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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 44 Documents
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Search results for , issue "Vol 5, No 3 (2016)" : 44 Documents clear
Business Strategy of Lily Catering in PT. Wilmar Cahaya Mandiri Cafeteria Kurniasari, Fita; Saphiranti, Dona
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Lily catering is a catering service provider in Kota Pontianak. In Desember 2015 Lily catering was open a cafeteria located in PT. WILMAR Cahaya Indonesia Factory. In this cafeteria Lily catering provide food for PT. WILMAR Cahaya Indonesia’s employees. However the sales in the cafeteria do not as expected. Lily catering is facing difficulties to reach the market in PT. WILMAR Cahaya Indonesia. The exchange eating coupon in second month is low, because there is some of competitor that offers the same product as Lily catering. They are earlier competitor in the area. To find out the root cause of Lily catering cafeteria business issues, Lily catering conduct analysis from external factors and internal factors. The method used for external analysis was Consumer Survey and Porter's Five Forces. For the internal analysis we used Segmentation, Targeting and Positioning (STP) analysis and Marketing-Mix 7P analysis. Based on those analyses, we found that the marketing mix analysis not match with the market, it cause Lily catering enable to reach the intended sales. The strategy that the Lily catering does is by proposed new marketing mix. The action plan were made so that Lily catering can start implement the new strategy as soon as possible to reach the market and grow. Keyword: Culinary business, cafeteria, business strategy
The impact of demand deposit, saving deposit, time deposit, deposits from other banks, and equity toward loans of pt bank windu kentjana international tbk. (for the period of quarter ii 2008 – quarter i 2016) Winarno, Matius; K. Widhaningrat, Sisdjiatmo
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The focus of this study is analyzing the impact of demand deposit, saving deposits, time deposits as the third party fund components, fund borrowings, deposits from other bank as the second party fund component, and equities as the first party fund component, towards the loan of PT Bank Windu Kentjana International Tbk. This final project was using quantitative approach. An explanatory type of research was chosen to be in line with the research. Using multiple regression model. The data analyzed with ordinary least square (OLS) method. This research suggest, that PT Bank Windu Kentjana International Tbk. should raise the balance of demand deposits and saving deposits in order to be significant sources of fund for loan. Hopefully, PT Bank Windu Kentjana International Tbk. will be able to diversify its deposits by raising other third party fund component beside of time deposit, considering that funds from demand deposit and saving deposit product are low-cost source of fund which could be act as potential contributor for loans. Key words: Bank, Loan, Asset and Liability Management.
The Best Solutions to Overcome the Lack of Scada Using Analytical Hirarchy Process (AHP): Case Study of SLN - Chevron Harmen, Feri; Novani, Santi
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Sumatra Light North is a portion of the operating area of PT Chevron Pacific Indonesia (CPI) which is located on the island of Sumatra, consisting of Bekasap area, Bangko area, Balam area, and Libo area, as well his production that far apart from each other then in need of an equipment for monitoring, controlling, analyzing the production in real time to maintain, improve and reduce the loss of production would require an technology SCADA (Supervisory control and Data Acquisition) which to date only 47% the number of wells already installed SCADA. The impact of the world oil price is getting down to $ 30 per barrel. SCADA development project then stopped. So there is a shortage of equipment SCADA. This study aims to select the best solution to overcome the shortcomings of the SCADA equipment. There are 4 ways to override it, i.e., new install, relocate, splitter and rental. The decision making process in this study is using Analytical Hierarchy Process (AHP) and Value-Focused Thinking (VFT) to select the best solution to overcome the shortage of equipment SCADA. Based on the analysis calculations using AHP four criteria and interviews of experts, the best solution to overcome the problem of shortage of SCADA equipment is to perform SCADA equipment rental. Keywords: SLN Chevron, Oil Well, SCADA Equipment, Value focused thinking, Analytic hierarchy process Abstract. Sumatra Light North is a portion of the operating area of PT Chevron Pacific Indonesia (CPI) which is located on the island of Sumatra, consisting of Bekasap area, Bangko area, Balam area, and Libo area, as well his production that far apart from each other then in need of an equipment for monitoring, controlling, analyzing the production in real time to maintain, improve and reduce the loss of production would require an technology SCADA (Supervisory control and Data Acquisition) which to date only 47% the number of wells already installed SCADA.The impact of the world oil price is getting down to $ 30 per barrel. SCADA development project then stopped. So there is a shortage of equipment SCADA. This study aims to select the best solution to overcome the shortcomings of the SCADA equipment. There are 4 ways to override it, i.e., new install, relocate, splitter and rental.The decision making process in this study is using Analytical Hierarchy Process (AHP) and Value-Focused Thinking (VFT) to select the best solution to overcome the shortage of equipment SCADA.Based on the analysis calculations using AHP four criteria and interviews of experts, the best solution to overcome the problem of shortage of SCADA equipment is to perform SCADA equipment rental. Keywords: SLN Chevron, Oil Well, SCADA Equipment, Value focused thinking, Analytic hierarchy process
