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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 7 Documents
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Search results for , issue "Vol 4, No 12 (2015)" : 7 Documents clear
Intensive Strategy for Growing Competitiveness of Classico Jersey Tjutjusaputra, Aswin Agustinus; Rudito, Bambang
The Indonesian Journal of Business Administration Vol 4, No 12 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract. Classico is a company that offer clothing manufacture service. Classico established in Bandung in 2013. Classico need to create competitiveness in order to survive in clothing business. But in the first year operation of Classico, the owner faced several problems that need to be addressed. The problems are low brand awareness in consumer perspective, low quality and lack of human resources that affect the performance. To address the problems, external and internal analysis need to be conducted. The factors will be described in SWOT analysis that shows the strengths, weaknesses, opportunities, and threats for Classico, and then it will be defined in EFAS (External Factor Analysis Summary), IFAS (Internal Factor Analysis Summary), and SFAS (Strategic Factor Analysis Summary).The results of EFAS & IFAS will be defined further in IE Matrix to show the position of Classico which is in IV quadrant (develop and expand). After that, to determine which is the most attractive strategy between intensive or integrative, Quantitative Strategic Planning Matrix (QSPM) analysis need to be done and also there will be new suggestions on segmentation, targetting, and positioning. In the last chapter, based on the business issue, there will be some conclusions and suggested alternative solutions for the implementation plan that will be implemented on Classico. The most attractive strategy is intensive strategy consisting of market penetration, market development, and product development.Keywords: Clothing Manufacture, Business Strategy, Intensive Strategy 
Marketing Strategy Development for Bezta Food Co. Prasetya, Bayu Adhika; Taufik, Tonton
The Indonesian Journal of Business Administration Vol 4, No 12 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract. The potential of food and beverage industry in Indonesia is increasing, with a large population and continue to grow, plus the fact that Indonesian second highest expenditure are to purchase food and beverage product. This sector is expected to increase 5.2% growth per year. (The Archipelago Economy). One of its cause is the new wave of consuming class in Indonesia that contribute the economy growth. With more than 250 million population, Indonesia has the most promising market for food and beverage industry. By the data in GAPPMI, the demand increased by 91% from the period 2007 to 2013, and reached 770 trillion in 2013. Bezta Food Co. is a manufacturer of snack product that has a vision to become a famous snack company in Indonesia. Bezta Food Co. established in June 2014 in Semarang. The first product of the company is wolu chips that has a various flavors. As a new startup, Bezta Food Co. faced a problem that is low of brand awareness. Poor marketing strategy plan are the reason why Bezta Food Co. has low brand awareness. This affected to slow growth for the company. The company should solve the problem by implementing marketing strategy to increase the brand awareness. First step is by scanning the external environment to understand the external condition that affect the company, such as societal environment, task environment, and competitors. The second step is by scanning the internal environment of the company to figure out about company product, service, and how the company operated. Based on the external environment and internal environment analysis, the proposed marketing strategy development is divided into two priority. The first priority is to improve product packaging to compete with other competitors. The second priority is to maximize the brand promotion through internet tools. To solve the problem is required a concrete steps that explained in the implantation plan. Keywords: Food and beverage industry, snack products, brand awareness, marketing strategy. 
