juremi: jurnal riset ekonomi
Juremi: Jurnal Riset Ekonomi is a research base journal published by Bajang Institute. The journal published six times per year. This journal started publishes since 2021 In the following year of publication, the journal is going to publish trianually. Any interested author could submit the manuscript following the submission guidelines. Please read these guidelines carefully. Authors who want to submit their manuscript to the editorial office of Jurnal Amal should obey the writing guidelines. If the manuscript submitted is not appropriate with the guidelines or written in a different format, it will be REJECTED by the editors before further reviewed. The editors will only accept the manuscripts which meet the assigned format. Every article that goes to the editorial staff will be selected through Desk Review and Initial Manuscript Evaluation processes by Editorial Board. Then, the articles will be sent to the Mitra Bebestari/peer reviewer and will go to the next selection by Double-Blind Peer-Review Process. Further details on reviewing policy and processes are available on submission guidelines. The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. All manuscripts submitted to the journal recommended being written in good English or Bahasa Indonesia. The scope and focus is related to research in economics, accounting, management and also economic education studies such as microeconomics, macroeconomics, development studies, behavioral economics, human resource management, finance, leadership management, marketing, accounting and research on education in economical. This journal also publishes articles related to the study of banking, small and medium enterprises, stock market, Islamic economics, Islamic banking, Islamic accounting and other sharia-related economic fields. And also publishes development policy studies. In accordance with its scope, the Juremi: Jurnal Riset Ekonomi welcomes multidisciplinary articles related to economic research, management, accounting, and economic education both conventional and sharia. This journal accepts qualitative research and quantitative research. The journal aims to publish a scientific article from researchers from Indonesia and other countries.
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<![CDATA[ANALYSIS OF CUSTOMER COMPLAINT MANAGEMENT ON THE INDIHOME ]]>
<![CDATA[Erick Yusuf Ardiyanto]]>;
<![CDATA[Agustin Amborowati]]>
<![CDATA[ Juremi: Jurnal Riset Ekonomi Vol. 4 No. 2: September 2024 ]]>
Publisher : <![CDATA[Bajang Institute ]]>
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DOI: 10.53625/juremi.v4i2.8504
<![CDATA[One of the internet providers is PT Telekomunikasi Indonesia, Tbk with its product IndiHome. With so many people subscribing to IndiHome, it does not rule out the possibility of network disruptions. According to Daryanto (2021:34) revealed that complaints are complaints or submissions of dissatisfaction with discomfort, irritation, and anger over service/products. This study aims to analyze the implementation of complaint management on IndiHome network disruptions by PT Telkom Akses Solo. The research design used by the author is a case study with a descriptive method. Then the author used research data from interviews and observations regarding the management of complaints of IndiHome customer network disruptions. In addition, mendescripting problems and solutions to problems experienced by PT Telkom Akses Solo when managing complaints of customer network disruptions. Based on the results of the study, the treatment provided is quite good and in accordance with the established procedures. Then, PT Telkom Akses Solo can maintain fast service so that customers are loyal and do not move to competitors. In the use of technology, to report network disturbances through the myIndiHome application, then education can be done to customers even more massively about the use of the myIndiHome application.]]>
