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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 281 Documents
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Search results for , issue "Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September" : 281 Documents clear
AN INFLUENCE OF ORGANIZATIONAL CULTURE AND WORK ENVIRONMENT ON THE PERFORMANCE HEALTH WORKERS THROUGH MOTIVATION AS AN INTERVENING VARIABLE Jacquelyn Anita E. Tasik
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

A development of the business world is currently growing rapidly, so that companies are expected to be able to use human resources as well as possible. Human resource management is intended so that a company is able to unite the perceptions or perspectives of employees and leaders in order to achieve organizational goals, among others, by providing work motivation, guidance, direction and good coordination in working by a leader to his subordinates. In This Paper Disscused about performance employees are the results of work both in quality and quantity achieved by someone in carrying out tasks according to the responsibilities given(Robbins 2015).
PRESENTATION OF FINANCIAL REPORTS BASED ON SAK EMKM AT PT SOLOMON INDO GLOBAL Ana Nur Janah; Arief Nurdiannova Qurochman
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This research aimed to examine the financial statements of PT Solomon Indo Global and assess their compliance with SAK EMKM, the Financial Accounting System for Micro, Small, and Medium-sized Entities. Using a qualitative approach, primary data were collected through company interviews, supplemented by supporting data from daily cash-in and cash-out records to the financial statements. The findings revealed that the company's financial statement recordings were in line with SAK EMKM. However, only three out of the five required financial reports for MSMEs were available, namely profit and loss reports, reports on changes in capital, and statements of cash flows. The company's cash flow statement met global criteria for cash reports, yet the identification of inflow and outflow transactions lacked clarity. The company solely used a bank account (account name) for each transaction. Nevertheless, the final cash flow statement result matched the bank's cash result on the balance sheet. Aside from the weaknesses in presenting some cash flow statements, two types of financial reports were missing - a report on changes in capital and notes on financial statements. In conclusion, PT Solomon Indo Global's financial statements were generally compliant with SAK EMKM, but certain improvements are needed, including providing the missing financial reports and enhancing the clarity of cash flow transactions.
COMPARISON OF SALES EFFECTIVENESS OF BROMEN PRODUCTS ON DIGITAL MARKETING PLATFORMS BASED ON ADVERTISING EXPENSE Ndorifah Ndorifah; Arief Nurdiannova Qurochman
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Sales of a product are currently mostly done online or throughdigital marketing platform.This study aims to determine Bromen product sales comparison at threedigital marketing platformsnamely Tiktok, Shopee, and Lazada based on advertising expenses, as well as the role of advertising expenses in selling Bromen products. PThis research uses ROAS as the basis for calculating sales compared to advertising expense on three digital marketing platforms (Tiktok, Shopee and Lazada). The comparative results of ROAS calculations on the three platforms show that there are significant differences in terms of the average and maximum ROAS values. On average, the highest ROAS at Shopee was 7.92, followed by ROAS at Lazada at 2.61, and finally ROAS at Tiktok Shop at 1.85. Likewise with the highest maximum ROAS value at Shopee of28.14, then at Lazada it was 8.07, and finally at Tiktok Shop it was 2.46. Meanwhile, in the relationship between variables, namely between variablesadvertising expensewith sales through the t test, F test, and the correlation and coefficient of determination, the result is that the t and F tests both conclude thatvariableadvertising expensevery influential on sales as evidenced by the level of Sig. on the t test and F <0.05. While the magnitude of influencevariableadvertising expenseto sales was 98.4%.
ZAKAT AS AN ALTERNATIVE ISLAMIC FISCAL POLICY IN INDONESIA Dina Arfianti Siregar; Shabri Abd. Majid; Ridwan Ridwan
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Zakat is one of the pillars of Islam. The difference is that zakat is not only part of the routine of worship, but also has a strong relationship with social life which is directly related to socio-economic activities. This study aims to introduce zakat as an alternative to Islamic fiscal policy in Indonesia, the method is carried out using descriptive descriptive research using primary and secondary data that reveals phenomena and facts related to the management of zakat as an instrument of Islamic fiscal policy. From this study the authors get the result that from several studies conducted, many have discussed zakat as an alternative to Islamic fiscal policy, therefore zakat has a great opportunity as a source of state revenue by following the provisions of existing zakat rules or regulations.