Business Analysis to Strengthen Wifi ID Investment Project at PT. Telekomunikasi Indonesia Tbk. Luthfi Rusminar, Ressa; Kaderi Wiryono, Sudarso
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract –In 2012, Telkom start the strategy initiation achieve widespread broadband penetration throughout Indonesia through the implementation of the Indonesia WIFI program towards the development of IDN. Wifi.id is a white label WiFi broadband access network to deliver high speed internet access as well as various other multimedia services. Telkom built wifi business with standalone business model. In 2015 Telkom has plan to roll out its business plan for 7 years from 2016 untill 2022 because gap between deployment and achievement. Relocation of access point and partnership business strategy will be an opportunity for Telkom to monetise Wifi ID investment project. The planning is expected could affect Telkom’s long-run equity performance. The connections between capital structure and investment decisions should be most apparent when a company undertakes a large investment. This paper proposes to conduct the development of alternative strategies in context to determine and allocate the optimized investment decision which is result to create and maximize firm’s value through investments in Wifi ID investment projects. Using the method of investment decision based on the criteria of cash flow, bottom-up method to determine the industry beta, the result of analysis show that with three scenario planning (conservative, base and stretch), Wifi Investment Project ID as feasible by the two scenarios, that is base and stretch. Then based on the theory of decision-making, investments that achieve the optimal gain is investment in the consumer sector (CONS) and wholesale (WINS). Keyword: Investment decision, cash flow based method, capital structure
Proposed Methodology of Selection and Prioritization of New Product Development Using Analytic Hierarchi Process in PT XYZ Rostianti, Dine; Dwi Lestari, Yuliani
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract – Pharmaceutical industry in Indonesia has significant market growth potential, with a large and fast-growing population. The pharmaceutical industry is governed by strict regulations and covers every aspect of the activities of pharmaceutical companies, from the certification of production facilities; registration of new products and periodic re-registration of existing products; selection of suppliers; procurement and quality inspection of starting materials; development process of new products; development of analytical methods for checking the quality of starting materials, in-process control and finished products; handling of starting materials in the warehouse; controlling of drug production process that includes personnel, buildings, machinery, equipment, supporting utilities, procedures and documents; handling of finished products in the warehouse; controlling of drug distribution to authorized distribution channels; until post-marketing monitoring products. Meanwhile, there are limitations in the Indonesian market pharmaceutical industry for pharmaceutical products. For certain products listed in the national formulary, the BPJS Health policy resulted in the limitation of pharmaceutical industry market penetration to government and private health facilities. Drug services for participants of National Health Insurance in the health facilities refers to the list of drugs that are listed in the National Formulary with the price of drugs listed in the electronic catalog of drugs. The generic drug product development process from preparation to launch a new product takes a long time, generally is about three to five years. These factors of regulation, limited market and registrastion process need to be considered by PT XYZ as one pharmaceutical company in Indonesia. PT XYZ need to do a review to find the selection framework in new product development process. Problems that occur in the new product development process was diagnosed using a Current Reality Tree (CRT). Selection of new product candidates is based on criticality and urgency matrix. By using this matrix, of the 38 new product candidates in 2016 there are 6 products that fall into the first quadrant (high urgency, high criticality). These products are Product A (Quinolones 100 ml injection in softbag), Product B (Anti-amoebics 100 ml injection in softbag, Product C (Intravenous & Other Sterile Solutions Injection 500 mL A), Product D (Topical Corticosteroids oitment 10 gram), Product E (Topical Corticosteroids cream 10 gram), and Product F (Vitamin C tablets). The prioritization then performed using the Analytic Hierarchy Process (AHP) tool with BOCR (Benefits, Opportunities, Costs, and Risks) analysis to obtain a comprehensive consideration of various factors that affect the success of new products. The results of the pairwise comparison and sensitivity analysis shows the top three priorities are product F, product C and product D. Product F with a value of 0.316711 is the first priority to be done in 2016. The product C with a value of 0.171122 is the second priority and product D with a value of 0.169067 is the third priority. Keywords: Pharmaceutical Industry, New Product Development, selection and prioritization, Analytical Hierarchy Process, Benefits Opportunities Costs Risks Analysis.
