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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Search results for , issue "Vol 6, No 2 (2017)" : 20 Documents clear
Developing the Urban Transportation Business Model (Case Study: Restructuring Business Model of PDJT Transpakuan Bogor) Widya Ayuningtyas, Dwi; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 6, No 2 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The condition of the transportation system in Bogor faces many challenges, particularly in managing the traffic system, harmonizing the transportation modes, and also tackling the social as well as economic issues. As the regional government who has obligation to manage the urban transportation in Bogor, the Government of Bogor City established the regional owned company, PDJT TransPakuan as a company who has vital roles in servicing the public transportation in Bogor City and also expected to be one source of Pendapatan Asli Daerah (PAD). However, from its establishment until now, the condition of PDJT TransPakuan never recorded profit because of some challenges that they faced. Therefore, the purpose of this research is to help PDJT TransPakuan solving their problem to increase their performance both in service aspect and financial aspect. This research is using qualitative and quantitative approach to identify the problems and to define the solution for PDJT TransPakuan, in this research the unit business that would be restructured is TransPakuan city bus. The qualitative approach used to identify the factors that influencing the company by interview the experts consist of the director of the company and the urban transportation consultants. Afterward, the quantitative approach used to make scoring of those factors. The methods that used in this research are PEST (Political, Economic, Social, and Technological) analysis, Porter’s Five Forces analysis, resources analysis, rootcause analysis, and SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Furthermore, defining the strategies by using the TOWS matrix based on the result from SWOT analysis. The strategies which generated from the TOWS matrix used to develop proposed new business model. The analysis of financial performance and the projection also been made as a verification that the proposed new business model will work well and fit to the company. The result shows that to become a sustainable company, PDJT TransPakuan should improve their performance by restructuring their business model and applying the strategies as a solution to solve the problems and achieve the goals. The company should have a commercial mindset, not only focusing on the service. Based on the assessment, the appropriate new business model to the company is developing new route and add more buses, partnering with third parties for the advertising business, and renting out the spot location for ducting fiber optic. By running this kind of business model, as shown in the financial projection, TransPakuan could increase the revenue and could minimize the subsidy from the government of Bogor. Furthermore, PDJT TransPakuan will become a profitable company. So that, the company should apply the strategies as well as the new businesses and then monitor the implementation continuously.Keywords: urban transportation, business restructuring, business model canvas
Business Strategy Formulation for "Remaja Peduli Lingkungan" in order to Increase Its Donor and Beneficiary Growth and Develop Its Sustainable Competitive Advantage ., Wahyudin; Toha, Mohamad
The Indonesian Journal of Business Administration Vol 6, No 2 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract –  Remaja Peduli Lingkungan is a nonprofit organization that provides services for people who want to donate their money to people in need. The organizations today are facing several problems in carrying out their work. The competitive environment is now an inevitable threat to the organization. For that reason, Remaja Peduli Lingkungan needs to find the right strategy to boost its donors growth in order to enlarge their activities  to the community sustainably. Based on SWOT, the RPL strategy using diamond framework and new business model is designed. The study begins with analyzing the external environment using Porter 5 analysis, PESTEL analysis, and competitor analysis and internal analysis using a business model canvas analysis and value chain analysis. Based on internal and external analysis, obtained points of SWOT which indicate that the competitiveness of Remaja Peduli Lingkungan is currently still in temporary competitive advantage. In the analysis of business level strategy shows that the organization needs to remain in differentiation focus strategy. In the arena of analysis, differentiator, and partner, shows that organizations need to be more specific classify these items on both sides of the market. Implementation of the proposed strategy arranged on new business models canvas that can satisfy donors and beneficiaries.The changes in the proposed business model canvas adding items on each element of the business model canvas. The proposed implementation plan is designed for a period of three years considerating the environment rapid changing.Keywords: diamond strategy, business model canvas, sustainable competitive advantage