Improvement Strategy to Ordering Product of Nanggu Footwear Eryandez, Ryan; Larso, Dwi
The Indonesian Journal of Business Administration Vol 4, No 12 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract. The emergence of competition in business world is unavoidable. The competition leads the current business to face various opportunities and threats both from the inside and the outside company. Due to the increasing competition, the company must understand what and how to manage its resources. Competitive advantage can be derived from various activities of the company such as designing, producing, marketing, delivering, and supporting its products.In this paper, will analyze how ordering production strategy of Nanggu Footwear and the internal condition of shoes business which run by the Nanggu Footwear. The issue comes from the craftsmen the team hired, Along with the manufacturing process, there are also some issues regarding the manufacturing time required by the craftsmen. Commonly, there are frequent delays in the manufacturing process and the supply of leather material used for footwear is lacking and relatively expensive. There  are needed improvement strategy to ordering product in effort to solve many obstacles that happen in actual condition. Based on the result of the company activity, the proposed improvement strategy to ordering product includes managing the craftsmen (man), managing supply of raw material, procurement of tools which are needed by craftsmen (machinery), making agreement to craftsmen by contract system in ordering product (method/procedures) and controlling the process of making shoes (measurement).Keyword: improvement strategy to ordering product, shoe making, local brand fashion, footwear, leather shoe 
Business Strategy Development of Ruupa Id (Interior Design – Architecture Company) Putra, Bhayu Tri Dita; Larso, Dwi
The Indonesian Journal of Business Administration Vol 4, No 12 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The growth of the property business in Indonesia is growing very rapidly. According to data from Bank Indonesia in 2011 and 2012, the growth of property in Indonesia rose from 15% up to 38%. Besides residential housing property forms such as apartments, office buildings, and the shop is also growing very rapidly until today. Ruupa ID as a consultant and interior architecture workshop has the objective to be one of the leading consultants in Indonesia especially in Jakarta and Bandung. Ruupa ID established in December 2012. Ruupa ID’s first interior project is to design apartment in Jakarta. Ruupa ID has two different services and product department: service in design consulting and built-in furniture product making. Low brand awareness issue is one of problem that Ruupa ID faced today. Low marketing strategy and the customers rarely know about the company are the reason why Ruupa ID has low brand awareness. Business strategic development is a suitable tools for Ruupa ID business strategy. First step is by scanning internal analysis company about design uniqueness, team professionalism, and offering best quality to customers as strength and ineffective marketing campaign, lack of administration and marketing staff as the weaknesses of Ruupa ID. Based on the result of the Ruupa ID’s business plan analysis, the proposed business development strategy is divided into several steps, which are maximize the online and offline marketing campaign like website and social media; make standard operational procedure in every working process; make financial forecasting and hire new employee for financial and marketing department. Key Words: Interior Design, Architecture, Property, Built-in Furniture, Business Strategy. 
Development of Branding Innovation Strategies for RPD. Design Studio Priambodo, Rezandra; Larso, Dwi
The Indonesian Journal of Business Administration Vol 4, No 12 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Creative industry is a sector that provides new opportunities in doing business, and it will always expand over time due to human creative ideas that never runs out. Indonesia with a population reaching 250 million people exposes the phenomenon whereby they need spaces to live, spaces for expression, space to work and much more. This is a great positive opportunity for design company players.RPD. Design Studio is a new design company that specializes in architectural and interior design service. Almost two years of operation, RPD. Design Studio runs its business with completing architectural and interior individual projects. Accordingly, RPD offers new service concepts of architectural design, interior design, graphic design, and photoproduct within one management company. One of the company problem recently is to be recognized widely especially in Bandung, not only by family members and friends.Strategic brand innovation management is used to be proper tool for company branding target. By scanning internal analysis like determining who the company prospect clients are and what is the basic concept of the company and scanning external analysis like competitors as a reference and how the right company branding strategy, then produced a perfect solution for company development.Based on the result of the company’s business plan analysis, the proposed innovation branding strategy is divided into several stages, which are completing Sukahaji project quick and precise; fixing design service standard procedure for internal company and for clients; supplementing the needs of organization structure by selecting the right people and doing promotion in cyberspace (social media) and a real built-in project promotion.Keywords: brand innovation management, architecture, interior, graphic design and photo products, and design studio. 