Evaluating The Amount of "Hash Tag", "Like", "Comments", And "Followers", on Daily Food Blogger Posting on the Occurrence of "Repeated Orders", From Client on Promotion Media Instagram Christiantie Mandasari, Monica; Permadi Iskandar, Budi
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Social media also now become the means or the digital activities of marketing, Digital marketing is a form of business to promote and market a product with the use of digital media, such as the Internet. Digital marketing will generate interaction between producers, market intermediaries, and consumers. Food bloggers using digital marketing in promoting and marketing a product. Food bloggers not only use blogs to promote and market a product but also a social media using Instagram. Through this medium of social interaction between producers, market intermediaries, and consumers can be more active because instagram app can be installed exclusively on a personal mobile phone that can be taken anywhere. Food bloggers use some strategies in promoting and marketing culinary products on social media instagram. Repeated orders from people who want their products marketed by food bloggers can occur through such interactions. Keywords:  Culinary, Digital Marketing, Food Blogger, Instagram, Online Marketing
Business strategy and product development using lean startup: case study at pegasus company Rizky Mubarak, Muhammad; Ghazali, Achmad
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Pegasus is a company which operates in gaming industry in Indonesia. Pegasus produces high quality gaming chair for gamers and people who spent most of their time in front of the computers. Pegasus gaming chair significantly reduce body parts pain for people who are sitting for a long time in front of the computer, thus enabling those people to play computer games or sit in front of the computer for a long time. Today, the gaming industry is in uptrends. According to Polygon, The International Dota 2 gaming tournament is watched by more than 20 million people from all around the world and people who play online game in the world has reach more than 1,2 billion people (McWhertor,Michael ,2014). Growth of the game player in Indonesia also grow in a high rate parallel with the industry uptrends. In order to compete in this growing industry and grab its market share, Pegasus need to have business strategy and correct product design that reflect the preference of the customer. The analysis used are internal, external and combination analysis. After the internal external analysis is done, the factors that Pegasus are lacking and what can be improved are identified. TOWS matrix is a tool that is used to develop strategic options from a combination of external and internal analysis (Doherty, B, 2009).  Data that are gathered from the internal and external analysis then is used to formulate business strategy using TOWS Matrix in the combination analysis. The strategies resulted from the analysis are to increase product awareness, create new product line up for different type of customers, create gaming tournaments for additional revenue stream and product exposure, additional distribution channel via online and offline store, and additional international supplier that can provide the product materials with lower cost. According to (Ries, E, 2011) the lean start-up methodology provides an approach in which to create & managing start-up and get the product to the customer’s faster. Lean start-up itself is an approach to new product development. The methodology was utilized in order to develop product based on customer feedback. Data of the improvement to be made that are gathered from the Internal & external analysis with the strategy formed by using TOWS Matrix then are used to improve the business model of Pegasus through its business canvas. The improved business model canvas then is used as a guideline for Pegasus in order to correctly deliver value proposition to the customer and how to manage cost structure and revenue streams. This rapid growth of gaming industry in Indonesia are very good opportunity for Pegasus to capture high number of customer, increasing profit, and also become market leader in gaming chair.  Keywords: Game, Gaming Industry, Gaming Tournament, Gaming chair. 
