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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 10 Documents
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Search results for , issue "Vol 4, No 5 (2015)" : 10 Documents clear
Developing Strategy For 21st Motoring Raedi, Muhammad; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 4, No 5 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract

On the making a non-dealer car service station business was already been the owner of 21st Motoring’s head at 25 years age, when he was still working at Ford Motor Company. However, 21st Motoring has already run for 2 years which having a hard time to attract new customers, although 21st Motoring has a strong quality on its business with having a standardize of its works and having sufficient tools. In the face of the business issues that needed some methods, they are conducting external assessment by PEST Analysis and Five Forces Porter’s Analysis, and internal assessment by Value Chain Analysis and Existing Business Model Canvas. Then SWOT Analysis is used to conclude both external and internal analysis. SPACE Matrix is used to find the suitable company strategy for 21st Motoring. After analyzing, Competitive Strategy is the right strategy for 21st Motoring which should be pursued, with 2 strategies within it, they are Intensive Strategy and Integrative Strategy. To find the best strategy which should be focused between those 2 strategies, QSPM calculation has to be developed. And the result of that is Intensive Strategy, which are Market Penetration, Market Development and Product Development. Next step will be using a Diamond strategy to propose a business strategy. For the next stage analysis has to be developed by using TOWS Matrix to make a functional strategy within the business. After that, the result of TOWS Matrix will be implemented to the New Business Model Canvas for the propose of new strategies. Keyword: business strategy, car service station, business model canvas
Business Model and Strategy Development of PT Rev Kreasindo Utama Novrizal, Aldila; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 4, No 5 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.In the early and mid of 2000s, casual fashion became a trend among youth in Indonesia, especially teenager and young adult, due to the development in music or any other creative activities engaging youth to express their ideas and interests. In the notion of grabbing the business opportunities in this industry, Rev Clothing was founded in 2007. As the company keeps developing, it challenges the fierce competition within the clothing industries involving both local and international brand companies. This thesis aims to analyze the business development of Rev Kreasindo Utama and to draw the business strategy and model that are applicable for the company in order for the company to survive and compete within the industry. For the environmental scanning stage, this process is to analyze both external and internal factors that effect to company. Then, formulating the strategy is also done to decide what strategy that needs to be undertaken by Rev Kreasindo Utama to overcome the obstacles challenged. All of the strategies and business models development must be formulated in its implementation plan so that Rev Kreasindo Utama can easily get solutions to settle the problems faced in running the business.Keywords: Fashion, Casual Fashion, Business Model, and Business Strategy 
Business model development of PT Fajar Adhisurya Perkasa Wenas, Revolt Marthen; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 4, No 5 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.According a report released by Indonesia’s telcommunication firms overall showed strong revenue growth, averaging 6% to 8 % in the second quarter of 2014. Much of that growth can be attribute to BTS firm’s operators success in delivering affordable mobile broadband. Significant increasing in telecommunication industry showing positive impact to PT Fajar Adhisurya Perkasa.In 2015 subscribe in Indonesia will increasing to 391 million and internet increasing from 40 million in 2015 to 178 million in 2016, and business monitor international expects there to be 441.8 million subscribe with penetration rate of 173.8%. In 2011 the Indonesia telecommunication market generated US$ 14.9 billion in service revenue but in the same time PT FASA’s revenue starting decreasing because cost structure strategy. Following the growth of the telecommunication industry, PT Fajar Adhisurya Perkasa’s revenue should be increase significantly. However the cost structures in business model show that company has negative profitability and performance. Its high interest expenses and no prototype, integrity, and low competencies cause PT Fajar Adhisurya Perkasa to suffer from deficit for two years in 2012 and 2013. To increasing its profit and sales, and also to minimize its expenses, PT Fajar Adhisurya Perkasa need to assess the current situations and revise its strategy with business model development to make more appropriate strategy in the future.The new strategy analysis formulation begins with analyzing internal and external environment to identify opportunities and threat of the BTS industry as well as the strengths and weakness of the company. Business model development in part of cost structure and value preposition with create prototype based on project will help company to faster execute project, save money and time in all aspect. The result of all analysis and strategy, company need to restructure cost from external aspect and design prototype for external and internal, applied integrity and competencies to internal’s company.PT Fajar Adhisurya Perkasa needs to consider this strategy to increase revenue, market, profit and make promising sustainable growth in the future. However the company should take urgent actions regarding its financial problem by cutting interest expenses, create prototype, increasing efficiency, and last output with business model development to improve its competitive position.Keyword: Business Model Development, create prototype, BTS Industry 
The Future of LNG in Indonesia, Opportunity Analysis of Mini LNG Plant Murdani, Agung; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 4, No 5 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.The demand for oil in the world shows significant growth and it makes world oil reserves are being reduced time after time. Even though, there are increasing in world oil reserves, but the gap between world total oil consumption and world total oil production makes those increasing oil reserves become meaningless. There are growth in domestic energy demand and create imbalance of energy supply in Indonesia, like energy supply shortage that occurred in North Sumatra, causing the electricity crisis in Medan city and its surrounding areas. With the high price of diesel that used as an energy source for the generator at PLN also in medium and large industries, gas became one of the cheap new energy to replace oil-based energy. The purpose of this journal is to analyze the opportunity of mini LNG plant in Indonesia through maximizing gas potential by doing internal and external factors analysis that can affect the development of mini LNG plant and the future of LNG in Indonesia. So not only Indonesia will have national competitive advantage but also help the future of LNG in Indonesia. To get deeper understanding of information and focus on the issue about LNG, author used qualitative methodology or qualitative data collection. The advantage of this method is its capability to provide complex descriptions of people experiences that related to specific issue. This is generally done in interviews, open-ended questions, or focus groups. Even though LNG is a risky business but there was many example of mini LNG plant that success in the world like in Australia, Brazil, China, and USA. One similarity is all the mini LNG plant aimed to meet domestic energy demand. To ensure that mini LNG plant will become profitable there are several factors must be consider like location to build it, partners to collaborate, carefully in preparing financial plan, choosing right equipment and technology also employees. To make local companies more competitive, when building LNG infrastructure every LNG business players should focusing to buy materials from the local vendor or companies and reduce the dependency on foreign vendors. Risk in LNG plant can be reduce by giving right SOP or guidance, training or specialized training for the employee and have a good human resource management.Keyword: world oil reserves, LNG, mini LNG plant, national competitive advantage, future of LNG in Indonesia. 
