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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 11 Documents
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Search results for , issue "Vol 4, No 8 (2015)" : 11 Documents clear
Elevating Baby Care Category Relevance & Making Johnson's Baby As The Most Preferable Baby Toiletries Brand in Alfamart Through Integrated Shopper Path To Purchase Strategy Frans, Jerry; Nasution, Reza Ashari
The Indonesian Journal of Business Administration Vol 4, No 8 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract – Minimarket is the most important channel for FMCG Industry in Indonesia and considered as the main channel for urban shoppers. Alfamart is one of it which contribute 10% of J&J business and become number 1 retailer for J&J Indonesia. Alfamart quetioned the relevance of baby toiletries category in minimarket, they considered to stop selling the category in its stores. A shopper led category solution must be developed in order to turn around the business of baby toiletries in Alfamart. Shopper Study was made to understand shopper behaviour when shop baby toiletries in Alfamart. The methodology includes face- to- face exit interviews and qualitative accompanied shopping. The respondents were mothers with children 0-6 years old shopping for baby products at Alfamart. The study covers shopper demography, shopping mission, baby products browsed, engagement on the shelf, brand selection, as well as role of promotion. The strategy in general is explained using diamond strategy analysis described by Hambrick and Frederickson. And two kind of strategy are developed: Cooperative and Competitive Strategy. Competition and S.W.O.T. Analysis are made to complete the study and give whole perspective of business condition and situation. The recommendation includes category project in baby toiletries category of Alfamart with the objective to drive the relevance of the category for the Alfamart shopper. Some brand activation and promotion strategy also proposed to bring Johnson’s Baby become the number 1 brand of baby toiletries in Alfamart. Keywords: Minimarket, Baby Toiletries, Consumer Behavior, Category Management, Shopper Marketing.
The Utilization of Coal 4200 Calories Using Value-Added Method and Capital Budgeting Technique For Economic Evaluation Sitohang, Pesta Ferdinan; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 4, No 8 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Coal is an alternative energy derived from vegetation which are buried in the ground for millions of years ago and become rock. The changing of vegetation into the rocks was done by natural with supporting factors such as burial depth, time length of the burial, temperature and pressure in certain depth and also the type of vegetation. The embodied energy comes from the absorption of energy millions years ago by vegetation. Based on quality, coal divided into two main categories. The first category is low rank coal (lignite, sub-bituminous) and the second is hard coal (bituminous and anthracite). This categorization is based on the carbon quantity/component in the coal. PT Trisensa Mineral Utama is a mining company that established from 2004 and starts its production in Sanga-Sanga, East Kalimantan at the end of 2011. Produce coal with 4200 GAR for the first time, PT Trisensa Mineral Utama sold its coal to Hongkong, China, India, Japan, South Korea, etc. PT Trisensa Mineral Utama is a sister company of PT Toba Bara Sejahtra , together with PT Indomining, and PT Adimitra Baratama Nusantara, listed in Jakarta stock exchange since July 6, 2012. The golden era of coal occupied until 2011, where the mining industry enjoys the big margin; while more and more competitors (producer) or new comers and contractor was emerged, from small to big scale. After 2011, the coal price headed to its equilibrium value, causing a lot of players who do not have experience and strong capital into bankruptcy. As the root cause of the problem is that the production cost exceeds the sale price. This condition applied to the two coal category, especially low rank coal (lignite and sub-bituminous). PT Trisensa Mineral Utama which previously had 4200 GAR coal products, move to produce 4800 GAR and 5600 GAR coal. In the end the 4200 GAR coal is abandoned because it cannot give economic value to the organization. Seeing this problem, there is a need of innovation for its coal product. It can be achieved if carried out an increase in value-added products. Coal with 4200 GAR can be used for several types of value added services such as coal to liquid (Liquefaction), coal to gas (gasification), coke, as well as into electric through power generation. Based on existing conditions and needs, the possible solution is the use of coal for generating electricity. This is influenced by the production cost which should be less than the selling price. The evaluation is conducted by using economic analysis based on the capital-budgeting-technique (NPV, IRR, PP), where the results give a positive tone.The solution will necessarily require human resources and finance. Associated with the existing regulation Pasal 5 (1,2,3) Permen ESDM No. 10 Tahun 2014, PT Trisensa Mineral Utama need to form a consortium with another organization/company to establish a new entity for power plant company. The success of the implementation of this solution is very dependent on the readiness and seriousness PT Trisensa Mineral Utama as a major shareholder. Keywords: capital-budgeting-technique, coal value added, power plant
Improvement to Increase the Effectiveness Coverage in Roda Lensa Kusumo, Prasetyo Wisnu; Nizar, Adirizal
