cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota bandung,
Jawa barat
INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 11 Documents
 1   2 
Search results for , issue "Vol 4, No 1 (2015)" : 11 Documents clear
Marketing Strategy to Develop Customer Base in Gaining Competitive Advantage ( Case Study : OLDBLUE.Co) Annisawati, Asaretkha Adjane; Lantu, Donald Crestofel
The Indonesian Journal of Business Administration Vol 4, No 1 (2015)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract.Denim developments in Indonesia are growing up and down, many local brands that grow and compete in the local premium denim market. Beginning this phenomenon arises, from the western culture that inspired some creative youth to make premium denim local brand. According to Claire Dupuis, a Senior Product Trend Forecaster at Cotton Incorporated and a denim specialist, the basic definition of premium denim is a pair of jeans that start at $100. One of the pioneer in local premium denim brand is OldBlue.Co Denim, brand from Jakarta. According to data Brightspot Market 2011 - 2013 the seller of denim premium quality increase from year to year by 7 percent of market share of products in the event and Interview with Pot meets Pop (PMP) as Oldblue.Co competitor, found PMP sales is higher than Oldblue.CO. Oldblue.Co as a pioneer in local premium denim brand should survive and increase their competitive advantage to not lose competitiveness with competitors.After identifying the business issue, this research emphasis on ownership of competitive advantages using strategic asset analysis and marketing mix on Oldblue.Co and its competitors to be able to strengthen the competitive advantage for Oldblue.Co himself, and also the industry analysis using Porters Five Forces to know the extent to which the supplier and substitute goods would be affecting for Oldblue.co.Technique for data collection in this research is using interview technique survey, study documentation and internet study. In this research finally found things such as marketing, human resources, lot of substitute product and niche market make Oldblue.Co’s customers base not developed well. These things are the root cause why oldblue.co lose the competitiveness within competitors.For the solution in fixing and develop stronger customer base, Oldblue.Co should give more attention to their marketing strategies to reach target customers they want, particularly from their specific targeted community. By using the Integrated Marketing Communication using advertising, endorsement and the event is expected to be a solution that can be implemented to increase the competitive advantage for the Oldblue.Co’s brand and increase customer base. 
Proposed Marketing Strategy for Edward Forrer Busra, Ria Agustriana; Purwanegara, Mustika Sufiati
The Indonesian Journal of Business Administration Vol 4, No 1 (2015)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract— Competition in the footwear business is quite intense because shoes are not only considered footwear, but it also has become a fashion product that complements the wearer’s appearance in their daily life. Edward Forrer (EF), a local footwear company from Bandung that located in Jalan Ir.H. Djuanda and is also known as Dago where the location were expected to increase sales for Edward Forrer. However, this prediction failed as it had little significance on the volume of sales. Edward Forrer faces the situation where their sales revenue of footwear products in the Dago outlet has fluctuated and has tended to decline year to year Conceptual framework in this functioned as an outline to explain steps that taken by the author in this final project. The survey method through questionnaire applied in this study to gain an insight, a description from respondents related to existing symptoms that happens, find accurate facts that can be used to formulate strategy of what steps that company should take in order to stay in competition and survive. In internal analysis found Edward Forrer STP was improper, lack of promotion, and unattractive outlet design. Marketing mix that run by EF become ineffective to attract customer. External analysis conducted to get an insight of the environment situation and conditions in which the company compete by using 4C’s analysis. Compare to its competitor, Edward Forrer has the lowest score in quality of material, footwear design, price of footwear, variety colors, and customer considered that they price is not compatible with the product. In chapter three, the author suggested strategy for Edward Forrer based on analysis performed is brand revitalization strategy using two approach. First, it is to expand the depth or breadth (or both) of brand awareness by improving brand recall and recognition by consumers during the purchase or consumption settings. Second, is to improve the strength, favorability, and uniqueness of brand association by making up the brand image from these approaches. This two approach explained by make new STP and marketing mix.The implementation consist of the planning activities and the implementation plan. Edward Forrer revitalization, can be divide to two stages. The first stage is to fix the current condition of Edward Forrer outlet. Stage two is to communicate the new Edward Forrer, increase brand awareness and sales.Keywords: footwear, marketing strategy, Edward Forrer
