Garuda - Garba Rujukan Digital

DETERMINANTS OF CAPITAL STRUCTURE IN INDONESIAN COMPANIES FROM 2011 – 2022 Wilar, Gideon Caprio; Budhidharma, Valentino
Milestone: Journal of Strategic Management Vol. 4 No. 1 April 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v4i1.8204

The purpose of this study is to examine the variables influencing capital structure in Indonesian businesses. The dependent factors in this case are the debt to asset ratio (DAR) and the debt-to-equity ratio (DER), while the independent variables are profitability, growth potential, size, dividend policy, liquidity, and business risk. All industries in Indonesia are represented in the research sample, except for the banking industry. The panel regression analytical method is used. Furthermore, Random Forest's variable importance analysis is used in this work. The outcome demonstrated that dividends, tangibility, profitability, and liquidity are important components of both DAR and DER models. Strong tangible assets raise both DAR and DER, but favorable profitability and liquidity typically lower them. Additionally, businesses that pay out larger dividends typically have smaller debt loads. Therefore, businesses should concentrate on sustaining strong profitability as it is closely related to sales. To guarantee continuous liquidity, which enables businesses to fulfill both short- and long-term obligations, care must be taken while paying out dividends.

DO KEY OPINION LEADERS (KOL) MATTER IN DIGITALLY MARKETED BEAUTY PRODUCTS? THE IMPACT OF KOL ON TIKTOK Sembel, Jacquelinda Sandra; Putri, Derinda Alika
Milestone: Journal of Strategic Management Vol. 4 No. 1 April 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v4i1.8206

In the era of digital marketing, the role of Key Opinion Leaders (KOL) has become critical to attract new customers. However, previous studies reveal inconsistent results. This study aims to investigate the influence of Key Opinion Leaders (KOL) on purchasing interest in cosmetics products. The study employs a descriptive quantitative method, using a survey questionnaire distributed to 200 respondents. The respondents have TikTok accounts and follow Key Opinion Leaders in the beauty sector on TikTok. The research employs a quantitative study with a survey questionnaire. Data was analyzed using SmartPLS 4 software. The study reveals interesting results. First, there is a positive influence of KOL Expertise on followers' buying interest. However, KOL Attractiveness and Trustworthiness do not have a positive influence on followers' buying interest. The research findings provide strategic implications for marketers and business owners who plan to optimize their digital marketing strategies by employing Key Opinion Leaders.

INDIVIDUAL WORK PERFORMANCE OF MILLENNIAL EMPLOYEES IN TERMS OF SERVANT LEADERSHIP PERCEPTION Jayanagara, Oscar
Milestone: Journal of Strategic Management Vol. 4 No. 1 April 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v4i1.8214

This research investigates how servant leadership impacts the job performance of millennial staff members at UKRIDA Hospital directly. Additionally, it delves into the traits of servant leadership exhibited by leaders and evaluates the job performance of millennial employees at UKRIDA Hospital. A sample using purposive sampling technic from 174 millennial employees at UKRIDA Hospital was collected. Established measurement tools, including the Servant Leadership Questionnaire (SLQ) and Individual Work Performance Questionnaire (IWPQ), were employed. The characteristics of the participants were analyzed using Statistical Package for Social Science (SPSS). Hypotheses were tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). Servant leadership significantly and positively impacts the individual work performance of millennial employees in the hospital setting. Hospitals should cultivate an environment that embraces all facets of servant leadership to enhance the job performance of millennial employees.

APPLICATION OF LEADERSHIP STYLES IN DIGITAL HEALTHCARE SYSTEMS Jayanagara, Oscar
Milestone: Journal of Strategic Management Vol. 4 No. 1 April 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v4i1.8304

Leadership will always change according to the times, including leading in digital era. Leadership is the art of inviting and moving other people to work to achieve goals. This research aims to analyze the relationship between transformational leadership and LMX theory that provide valuable frameworks for leadership in the digitalization era by promoting adaptability, innovation, employee engagement, collaboration, and the development of strong interpersonal relationships in a technologically driven work environment. The qualitative approach is used utilizing the databases Semantic Scholar, Google Scholar and PubMed. There is a strong relationship between traits (intelligence, personality, integrity) and leadership. Digital era is an era where society is centered on systems that are integrated online in solving social problems and balancing economic growth. In this digital era, healthcare leaders need to improve their tech savvy skill so they can guide their organizations in adopting and leveraging these technologies. They need to be more proactive, be innovative and dynamic, and set a good example in order to bring the organization up ahead. To improve the quality of digital health services, effective leadership is required.