The Indonesian Journal of Business Administration Vol 4, No 8 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Media development in Indonesia is already advanced. Print types slowly began to move into the digital world and electronics. Growing number of media companies are seeing rapid progress in the world of mass media. Unfortunately the current media development in Indonesia is insignificant compared to the education of its people. The development of the print media in Indonesia is experiencing strong turbulence. A new generation of readers began to emerge, namely the generation of readers who do not read things more seriously, the generation who do not like the hassle of language in print, and a generation that does not like to face in print. Sustainability of life of heavy media with their ability to capture the reader wishes. Through the presentation of news content related to the needs of readers, they will turn the industry believed the media, particularly the print type in Indonesia.Roda Lensa is an online media that stands in November 2013. Roda Lensa, which has  target audience at the age of 15-35 years, adolescents and young adults, carrying the motto "POSITIVE and FRESH" where Roda Lensa always try to give the latest news as well as to motivate its readers. Roda Lensa realize now is the time when all things goes mobile. In addition to factors that are not a lot of capital involve, online media is a type of media that are easy to make, as well as easily accessed by readers. This research is expected to make Roda Lensa becomes more effective as well as to improve the news content and also makes it more attractive in the eyes of the readers. And for that, by evaluating the condition of the company through open interviews, deficiencies can be identified and recommendations for improvement can be given. The recommendations given in this study is expected to improve the effectiveness, improve the content and increasing the interest of the reader, both new readers and old readers. Keywords: online media, Operational, Operational Management
Proposed Business Model for RockyBars Novianthi, Listiyani Indriya; Fachira, Ira
The Indonesian Journal of Business Administration Vol 4, No 8 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Rockybars is a cookie shop founded by siblings Fintiawati Nurrachmah and Fauzi Andika which sells their original signature chewy cookies. Chewy cookies is one kind of snack right in the middle between cookies and brownies, which is not too crispy like cookies and not too soft like brownies. As a startup company, RockyBars still struggling to make the company known to the customer. Lack of marketing and the business are still new, not many people known this product are consider as the reason. The problem of this thesis, how to formulate business strategy to expand customer base and to keep increase sales in order to place the company in the culinary market as a start-up company. The strategy is to expand customer base by increase brand awareness toward improving its marketing strategies through offline and online media The proposed strategy for RockyBars has been made, based on survey customers and in-depth-interview with several customer conducted. These solutions are also supported by implementation plan with the purpose that RockyBars can reach its objective. Keywords: Start-up Business, Culinary, Business Model Canvas, Business Strategy Formulation
Improving Runway Capacity from Operation Management View Point by Evaluating Critical Factors and The Mitigation Plan at Soekarno-Hatta International Airport Jakarta Wasid, Muhamad; Firman, Aries F
The Indonesian Journal of Business Administration Vol 4, No 8 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Economic prosperity brings greater demand for travel. The increasing affordability of air travel has opened up new destinations and possibilities. The availability of sufficient airport capacity is an important constraint on future growth. However, even at current levels of use, many airports in the world are becoming increasingly congested as they attempt to cope with rising passenger numbers. In some cases, the capacity of terminals, apron and runways is at, or near, saturation point, SHIA also faces the same situation. The data collected in this research is primary data that obtained from interviewing of ten (10) key personnel from several professions and work unit in SHIA and secondary data obtained from internal AP II and literature review on documents that related with this research. The data then will be analyzed using fishbone diagram and research construct analysis to find the critical factors. The first step that can be done to solve the problems regarding runway capacity improvements is by conducting identification about the important factors that could improve runway capacity at SHIA airport. There are 16 important factors that affecting the determination of runway capacity improvement at SHIA. The most influential factors are ATC Separation Requirement, Rapid Exit Taxiway (RET) Number and Position, and New 3rd Runway. Keywords : Airport, Runway Capacity, Congestion, Delays, Critical Factor. 
Knowledge Management Implementation to Improve Branch Key Performance (Case Study in Sharia Bank of XYZ Branch) Qadratullah, M. Wifaq; Ghazali, Achmad
The Indonesian Journal of Business Administration Vol 4, No 8 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.The purpose – this research is focusing on the formulation of the appropriate KM program which can be used and implemented by the branch on its daily branch operation in order to improve branch key performance with the case study in Sharia Bank of XYZ Branch.Business Issue – the declining of branch key performance in the year of of 2013 compared to the previous years, and this condition urgently need to be noticed by the management as well as overall staff, so the performances on the following years will be better.Design/methodology/approach – the methods which is used in this research is quantitative research, with using the Descriptive Statistic method to collect data and present it in the form of tables, diagrams, etc. The data collection approaches in this research are through: 1. Interview process to the branch management in order to gain broader perspective and to find out the main cause of the research problem. 2. The questionnaire process to all employees in the branch and it’s used as a tool to collect and record information related with the current and expectation condition of knowledge management implementation in the Sharia Bank of XYZ branch.Findings – the research found that by analyzing the branch current condition of KM implementation for variable of people, process and technology, branch is still lacking in the critical dimension on each variables which were contributed to the declining of branch key performance. The appropriate KM formulation were produced in this research (by using “the Five Steps Knowledge Management Implementation” concept from Garfield), in accordance with the branch conditions with the KM Objectives emphasizing on the increasing of KM awareness, employee competencies and branch knowledge sharing.Keywords – Islamic banking, Sharia Branch, KPI, KM Program, KM Implementation.   
