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Melania Adirati
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melania@unika.ac.id
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jbt@unika.ac.id
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Department of Information Systems, Computer Science Faculty, Soegijapranata Catholic University 8th Floor Henricus Constant Building Jl. Pawiyatan Luhur IV/1, Bendan Dhuwur Semarang, Indonesia
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INDONESIA
Journal of Business and Technology
Published by Universitas Katolik Soegijapranata
ISSN : -     EISSN : 27760332     DOI : https://doi.org/10.24167/jbt
Core Subject : Science, Education,
Computer Science & IT Education Other
ournal of Business and Technology published by Departement of Information Systems Soegijapranata Semarang, to accommodate the scientific writings of the ideas or studies related to business and technology in Information Systems.
Arjuna Subject : Ilmu Komputer (semua kategori) - Sistem Informasi
Articles 6 Documents
 1 
Search results for , issue "Vol 3, No 3: Desember 2023" : 6 Documents clear
Digital Marketing Effectiveness Through Social Media (Facebook, TikTok, Instagram) Against Te Boo Boo Setiawan, Gabriellla Alicia; Nugroho, Agus Cahyo; Harnadi, Bernardinus
Journal of Business and Technology Vol 3, No 3: Desember 2023
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jbt.v3i3.11242

Abstract

Offline and online digital marketing strategies for brand recognition have different effects on product sales, so researchers conduct research using brand recognition strategies through social media, Instagram, Facebook, and TikTok. This research aims to measure the effectiveness of digital marketing through social media on Te Boo Boo brand awareness. Measuring the engagement rate of posts on social media can be used to determine how much people know about the Te Boo Boo business. The method used in this research is to measure the engagement rate of daily posts on social media Instagram, TikTok, and Facebook per month. Daily engagement rate measurement data were collected for two months. Comparisons were made in the context of days between engagement rates and daily sales data for two months. The results found in the study were that the comparison between engagement rate and sales results showed a correlation. However, it was insignificant due to the influence of offline events that were also applied, such as participating in bazaars and night markets. Research showed that when promotions used endorsement programs, sales showed a sharp upward pattern.
Product and Business Development of Another Path Game in Myhand Studio Santosa, Daniel; Widyarto, Erdhi; Sanjaya, Ridwan
Journal of Business and Technology Vol 3, No 3: Desember 2023
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jbt.v3i3.5365

Abstract

Game can be used for entertainment purpose and can also be used for educational purpose, in the world of game development there are many positions or roles in a team commonly referred to as a developer, the roles in a developer team are, programmer, artist, product manager, game marketing, market research etc, each position or role has its own responsibility for the success of a game that is in the development process, the market research position is one of the roles that is quite important for the success of a game product on the market, it does not mean other role do not play an important role in the success of a game product but the market research position is the main basis for making a game because this position will see directly to the market what trends are trending in the market or game genres that are in high demand by consumers, but after doing research on student related to game developing is very unfortunate very few students know about how to do market research and game product validation, here we will discuss how to do market research and product validation and a little bit about marketing game products in the market, in this journal will talk about how to make game step by step from doing market research, product validation and get to the point where developer get the data to make the game is demanded by the market, result of this research is before we need to make any decision about the game we need to make sure its not just assumption but the idea have a proof, to get the proof for ideas we can make a survei or posting things to social media and wait for responds, after some time waiting we found that our marketing strategy is working best with Facebook Ads, with small amount of money like $10 we got 9500 reach with only five days of campaign.
Internship Management Information System at Batik TV Pekalongan Giarto, Debora Octavia; Nugroho, Agus Cahyo; Harnadi, Bernardinus
Journal of Business and Technology Vol 3, No 3: Desember 2023
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jbt.v3i3.10164