Proposed Marketing Strategy For PR FM To Increase National Advertising Sales Hilman, Tamadara; Purwanegara, Mustika Sufiati
The Indonesian Journal of Business Administration Vol 4, No 1 (2015)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. Mass media has its function to fulfill people's needs for information and news. One of the well-developed mass media in Indonesia is radio. See the business development in radio industry, PT Mustika Parahyangan established a news radio with citizen journalism based-concept named PR FM. Since it was established in 2009, PR FM showed positive revenue progress. Revenue is derived from advertising sales, which divided into two categories, national and local advertising. One problem faced by PR FM is lack of national advertising sales. In 2013, national advertising only contributed for 2% of total revenue, while national advertising provides greater profits for the company than local advertising. This study is conducted in order to find the right marketing strategy to increase national advertising sales. To determine the root causes that lead to business issues, it needs more focused analysis of both external and internal situation. This study uses PEST, Porter's 5 Forces and competitor analysis to determine the external conditions that may affect the performance of business in the radio industry. While the internal conditions examined by using analysis of revenue stream to determine differentiated revenue, customer analysis and marketing mix analysis. This research used interview, observation (ethnographic), study documentation and internet study to collecting the data.The analysis resulted that PR FM too focused in increasing the number and loyalty of listeners. While the lack of national advertisers may due to the lack of segmentation, targeting and positioning which are focused to advertisers. PR FM does not approach the advertisers as part of consumers who provide direct financial benefits.In addressing these issues, this study aims to provide business solutions for PR FM. Business solutions consist of STP and 7P Marketing Mix proposals which focused on human resources and promotion performances. There is also implementation plan for PR FM to implement the proposed business solution that consists of marketing mix implementation plan, budgeting plan and timeline activities implementation plan.Keywords: mass media, radio industry, national advertising, PR FM, marketing strategy, STP, marketing mix.
Marketing Strategy for Six Nine Footwear in Purpose to Increase Sales Venina, Cut Anggun; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 4, No 1 (2015)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract.The development of internet has grown very rapidly that has become an important part in the of today's modern life. Sixnine as one of the SMEs sees the opportunity of rapid development of technology today, and it makes Sixnine think to start an online business. Sixnine offers products which are specific shoes for men with three models of shoes, i.e boots, casual and semi-formal. Sixnine makes its sales through social media, which causeSixnine has more than one social media, its website, facebook, twitter, and instragram. Sixnine has established for nearly two and a half years, and along with the times Sixnine has faced some kind of issues, i.e the low sales in Bandung, the great number of competitors and it can not handle orders in a timely manner. With those issues, various forms of external and internal analysis are performed such as Porter's Five Forces, SWOT analysis, Marketing Mix, STP, and Customer Perception of Service. In scientific works, some surveys also have been performed which aims to determine the awareness level of Sixnine’s brand and products, satisfaction with the Sixnine’s products and lifestyle of Bandung citizens As results, there are two main issues focused in this study, i.e the low level of public awareness of Sixnine’s brand and products and unstructured work division, these issues affect the lower sales. For solutions, there are several things that must be considered to increase the level of public awareness toward the Sixnine’s products and brand which must be accompanied by well planned marketing strategy, i.e change the Sixnine’s tagline, join exhibitions or fairs, distribute flyers during the bazaar, maintenance of social media and endorsement of local actress. As for handling the unstructured work division, it must perform re-structure the company by adding new employees to handle social media and recap the data of good reservation. Those strategies should be implemented and well planned as it will affect the increase of Sixnine’s product sales Action plan and implementation are formed for Sixnine commencing from November 2014 to April 2015. Action plan and its implementation, will describe more detail about the timing of any action plan that has been set for Sixnine. Keywords: Footwear, internet, marketing strategies, brand awareness, social media  