Formulating Business Strategy for Showcar Studio Tobing, Natasha Asmara; Toha, Moh
The Indonesian Journal of Business Administration Vol 4, No 8 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Showcar Studio is an Auto Detailing Car Saloon franchise in Indonesia. Located in Alam Sutera, Tangerang, Showcar Studio serve customers who have luxury car and motorcycle that requires premium auto detailing services. The strategy formulation process is done by analyzing the external and internal evironment to identify threats and opportunity faced by Showcar Studio with analysis method for Political, Legal, Socio-Cultural and Technology (PEST), Porter’s five forces analysis, competitor analysis (from the external side) and analysis methods of VRIO model, business model and SWOT analysis (from the internal side). Conducted with indepth interviews to consumers about the factors that influence the decision to choose an auto detailing car saloon, then process to the Analytic Hierarchy Process (AHP) to interpret the Diamond Strategy. Diamond Strategy assist in determining company’s business strategy step by step to win competition in the market and resulting new business model strategy. This research is aim to improve their performance in order to capture the market, increase sales, generate more profit and increase the company's competitive position.Keyword: Auto Detailing, Business Model Canvas, SWOT, AHP, Diamond Strategy 
Business Strategy Formulation for Kampung Wisata Sentul Widyaningrum, Nessi Ovannia; Ghazali, Achmad
The Indonesian Journal of Business Administration Vol 4, No 8 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Kampung Wisata Sentul is one of the UID projects to support community development and spread environmental education to visitors through educational platform formed as agritourism. Since its opening to public in 2014, KWS has faced four business issues that consist of infrastructure and facilities resulting in visitors’ cancellation, the burden of its operational cost, lack of marketing resulting to lack of brand awareness, and no evaluation system to measure the impact of KWS to local community and visitors. This research is focused to get into the proper solutions for KWS to reach its sustainability. The business strategy formulations for KWS are proposed empowerment programs for local community, deepened experimental and experiential learning for the visitors, recommended marketing activities, and evaluation system with BSC along with strategic initiatives and KPIs. These solutions are also supported the triple bottom line approach and implementation plan with the purpose that KWS can reach its sustainability. Keywords: Community Development, Agritourism, Social Profit, The Triple Bottom Line, Strategy Formulation
Business Model Development For Fashion Batik Accessories of Nyai
The Indonesian Journal of Business Administration Vol 4, No 8 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract. The purpose of this research is to propose a new business strategy and business model canvas model for Nyai business. Nyai is a fashion batik accessories company which focuses on offering unique products to win in the competitive fashion industry. In order to achieve that goal, Nyai should create a distinctive uniqueness, find channels to deliver the uniqueness, and formulate strategies to organize itself into intense competition in the industry. The result of this research shows that Nyai should improve its performance on quality, model, price, and brand. These variables are considered the most important for customers in purchasing fashion accessories. The diamond strategy wills facilitate a complete checklist for Nyai to conduct the improvement process.Keywords: Business Strategy, Analytical Hierarchy Process (AHP), Diamond Strategy, Fashion, Business Model Canvas
Proposed Development Strategy for Nasi Ayam Jagoan
The Indonesian Journal of Business Administration Vol 4, No 8 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract- Nowadays, the phase and lifestyle changes rapidly especially in Jakarta. This is affecting the food and beverage industry. Particularly with the fast growth of internet technology and awareness of healthy lifestyle trends made food provider competing in this emerging industry. NasiAyamJagoan is a small home-based industry with Hainan Chicken Rice as their specialties. The business issue faced by NasiAyamJagoan is lack of market penetration and stagnant sales for the past three years. Beside, Lack of clear strategic planning and business development made NasiAyamJagoan business not less growth. Analyzed both external and internal using PEST analysis, Porter’s Five Forces, Canvas Business Model analysis and Resource-based View. External and internal analysis will generate SWOT items which used for business strategy. SWOT items used for EFAS and IFAS calculation which presented in IE matrix. The results of IE matrix shows that NasiAyamJagoan in fourth cell categorized as grow and build. For those reason, QSPM calculation needed and generates an intensive strategy (market penetration, market development, product development). TOWS matrix conduct to apply as proposed new business model canvas. Therefore, NasiAyamJagoan must increase market penetration, expand market share, develop new product, improve marketing and promotion, increase sales and profit, and also to remain competitive. Keywords: BusinessStrategy, MarketPenetration, IntensiveStrategy, BusinessModel Canvas

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