E-COMMERCE’S MARKETING STRATEGY TO INCREASE CUSTOMER PREFERENCE AND SATISFACTION Berlianto, Margaretha Pink
Milestone: Journal of Strategic Management Vol. 4 No. 1 April 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v4i1.8306

In the midst of increasing e-commerce competition and the dynamics of consumer behavior, industry players need to think strategically to carry out systematic consumer preference research so as not to be left behind in business competition. This research aims to investigate the influence of service quality on brand preference and satisfaction, the influence of perceived risk on brand preference and satisfaction, the influence of perceived price on brand preference and satisfaction, and the influence of brand preference on satisfaction. There were 198 respondents in the research using purposive sampling, namely Lazada consumers who made at least one purchase. The results of this research are that service quality has a positive effect on brand preference and customer satisfaction, perceived risk has no effect on brand preference and customer satisfaction, the price has a positive effect on brand preference but has no effect on customer satisfaction, and brand preference has a positive effect on customer satisfaction. The managerial implication of this research is that e-commerce business players need to focus on service quality because it has the biggest influence on customer preferences and satisfaction.

DETERMINANTS OF CAPITAL STRUCTURE IN INDONESIAN COMPANIES FROM 2011 - 2022 Wilar, Gideon Caprio; Budhidharma, Valentino
Milestone: Journal of Strategic Management Vol. 4 No. 1 April 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v4i1.8204

The purpose of this study is to examine the variables influencing capital structure in Indonesian businesses. The dependent factors in this case are the debt to asset ratio (DAR) and the debt-to-equity ratio (DER), while the independent variables are profitability, growth potential, size, dividend policy, liquidity, and business risk. All industries in Indonesia are represented in the research sample, except for the banking industry. The panel regression analytical method is used. Furthermore, Random Forest's variable importance analysis is used in this work. The outcome demonstrated that dividends, tangibility, profitability, and liquidity are important components of both DAR and DER models. Strong tangible assets raise both DAR and DER, but favorable profitability and liquidity typically lower them. Additionally, businesses that pay out larger dividends typically have smaller debt loads. Therefore, businesses should concentrate on sustaining strong profitability as it is closely related to sales. To guarantee continuous liquidity, which enables businesses to fulfill both short- and long-term obligations, care must be taken while paying out dividends.

DO KEY OPINION LEADERS (KOL) MATTER IN DIGITALLY MARKETED BEAUTY PRODUCTS? THE IMPACT OF KOL ON TIKTOK Sembel, Jacquelinda Sandra; Putri, Derinda Alika
Milestone: Journal of Strategic Management Vol. 4 No. 1 April 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v4i1.8206

In the era of digital marketing, the role of Key Opinion Leaders (KOL) has become critical to attract new customers. However, previous studies reveal inconsistent results. This study aims to investigate the influence of Key Opinion Leaders (KOL) on purchasing interest in cosmetics products. The study employs a descriptive quantitative method, using a survey questionnaire distributed to 200 respondents. The respondents have TikTok accounts and follow Key Opinion Leaders in the beauty sector on TikTok. The research employs a quantitative study with a survey questionnaire. Data was analyzed using SmartPLS 4 software. The study reveals interesting results. First, there is a positive influence of KOL Expertise on followers' buying interest. However, KOL Attractiveness and Trustworthiness do not have a positive influence on followers' buying interest. The research findings provide strategic implications for marketers and business owners who plan to optimize their digital marketing strategies by employing Key Opinion Leaders.

