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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 10 Documents
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Search results for , issue "Vol 3, No 3 (2014)" : 10 Documents clear
Business Process Redesign for Intensive Care Unit in Javacare Hospital Febrina, Imelda; Basri, Mursyid Hasan
The Indonesian Journal of Business Administration Vol 3, No 3 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Hospitals play an important role in the health care system as the main provider and server of health care. The state of health care development in Indonesia poses new challenges for hospital. In 2011, government issued a program of Universal Health Coverage (UHC) or known as Jaminan Kesehatan Nasional (JKN) to the entire people of Indonesia. The program aims to ensure that everyone is able to get health care needed.  Moreover, according to Regulation of the Ministry of Health of Indonesia Republic No.012 in 2012, due to improve hospitals’ health care service quality, hospital is required to follow the national accreditation and in an effort to improve competitiveness, hospital may follow international accreditation. To have an understanding of the hospital readiness in order to overcome the challenges, Javacare Hospital determines exploration towards factors that affect the quality of health care in hospitals. The analysis result showed that there are some weaknesses in the business process carried out by Javacare Hospital.  For that matter, Javacare Hospital needs to redesign the business process. Redesigning the business process, there are steps to be concerned: (1) methodology determination, (2) business direction definition, (3) scope and targets identification, (4) business process design, (5) implementation plan, and (6) business process implementation. Business process design is performed by using simplified Business Process Modeling Notation (BPMN). As the result, researcher creates new business process for intensive care unit in Javacare Hospital according to the requirement contain in Standar Pelayanan Minimal Rumah Sakit (SPM-RS) and JCIA Standard for Hospital. Using the new business process, it is expected that intensive care unit can support Javacare Hospital in the implementation of JKN as the government program and to obtain hospital accreditation.The implementation of new business process will caused many changes in hospital. Change management is a key component to implementation succeeds. There are four areas to address in change management: sponsorship, resistance to change, change agent skill, and organization culture and leadership. Keyword: business process reengineering, hospital accreditation, intensive care unit  
An Investment Analysis on Business Strategy Simulation to improve Bio Ethanol Price Competitiveness using Simple Multi Single Step Reactor Cellulose Ethanol Setiawan, Achmad; Siahaan, Uke
The Indonesian Journal of Business Administration Vol 3, No 3 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract. As the main fuel source became depleted, studying or evaluating on alternative fuel source became more serious.  Ethanol as one of this alternative fuel becomes ever more feasible. PT. Pupuk Kujang smell this opportunity, by using government initiative they tried developing starch technology in Cikumpay - Purwakarta.  Bearing sad tiding the starch technology had it inherit drawback one of them are Food or Fuel dilemma. This problem can be adverted by optimizing ethanol business through cellulose bio ethanol which relied on waste bio mass instead of food source.  This cellulose technology still poses its own drawback which is production inefficiency, since the bio mass to ethanol conversion rate are lower than starch it required huge amount of bio mass.  Down scaling the plant to a manageable level, and creating higher probability of successful conversion through plant and bio reactor portfolio, cellulose technology can be brought to a more optimal production level thus opening new windows of opportunity. Further plant operation management optimization can be achieved, through changing energy source from full bio mass to solar energy.  Plotting the plant location within market place can be done through splitting the distillation process from bio reactor process. This also creates more effective transportation since one way trip is possible from the market place to distillation complex.  Lowering grade produce within the reactor also increase safety and further ease plan operation. Through the right strategic approach, and acting as PT. Pupuk Kujang SBU as waste bio mass and ethanol provider, this project could be executed in field operation, without worrying of this plant inherit flaw.  Through financial analysis this project passes for great investing prospect with ROI at 186% and IRR at 32%.  Sensitivity test also prove that investor should be more focus on productivity than environment aspect since only 20% impairment of productivity can bring this plant to a loss condition.