Business Development to Increase Company Performance and Downstream for Nickel-Based Industry Emarson Singarimbun, Loi; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 6, No 2 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract. PT Indonesia Morowali Industrial Park (IMIP) located in Morowali, Central Sulawesi, Indonesia and established in 2013. IMIP is a combination of an Indonesian company with companies from China, where products of IMIP will be exported to China. The Indonesian government made a policy that mining companies can no longer export raw materials from mining output, but the companies should downstream the raw materials if they want to export the results of its products. There are some problems in the PT. Indonesia Morowali Industrial Park (IMIP), including the effect of government regulation of the downstream of the mining, the impact of the construction of smelter in IMIP, strategies that must be implemented to improve the company's performance, strategy that must be built in relation to the downstream undertaken by the company, and priority should be taken based on the strategy that has been selected. Analytical hierarchy process is carried out to see the priority that should be done by the company in selecting alternative strategies. The factors that considered for every alternative are the factor of cost, time, and also the effectiveness of each strategy chosen. Companies do not have to implement all the strategies that have been planned simultaneously, but can execute a strategy according to which the main priorities toward a strategy that has the lowest priority.Keywords: IMIP, Business Development, Analytical Hierarchy Process
Creating Marketing Strategy to Develop the Best Child Growth and Development Clinic in Indonesia: Case Study of PT. Klinik Lalita Indonesia Tawakkal, Ahmad; Gunawan, Benny S.
The Indonesian Journal of Business Administration Vol 6, No 2 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract: Indonesia population is growing fast. According to Profil Kesehatan Indonesia 2015, there are 4.883.184 new babies born every year. Most of the babies grow healthy, but approximately 13% of them will have some form of growth or development disorder. This disorder will diminish the quality of our future generation if not properly treated. In order to solve this problem, PT. Klinik Lalita Indonesia develop special clinic for child growth and development named Klinik Lalita. In the market, there are several hospitals offering examination and therapy fo child growth and development disorders. With minimum capital, Klinik Lalita must develop effective marketing strategy to compete with hospitals with bigger capital. To develop proper marketing strategy, writer do several analysis: Customer problem, Strategi Canvas, Porter Five Forces Analysis, TOWS Analysis, and 7P Marketing Mix Analysis. From that analysis, writer conclude that the best strategy for Klinik Lalita is Focus Differentiation Strategy. The strategy can be broken down into several points: Focus only on child growth and development services; Maintaining good examination and therapy scheduling; choosing clinic location with strategic access, and Choosing clinic with vast parking space.Keyword : Child growth and development disorders, Klinik Lalita, PT. Klinik Lalita Indonesia
The Business Strategy Development of Bright IMC Fuad, Rifqi; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 6, No 2 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Marketing Communication Agency is a fast growing Industry for both in Indonesia and Worldwide. Bright IMC is one of the local agencies that try to compete in this industry. However, even though the industry itself is growing yet Bright IMC was having a performance downfall in 2016. This problem will be handled by analyzing the external and internal condition of the company and try to find the most suitable strategy to compete in 2017. PESTEL Analysis, Porter’s Five Forces, and Competitor Analysis are used as the External Analysis. Value Chain for Services (VCSE) and VRIO Model will be conducted as Internal Analysis. Root Cause Analysis was conducted in order to know the root problem that was happening in Bright IMC, and to explain more about the best strategy for Bright IMC is done by Strategy Diamond, Business Level Strategy and Business Model Canvas. In the last chapter, it is found that although there was some external problem that happened in 2016, yet the main problem of Bright IMC was actually on the unpreparedness of Bright IMC’s internal team to face their situations at that time. First, Bright IMC didn’t have a proper account team whereas the role of account in agency world is one of the most important roles where the communication between Bright IMC team with clients and determine whether the projects are acquired or determine client’s satisfaction in Bright service. Second, Bright IMC managerial team have never defined