Proposed Business Strategy for Angkasa Pura 2 at Husein Sastranegara International Airport Mapriharto, Reski; Paramarta, Riawan B
The Indonesian Journal of Business Administration Vol 4, No 1 (2015)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. PT Angkasa Pura 2 (AP2) is operator in airport management and operation services in West Indonesia flight area with PT Angkasa Pura 1 (AP1) manages airport in East Indonesia flight area. In West Java AP 2 manages several airport which Soekarno-Hatta, Halim Perdanakusumah, and Husein Sastranegara. In Husein Sastranegara however AP 2 has limited authority because, Husein Sastranegara International Airport owned by Indonesia Air Force (TNI AU). By 2013, passengers growth in Husein Sastranegara are profitable opportunity that AP 2 should captured. This also capitalized by condition Bandung city as tourist destination and in the near future Indonesia will face ASEAN Open Sky policy, which great opportunity for Husein Sastranegara with its status as international airport. The formulation strategy beginning with analyzing external and internal environment involving several methods such as Political, Legal, Socio-Cultural and Technology (PEST) Analysis, Corporate culture, Corporate structure and Corporate resource that contain Value Chain Analysis. The result of internal and external analysis determined with SWOT Analysis to generate IFAS Analysis and EFAS Analysis, TOWS Matrix, and interpreted to the Grand Strategy Selection Matrix.According to the Grand Strategy Selection Matrix, PT AP2 indicated in growth quadrant which mean high internal (strength and weakness) factors but quite low for the external (opportunity and threat) factors. All in all Husein Sastranegara currently still attractive for business as an airport while has some difficulties, growth airline passenger in Bandung should take into consideration. Keyword: Angkasa Pura 2, passenger growth, Bandung, Husein Sastranegara 
Stop Loss Order Performance Analysis Based on Value at Risk Using EGARCH (1,1) Model in EUR/USD Forex Trading Danar, Halley Miraj; Surya, Budhi Arta
The Indonesian Journal of Business Administration Vol 4, No 1 (2015)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract.In forex trading, price movement can not be predicted and can be against what traders think. Loss is unevitable for traders, especially traders that use margin and leverage. Scalping is one of trading styles in forex market. Scalping style depends on the volume of transaction in forex trading. Scalping really depends on the accuracy of trading strategies in generating trading signal. Sometimes false signal occurs and to reduce the loss in trading, stop loss order may be an alternative to reduce the loss. This research\ emphasizes in determining stop loss order based on Value-at-Risk (VaR) in scalping trading style using moving averages cross over. 4 types of moving averages ; simple moving averages (SMA), linear weighted moving averages (LWMA), smoothed moving average (SMMA), and exponential moving average (EMA); are used to test how good VaR can be used as stop loss order. From trading simulation using 17785 EUR/USD data from December 2, 2013 until February, 28 2014, all of moving averages trading strategies may cause 38.6% average loss from beginning balance.VaR depends on the variance. 2 kinds of variance, conditional and unconditional, will be calculated and compared. Conditional variance calculated based on EGARCH (1,1) model based on 17785 EUR/USD data from December 2, 2013 until February, 28 2014 in 5 minutes time frame. Unconditional variance calculated based on the position of trading. From in-sample trading simulation, by using stop loss order based on VaR using EGARCH (1,1), the end balance will only have 15.08% average loss compare to 38.6% average loss without using any stop loss order. Using unconditional VaR as stop loss order will generate 31.84% average loss.Backtest conducted to test the performance of EGARCH (1,1) model as the basis in VaR calculation. Backtest conducted using 1000 period of EUR/USD data from March, 3 2014 until March, 6 2014 in 5 minutes time frame. From backtest trading simulation, stop loss order using VaR based on EGARCH (1,1) can reduce the loss to 1.515% from beginning balance from 4.785% loss when no stop loss order used averaged for all moving averages trading strategy. Unconditional VaR as stop loss order can only reduce the loss to 1.73% from beginning balance. It can be concluded that VaR based on EGARCH (1,1) can be used as stop loss order to reduce the loss occured during trading. To implement this model, it is recommended that this concept need to be combined with “Expert Advisor” to reduce the time needed in calculation.Keywords: Value-at-Risk (VaR), EGARCH, Stop Loss Order, Forex Trading 
