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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 11 Documents
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Search results for , issue "Vol 2, No 11 (2013)" : 11 Documents clear
Marketing VAS Innovation Case of Kalkulator Nutrisi (KANU) Saputra, Bayu Kusuma Adi; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 2, No 11 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

VAS (Value Added Services) define as services which are not basic telecommunication services. VAS has become alternative for telecommunication opertor in order to gain revenue since the average revenue per user is quite low. VAS industry especially text based services immediatly experienced reflux due to several fraud such us pulse stealing, scam, and other form of business model abuse. In October 2011 Indonesia government takes action by deciding morotarium to stop all VAS services business and Telecommunication operator need to restart the services. The morotarium made VAS operator lass all the customer and they need to regain cusomer. Since that day october were known as Black October for telecommunication operator and VAS player. KANU or Kalkulator built by Creative Indonesia is one of VAS Innovation. Built to help parents in take care ot their child food and nutrition. KANU first launch based on mobile content business model and suffered from government morotarium due to fraud of VAS services. Creative Indonesia has to face two challenges. The  first challanges come from VAS business environment and second challange was the fact that they still in introduction stage of product life cycle. Keywords: Value Added Services (VAS), Innovation, Consumer Perception
Designing Inventory Management Of Finished Goods At PT Sinkona Indonesia Lestari Zachri, Decky P.; Simatupang, Togar M
The Indonesian Journal of Business Administration Vol 2, No 11 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Finished goods inventory is very important for all companies, especially companies engaged in the pharmaceutical industry, especially for PT SIL as a manufacturer of quinine and its derivatives. Finished goods inventory at PT SIL in the warehouse are beyond the normal range (> 15000 kg).  Root cause analysis showed the inventory problems at PT SIL were caused by: (i) PT SIL does not have an alternative strategy of pricing in dealing a price war against competitors, (ii) marketing division cannot utilize various types of promotion in marketing the product PT SIL, (iii) supplier from cinchona bark farmers have different product standards of PTPN VIII and importers, (iv) procurement policy of raw material by marketing divisions is improper to maintain sufficient inventory level, and (v) the ability of marketing division to forecast the demand is very low. Alternative solutions obtained by analyzing the situation of the industry internally and externally, by using value chain and five forces framework by Porter to get the TOWS matrix from PT SIL and quinine industry. That will get the strategy to find an alternative solution. Based on some alternative solutions obtained, then the best business solution to resolve high inventory of finished goods are: (i) PT SIL use quality product to fight a price war, (ii) PT SIL can use certain promotional media as a marketing tool, (iii) PT SIL does counseling to the supplier of cinchona bark farmers, (iv) procurement policy of raw material by marketing divisions is proper to maintain sufficient inventory level, and (v) PT SIL can use simple moving average as a method to conduct sales planning considerations. Keywords: supply chain management, quinine industry, inventory finished goods, business strategy. 
Determining Bakrie Telecom’s Business Strategy to boost the Revenue from Internet Data Business Prajunianto, Prajunianto; Titus, Amol
The Indonesian Journal of Business Administration Vol 2, No 11 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The study is aim to explore & analyze business model and business strategy for Bakrie Telecom (BTEL) in order to increase the revenue from internet data business. Trend of internet/telecommunication such as the use of smartphone (Android, IPhone, and BlackBerry) are giving significant revenue for operator. But total revenue earned by Bakrie Telecom, not quite able to offset current funds out. Issues facing Bakrie Telecom in internet data business can be overcome by applying a Business Model Canvas, which has nine factors that include improvements in Customer/Client, Brand Development, campaign activities to increase product awareness, product delivery by the supplier, resources development, budget/fees management, and which revenues to be gained. This research will get excellent result if capable of forming Canvas business model measured its success by applying Diamond business strategy in Bakrie Telecom. Those strategy is expected to increase corporate earnings especially from internet data business and able to earn internet market widespread in Indonesia. The recommendation to implement business model and business strategy are began by providing employees upgrading/training skills, improvements in terms of finances, expansion and infrastructure’s development and build the programs that can make customers interested in using internet products of Bakrie Telecom.  Keywords: internet data business, canvas business model, diamond business strategy. 
Development of Competitiveness Model for Small-Medium Enterprises among the Creative Industry in Bandung Utami, Ramadhilla Maghfira; Lantu, Donald Crestofel
The Indonesian Journal of Business Administration Vol 2, No 11 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

