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Chrisanty V. Layman
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Milestone: Journal of Strategic Management
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 27753565     DOI : -
Core Subject : Social,
Social Sciences
Milestone: Journal of Strategic Management aims to foster leading scientific research on international strategic business management. It provides a central and independent forum for the critical evaluation and dissemination of research and to publish the highest quality research with evaluation, evidence and conclusions that are relevant to strategic management while engaging strategic management scholars and practitioners. Milestone: Journal of Strategic Management places a strong emphasis on both knowledge and practice, facilitating the exchange of ideas and discoveries on research issues. The journal is intended to give both an academic and practical focus, reflecting the trends, interests in on going strategic initiatives, phenomenon related to business strategic management. This journal topic covers scientific publications related to business, strategic management, organizational behaviour, and international management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 92 Documents
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Strategi Bersaing UMKM Kecantikan Berbasis Kearifan Lokal: Analisis SWOT pada Yakuzha Beauty and Health: [Competitive Strategy of Beauty MSMEs Based on Local Wisdom: A SWOT Analysis of Yakuzha Beauty and Health] Sirajuddin Omsa; Nurhamsiani; Eka Astra Susilawaty
Milestone: Journal of Strategic Management Vol 6. No. 1 April 2026
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v6i1.10493

Abstract

In the background of global infrastructure construction and the transformation of the construction industry to an integrated service model, this study draws on strategic management theory, especially Porter's theory of competitive advantage and the resource-based view (RBV), to explore the research questions: 1. What are the strategic factors that contribute to the competitive advantage of CCC? 2. How are the strategic factors applied/implemented to contribute to the competitive advantage of CCC. And draw the competitive advantages of CCC to maintain its leading position in the highly competitive integrated building services field. This study is mainly based on interviews, through qualitative research and literature analysis, to explore the factors that CCC uses to build differentiated competitive advantages. The development of CCC in Indonesia shows that Chinese enterprises should pay attention to the comprehensive balance of technical capabilities, quality control, social responsibility and employee development in the process of "going out" to achieve a high-quality and responsible international development path. The researchers hope that this study can provide some reference for peer companies to enhance their competitive advantages, and at the same time provide strategic inspiration for international customers and other researchers to understand how Chinese integrated building service providers can gain competitive advantages in the evolving global infrastructure ecosystem. Abstrak Bahasa Indonesia: Dengan latar belakang konstruksi infrastruktur global dan transformasi industri konstruksi menjadi model layanan terintegrasi, penelitian ini mengacu pada teori manajemen strategis, terutama teori keunggulan kompetitif Porter dan pandangan berbasis sumber daya (RBV), untuk mengeksplorasi pertanyaan penelitian: 1. Apa saja faktor strategis yang berkontribusi pada keunggulan kompetitif CCC? 2. Bagaimana faktor strategis diterapkan/diimplementasikan untuk berkontribusi pada keunggulan kompetitif CCC. Dan menarik keunggulan kompetitif CCC untuk mempertahankan posisi terdepannya di bidang layanan bangunan terpadu yang sangat kompetitif. Penelitian ini terutama didasarkan pada wawancara, melalui penelitian kualitatif dan analisis literatur, untuk mengeksplorasi faktor-faktor yang digunakan CCC untuk membangun keunggulan kompetitif yang berbeda. Perkembangan CCC di Indonesia menunjukkan bahwa perusahaan Tiongkok harus memperhatikan keseimbangan komprehensif antara kemampuan teknis, kontrol kualitas, tanggung jawab sosial dan pengembangan karyawan dalam proses "keluar" untuk mencapai jalur pembangunan internasional yang berkualitas tinggi dan bertanggung jawab. Para peneliti berharap bahwa penelitian ini dapat memberikan beberapa referensi bagi perusahaan sejawat untuk meningkatkan keunggulan kompetitif mereka, dan pada saat yang sama memberikan inspirasi strategis bagi pelanggan internasional dan peneliti lain untuk memahami bagaimana penyedia layanan bangunan terintegrasi Tiongkok dapat memperoleh keunggulan kompetitif dalam ekosistem infrastruktur global yang berkembang.
The Antecedents of Digital Entrepreneurial Intention Among Management Students in Banten Oscar Jayanagara; Geovani Filbert Kwan
Milestone: Journal of Strategic Management Vol 6. No. 1 April 2026
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v6i1.11040

Abstract

The aim of this research is to analyze the influence of entrepreneurial education and the theory of planned behavior on digital entrepreneurial intention at universities in Banten. The method used in this research is quantitative with a purposive sampling method. In this research, the subjects were 230 respondents consisting of active management students. Data analysis in this study used the Smart PLS application Version 4.0. and used partial least squares-structural equation modeling (PLS-SEM). This research has the results that Attitude toward Behavior 0.167, Subjective Norm 0.158, Perceived Behavioral Control 0.132, and Entrepreneurial Education 0.163, have a positive and significant influence on Digital Entrepreneurial Intention. R2 is 0.130 in low category. According to the managerial implication Universities located in Banten can provide facilities that bring together fellow management students interested in Digital Entrepreneurship, also can provide students with more knowledge about Digital Entrepreneurship, such as seminars.

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