Proposed Marketing Strategy For Haznet Harnawan, Willy; Purwanegara, Mustika Sufiati
The Indonesian Journal of Business Administration Vol 4, No 1 (2015)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract – Internet has become a human need that cannot be used of pleasure purpose such as online game. As an entrepreneur, Mr. Harlianda saw a business opportunity by establishing HARZnet in 2011. Located in strategic location, in Dago area, HARZnet couldn’t meet the target instead of suffer a declining on sales. Those two business issues will be analysed by distributing 100 questionnaires, 4C 6P, SWOT analysis, and STP. From marketing point of view, the first solution that needs to be done is to make clear STP that leads to clearer marketing mix and strategy. After that, HARZnet needs to change its’ perception in order to attract and maintain customers. Finally, new marketing mix is proposed. For solution implementation, the author has made simple budgeting and timeline.Keywords: marketing, sales, game
Marketing Strategy of Advent hospital bandung OutPatient Departement To Increase Patient Visit Prabowo, Bhanu; Wibowo, Satya Aditya
The Indonesian Journal of Business Administration Vol 4, No 1 (2015)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract.Background: Advent Hospital Bandung is one of the well known hospital in Bandung. Had been operated since 1950, Advent Hospital Bandung had been through many great improvements in its prime time. However, Advent Hospital Bandung had forgotten to prepare and repair for the future and currently fell under a tight competition today.Method: To understand the condition in Advent Hospital Bandung Outpatient Unit, the researcher using several analysis methods that basically could be classifies as internal and external analysis. The internal analysis concluded by STP analysis, marketing mix, and research while the external was concluded by PEST and 5 forces analysis. The data later combined and used in SWOT analysis.Result and conclusion: From the SWOT analysis it is known that the Advent Hospital Bandung current internal position is weak but the external situation held many opportunities. Therefore the best suitable strategy for Advent Hospital Bandung is stability strategy by proceeding with care which can be done by improve the internal situation so that the hospital can compete for the opportunities. The internal improvement could be done by Advent Hospital Bandung is related with the root cause of the problem which are the elements of marketing mix. Two out of the seven elements had a significant effect while the others had a significant correlation to customer loyalty.Key words: Hospital, marketing strategy, loyalty, satisfaction.
Building Equity Find Using LQ45 Stocks based on Business Cycle Issue in the period 2009-2013 Sumaryana, Fitriana Dewi; Anggono, Achmad Herlanto
The Indonesian Journal of Business Administration Vol 4, No 1 (2015)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The growth of Mutual Funds in Indonesia is very rapid. This certainly has a positive influence on the Indonesian capital market. Mutual Fund is one instrument that has a quite large investment in the contribution of investment in the capital market. Referring to the Capital Market Law No. 8, 1995, article 1, paragraph (27) defined that the Mutual Fund is a vehicle used to collect funds from public investors to be invested in a portfolio of securities by the investment manager. From there, this final project provides an alternative to invest in mutual fund shares that contain any stocks that may provide better performance in the current economic conditions and how best portfolio of these stocks.In this final project, a conceptual framework is the stock selection, and composition of the portfolio return. Historical stock price data used are LQ-45. To create a portfolio, Excel Solver Ad-In is used to optimize the proportion of each stock. In addition, this study uses the business cycle as issues relating to the investment world. In different business cycles, the growing sector in general different.The approach used is the rate of profit (expected return) and the level of risk (standard deviation) generated from each portfolio are formed. Stocks are selected based on criteria are stocks in the index option LQ-45 and then projected by the method of regression for the next five years to see the performance in the future. Optimization aims to maximize portfolio returns using an efficient barrier specified, where in this thesis is the maximum return, the minimum standard deviation, beta value, and the maximum Sharpe Ratio.The conclusion of this final project is to construct optimal equity fund that can survive or perform well during periods of recession. Keywords:  mutual funds, equity fund stock selection, optimization of stock, the business cycle. 