Abstract

Batik TV Pekalongan City as a government agency provides opportunities for students and college students to do internships. Batik TV does not yet have an internship information system so that internship management is still manual and not computerized. This makes it less efficient and time-consuming because interns must meet the supervisor every day to report daily activities. The purpose of this research is to create an Information System for Managing Internship Activities at Batik TV Pekalongan to make it easier to manage internship activities. This system uses a prototype development method including listen to customer, build/revise mock up, customer test drives mock up. The result of this research is the establishment of an Internship Management Information System that makes it easier for interns to write daily internship activities, makes it easier for supervisors to check daily activity reports, and makes it easier for admins to manage internship data.
Design and Build a Web Service for Financial Technology Dashboard at PT. Mitra Kasih Perkasa with React JS Muljanto, Yehuda Joy; Sanjaya, Ridwan; Widiantoro, Albertus Dwiyoga
Journal of Business and Technology Vol 3, No 3: Desember 2023
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jbt.v3i3.10153

Abstract

PT Mitra Kasih Perkasa or MKP is a financial technology or fintech company, as well as a system integrator. MKP processes thousands, even millions, of financial transaction data every day, requiring efficient data management through the use of a dashboard. Information from the dashboard is used to monitor business processes and improve company performance. This research focuses on the development of efficient and effective web services for financial technology dashboards, integrating attractive and user-friendly user interfaces (UI/UX). Additionally, this research will discuss how to access web services using React JS, a popular JavaScript framework for responsive user interface development. The research will also outline the steps in building a financial technology dashboard that can help PT. Mitra Kasih Perkasa efficiently and effectively manage financial information using modern and innovative React JS technology.
Design of Melodi Nusantara Rhythm Game to Introduce Traditional Indonesians Song Sugiarto, Lie Luky Andreas; Nugroho, Agus Cahyo; Prasetya, FX Hendra
Journal of Business and Technology Vol 3, No 3: Desember 2023
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jbt.v3i3.10225

Abstract

At The culture of traditional music and songs in Indonesia is one of the results of intellectual and cultural richness, which plays an important role in the lives of traditional communities. In addition, traditional music and songs are also national assets that embody strategic values for both Indonesia and foreign parties. Therefore, there is a need to protect traditional music and songs in Indonesia. "Melodi Nusantara" is the name of a game developed to support and introduce traditional music and songs of Indonesia. The game "Melodi Nusantara" is a rhythm game genre. The rhythm game genre is very popular and loved by all, and this game requires players to follow the rhythm of a song. This game is very suitable for listening to music while playing. With the existence of the "Melodi Nusantara" game, it is hoped that players will be able to recognize the music culture of each region in Indonesia. And researchers can also see if the "Melodi Nusantara" game will continue to be useful for players and if they would want play the "Melodi Nusantara" game in the future.
The Development of Emporia Digital Raya's "IKI Canvasser" Stores Acquisition Mobile Application Arciliyagutama, Billy Alvin; Widiantoro, Albertus Dwi Yoga; Prasetya, FX Hendra
Journal of Business and Technology Vol 3, No 3: Desember 2023
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jbt.v3i3.10331

Abstract

Inequity technology development in Indonesia had a bad impact on micro and small local stores all over Indonesia. This condition made Emporia Digital Raya acquire micro and small local stores as digital store partners to boost up their income. In a way to fasten the process, Emporia Digital Raya developed a mobile application to help and fasten the Acquirer (Emporia Digital Raya call it Area Leader) process in acquisition. This journal explains how this application is developed in the form of a mobile application based on Area Leader needs like acquisition, supervise store performance, and store visit report. This research was conducted with a quantitative method. The data collection is done by survey and literature study. Mobile application development is carried out using Java, Codeigniter 2 as the Application Programming Interface or API, PostgreSQL as database server, and Apache as the server. The study shows an overall result that this application is useful in helping Area Leaders to acquire and supervise their stores. This application is also considered user friendly. The results of application testing have been confirmed to pass the quantitative test using a survey method with 100 Area Leader from all over Indonesia.

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