New Marketing Strategy Proposal for Train Restaurant Activities Managed by PT Reska Multi Usaha Mekarsari, Julia Kunti; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 3, No 3 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract. PT. Reska Multi Usaha is one of the subsidiaries of PT. Kereta Api Indonesia (Persero) that focused on giving the service of restaurant on the train. As the company that responsible for the service on train, PT. Reska didn’t change much every years, that is why some of the sales is decreasing in some area. The issue also followed by new problem from system organization of preparation work inside the company that can lead to train delay schedule. To analyze the root cause of the problem that PT Reska faced the three analyses is being conducted; there are external analysis, internal, and customer analysis. After all the analysis the result that causing the decreasing sale in PT Reska is causes by four problem, that are unfocused customer condition, different perception, habitual buyer, and no promotion. After all the analysis, the recommendation that being proposed is modified the STP and marketing mix and based on all the analysis and the recommendation, the implementation plan also made to help the company to calculate the resource and timeline in implementing the proposed solution.  Keywords: Train Restaurant, Food Industry, Marketing Strategy. 
Proposed Marketing Strategy Smart Home Service PT Telekomunikasi Indonesia Winanti, Winda; Desiana, Krisnati
The Indonesian Journal of Business Administration Vol 3, No 3 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract— PT Telekomunikasi Indonesia has stated 4 area growth of New Revenue Stream to support it’s TIMES (Telecommunication, IT Services, Media, Edutainment and Services) business portfolio, that is Mobile Broadband, Cloud Computing, Home Digital Environment, and Machine-to-Machine. PT Telekomunikasi Indonesia require product innovation within those four areas. One of the innovations is the Smart Home product that has two key words in the technology: Smart Home and Broadband. In terms of technology, Telkom has access network infrastructure, servers, platform technology, methodology, and technology development experience in product development and information technology-based services to customers nationwide. Telkom also has the experience and competence to establish cooperation with manufacturer partners to develop the Smart Home. On the other side, in terms of business, based on ON World Research 2011, Smart Home applications will increase up to 103% in the period 2010-2015 and the global demand for services will reach $ 6 billion by 2015. The objective of this final project is to provide suitable marketing strategies for PT Telekomunikasi Indonesia in order to support successful launch for Smart Home service. To provide a comprehensive evaluation, the assessments include macro analysis, industry analysis, competitor analysis, investment feasibility analysis, SWOT analysis, business model analysis, and market analysis.The root cause analysis has resulted in three areas of improvement: (1) Market knowledge of the Smart Home services remains low, that will becomes a problem that must be addressed by PT Telekomunikasi Indonesia to achieve the success of launching the Smart Home service; (2) Smart Home service has a fairly high needs from the market, but it is not followed by high interest as well, which can lead to failure of the marketing strategies implementation of Smart Home service; and (3) The concept of service offerings in the form of starter packs is considered less attractive to the market, therefore PT Telekomunikasi Indonesia should implement another concept of offering the service to achieve successful launch of Smart Home service.The recommendation on marketing strategy includes the application of bundling system that could divide the cost of purchasing the device in pricing strategy, cooperate with housing developers to be the distributor, and using office buildings and high class schools as facilities in distribution strategy. With the implementation of business solutions, PT Telekomunikasi Indonesia is expected to solve existing business problems. Key  Words: smart home, marketing strategy, market awareness, Integrated Marketing Communication.