basic managerial needs such as Job Descriptions for all employees, agency’s workflow, the weak internal and external communication occurred, un-updated digital assets that are used for promotion, and in planning and mapping clients. Third, although Bright IMC stated that they have all services that are needed for client’s marketing communication needs, however, the quality of Bright IMC internal team is not yet capable enough to be classified as IMC agency. Based on findings, the author recommends implementation plans that hopefully will be able to help Bright IMC in facing their problems and to prepare them to be more ready to maximize their capability for years ahead.Keywords: Marketing Communication, Advertising Agency, IMC, Root Cause Analysis, Business Strategy, Business Level Strategy, Strategy Diamond, Business Model Canvas
Risk Based in Lieu of Time Based Inspection to Improve Cost Effectiveness for Offsahore Platform in Indonesia Oil and Gas Industry Gumilang, Fentarie; Tjendrasa, Kin
The Indonesian Journal of Business Administration Vol 6, No 2 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract- This paper addresses to provides an overview of offshore platform inspections in Indonesia that were previously using time-based to be replaced with risk-based inspections. By Indonesian regulation every platform should be inspected at a time based inspection interval. There are three levels of inspection that were determined by the Indonesian authority, namely minor, major, and complete inspections. Before the risk based method was implemented, the scope and the interval of these inspections were determined by the Indonesian authority by using a time-based approach, with a cycle of 1-year, 2-year, and 4-year for the minor, major, and complete inspection respectively. As underwater inspections are very costly, the risk based underwater inspection (RBUI) analysis is performed to obtain the most efficiency way of carrying out the inspections. Risk based inspection use a mix of qualitative and quantitative analyses. A qualitative analysis is used in the consequences of failure (CoF) factor calculation, and a quantitative analysis is used in the probability of failure (PoF) calculation both of them are used to determine the risk of the platform. The decision making strategy are based on the comparison between time based inspection and risk based inspection from the cost of inspection point of views. The net present value was used to compare between time based inspection cost and risk based underwater inspection cost. Based on the analysis, the cost reduction for a platform on average would reduce by half of the amount projected cost of inspection by implementing the risk based underwater inspection. SWOT analysis and SWOT matrix are used to determine what strategic needs to be done by Indonesian government in implementing risk based inspection to any offshore platform in Indonesia. One of the things that need to be done is to make a regulation as the legal basis for implementing the risk based underwater inspection in Indonesia.Keywords: offshore platform, time based inspection, risk based inspection, net present value, SWOT analysis.
The Role of Government in Off-Grid Rural Electrification Based on Renewable Energy in Indonesia Nashiruddin Haramaini, Muhammad; Anggoro, Yudo
The Indonesian Journal of Business Administration Vol 6, No 2 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Until the end of 2015, Indonesia's electrification ratio only reached 88.3% leaving the part of nation communities not enjoyed electricity. Most of them located in remote village, border-states area and isolated islands. The electricity system in Indonesia which only involves little private sector cause the rural electrification rely on the shoulders of the government. The government choose to implement rural electrification programs based on renewable energy (RE). This role is carried out by the Directorate General of New and Renewable Energy and Energy Conservation. The purpose of this program is mainly to increase the electrification ratio while promoting RE as a solution for remote villages. This study aims to understand the policy implementation according to the policy cycle. The advantages of qualitative methods used to collect and analyze data. Indonesia multilevel system of government and involving multi-stakeholders has been a challenge for the implementation of this policy. Unfortunately the government was only set short-term goals, to increase the electrification ratio. Rural communities as a user and a major stakeholder not fully engaged and have only treated as an object of beneficiaries. The low engagement of rural communities become major barrier for the sustainability of RE rural electrification program. The recommendation from the findings are to redesign the program to be consistent with sustainability indicator developed with logic model approach.Keywords: renewable energy, rural electrification, public policy, sustainability.
Determining Critical Success Factors of Project Management in Allianz Life Indonesia Sefrina Christy, Amalia; Firman, Aries F.