Sentiment Analysis of Sharia Banking in Indonesia Windiantoro, Windiantoro; Bintoro, Bambang Purwoko Kusumo
The Indonesian Journal of Business Administration Vol 4, No 5 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract.Sharia banking in Indonesia is currently under growing phase. In year 2008-2012, the growth of assets, financings, and deposits increased more than 30 pecent. With its 200 million people, Indonesia is one of the countries with the biggest muslim population in the world. This shows that sharia banking industry in Indonesia has a great potential to grow even more. On the other hand, banking penetration level and sharia banking market share of Indonesia ranked last among countries with major muslim population. Based on statistics issued by OJK, sharia banking in Indonesia spent around 392 billion rupiahs annualy for promotion. This should contribute positive effect toward awareness and perception of people in sharia banking. One way to monitor promotion’s performance is by extracting and analyzing opinion and sentiment of people in the form of social media.The methodology used in this final project is divided into three parts: survey, crawling to social media, and sentiment analysis. Survey is performed to gain the insight of public opinion regarding concepts or terminologies related to sharia bank. This insight will become the input for crawling activity to social media.The result of activity in mentions from social media will then be processed using sentiment analysis to observe public’s sentiment of sharia bank. This research shows the facts that awareness level of public in sharia bank is still low, and people mostly relate sharia bank with Islam and its law. Sentiment analysis showed that people has positive sentiment tendency for sharia bank, but the low number of mentions gained made it difficult to gain more insight.Based on the result of this research, it is recommended for sharia banking industry to focus in raising awareness level of public to sharia bank. Hopefully, the insight gained from this project can be used as an input for designing marketing strategy for sharia banking industry in Indonesia. Keywords: Sharia banking, sentiment analysis, marketing
The Business Model Development of PT Cahaya Majumedika Wardhana, Boma; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 4, No 5 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Medical Equipment Industry potential is very attractive currently. With support by Indonesia Government will increasing the growth of this industry. Running a medical equipment industry is require professional management and competencies to move forwards the growth phase. With ten years experience in this business, PT Cahaya Majumedika still only capturing West-Java and Bangka-Belitung markets area while the younger competitor has fast growth compare to them. It is important for PT Cahaya Majumedika to understanding their business model in order to keep sustain in this industry. This research is to analyze PT Cahaya Majumedika business in West-Java and Bangka-Belitung and the analysis result will become cornerstone and expected to lead for an appropriate business model. This research used related theories to business model and strategic management for literature review and qualitative research methodologies to collect primary data. Field Observation and in-depth interview with relevant experts with commissioner and sales marketing manager were conducted to understand intangibles data. Based on root cause analysis and questions at in-depth interviews, slow growth of PT Cahaya Majumedika business is caused by lack of business model understanding. From Generic Competitive Strategy, PT Cahaya Majumedika should keep focus on differentiation strategy by providing premium products and making innovation of their services and performance. With Business Diamond Strategy, PT Cahaya Majumedika should develop their products with adding disposable products to have continuesly order from customer. Broadening its service innovation, Build strong brand image & awareness, and Broadening channels and geographics arenas in Indonesia are also solutions that given from using Business Diamond Strategy. While on Business Model Canvas used as a tools and described more detail for company’s new innovative strategy.Keywords: Business Model, Medical equipment, Supplier, Business Model Canvas  
Business Strategy for Alqa Susu Toko Ibu dan Anak (ASTIA) Mother and Children Care Store Soesilo, Trihandoyo Indroyono; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 4, No 5 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.The Micro and Small enterprises and the FMCG (Fast Moving Consumer Goods) are highly interrelated one another. The FMCG includes food and non-food everyday consumer product that are usually purchased as an outcome of small-scale consumer decision. Due to locality of the consumer’s residences, some of them prefer to buy at nearby stores that offer good quality products at reasonable prices. The Alqa store is one of them. To begin the elaboration, the nature of micro small enterprises is elaborated, and then the fast moving consumer goods and its marketing will be explained afterwards. The nature of FMCG consists of the FMCG Supply Chain that reaches the consumers through marketing. Marketing deals with identifying and meeting human and social needs. In this case the Alqa Store is one of the marketing actors from the supply chain of the manufacturers before reaching the final customers. Alqa Store faces the problem of stagnant revenue, inadequate profit and intense competition with the competitors. 