BUSINESS MODEL VALIDATION OF MICRO BUSINESS IN READY-TO-WEAR CLOTHING INDUSTRY (CASE STUDY: AULEEA.OS IN SURABAYA CITY) Astri Ghina; Luvita Puteri Jamilah
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Microbusiness has evolved into one of the key areas for Indonesia's economic expansion, including the ready-to-wear clothing industry. The large number of ready-to-wear clothing industries has created intense competition, driving them to innovate their products. This research focuses on testing the prioritized elements of the business model. The validation of this business model is conducted to develop the product of the microbusiness Auleea.os, which operates in the ready-to-wear clothing sector. A qualitative case study research approach is used as the research strategy. Interviews and observations will be employed as data collection techniques for the study. To validate the relevant values, information obtained from interviews and observations will be analyzed through business idea testing. This analysis will be utilized to provide recommendations and further actions in the development of Auleea.os microbusiness. The main validation process will be conducted on the prioritized business model hypotheses, which are identified by their high impact and lack of supporting evidence. The research findings indicate that the new business model ideas used by Auleea.os have been validated and can meet the needs and desires of potential consumers. In subsequent similar research, this study is expected to serve as a reference guide. The findings from this analysis are used to provide input in the production of Auleea.os business products.
DESIGN DIGITAL MARKETING STRATEGY ON TRAVELXISM USING DIGITAL MARKETING CANVAS Irfan Kautsar Melandi; Arief Budiman; Ismail Yusuf
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Trade and marketing in Indonesia began to penetrate the era of digitalization since the development of communication technology is increasingly massive and ease of internet access. Technology and digital media that are increasingly developing have changed people's activities from offline shopping to online. This is due to various factors, such as the rapid development of the internet, technology, telephone, and the emergence of various social media. In the digital age and the development of social media, an effective digital marketing strategy has become important for Travelxism. The purpose of this study is to find out the picture of Digital Marketing Canvas on social media marketing, content marketing, and Travelxism website. The method used is qualitative with the analytical tools used Digital Marketing Canvas. Data collection using structured interviews through the Zoom Meeting application and offline interviews in Yogyakarta supported by data from Travelxism. The sampling technique used in this study was purposive sampling. The results of this study Travelxism has used the digital marketing canvas to build a comprehensive marketing strategy that includes online marketing Semakin Peka on Instagram, WhatsApp, Tiktok, Facebook, Youtube and Website, and even offline marketing in Omah Budoyo Yogyakarta, Pasar Wiguna and Politeknik YKPN Yogyakarta. Travelxism has leveraged a following on social media, and social media marketing, content, marketing and website campaigns to reach a larger audience.
ANALYSIS OF TRANSPARENCY, ACCOUNTABILITY AND ROLE OF VILLAGE OFFICIALS IN VILLAGE FINANCIAL MANAGEMENT (CASE STUDY IN WANASARI DISTRICT, BREBES REGENCY) Fora Susanti; Yenny Ernitawati; Roni Roni
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The village government is required to prepare the implementation report of the Village Budget Plan (APBDes) and be accountable for its outcomes. The village government is responsible for providing quality services, improving welfare, and promoting strategic regional development. Transparency can be achieved by providing easily accessible financial reports to the public through online and print media. Enhancing accountability and public trust in village financial performance is an important issue. However, the level of accountability in village financial management remains low and can lead to administrative failures, poor policy decisions and corruption. The allocation of village funds plays a significant role in advancing remote rural areas through infrastructure development and improving community welfare. The allocation of village funds is also important for developing local potentials and empowering marginalized rural communities. The objective of this research is to identify and analyze the influence of Transparency, Accountability, and the Role of Village Apparatus either individually or collectively on village financial management. The study will analyze village apparatus concerning the impact of transparency, accountability, and their role on village financial management in Wanasari Sub-District, Brebes Regency. The researcher will employ an associative causal method to determine the relationship between independent and dependent variables. Based on the results of the t-test and F-test analysis, it was found that Transparency, Accountability, and the Role of Village Apparatus significantly and independently influence village financial management. Further research is recommended to delve deeper into this study by incorporating relevant independent variables to broaden understanding of village financial management.