The Strategic Management Recommendation in Industrial Control System Security Assurance Services (Consultation, Solutions and Training Provider)
The Indonesian Journal of Business Administration Vol 4, No 12 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstrak – Manajemen strategis merupakan salah satu aspek penting yang akan berperan dalam kesuksesan suatu bisnis. Kemampuan untuk menyusun strategi, desain, melaksanakan dan mempertahankan perencanaan dan tujuan dalam pelaksanaan bisnis sehari-hari akan memberikan dampak yang signifikan dibandingkan dengan bisnis yang mengabaikan aspek ini. Manajemen strategis akan mendorong arah perusahaan, tujuan yang ingin dicapai, kegiatan strategis yang akan dijalankan dan menjamin competitivenes dan keberlanjutan bisnis itu sendiri.Makalah ini mengambil kasus pembelajaran dengan objek PT. Fedco International, sebuah perusahaan konsultan yang bergerak di bidang Industrial Control System (ICS) Security Assurance, dengan cakupan layanan mencakup ICS security audit, desain dan implementasi, training dan konsultasi. Makalah ini membahas permasalahan bisnis yang dihadapi PT. Fedco International diantaranya adalah tingkat kewaspadaan para professional di industri terkait. Sementara itu permasalahan lainnya berupa tidak adanya diversifikasi bisnis yang menyebabkan pendapatan tidak stabil karena hanya mengandalkan satu bisnis inti, dimana bisnis inti tersebut saat ini sedang terkena dampak melemahnya pertumbuhan ekonomi dan rendahnya harga minyak bumi di pasaran internasional. Pendekatan konseptual yang digunakan adalah menggunakan analisa internal dan eksternal yang kemudian akan dipetakan ke sebuah model bisnis yang dapat diformulasikan ke dalam solusi manajemen strategi dan rencana implementasi.  Pada bagian akhir dari makalah ini akan dijabarkan mengenai rekomendasi aktifitas bisnis strategis yang terkait erat dengan solusi bisnis yang ditawarkan. Diantara rekomendasi implementasi adalah konsistensi dan komitmen untuk berbagi informasi dan pengetahuan pada para pelaku pasar di bisnis inti, disamping juga secara bersamaan membuat suatu aplikasi solusi berbasiskan IT untuk menunjang aktifitas bisnis inti dan portofolio diversifikasi bisnis. Konsep yang ditawarkan adalah menggunakan pendekatan free platform software dengan pilihan komersil untuk modul-modul lanjutan. Selain itu juga sebagai salah satu bagian solusi implementasi yang strategis adalah perluasan jaringan bisnis dengan model kerjasama terutama dengan institusi global yang sudah memiliki portofolio yang kuat di bidangnya.Kata kunci: manajemen strategis bisnis, keamanan ICS, manajemen strategis, komunikasi pemasaran terpadu, diversifikasi usaha, kinerja bisnis yang berkelanjutan 
Business Strategy Development for Salse Living
The Indonesian Journal of Business Administration Vol 4, No 12 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Every human being have to think creatively and able to innovate in his life in order not to fall behind by others. Creativity greatly affects someone's level of life, both socially and economically. Creativity can be implemented in every aspect of human life, including in economy aspects. Creative economy is one of the sectors that support the economy and the level of development of a country. Indonesian creative productivity index is Ranked 12th in Asia by Asian Development Bank in August 2014. Salse Living is a local start-up brand of home decoration product established on August 2014. Salse Living applied the original illustration in the form of medium that can have economic value. In the beginning, Salse Living only made illustrated cushion only, but in the process, the products are evolving into wider range of home decoration products. Unique illustration has become the character and identity in each of the products to become a product differentiator from another competitor with similar service. The purpose of this study is to find the best business strategy to be implemented in following days. While finding the strategy, Salse Living is facing various issues that detain the business growth. Salse Living's problem is coming from the slow number of sales faced by the company that cause stagnant and unstable income during the start up period. This issue will affect the decision will be made latter. The author studies the literature review related to Salse Living product and business development, and observes another company trough benchmark analysis. Also the author studies the external and internal business environment to formulate appropriate business solution for Salse Living.To face the current business issues, Salse Living has several business solutions to be implemented. By using benchmark analysis on big companies such as IKEA for its business development and Donna Wilson for its product innovation and design. By benchmarking IKEA, the author can learn about how IKEA could sell the product with reasonable price. In the other hand, the author learned about the design from Donna Wilson product. Then, the author analyzes the external and internal factors that affects Salse Living's business situation to study the strengths, weaknesses, opportunities and threats through the SWOT analysis. Salse Living Strengths are illustration point, high quality product, hand made, custom design service, and customer relationship can be implemented to develop the company. While, Salse Living weakness such as limited human resource, limited budget, poor distribution and promotion have to be faced as Salse Living advanced strategies.Salse Living business strategies to increase selling and company publication are through online and offline marketing. For online market, the action can be implemented through Salse Living's partner e-commerce store, Instagram, and building company`s website. For offline market, the action can be implemented through attending more pop-up markets and cooperate with more partner stores.Keywords: Creative Economy, Home Decoration Product, and Selling

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