Capital Budgeting Analysis, Sensitivity Analysis, and Monte Carlo Simulator for Mbah Jingkrak's New Outlet Maharani, Nadia Putri; Murtaqi, Isrochmani
The Indonesian Journal of Business Administration Vol 4, No 5 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.This research was conducted in order to assess the expansion plan of Mbah Jingkrak, a Javanese traditional restaurant located, that is going to build new outlet in Serpong, South Tangerang. The objective of this research is to make sure that the investment will give positive financial outcome to the company. In order to give clear projection of its financial performance, 3 steps of study are conducted, which are feasibility study for capital budgeting assessment, sensitivity analysis, and Monte Carlo Simulation. The results of feasibility study shows that the NPV of the project is positive, the internal rate of return exceed the project’s cost of capital, and there are no indications of negative cash flow, which show that the project of the expansion plan is financially feasible and viable. On the next step, which is sensitivity analysis, the project shows that the 4 most sensitive factors are: the cost of raw materials, the first year occupancy, spending per customer, and the growth of restaurant’s occupancy. These 4 most sensitive factors need to have higher attention from management since these factors have the lowest tolerance scale and need to be kept as close as possible to the assumptions in order to maintain positive financial outcome. Lastly, under Monte Carlo Simulation, the project shows a promising result, where the probability of expecting positive Net Present Value is above 85,90%, supported with only 3,80% probability of cash shortage. These indicators lead to a conclusion that the restaurant’s plan to open new outlet should be executed. Using these conclusions, Mbah Jingkrak can design implementation plan for its new outlet. The implementation of these results includes setting sales and cost target, complemented with menu combination and innovation to increase customer’s spending and restaurant’s occupancy.Keywords : Capital Budgeting, Feasibility Study, Sensitivity Analysis, Monte Carlo Simulation. 
Proposed Marketing Strategy for Senopati Penthouse Apartment
The Indonesian Journal of Business Administration Vol 4, No 5 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.– Senopati Penthouse (SPH) is an apartment product of PT Senopati Aryani Prima (SAP), the company faced an intense market competition. There are several strategy that can be performed such as (i) Perform internal & external analysis, etc. The result from the internal analysis shows that SPH has a weak level of branding recognition. While the external analysis shows that the competition in Jalan Senopati is very intense. The research methodology is quantitative and qualitative. In quantitative, questionnaires were handed to the customers, while the qualitative is more to interviews and discussions with the executive boards of the company. The primary data collection comes from the questionnaire and interview, whereas the secondary comes from articles, book, analysis, etc. The result is SPH needs to leverage its brand and also improve the quality of service to win the apartment competition.Keywords: Senopati Penthouse, Marketing Strategy, Marketing Mix, and STP  
Strategy Formulation for KJPP Irfan dan Rekan
The Indonesian Journal of Business Administration Vol 4, No 5 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.KJPP Irfan dan Rekan is a appraisal firm that provide appraisal service based on current code of conduct and regulation/policy, already has a certificate issued and endorsed by Appraisal Association (MAPPI) and registered by Finance Ministry. established on October 30, 2013. Previously this company named KJPP Irfan established in 2009. Problem Question in this Final Project is How KJPP Irfan and rekan keep competitive and sustain in this industry and to optimize profit from existing customer and get a new customer. This final project will identify External Analysis and Internal Analysis. External analysis will elaborate in PEST analysis and Porter’s Five Forces. Internal Analysis will elaborate in Value Chain Analysis and existing Business Model Canvas. Then, summarizing SWOT. strategic formulation tools are using directional strategy using IE Matrix dan QSPM, portfolio strategy using GE matrix and new business model canvas. alternatif strategy that company could choose, in term of limited of human resources are horizontal integration, market penetration, and market development. QSPM indicates company should do market development. Portfolio strategy using GE Matrix find that Fixed Asset Valuation into protect position. Feasibility Study and Project Monitoring into selectively/manage for earnings. Parenting strategy that company do is budgetary control. One of important factor of business model canvas is a key resources, company should build trust, because it could support company to get a new customer and retain existing customer. Conclusion of this final project are the critical resource to keep competitive in this business is trust, company should maintain their strengths, keep the consistency, minimize mistake/error, and To control the financial ratio, company should invest their cash to mutual fund, deposito, buy a fixed asset, etc.Keywords : IE matrix, appraisal firm, business model canvas

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