Proposed New Business Model and Transformation Strategy For CV Fruity Indonesia Musbar, Febrina Piecella; Nasution, Reza Ashari
The Indonesian Journal of Business Administration Vol 3, No 3 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract—Beverage Industry as one of the largest contributors to creative industry is changing continually. New competitors are emerging and current competitors are increasing their competitive advantage. CV Fruity Indonesia as one of the pioneer in juice retailing business in Bandung needs to identify new business model and transform its business to keep up with current environment and competition and also to prepare for the future. The purpose of this research is to provide new business model and transformation strategy for CV Fruity Indonesia that will increase its competitive advantage. In this research, existing business models of the company is analyzed using nine building blocks of Business Model Canvas while the beverage industry will be analyzed using Six Paths Framework tool from Blue Ocean Strategy. The research finds that there are three main additions to the business model that should be implemented and integrated with company’s existing business models, business model counter and mini cafe. The new proposed business models’ competitive advantage then analyzed using competitive positioning analysis against the current strategic groups within the industry. The new business models are implemented using business transformation strategy, which consists of 2 phases. The first phase is Operating Excellence and the second phase is Business Enhancement. The implementation plan expanded to eight months period so that the company could prepare the needed resources before fully transform its business models. Keywords: Business Model, Business Transformation, Beverage Industry, Blue Ocean Strategy, Six Paths Framework
Business Feasibility Study of Optical Permai Branch at Batam, Kepulauan Riau. Prawiraningrum, Sandy Widya; Aliludin, Arson
The Indonesian Journal of Business Administration Vol 3, No 3 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Batam is one of the cities with rapid economic growth. Population growth in Batam also growing rapidly because many industries that established, so many business opportunities that are open to meet the needs of residents of Batam one of which is the need of glasses. Optical Permai is one of the older players on the field, but only has 2 stores in Jakarta. The owner saw a great opportunity to open a branch in Batam. There are several aspects that are used to analyze the business idea, the legal aspects, environmental aspects, the market and marketing, human resource aspects, technical and technological aspects, aspects of risk, and financial aspects. From the conclusion on an analysis of the business feasibility of Optical Permai Batam Branch  showed that the establishment of a branch in Batam feasible in legal aspects, environmental aspects, the market and marketing, human resource aspects, technical aspects and technology, and financial aspects.Key words: business feasibility study, business development, legal aspect, environmental aspect, market and marketing aspect, technical and technology aspect, risk analysis, financial aspect.
Proposed Marketing Strategy For Hotel Trio Bandung Pane, Yullianthy Azani Putri; Paramartha, Riawan B.
The Indonesian Journal of Business Administration Vol 3, No 3 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Accommodation business growth in Bandung showed a significant increase each year. It happens to follow the growth of tourist arrivals are increasing every year. The purpose of tourist visits to Bandung varies, ranging from vacation, business, education etc. The increasing growth of hospitality industry in Bandung creating intense competition among business owners. Creativity and unusual strategies are emerged in an effort to reach the markets. Hotel Trio is one of the old hotel that has been operation since 1930, located at Jalan Gardujati, Bandung. With the increasing competition, since 2009 Hotel Trio loses its walk-in guests so that sales targets are not achieved in 2013. This is due to the lack of promotional efforts undertaken by Hotel Trio and also the lack of effort to follow the trends in community of utilization the technology.To be able to help and resolve the business issue, internal analysis, brand analysis, external analysis, situation analysis and market analysis for the customer needs to be done to get at the root causes of the problems facing the Hotel Trio. The analysis shows that the root cause of the problem is a lack of promotion and innovation that led to Hotel Trio left by the walk-in guests and hotel brand awareness unnoticed.Some of marketing strategies recommendations are proposed in response these condition. The result of strategy is renewing its positioning and targeting for walk-in guest as part of the primary needs of marketing strategy. There are also solutions in marketing mix attributes to improve the satisfaction of the guests. Renovations should be done in an effort to keep follow the times and tastes of the market at the same time to create the Hotel Trio characteristics so as the guests can enjoy the new conditions of Hotel Trio. Keywords: Bandung, Hotel, Marketing Strategy, Brand Awareness, Promotion
Proposed Strategy Marketing For Kids Footwear Product ( Case Study: The Little Harper)