INDIVIDUAL WORK PERFORMANCE OF MILLENNIAL EMPLOYEES IN TERMS OF SERVANT LEADERSHIP PERCEPTION Jayanagara, Oscar
Milestone: Journal of Strategic Management Vol. 4 No. 1 April 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v4i1.8214

This research investigates how servant leadership impacts the job performance of millennial staff members at UKRIDA Hospital directly. Additionally, it delves into the traits of servant leadership exhibited by leaders and evaluates the job performance of millennial employees at UKRIDA Hospital. A sample using purposive sampling technic from 174 millennial employees at UKRIDA Hospital was collected. Established measurement tools, including the Servant Leadership Questionnaire (SLQ) and Individual Work Performance Questionnaire (IWPQ), were employed. The characteristics of the participants were analyzed using Statistical Package for Social Science (SPSS). Hypotheses were tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). Servant leadership significantly and positively impacts the individual work performance of millennial employees in the hospital setting. Hospitals should cultivate an environment that embraces all facets of servant leadership to enhance the job performance of millennial employees.

APPLICATION OF LEADERSHIP STYLES IN DIGITAL HEALTHCARE SYSTEMS Jayanagara, Oscar
Milestone: Journal of Strategic Management Vol. 4 No. 1 April 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v4i1.8304

Leadership will always change according to the times, including leading in digital era. Leadership is the art of inviting and moving other people to work to achieve goals. This research aims to analyze the relationship between transformational leadership and LMX theory that provide valuable frameworks for leadership in the digitalization era by promoting adaptability, innovation, employee engagement, collaboration, and the development of strong interpersonal relationships in a technologically driven work environment. The qualitative approach is used utilizing the databases Semantic Scholar, Google Scholar and PubMed. There is a strong relationship between traits (intelligence, personality, integrity) and leadership. Digital era is an era where society is centered on systems that are integrated online in solving social problems and balancing economic growth. In this digital era, healthcare leaders need to improve their tech savvy skill so they can guide their organizations in adopting and leveraging these technologies. They need to be more proactive, be innovative and dynamic, and set a good example in order to bring the organization up ahead. To improve the quality of digital health services, effective leadership is required.

E-COMMERCE’S MARKETING STRATEGY TO INCREASE CUSTOMER PREFERENCE AND SATISFACTION Berlianto, Margaretha Pink
Milestone: Journal of Strategic Management Vol. 4 No. 1 April 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v4i1.8306

In the midst of increasing e-commerce competition and the dynamics of consumer behavior, industry players need to think strategically to carry out systematic consumer preference research so as not to be left behind in business competition. This research aims to investigate the influence of service quality on brand preference and satisfaction, the influence of perceived risk on brand preference and satisfaction, the influence of perceived price on brand preference and satisfaction, and the influence of brand preference on satisfaction. There were 198 respondents in the research using purposive sampling, namely Lazada consumers who made at least one purchase. The results of this research are that service quality has a positive effect on brand preference and customer satisfaction, perceived risk has no effect on brand preference and customer satisfaction, the price has a positive effect on brand preference but has no effect on customer satisfaction, and brand preference has a positive effect on customer satisfaction. The managerial implication of this research is that e-commerce business players need to focus on service quality because it has the biggest influence on customer preferences and satisfaction.

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Chrisanty V. Layman

Contact Email
chrisanty.layman@uph.edu

Phone
+62215460901

Journal Mail Official
milestone.journal@uph.edu

Editorial Address
Kampus Universitas Pelita Harapan Gedung F Lt 12 Jl. M.H. Thamrin Boulevard 1100, Tangerang, Banten 15811

Location
Kota tangerang,

Banten

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Chrisanty V. Layman

Contact Email chrisanty.layman@uph.edu

Phone +62215460901

Journal Mail Official milestone.journal@uph.edu

Editorial Address Kampus Universitas Pelita Harapan Gedung F Lt 12 Jl. M.H. Thamrin Boulevard 1100, Tangerang, Banten 15811

Location Kota tangerang, Banten INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Chrisanty V. Layman

Contact Email
chrisanty.layman@uph.edu

Phone
+62215460901

Journal Mail Official
milestone.journal@uph.edu

Editorial Address
Kampus Universitas Pelita Harapan Gedung F Lt 12 Jl. M.H. Thamrin Boulevard 1100, Tangerang, Banten 15811

Location
Kota tangerang,

Banten

INDONESIA