<![CDATA[MENGIMPLEMENTASIKAN STRATEGI DIGITAL MARKETING PADA PT. MUTIARA CITRA CENDANA ]]>
<![CDATA[Kelly, Kelly]]>;
<![CDATA[Hesniati, Hesniati]]>
<![CDATA[ Juremi: Jurnal Riset Ekonomi Vol. 4 No. 2: September 2024 ]]>
Publisher : <![CDATA[Bajang Institute ]]>
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DOI: 10.53625/juremi.v4i2.8505
<![CDATA[Tujuan penelitian ini adalah untuk memanfaatkan digital untuk membantu PT. Mutiara Citra Cendana dalam menyelesaikan berbagai masalah terkait efisiensi di perusahaan. Maka hasil luaran dari kegiatan ini adalah dengan pemanfaatan digital pada PT. Mutiara Citra Cendana dan memperkenalkan kepada tenaga kerja perusahaan untuk beradaptasi dengan strategi digital marketing yang telah dirancangkan oleh penulis kepada perusahaan. Teknik pengumpulan data pada penelitian ini menggunakan data primer. Data primer merupakan daya yang didapatkan langsung dari sumbernya melalui berbagai cara metode pengumpulan seberti wawancara, obervasi dan survei. hasil observasi, penulis menyimpulkan bahwa PT Mutiara Citra Cendana belum sepenuhnya memahami penggunaan aplikasi untuk mempromosikan produk dan layanan yang ditawarkan. Kondisi ini menghambat perusahaan dalam menarik pelanggan baru. Hal ini menegaskan pentingnya pelatihan dan bimbingan bagi perusahaan agar mereka dapat menguasai teknik-teknik digital marketing secara efektif. Oleh karena itu, penulis merancang strategi digital marketing yang mudah dipahami dan diikuti oleh perusahaan, serta mengadakan pelatihan mengenai penggunaan teknik digital marketing. Dengan pelatihan yang tepat, penulis berharap perusahaan dapat memanfaatkan strategi ini secara lebih efektif untuk memperluas jangkauan pemasaran dan menarik lebih banyak pelanggan baru.]]>
<![CDATA[METODE TEKNIKAL UNTUK MENILAI HARGA SAHAM PERUSAHAAN PERTAMBANGAN BATUBARA (Studi Pada Bursa Efek Indonesia Periode 2015-2017) ]]>
<![CDATA[Naswan Hadilia]]>;
<![CDATA[Aspiati A. Samiun]]>
<![CDATA[ Juremi: Jurnal Riset Ekonomi Vol. 4 No. 2: September 2024 ]]>
Publisher : <![CDATA[Bajang Institute ]]>
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DOI: 10.53625/juremi.v4i2.8506
<![CDATA[Harga saham sebagai indikator utama yang akan dilihat oleh para pembeli saham (investor). Harga saham merupakan gambaran dari kondisi perusahaan. Dalam melakukan investasi saham, para pembeli saham (investor) dapat melakukan analisis harga saham dengan menggunakan metode teknikal. Tujuan dari penelitian ini adalah untuk menganalisis kondisi perusahaan pertambangan batubara di Bursa Efek Indonesia periode 2015-2017, menganalisis pergerakan harga saham perusahaan pertambangan batubara periode 2015-2017 dengan menggunakan analisis teknikal. Penelitian ini dilakukan di Bursa Efek Indonesia. Sampel penelitian ini adalah PT. Bukit Asam, PT. Bumi Resources, PT. Adro Sinergi dan PT. Indo Tambangraya Megah. PT. Bukit Asam Tbk berada pada kondisi ekuilibrium. Hasil penelitian menunjukkan bahwa PT. Bumi Resources Tbk dan PT. Adro Sinergy Tbk merupakan perusahaan yang lebih overvalued, nilai saham tersebut lebih mahal dan para pembeli saham (investor) kurang berminat untuk berinvestasi pada saham tersebut. PT. Indo Tambangraya Megah memiliki nilai intrinsik yang seringkali dinilai rendah, nilai saham ini lebih murah dan investor sangat berminat untuk berinvestasi pada saham ini. Analisis teknikal melalui Exponential Moving Average (EMA) yang dilakukan pada grafik harga penutupan saham PT. Bukit Asam Tbk dan PT. Bumi Resources Tbk menunjukkan tren penurunan. Sementara PT. Adro Sinergy Tbk dan PT. Indo Tambangraya Megah menunjukkan tren peningkatan]]>