The Indonesian Journal of Business Administration Vol 3, No 3 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Nowadays many mothers dress up their kids, then get picture of them through their handphone or tablet, and then they upload that photo to social media like Facebook, Twitter, or Instagram. The Little Harper attempted to capture that phenomena for their business. That is why they are selling their product online through social media. It is not easy to do online business, especially new online shop. The Little Harper had to face problem, such as lack of brand awareness, lack of trust from their customers, and compete with other online shop. A survey have been conducted to mothers who had child between 0-5 years. Purpose of this survey to know opinion and habit of them when buying their child shoes. A statistical analysis is used to help finding best solution for solving The Little Harper’s problem. First, cluster analysis is used to classify 102 individuals into 3 clusters based on 29 variables. Second, cross tabulation analysis is used to know which cluster has most respondent according to age, level of education, occupation, and monthly expenditure. According to cross tabulation analysis result, cluster 1 is selected clusters among 3 clusters. The last step, discriminant analysis is used to choose variables that have influence in intensity purchases of The Little Harper’s customers. Result from discriminant analysis will be target of The Little Harper to attract their target market. Besides that, customer profiles of target market also be required by The Little Harper. This customer profiles is just from cluster 1 as selected cluster. After that, positioning formula must be created to makes The Little Harper’s brand look different with others and has certain image in their customer’s mind. For increasing trust from customers, The Little Harper will make return facility and payment method through transfer between bank account. For increasing brand awareness, The Little Harper will use celebrity endorsement, do sales promotion, and put advertisement in print media. Key Words: marketing strategy, cluster analysis, discriminant analysis, kids footwear, kids shoes
Proposed Marketing Strategy For Dapur Iga Resto and Cafe In Burangrang At PT. Dapur Iga Nusantara
The Indonesian Journal of Business Administration Vol 3, No 3 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Culinary business is a very promising business in Bandung city. This is due to the growth of the Indonesian population is increasing every year and is also accompanied by good economic growth in Bandung. Dapur Iga is one of the restaurants engaged in the industry. In the midst of the culinary industry competition is very tight, Dapur Iga already has a good sales performance, but still has not been able to reach their targets. Dapur Iga is under the trademark name of PT. Dapur Iga Nusantara which offers food products such as beef ribs as a main product that target young adults who have the economic status of B+. To be able to help and resolve the business issues, the formulation of such a strategy is needed to analyze the internal environment of Dapur Iga and external environment such as a competitor, the culinary industry analysis, etc. The data collected comes from primary and secondary data. The results of the environmental analysis are the strengths, weaknesses, opportunities and threats (SWOT) of Dapur Iga. SWOT analysis is the basis for making business or marketing strategy and to identify the root cause problem. After getting the SWOT analysis and the root cause, next is to make a solution of the weaknesses and threats by empowering the strength and opportunities of Dapur Iga. The solution is created based on the root cause analysis using fishbone diagram and categorized by the 7P’s of marketing mix as the solution.The last thing to be done is the implementation or carrying out the activities of the business solution by calculating budget and scheduling activities with timeline. By performing the solution that already formulated, expected Dapur Iga will solve their business issue. Therefore Dapur Iga has a good potential to grow and compete in the culinary industry in Indonesia, especially in Bandung. Keyword: Dapur iga, Marketing Strategy, Culinary Industry, Creative Economic, Business Strategy.
The Proposed of Biobriket Penetration Strategy as The Alternative Energy for Household Sector
The Indonesian Journal of Business Administration Vol 3, No 3 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Every year energy needs up along with the number of population growth, especially the energy used in the household sectors. Recently LPG that characterizes non-renewable energy habitually used in the household sectors. Besides the negative impact of the environment, reserve non-renewable energy in nature is limited. PT.DE is a company that is trying to market one alternative energy called Biobriket. Marketing strategies are needed by PT.DE as reference to market biobriket in condition of a community that has undergone dependence on LPG. Required PT.DE external and internal environment alysis to formulate an appropriate marketing strategy. Performed analysis of the situation by using the 5C approach (company, collaborators, customers, competitors, and climate). The result of the analysis are the strengths, weaknesses, threats, and opportunities owned by PT.DE. Then pulled the business problems faced by PT.DE which are classified into four major issues, namely the lobby to the government, the habits of society, marketing planning, and production capacity. To resolved these problems then performed four different approaches to any problem. The lobby of the central government and cities needed to make the government supports the use of alternative energy in the household sector. Knowledge sharing is done to urge people to use renewable energy sources. And the marketing plan is designed to increase public awareness of the product is Biobriket which refers to consumer behavior and consumer value consideration toward energy source. While the approach to renewal of production equipment to improve production. The whole marketing plan, use of alternative energy campaign, and government lobbying presented in the WBS (Work Breakdown Structure). KPI (Key Perfomance Indicators) used as a parameter for the success of each activity.Keyword: Biobriket, Alternative Energy, Market Penetration

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