In Indonesia, Small-Medium Enterprises (SMEs) have a major role in term of generating employment, contributing to Gross Domestic Product (GDP), and being safety valve in national economic recovery. Nevertheless, nowadays the role of SMEs is not sufficient to promote the economic growth and to increase society income. It is difficult to SMEs to grow becoming larger business “next stage” or persist in sustainable productivity. This problem is considered related to the decreasing of SMEs competitiveness. This study aims to develop model of SMEs’ competitiveness of creative industry cluster in Bandung. The research used intense theories that related to SMEs competitiveness. Based on preliminary study using existing researches, the competitiveness consists competitive abilities both internal and external factors and competing objects both financial and non-financial. This research also used theories on firm competitiveness: Porter’s competitive strategy and competitive advantage model, the resource-based approach, and the strategic management approach. As a means to address its issue, it uses depth interview method using semi-structured interview. The data collection had three phases: preliminary phase, first phase, and second phase. Preliminary phase is conducted to test the questions. The first phase interview is conducted to some sub-sectors of creative industry cluster in Bandung that are included the SMEs criteria. Those are publishing and printing, computer software, culinary, crafts, fashion, interactive games, and performance art. Then, the data would be analyzed using grounded theory analysis in order to generate initial codes, sub-concepts, concepts, and categories. The second phase is conducted to validate the results of first phase and generate the final sub-concepts, concepts, categories, and finally build the theory. By knowing the concept of SMEs’ competitiveness, the recommendation can be given related to development of creative industry cluster in Bandung. Competitiveness is viewed as a comprehensive concept. SMEs’ competitiveness can be assessed from the influences up to the results achieved. Three dimensions that are included in competitiveness concept are potential dimension, process dimension, and performance dimension. Potential dimension consist factors that are needed to develop the business, started from owner characteristics and company’s characteristics that are influenced by internal capability and external environment. The second dimension named process dimension, which is consist effective operation strategy and implementation and effective growth strategy and implementation. The third dimension is performance dimension which is divided into financial performance and non-financial performance. The hypotheses related to model can be developed. Finally the recommendation based on previous analysis can be given to some entities such as business owner, government, and mediator institution in order to develop the SMEs. Key words: SMEs, Creative Industry, Competitiveness, Success Factor
Cikapundung Riverbank Revitalization as The Implementation of CSR and Propose Green Marketing Plan PT. Telkom Mukti, Felisia Noviana; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 2, No 11 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Telecommunication industry in Indonesia is one of industry with high growth and futuristic. In the era of digital world, telecommunication industry players vying to attract customers with sustainable innovation. Celuller products and service that increase quite rapidly, accounted for mostly revenue stream in telecommunication companies. PT. Telekomunikasi Indonesia or Telkom is an important and big player in Indonesia telecommunication industry. Telkom is a State-Owned Enterprise (SOE) company engaged in telecommunication industry. When compared to others two SOE companies in same field, Telkom has now changed its core business to TIME (Telecomunication Information Media & Edutainment) with branch offices throughout indonesia. Headquarters is located in Bandung city and become the business center of all activities. Referred to its GCG (Good Corporate Governance), Telkom made the triple bottom line strategy as main strategy to enlarge its share in national, regional even international market. The implementation elements of the environment, social and economic will be redeemable in one are revitalization model. Considering of Telkom headquarters location, Bandung is the pilot project city to improve company image. This good imaging led to sales and trust increases of consumers mbusiness activities. The focus of this paper is to give idea of triple bottom line strategy implementation through a CSR (Corporate Social Responsibility) model for marketing ‘tools’. The method used is green marketing plan approach because its same elements of triple bottom line. Some corporate strategy, CSR concept and green marketing recommendations will be proposed in this paper. New ideas generated in pilot project model of Cikapundung riverbank slums area revitalization which also an implementation of green marketing plan and triple bottom strategy of Telkom. However, in marketing activities implementation, the strategy has not yet become a conduct core of business activities. The focus of this paper is to give idea of triple bottom line strategy implementation through a CSR (Corporate Social Responsibility) model for marketing ‘tools’. The method used is green marketing plan approach because its same elements of triple bottom line.Keywords: telecommunication, green marketing, CSR, triple bottom line, revitalization and Cikapundung riverbank
Implementation of Knowledge Management for Business Competitiveness in Provecta Capital (Venture Capital) Fahroni, Ramdhan; Tjakraatmadja, Jann Hidajat
The Indonesian Journal of Business Administration Vol 2, No 11 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Provecta capital as new venture capital firm is facing business challenges. The firm has an obligation to promote business start-up that became the investee company. Provecta Capital business success is depends on the success of their investee companies business. Therefore, increasing business competitiveness of their investee-companies is become challenge to Provecta Capital. The development solution of Provecta Capital is by implementing knowledge management in their business. Ideally, knowledge management implementation should increase the business competiveness of investee companies.  The research in this final project is using qualitative research by using in-depth semi structured interviews. Based on interview result, the current condition will be correlated with the basic theory of knowledge management at literature review to propose design KM strategy in Provecta Capital. After synthesizing the result, the research will elaborate on proposed design plan of knowledge management. The design plan will connect to the implementation plan of knowledge management in Provecta Capital and investee-company.  Keywords: business competitiveness, knowledge management, venture capital. 
Analysis of Human Resources Readiness through ADKAR, Management Commitment and Specific Competence Approach in Support Transformational Era PT KAI Febriwan, Muhamad; Bangun, Yuni Ros
The Indonesian Journal of Business Administration Vol 2, No 11 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT Kereta Api Indonesia performs the transformation towards the service orientation in order to keep survive in its business environment. Human resources readiness of supporting the transformation is determinative without it, the company will fail in transformation and pursuing the business target. This applied ADKAR (awareness, desire, knowledge, ability and reinforcement), management commitment (organization support, reward, empowerment and training) and specific competencies (hospitality competencies based benchmarking results) and (5 based values as competencies). As an approach to analyze human resources readiness variables of behavior to change that consist of consists of the belief, attitude and motivation were tested and analyzed by applying path analysis model. Path analysis showed that the two factors had strong relations with behavior toward change, and that ADKAR and specific competencies (5 based values) were highly influential.  Descriptive analysis and path coefficient matrix led to discovery among the three factors should be considered by management of PT KAI to prevent failure in transformation. The indicators should be improved, developed and maintained to stimulate the person’s readiness of PT KAI.      Keywords: PT Kereta Api Indonesia, Human Resources Readiness, Behavior to Change, service orientation.
Revitalizing Performance Management System Using Process, Purpose, Effectivenes Theory and Competing Values Framework at PT Kereta Api Indonesia (Persero) Kusumowiwoho, Pradipto; Bangun, Yuni Ros; Welly, John
The Indonesian Journal of Business Administration Vol 2, No 11 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. Kereta Api Indonesia is one of Indonesia’s state owned company which operate in transportation industry. With a series of past failures, such a financial loss in 2007 and 2008, PT. KAI starts to conduct transformation. “Anda adalah prioritas kami” is emerged as a new main slogan followed by “5 nilai utama” as a new organizational culture. This transformation should be followed by several changes, including performance management system as a support system. Management of PT. KAI may play a role in creating, maintaining, and providing compensation for the efforts and programs to support the implementation of core values.This research used two models study to assess the performance system in the company. First is the theory of process, purpose, and effectiveness to assess the system itself based on those three theories. Second is the competing values framework which is used to assess culture and define proper appraisal system based on three aspects of leadership, effective organization, and TQM. In this final project, the research was carried out through questionnaire. For system assessment, questionnaires were randomly distributed to PT KAI employees in Bandung headquarter, while for cultural assessment was conducted in two divisions, which are marketing and strategic business development division using Organization Culture Assessment Instrument. Keywords: PT Indonesia Railway, performance management systems, competing values framework, organization culture assessment instrument
Proposal of an Operations Strategy Formulation in PT ABC Djunaedi, Arie Rachmadi; Yudoko, Gatot
The Indonesian Journal of Business Administration Vol 2, No 11 (2013)
Publisher : The Indonesian Journal of Business Administration