<![CDATA[STRATEGI KAMPANYE DIGITAL ANGGOTA LEGISLATIF UNTUK MENINGKATKAN CITRA (Studi Kasus Di Kota Surakarta) ]]>
<![CDATA[Anastasya Christabella Laowo]]>;
<![CDATA[Zon Vanel]]>
<![CDATA[ Juremi: Jurnal Riset Ekonomi Vol. 4 No. 2: September 2024 ]]>
Publisher : <![CDATA[Bajang Institute ]]>
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DOI: 10.53625/juremi.v4i2.8507
<![CDATA[Di era digital, media sosial telah berkembang menjadi tempat yang signifikan untuk kampanye politik. Politisi memanfaatkan media sosial untuk terhubung dengan pemilih, menyebarkan pesan mereka, dan terlibat dalam komunikasi langsung dengan masyarakat. Penelitian ini bertujuan untuk mendiskripsikan strategi kampanye digital anggota legislatif di kota Surakarta untuk meningkatkan citra di mata masyarakat kota Surakarta. Metode penelitian ini menggunakan deksriptif kualitatif. Teknik pengumpulan data dalam penelitian ini meliputi observasi, wawancara dan dokumentasi. Teknik pengumpulan data yang digunakan meliputi reduski data, data display dan kesimpulan. Hasil penelitian menunjukkan bahwa anggota legislatif menerapkan berbagai strategi kampanye digital yang efektif dalam meningkatkan citra. Di antara strategi yang diidentifikasi, yaitu Search Engine Optimition (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing, dan E-mail Marketing dalam meningkatkan citra anggota legislatif menjadi fokus utama. Namun, literatur digital yang minim dan kekurangpahaman merupakan tantangan utama. Sumber daya manusia juga minim dalam mendukung pelaksanaan kampanye digital. Anggota legislatif di Kota Surakarta perlu mendalami tentang teknik kampanye digital yang ada. Anggota legislatif perlu adanya Anggota legislatif aktif menjalin hubungan dengan masyarakat untuk mendapatkan citra yang positif dari pandangan masyarakat melalui beragam bentuk strategi komunikasi dan kampanye digital dan memiliki pengaruh besar bagi anggota legislatif]]>
<![CDATA[ANALISIS PENGARUH PENGETAHUAN AKUNTANSI TERHADAP PENGGUNAAN INFORMASI AKUNTANSI (Studi Kasus Pelaku Umkm Di Kabupaten Humbang Hasundutan) ]]>
<![CDATA[Ruth Marselina Sihombing]]>;
<![CDATA[Halomoan Sihombing]]>;
<![CDATA[Mangasa Sinurat]]>
<![CDATA[ Juremi: Jurnal Riset Ekonomi Vol. 4 No. 2: September 2024 ]]>
Publisher : <![CDATA[Bajang Institute ]]>
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DOI: 10.53625/juremi.v4i2.8508
<![CDATA[Penelitian ini bertujuan untuk mengetahui Pengaruh Pengetahuan Akuntansi Terhadap Penggunaan Informasi Akuntansi Pada Pelaku UMKM di Kabupaten Humbang Hasundutan. Penelitian ini merupakan penelitian survei dengan pendekatan kuantitatif. Sampel dalam penelitain ini adalah pelaku UMKM di Kabupaten Humbang Hasundutan berjumlah 32 responden. Metode analisis data menggunakan regresi linear sederhana. Dari hasil uji t menunjukkan bahwa pengetahuan akuntansi berpengaruh signifikan terhadap penggunaan informasi akuntansi pada UMKM di Kabupaten Humbang Hasundutan. Dalam penelitian ini diperoleh nilai koefisien determinasi (R2) pengetahuan akuntansi berpengaruh sebesar 75,9% dan sisanya 24,1% dipengaruhi oleh faktor- faktor lain yang tidak diteliti dalam penelitian ini]]>
<![CDATA[PENGARUH KEPEMILIKAN KELUARGA DAN UKURAN PERUSAHAAN TERHADAP TAX AVOIDANCE DENGAN MANAJEMEN LABA SEBAGAI VARIABEL INTERVENING (Studi Empiris Pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Tahun 2020-2021 ) ]]>
<![CDATA[Fitri Giat Lestari]]>
<![CDATA[ Juremi: Jurnal Riset Ekonomi Vol. 4 No. 2: September 2024 ]]>
