PT Freeport is not going to stop at the Grasberg mine alone, therefore in 2004 Big Gossan underground mine was developed in 2008 and the underground mine Grasberg Block Cave. Several other mines are also being developed such as  underground mine Deep Mine Level Zone (DMLZ) and Kucing Liar. Development of new mines and increasing production capacity requires a huge investment in terms of finance, technology, and labor. The rapid increase in employment was not followed by the addition of a decent accommodation facilities. PT Freeport Indonesia is currently facing substantial deficits accommodation.Deficit accommodation currently covered by the provision of temporary accommodation that are not habitable for the long term. PT Freeport Indonesia should immediately address the deficit that reached 2,282 units in 2011 and an estimated deficit of 2,193 units by the end 2012.There are three options that can be undertaken by PT Freeport Indonesia to overcome the accommodation deficit: 1)Delaying the expansion of the underground mine so there is no additional labor.2) Move some employees to the Jakarta office by office space leased at Jakarta or to buy and build their own offices.3) Increase the capacity of accommodation in the work area of PTFI, additional accommodation could be gained by building new units or by applying the concept of a limited mining town. Analysis method used is NPV, where the selection will be based on the smalles cost of the investment or the smallest cash outflow. This method is taken because accommodation is not the core business of the company but it is a cost center.Conclusion form NPV calculation, capacity expansion inferred by applying mining town is the best option for PTFI. Keywords: Accommodation deficit, mine expansion, NPV analysis.  

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