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ABC is a heavy-duty equipment and support equipment assembler, provides chrome plating and engineering solution. Problems in the development of the company is how to increase the production in each production line. Constraints incurred in the company due to non optimal operation performance system. This is an obstacle for the company to expand its business. That problem causes difficulties for the company in determining the long-term strategic plan. Evolving business issues will be discussed through strategic audit that is expected could achieve strategic fit. The discussion includes the current situation of the company, corporate governance, external environment, internal environment, and strategic analysis. Constraints on the performance of the operation will be solved by formulating operations strategy. Ability to carry out operations management requires performance measurement. Measurement in meeting customer needs includes productivity, efficiency, effectiveness, and health and safety workplace. Measurement is fundamental to know the capabilities. Thus the company will know the capacity and productivity of the plant. The ability to recognize this capacity will be a fundamental consideration of the company in making a  development strategy decision to achieve long-term targets. Changes will occur in the basic  performance records, knowledge of the exact production capacity, also in opportunities to make working methods improvement and an appropriate investment. By knowing the production capacity accurately, the coordination of each division in achieving target will be synergic. Holistic measurement of corporate performance can be started by this basic measurement. Key Words: operation strategy, capacity, productivity, measurement
Box For Living Business Strategy 7Cs Compass Model Analysis And The Implementation Of Business Model Canvas Gunawan, Meliesa Florentin; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 2, No 11 (2013)
Publisher : The Indonesian Journal of Business Administration

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This research aims to find the root cause of the company with 7Cs Compass Model Analysis combined with IFAS, EFAS, and Fishbone Diagram. The solution in this research is using TOWS Matrix to find the effective strategies for Box For Living, the strategies are : focus to develop their brand image, focus about container modification product, the research and how to deliver the knowledge to public, sharping the diversification strategy and harmonize the development of special products and their diversification product. The implementation of those strategies in Business Model Canvas can describe every aspect of company’s business model block and the whole mechanism of Box For Living business process. Keywords : Container Modification, Building Design Consultation and Construction, 7Cs Compass Model, Business Model Canvas, Diversification Strategy.

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