Publisher : <![CDATA[Bajang Institute ]]>
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DOI: 10.53625/juremi.v4i2.8509
<![CDATA[This research investigates how family ownership and firm size influence tax avoidance, with earnings management serving as an intervening variable. The study population consists of manufacturing companies listed on the Indonesia Stock Exchange during 2020-2021. A purposive sampling method was used, yielding a sample size of 86 companies. Secondary data for this study were sourced from the Indonesia Stock Exchange within the specified period. Structural Equation Modeling was employed to test the research hypotheses. The findings reveal that family ownership and firm size do not impact earnings management. However, earnings management positively affects tax avoidance, while firm size negatively influences tax avoidance. Family ownership does not affect tax avoidance. Earnings management, as measured by discretionary accruals, mediates the effect of family ownership and firm size on tax avoidance]]>
<![CDATA[STUDI ETNOGRAFI PERILAKU KONSUMTIF FANDOM NCT PADA PEMBELIAN ALBUM DAN MERCHANDISE K-POP ]]>
<![CDATA[Annisa Rais Marwati]]>;
<![CDATA[Muhammad Wanadli Rivan]]>;
<![CDATA[Rawi Diwangkara]]>
<![CDATA[ Juremi: Jurnal Riset Ekonomi Vol. 4 No. 2: September 2024 ]]>
Publisher : <![CDATA[Bajang Institute ]]>
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DOI: 10.53625/juremi.v4i2.8544
<![CDATA[The popular culture that is currently developing widely is Korean culture, which is often called the Korean Wave or Hallyu. The Korean Wave itself has been prepared from the start as a marketing tool to spread the film and music industry or K-Pop. In contrast to the current music industry in other countries which distributes its music digitally, K-Pop music albums are sold physically, not only containing CDs but also adding several components to them as well as selling other merchandise. K-Pop fans feel that buying physical albums is a fan's obligation. This behavior leads to consumer behavior. Physical album sales from the K-Pop music industry have also increased. NCT, one of Korea's popular music groups, recorded popularity with the most album sales which made them win the Album of the Year prize. Consumer consumptive behavior is the study of how individuals or groups carry out the process of purchasing, using and consuming goods, services, ideas or experiences to satisfy their needs and desires. This research uses ethnographic studies to examine fans who actively make large purchases of NCT merchandise worth tens of millions of rupiah. The research results show that fan behavior is dominated by psychological and individual aspects. Fans gain self-satisfaction and social appreciation from socially owned merchandise collections. This is based on self-motivation to gain validation as a true fan]]>
<![CDATA[ANALISA PENGARUH INFLUENCER DAN SOCIAL MEDIA MARKETING TERHADAP BRAND IMAGE SERTA DAMPAKNYA PADA PURCHASE INTENTION ]]>
<![CDATA[I Gusti Putu Agung Widya Goca]]>;
<![CDATA[Ni Putu Yuliana Ria Sawitri]]>;
<![CDATA[Ni Putu Putri Ayu Wijayanthi]]>
<![CDATA[ Juremi: Jurnal Riset Ekonomi Vol. 4 No. 2: September 2024 ]]>
Publisher : <![CDATA[Bajang Institute ]]>
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DOI: 10.53625/juremi.v4i2.8570