DIGITAL MARKETING AND SALES SUPPORT FOR HYDROPONIC MSME GROWTH THROUGH MOBILE BASED E-COMMERCE DESIGN Frans Sudirjo; Tanti Widia Nurdiani; Yoseb Boari; Kraugusteeliana Kraugusteeliana; Ramdhan Kurniawan
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This research concentrates on the development of mobile E-commerce to support the growth of micro, small, and medium-sized enterprises (MSMEs) in the hydroponics industry. The primary goal was to develop a responsive and user-friendly mobile application that would enable hydroponic businesses to increase consumer engagement through digital marketing. Observation and data analysis comprised the research method. With the help of the literature review, the user requirements and preferences for a hydroponic industry-appropriate e-commerce system were determined. The e-commerce mobile application incorporates product information, appealing photos and videos, business information, and product details based on data analysis. This study emphasizes the significance of digital technology in expanding market share and enhancing the competitiveness of hydroponic micro, small, and medium-sized enterprises (MSMEs) through the use of innovative and effective e-commerce platforms.
ANALYSIS OF THE CAMEL METHOD FOR ASSESSING THE FINANCIAL HEALTH CONDITION OF PT. BANK NEGARA INDONESIA (PERSERO) TBK, DURING THE COVID-19 PANDEMIC Dwibin Kannapadang
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
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This study aims to determine the condition of health finance at PT. Bank Negara Indonesia Tbk during a pandemic in 2019–2020 using the CAMEL method. The type of research used is quantitative descriptive, where the author will describe and calculate the financial performance analysis at PT Bank Negara Indonesia Tbk from 2019–2020. As for the technique analysis used in the study, that is the CAMEL ratio by multiplying the credit value of each ratio with the CAMEL weight, which is standardized by Bank Indonesia (BI). The results of this study show a final CAMEL score of 95.1 for 2019 and 85.9 for 2020. All of these results are in the range of 81–100 with a healthy predicate. Thus, it can be concluded that the financial performance of PT. Bank Negara Indonesia Tbk (Persero), which is listed on the Indonesia Stock Exchange using the CAMEL method from 2019 to 2020, is healthy.
DIGITAL MARKETING USING AISAS MARKETING FUNNEL ON SEMAKIN PEKA PRODUCTS Naura Nafisha Saadah; Arief Budiman; Ismail Yusuf
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The AISAS (Attection, Interests, Search and Share) marketing funnel has replaced AIDMA (Attention, Interest, Desire, Memory and Action), which was created expressly to reach the target audience by analyzing the continuing behavioral changes in the context of Internet technology improvements. In today's internet era, internet users can easily search for information or share information. This study investigated the sales of Semakin Peka products that experienced fluctuations in making product sales on digital marketing through social media instagram and tags analyzed using AISAS marketing funnel (Attention, Interest, Search, Action and Share). The research objective is to investigate digital marketing in the run business and conduct an evaluation of the digital marketing experienced by Travelxism. This research is carried out qualitatively descriptively and the object in this research is the Travelxism team that provides research information through observations and interviews. In the selection of informants, the researchers used purposive sampling techniques. The results of this study show that the concept of the AISAS model can meet the set of information and communication needed by the audience then the AISAS model occurs when attention arouses interest, customers start searching, then move to act and share.

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