Evaluation of bank windu kentjana regarding merger plan in acquiring bank antardaerah Gara, Surya; Salamantun Zen, Tuntun
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. According to the annual report 2015, Bank Windu is reported that they would purchase 1,002,500 total shares or 100% capitalization of Bank Antardaerah. Later on Bank Antardaerah would be fully absorbed by Bank Windu. Both Banks already signed the Conditional Sales and Purchase Agreement on July 1, 2015. The business issue that become the focus here is the discussion regarding evaluation on merger plan that would be executed by Bank Windu by considering the benefit through valuation process and risk that would be arised. This research is analyzed thorugh 3 explorative studies focused on internal environment analysis that using resources and capabilities. Environment analysis that using PEST and Porter Five Forces. Merger analysis that search the processess and motives from this merger plan. 3 of those explorative studies shows that by executing merger plan Bank Windu would be able to face the current economic situation and more prepared in the future compeitition.  From this research, Bank valuation is conducted by using theory of excess equity return for both banks and also merger plans. The result shows that The real value of Bank Antardaerah is Rp. 209,199,399,886 while the book value is Rp. 160,331,000,000 or 1.3 times, the real value of Bank Windu is Rp. 1,386,753,146,849 while the book value is Rp. 653,629,000,000 or 2.12 times. On the other hand, there are three merger scenarios here. Optimistic scenario that resulted merger value of Rp. 1,612,983,541,090. Most Likely scenario that resulted merger value of Rp. 1,595,952,546,735 and pesimistic scenario that resulted merger value of Rp. 1,526,893,729,402. The maximum potential gain (synergy) from this merger is Rp. 17,030,994,355 and the maximum potential loss (synergy) is - Rp. 69,058,817,333. While, the maximum price with net profit Rp. 0 for Bank Windu in purchasing Bank Antardaerah is Rp. 226,230,394,240. In term of risk there are 3 low risks, 5 medium risks and 1 high risk that possible to arised, but by using COSO risk framework. The risks are possible to be mitigated and decreased into 5 low risks, 3 medium risks and 1 high risk. The conclusion from this research is the Bank Windu merger plan is very possible and recommended to be executed.      Keywords: Bank Windu, Bank Antardaerah, Merger, Valuation, 3 Scenario Calculations and Risk  
Packaging Design As A Brand Building Tools For Diet Rice - Organic Black Rice Febriani, Rima; Buchori Zainuddin, Imam
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Diet Rice was founded in Bandung around the beginning of 2014, and since the establishment of these products are marketed as substitute products that can enhance a healthy lifestyle in the society in Indonesia. Supported by the tendency of a healthy lifestyle is emerging favored by the people, resulting in intensified competition in the healthy food products on the market. Within a year of his journeys, these products are experiencing a decrease in sales. Eventually the efforts to market products better by way of changing the packaging design. Packaging is important as assessed the process of improving the value brands as media delivery in communicating corporate identity and image of the product itself. Earlier Rice Diet did indeed have not yet found the right packaging concept for building the company's brand, to fix this problem then the steps you need to do is do some research by changing the shape of the packaging of a Rice Diet against potential consumers of this product. Through semantic differential approach, Rice Diet can direct form of packaging that is in accordance with the vision and the concept of Diet Rice itself so that it can build an effective brand. Research carried qualitative with in-depth understanding of human behavior and objects that can be observed and quantitative by sampling process through test questionnaire to find out how consumers perception of Diet Rice packaging, and for the further processed by the semantic differential with assess alternatives prototype for Diet Rice’s new packaging design. Keywords : Organic Rice Business, Packaging Design, Brand Building, Diet Rice
Proposed New Services And Marketing Strategy For Mavens Studio Imaduddin Islam, Ibrahim; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Indonesia is a country that known as active internet user. In Early 2015, 72,7 million Indonesia (or 28% of total population) are active in using internet. Todays, people not only using internet for accessing news portal or searching an information, but also they using internet to do a lot of things like online shopping, playing games or accessing a social network. 62 million of which social media account are accessing via mobile Since 2008, a huge number of start up company, especially digital start up are rising. It’s possible for Indonesia being the next Silicon Valley in South East Asia. The development of technology, growth of start up company, and growth of  internet user in Indonesia make video being important on digital marketing strategy todays. This situation make Mavens Studio, a company founded in Bandung in 2013 are encouraged to develop its business in the creative industry. Unfortunately, since company appearance, Mavens Studio have a low profit with no marketing effort. To find the roots of these problems the author used PEST, Segmenting, Targeting and Positioning (STP); Marketing Mix and SWOT analysis. From the analysis conducted, it can be concluded that the root of the problem that makes his sales and profit are low, the unclear positioning of the company. To solve the root of the problem, a solution that will be used is by changing the Segmenting, Targeting and Positionong and propose new marketing mix (Product, Price, Place, Promotion, People). Changes occur segmenting in terms of, Type of the client, distribution channel, size of channel, location and consumer behavior. Mavens Studio also change its targeting and positioning. Changes in the STP is the basis of changes in the marketing mix. Some programs of the marketing mix that will be done include creating new services that is Startup, City and Political Branding Services with new price package, rent new office in Jakarta, creating online portfolio, improving social media marketing concept, making a strategic partnership and collaboration project also made system restructuring with a new permanent employee and intern. An implementation plan is made in the form of a table plan. Implementation plan covering time and budget. This implementation began in July 2016 through December 2017. Keywords: Branding Consultant, Sales, STP, Marketing Mix

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