<![CDATA[Skincare has become a necessity for everyone, leading to intense competition in the industry. Understanding the factors that influence purchasing decisions is crucial. Social media influencers, social media marketing, and brand image are key elements affecting purchase intention. At Mutiara Permai Klungkung Shop, issues were found related to these factors. This study aims to analyze the influence of social media influencers and social media marketing on purchase intention, the impact of brand image on purchase intention, and the role of brand image as an intervening variable between social media influencers, social media marketing, and purchase intention. The research is quantitative, conducted at Toko Mutiara Permai Klungkung, with a sample of 180 customers who had never used Everwhite skincare. Data analysis includes outer model analysis, inner model analysis, and hypothesis testing using Smart PLS. Results show that social media marketing has a significant negative effect on brand image, while brand image indirectly mediates the influence of social media influencers and social media marketing on purchase intention]]>
<![CDATA[PERKEMBANGAN EKONOMI HIJAU DI INDONESIA DALAM PERSPEKTIF GLOBAL: ANALISIS BIBLIOMETRIK DAN STRATEGI KEBIJAKAN ]]>
<![CDATA[Prita Prasetya]]>;
<![CDATA[Mochammad Mukti Ali]]>
<![CDATA[ Juremi: Jurnal Riset Ekonomi Vol. 4 No. 2: September 2024 ]]>
Publisher : <![CDATA[Bajang Institute ]]>
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DOI: 10.53625/juremi.v4i2.8599
<![CDATA[The green economy is becoming an important focus of sustainability efforts and global economic strategies, influencing policy decisions, investment patterns, and technological innovations in various sectors. As more and more countries in the world are implementing green economy principles, the role of developing countries, such as Indonesia, is becoming increasingly significant. This study aims to conduct a bibliometric analysis of 195 journals indexed in the Scopus database to map the path of green economy research in Indonesia and juxtapose it with global trends. Using VOSviewer for visualization, the analysis identified key research themes that are influential in a comparative perspective on Indonesia's contribution to the global green economy. The study also identifies gaps in the literature, particularly in areas such as green finance, circular economy, and socio-economic implications of the transition to a green economy. Addressing these gaps through international interdisciplinary and collaborative research could enhance Indonesia's role in shaping the global green economy agenda]]>
<![CDATA[PENGARUH PENGETAHUAN PERPAJAKAN DAN PENERAPAN APLIKASI E-FAKTUR PPN TERHADAP KEPATUHAN WAJIB PAJAK SANKSI PAJAK SEBAGAI VARIABEL MODERASI ]]>
<![CDATA[Viona Tasya Br Siahaan]]>;
<![CDATA[Vebry M Lumban Gaol]]>;
<![CDATA[Meilinda Stefani Harefa]]>
<![CDATA[ Juremi: Jurnal Riset Ekonomi Vol. 4 No. 2: September 2024 ]]>
Publisher : <![CDATA[Bajang Institute ]]>
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DOI: 10.53625/juremi.v4i2.8601
<![CDATA[Penelitian ini bertujuan: 1) untuk mengetahui pengetahuan perpajakan terhadap kepatuhan Pengusaha Kena Pajak, 2) untuk mengetahui penerapan aplikasi e-faktur berpengaruh terhadap kepatuhan Pengusaha Kena Pajak, 3) Untuk mengetahui efek moderasi atas pengaruh pengetahuan perpajak terhadap kepatuhan wajib pajak, 4) Untuk mengetahui efek moderasi atas pengaruh penerapan aplikasi e-faktur terhadap kepatuhan pengusaha kena pajak. Jenis penelitian ini menggunakan metode kuantitatif, sampel yang akan digunakan adalah 87 sampel. Hasil penelitian ini menunjukkan: 1) Pengetahuan perpajakan berpengaruh signifikan terhadap kepatuhan wajib pajak, 2) Penerapan e faktur PPN berpengaruh signifikan terhadap kepatuhan wajib pajak, 3) Sanksi pajak memperlemah hubungan antara pengetahuan perpajakan terhadap kepatuhan wajib pajak, 4) Sanksi pajak memperlemah hubungan antara penerapan e faktur PPN terhadap kepatuhan wajib pajak]]>