The Indonesian Journal of Business Administration Vol 6, No 2 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Allianz is one of the largest companies in the world which providing insurance services, banking and asset management. The company was originally founded in 1890 in Germany. “Project portfolio” represents the pool of projects at Allianz defined and approved by Board of Director (BoD) and managed centrally by the Central Project Office (CPO)/Project Management Office (PMO). All initiated projects are consolidated in one place regardless of department owner, business area, or project status. With respect to project lifecycle especially on system development, Allianz has its own methodology called Allianz Development Methodology (ADM). In the most cases, a successful project is based on three common criteria, which are cost, time, and quality. But in fact, evidence for success and failure of a project is not only seen on the accomplishments of cost, time, and quality. This research comes up to find out the indicators of success and failure project according to project manager, business user, and IT programmer perspectives in Allianz Life Indonesia in order to resolve the problem. Research methodology used to find out this research question is based on qualitative analysis. The data will be collected by interviewing nine persons, which reflect the stakeholders of Allianz Life Indonesia’s operation. When used along with quantitative methods, qualitative research can help us to interpret and better understand the complex reality of a given situation and the implications of quantitative data. Results from this study are expected to help Allianz Life Indonesia project management team to achieve specific project performance level. The key success factor of project management carried out at Allianz Life Indonesia is not only derived from technical factor but also related to non-technical factors in managing the work environment. Keywords: Allianz Development Methodology (ADM), Central Project Office (CPO), Project Management Office (PMO), Project Management, Critical Success Factor.
Evaluating MBA Graduates Holistic Leadership Competencies Case Study (MBA SBM ITB and MBA ITB Graduates Who Work In PT. Telkom Indonesia) Karnova, Sarach; Welly, John
The Indonesian Journal of Business Administration Vol 6, No 2 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract- MBA school’ challenge on producing competent leaders is being debated for a long time. Several transformations in MBA school has been done in order meet business and society’ need of leaders. These stakeholders need leaders who are not only thinking of profit, but also able to run business ethically, contribute betterment for company, human society and environment.  There are lots of leadership model has been produced. Quatro, Waldman, Galvin (2007) proposed leadership model which offer holistic approach of leadership competencies. These skills are mapped into 4 domains of leadership that consist of analytical, conceptual, emotional and spiritual (ACES). Based on this model, an effective leader should practice competencies from all 4 leadership domains. This research aimed to evaluate MBA ITB graduates who is working in PT Telkom Indonesia in terms of the implementation of holistic leadership competencies mapped by ACES model. The results of this evaluation are used as input for improving the quality of teaching methods in MBA ITB. The supported data is obtained through questionnaire were spread to MBA ITB graduates in PT Telkom Indonesia and interview with some lecturers MBA ITB.  From the findings, the most important skills of a leader come from Spiritual and Emotional domains. 2 remaining domains also resulted high value, thus still need to be developed. Some possible improvement that author offer to provide cross-disciplinary courses, building partnership with company, assigning real project to students, re-working case study, also improving lecturing and lecturers.  By implementing these improvements, author believe MBA ITB will have better performance and produce better leaders for business and societyKeywords: Leadership, human resource, MBA School
The Impact of Brand Advertising with Celebrity Endorsement in Retail Industry on Indonesia Consumer Behavior Fadhillah, Hannah; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 6, No 2 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract –  Indonesians market are believed to have great opportunity, the population is young, growing and rapidly urbanizing, making it one of the fastest-growing consumer markets in the world. Indonesian retail industry has become more competitive and many brands are competing to attract consumers through advertising. Consumers are exposed with so many advertising and each brands need to compete to gain their intention. Many brands in Indonesia have used celebrity endorsement as one way to promote their products, especially in retail industry. The research was conducted by data analysis utilizing the result of in-depth interview and questionnaire. The author attempted to find correlation between brand advertising with celebrity endorsement and consumer behavior, to assure and create solutions through marketing strategies that would be done by the retail company, both in order to improve the performance of the company's current condition and future business development. The results are brand advertising with celebrity endorsement effect consumer in identifying the brand or product, influence consumers’ perceptions and thought about the brand or product in terms of image and performance and influence the consumer to purchase the product. Marketers need to choose the celebrity to present their brand carefully. The celebrity’s character should match with the brand personality and target audience. Marketers and retail companies can create the marketing strategy and consider brand advertising with celebrity endorsement. Further research to focus in each product category level of retail industry need to be covered.Keywords: Marketing, Brand, Advertising, Celebrity Endorsement, Consumer Behavior

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