BUSINESS DEVELOPMENT OF HONEYGUIDE RESTO CAFé: AN ACTION RESEARCH APPROACH ON CAFé'S OPERATIONS Abdulrahim, Ahmad M. Natsir; Lantu, Donald Crestofel
The Indonesian Journal of Business Administration Vol 4, No 1 (2015)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract.Since its establishment in June 2013, Honeyguide could only generate low income. Most of its customers are students and academic staffs of Faculty of Social and Political Sciences (FISIP), University of Indonesia, Depok and surrounding faculties.This research, conducted from June 2013-November 2014, used action research approach. As the action research approach input, this research used situational and internal analysis to determine Honeyguideâ??s root causes. The identified root causes were inadequate Standard Operating Procedure, lack of inventory control, lack of training program for employees, lack of alternative serving methods, and campusâ?? holiday schedule. By solving these root causes, it is expected that Honeyguide would become a sustainable business.The research itself consists of four cycles: entering the market, market assessment, cost optimization, and franchise initiation. Each cycle consists of planning, action, results, and reflection activities. During reflection activities, this research compares the action results with existing theory.From the research, it was discovered that customers seating time was relatively high. Management also considered current serving time too long. Therefore, both led to low income.The proposed implementation plan is that Honeyguide management will conduct the concurrent research in a 6-months periodic basis. The concurrent research may help Honeyguide management to develop alternative method for serving, evaluate seating time, and develop adequate Standard Operating Procedures (SOP) and training system for the employees while aiming to become a reputable franchise.Keywords: business development, action research, operations management, food and beverages industry

Page 1 of 2 | Total Record : 11

 1   2 

Filter by Year

2015 2015


Reset
Filter By Issues
All Issue Vol 11, No 1 (2022) Vol 10, No 3 (2021) Vol 10, No 2 (2021) Vol 10, No 1 (2021) Vol 9, No 3 (2020) Vol 9, No 2 (2020) Vol 9, No 1 (2020) Vol 8, No 3 (2019) Vol 8, No 2 (2019) Vol 8, No 1 (2019) Vol 6, No 3 (2017) Vol 7, No 3 (2018) Vol 7, No 2 (2018) Vol 7, No 1 (2018) Vol 6, No 2 (2017) Vol 6, No 1 (2017) Vol 5, No 3 (2016) Vol 5, No 2 (2016) Vol 5, No 1 (2016) Vol 4, No 12 (2015) Vol 4, No 11 (2015) Vol 4, No 10 (2015) Vol 4, No 9 (2015) Vol 4, No 8 (2015) Vol 4, No 7 (2015) Vol 4, No 6 (2015) Vol 4, No 5 (2015) Vol 4, No 4 (2015) Vol 4, No 3 (2015) Vol 4, No 2 (2015) Vol 4, No 1 (2015) Vol 3, No 11 (2014) Vol 3, No 10 (2014) Vol 3, No 9 (2014) Vol 3, No 8 (2014) Vol 3, No 7 (2014) Vol 3, No 6 (2014) Vol 3, No 5 (2014) Vol 3, No 4 (2014) Vol 3, No 3 (2014) Vol 3, No 2 (2014) Vol 3, No 1 (2014) Vol 2, No 19 (2013) Vol 2, No 18 (2013) Vol 2, No 17 (2013) Vol 2, No 16 (2013) Vol 2, No 15 (2013) Vol 2, No 14 (2013) Vol 2, No 13 (2013) Vol 2, No 12 (2013) Vol 2, No 11 (2013) Vol 2, No 10 (2013) Vol 2, No 9 (2013) Vol 2, No 8 (2013) Vol 2, No 7 (2013) Vol 2, No 6 (2013) Vol 2, No 5 (2013) Vol 2, No 4 (2013) Vol 2, No 3 (2013) Vol 2, No 2 (2013) Vol 2, No 1 (2013) Vol 1, No 10 (2012) Vol 1, No 9 (2012) Vol 1, No 8 (2012) Vol 1, No 7 (2012) Vol 1, No 6 (2012) Vol 1, No 5 (2012) Vol 1, No 4 (2012) Vol 1, No 3 (2012) Vol 1, No 2 (2012) Vol 1, No 1 (2012) More Issue